Summary

United States Melon Market size is anticipated to reach US$ 1,198.71 Million in 2030, according to Renub Research. Melons, which develop on sprawling vines and belong to the Cucurbitaceae family, are incredibly popular within the United States. In reality, the United States is top manufacturers and consumers of these fruits globally. Melons are a top notch preference for people looking out sparkling, healthy, and sustainable meals. They are rich in vitamins and minerals, and their low-calorie content makes them a refreshing snack that can be loved for whole year. On average, Americans consume around 24 pounds of melons yearly.

Melons are a flexible food that can be enjoyed in many ways within the United States, including as cakes, desserts, snacks, breakfast ingredients, and picnic foods. There are numerous types of melons to be had with particular tastes, sizes, textures, and seasonal availability. Some types are most famous than others worldwide. Health-conscious consumers and those focused on sustainability and local sourcing are driving the growth of the melon market in the United States.


United States Melon Market is anticipated to grow at a CAGR of 2.99% throughout 2023-2030

The surge in the USA melon market can also be attributed to the innovative advertising strategies employed via melon growers. They have efficaciously marketed melons' fitness benefits and dietary value to customers, which has resulted in a surge in demand. The rising recognition of melons has also been boosted by rise of social media, which has made it easier for growers to reach out to purchasers and sell their products.

The upward awareness on healthy lifestyle and nutrition creates favorable surroundings for melons, regarded for their hydrating properties and rich nutritional content. With customers increasingly looking more for fresh and herbal options, there can be an opportunity to melons as a fresh and healthy snack. Innovation in product expansion, which includes new melon varieties or ready to eat melon products, can spout into converting customer choices. Collaborations with food & beverage company to incorporate melons into numerous products, including salads, juices, and desserts can make bigger market reach.

Sustainability is other key trend inside the United States melon market, trading eco-friendly practices in melon cultivation, packaging, and distribution can resonate with environmentally conscious customers. Establishing partnerships with retails and restaurants to feature melons prominently and creatively of their offerings can increase visibility and demand. Leveraging virtual platforms for advertising and e-commerce can decorate accessibility, allowing customers to buy melons online easily. Educational campaigns highlighting melons' dietary advantages, versatility, and seasonal elements can also create purchaser engagement. The melon marketplace inside the United States has the capacity to thrive with the useful resource of aligning with fitness and sustainability traits, embracing innovation, and constructing strategic partnerships throughout the food and beverage segment. The United States Melon Market became worth US$ 975.43 Million in 2023.


Watermelon captured maximum share in the United States Melon Industry

By Type, the United States Melon Market classified into Cantaloupe, Watermelon, and Honeydew. Watermelon was the fastest-developing sector in the United States melon market. The watermelon herbal hydration residences and its deliciously sweet taste make it a sought-after desire for fitness-conscious customers. Watermelon's versatility, whether enjoyed fresh, in salads, or as a base for refreshing liquids, contributes to its enormous attraction. Innovative marketing techniques and product trends, which include seedless varieties and handy pre-cut options, have additionally propelled watermelon's prominence. The watermelon affiliation with summer time and out of doors activity further boosts its demand. As customer options align with healthier and more natural choices, the watermelon segment is poised to maintain its outstanding growth trajectory in the United States melon marketplace.


Cantaloupe remains a standout participant in the dynamic US melon production market

Production Type: The United States Melon Market is sub-segmented into Watermelon, Cantaloup, and Honeydew. Cantaloupe has emerged as the fastest-developing segment within the United States melon market, experiencing a surge in demand and reputation in the approaching years. This increase is fueled through several factors, such as its delectable sweetness, juicy texture, and colourful flavor profile. Cantaloupe's versatility in sweet and savory culinary programs makes it a favorite among consumers searching for various and nutritious alternatives. Cantaloup excessive water and rich nutrition also make contributions to its appeal in terms of health and health trends. Strategic marketing efforts and the introducing revolutionary cantaloupe varieties have propelled its market presence. As consumers increasingly more embrace clean and herbal picks, the cantaloupe section is nicely-positioned to preserve its momentum and preserve flourishing inside the dynamic panorama of the USA melon market.


Watermelon import claims the highest revenue in the United States Melon market

Import by Type, The United States Melon Market is divided into Cantaloupe & Watermelon. Watermelon secured the highest import market share in the United States in 2023. This achievement is a testament to watermelon's enduring popularity and consumer demand for its refreshing taste and hydrating qualities. The watermelon adaptability to various culinary uses and its association with summer and outdoor activities enhance its market position.

Innovative packaging, seedless varieties, and strategic marketing have likely contributed to watermelon's import market success. As consumers continue to seek natural and delicious options, watermelon’s leading import market share signals its resilience and ongoing appeal in meeting evolving preferences within the vibrant and competitive fruit import market in the United States.


Watermelon claims the export share in the United States Melon import market percentage

Export Type, United States Melon Market is breakup into Watermelon and Cantaloup. Watermelon is poised to say its dominance in the USA melon export market percentage within the upcoming future. Favored for its sweet and hydrating characteristics, watermelon has transcended seasonal barriers and become worldwide sensation. The fruit's adaptability in numerous culinary applications and its affiliation with summer season make contributions to its sizeable enchantment.

Strategic marketing and developments in packaging and cultivation techniques placed watermelon as a key player in alternate. With a growing emphasis on wholesome and refreshing picks, the nutritional profile of watermelon aligns with evolving patron possibilities. As the United States keeps guiding in the production of high watermelons, the fruit is predicted to carve out a giant share of the export market, symbolizing a fresh fulfillment tale on the worldwide stage.


Key Player

Nestle SA, Ingredion, Tate & Lyle, Cargill, and PepsiCo are the major companies in the United States Melon Market.


Renub Research latest report titled “United States Melon Market by Types (Water Melon, Cantaloupe, Honeydew), Production (Water Melon, Cantaloupe, Honeydew), Import (Water Melon, Cantaloupe), Export (Water Melon, Cantaloupe), Company (Nestle SA, Ingredion, Tate & Lyle, Cargill and PepsiCo)”


By Type – Market breakup from 3 viewpoints

• Water Melon
• Cantaloupe
• Honeydew


Water Melon – Market & Volume breakup from 4 viewpoints


• Market
• Production
• Imports
• Exports


Cantaloupe – Market & Volume breakup from 4 viewpoints

• Market
• Production
• Imports
• Exports


Honeydew – Market & Volume from 2 viewpoints

• Market
• Production


All the Companies has been Analysed from 3 Viewpoints

• Overview
• Recent Development
• Sales Analysis


Company Analysis

1. Nestle SA
2. Ingredion
3. Tate & Lyle
4. Cargill
5. PepsiCo

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Table of Contents

1. Introduction

2. Research & Methodology

3. Executive Summary

4. Market Dynamics

4.1 Growth Drivers
4.2 Challenges


5. United States Melon Market Analysis

5.1 Market
5.2 Production
5.3 Import
5.4 Export


6. Share Analysis – United States Melon Market

6.1 Market Share by Types

6.2 Volume Share Analysis

6.2.1 Production Share by Types
6.2.2 Import Share by Types
6.2.3 Export Share by Types


7. Watermelon

7.1 Market
7.2 Production
7.3 Imports
7.4 Exports


8. Cantaloup

8.1 Market
8.2 Production
8.3 Imports
8.4 Exports


9. Honeydew

9.1 Market
9.2 Production


10. Porters Five Forces Analysis – United States Melon Market

10.1 Overview
10.2 Bargaining Power of Buyers
10.3 Bargaining Power of Suppliers
10.4 Degree of Competition
10.5 Threat of New Entrants
10.6 Threat of Substitutes


11. SWOT Analysis – United States Melon Market

11.1 Overview
11.2 Strength
11.3 Weakness
11.4 Opportunity
11.5 Threat


12. Company Analysis

12.1 Nestle SA

12.1.1 Overviews
12.1.2 Recent Development
12.1.3 Revenues

12.2 PepsiCo

12.2.1 Overviews
12.2.2 Recent Development
12.2.3 Revenues

12.3 Cargill

12.3.1 Overviews
12.3.2 Recent Development
12.3.3 Revenues

12.4 Tate & Lyle

12.4.1 Overviews
12.4.2 Recent Development
12.4.3 Revenues

12.5 Ingredion

12.5.1 Overviews
12.5.2 Recent Development
12.5.3 Revenues

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List of Tables/Graphs

Table-01: United States – Melon Market Share by Types (Percent), 2018 – 2023
Table-02: United States – Forecast for Melon Market Share by Types (Percent), 2024 – 2030
Table-03: United States – Melon Production Volume Share by Types (Percent), 2018 – 2023
Table-04: United States – Forecast for Melon Production Volume Share by Types (Percent), 2024 – 2030
Table-05: United States – Melon Import Volume Share by Types (Percent), 2018 – 2023
Table-06: United States – Forecast for Melon Import Volume Share by Types (Percent), 2024 – 2030
Table-07: United States – Melon Export Volume Share by Types (Percent), 2018 – 2023
Table-08: United States – Forecast for Melon Export Volume Share by Types (Percent), 2024 – 2030