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トルコのプリペイドカードとデジタルウォレット市場Turkey Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend Report Description With the thriving e-commerce market fueled by the COVID-19 outbreak, the Turkish economy saw a transformation in the payment trends. Notably, the Turkish payment market aims t... もっと見る
サマリーReport DescriptionWith the thriving e-commerce market fueled by the COVID-19 outbreak, the Turkish economy saw a transformation in the payment trends. Notably, the Turkish payment market aims to become cashless by 2023. Also, the Turkish financial authorities are taking various initiatives to drive e- payments, such as the national QR code, known as the Turkish QR Code, in August 2020. Strong growth of the Turkish e-commerce market also widened the prepaid card market’s growth opportunity The e-commerce market in Turkey recorded strong growth with the rising pandemic and reached new heights in 2021. According to PayNXT360, the e-commerce sales in Turkey increased more than 65% annually during this period. Moreover, with the increasing awareness and rising usage of contactless payment methods, PayNXT360 expects, with an environment well suited for innovation and entrepreneurship. Additionally, a large young population that is eager to adopt the cashless initiatives, the country will witness a surge in prepaid card adoption in the next four to eight quarters. Ride sharing companies are building partnerships with fintechs to introduce mobile app-based payments With the country adopting cashless initiatives, technology firms are partnering with taxi firms and banking providers to explore a convenient payment method where the taxi drivers will not need any separate point of sale (POS) terminal or any other additional hardware to receive payments. For instance, • In August 2021, Turkish taxi firm, Taxi 7×24 piloted a software POS (sPOS) solution provided by Payneer Technology. The technology will enable NFC enabled Android devices to make contactless payment through an app. • The company also partnered with Yapi Kredi bank to facilitate consumers. • The app will be accompanied by a prepaid card, where the collected money can be transferred and used to withdraw cash from ATMs or making card payments. Digitized transit card has provided momentum to the growth of prepaid cards in Turkey With contactless payments gaining popularity during the pandemic, transit cards are being digitized. For instance, • In November 2021, BELBİM AŞ, one of the subsidiaries of Istanbul Metropolitan Municipality (İBB), created a secure and convenient digital card called Digital Istanbulkart with the renewed mobile application known as Mobil Istanbulkart. • This mobile app with the virtual card has features such as password, fingerprint scanning, and face recognition technology. • Moreover, the digital card can be used in many areas, from transportation to online shopping together with campaign opportunities. Payguru partnered with Iyzico to launch Direct Carrier Billing • In November 2021, Turkey-based mobile payments company, Payguru, partnered with Iyzico, provider of virtual Point of Sale solutions (POS) in Turkey, to launch Direct Carrier Billing (DCB) for digital wallet top-ups. • This solution will provide consumers, especially the unbanked and underbanked population, to top up the ‘Pay with Iyzico’ wallet through DCB. According to PayNXT360, the prepaid card market (value terms) in Turkey increased at a CAGR of 11.6% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 13.6%, increasing from US$10.36 billion in 2022 to reach US$17.22 billion by 2026. This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Turkey. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics. • Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Turkey. • Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment. • Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions. • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. • Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend. Scope This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Turkey. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics. Turkey Digital Wallet Market Size and Forecast • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction Turkey Digital Wallet Market Size and Forecast by Key Segments • Retail Shopping (Value, Volume, Avg. Value) • Travel (Value, Volume, Avg. Value) • Entertainment and Gaming (Value, Volume, Avg. Value) • Restaurant (Value, Volume, Avg. Value) • Recharge and Bill Payment (Value, Volume, Avg. Value) Turkey Prepaid Card Industry Market Attractiveness • Load Value Trend Analysis • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction • Number of Cards Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025 Market Share Analysis by Prepaid Card Categories Turkey Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025 • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction • Number of Cards Turkey Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025 • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction • Number of Cards Turkey Prepaid Card Consumer Usage Trends • By Age Group • By Income Group • By Gender Turkey General Purpose Prepaid Card Market Size and Forecast Turkey Gift Card Market Size and Forecast Gift Card Market Size and Forecast by Functional Attribute • By Open Loop Gift Card • By Closed Loop Gift Card Gift Card Market Size and Forecast by Consumer Segments • By Retail Consumer Segment • By Corporate Consumer Segment Gift Card Market Share Analysis by Retail Categories Gift Card Market Share Analysis by Gifting Occasion Gift Card Market Share Analysis by Purchase Location Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast Turkey Teen and Campus Prepaid Card Market Size and Forecast Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute • By Open Loop Teen and Campus Prepaid Card • By Closed Loop Teen and Campus Prepaid Card Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Payroll Prepaid Card Market Size and Forecast Payroll Prepaid Card Market Size and Forecast by Consumer Segments • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Meal Prepaid Card Market Size and Forecast Meal Prepaid Card Market Size and Forecast by Consumer Segments • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Travel Forex Prepaid Card Market Size and Forecast Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments • By Retail • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Transit and Tolls Prepaid Card Market Size and Forecast Turkey Healthcare and Wellness Prepaid Card Market Size and Forecast Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast Turkey Fuel Prepaid Cards Market Size and Forecast Turkey Utilities, and Other Prepaid Cards Market Size and Forecast Reasons to buy • In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Turkey. • Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry. • Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets. 目次1.About this Report1.1.Methodology 1.2.Definitions 1.3.Disclaimer 2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators 2.1.Turkey Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026 2.2.Turkey Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026 2.3.Turkey Prepaid Payment Instrument – Average Value per Transaction, 2017-2026 2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026 3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators 3.1.Turkey Digital Wallet – Transaction Value Trend Analysis, 2017-2026 3.2.Turkey Digital Wallet – Transaction Volume Trend Analysis, 2017-2026 3.3.Turkey Digital Wallet – Average Value per Transaction, 2017-2026 3.4.Turkey Digital Wallet Market Share Analysis by Key Segments 4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments 4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026 4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026 4.1.3.Retail Payments – Average Value per Transaction, 2017-2026 4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026 4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026 4.2.3.Travel Payments – Average Value per Transaction, 2017-2026 4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026 4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026 4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026 4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026 4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026 4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026 4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026 4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026 4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026 5.Turkey Prepaid Card Industry Market Attractiveness 5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators 5.1.1.Turkey Prepaid Card – Transaction Value Trend Analysis, 2017-2026 5.1.2.Turkey Prepaid Card – Transaction Volume Trend Analysis, 2017-2026 5.1.3.Turkey Prepaid Card – Average Value per Transaction, 2017-2026 5.1.4.Turkey Prepaid Card – Number of Cards, 2017-2026 5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026 5.3.Market Share Analysis by Prepaid Card Categories 6.Turkey Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026 6.1.Trend Analysis by Key Performance Indicators 6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026 6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026 6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026 6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026 7.Turkey Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026 7.1.Trend Analysis by Key Performance Indicators 7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026 7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026 7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026 7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026 8.Turkey Prepaid Card Consumer Usage Trends 8.1.Prepaid Card Spend Analysis by Age Group 8.2.Prepaid Card Transaction Value Analysis by Income Group 8.3.Prepaid Card Transaction Value Analysis by Gender 9.Turkey Prepaid Card Retail Spend Dynamics 10.Turkey General Purpose Prepaid Card Market Size and Forecast, 2017-2026 10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026 10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026 10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026 11.Turkey Gift Card Market Size and Forecast, 2017-2026 11.1.Gift Card – Transaction Value Trend Analysis, 2017-2026 11.2.Gift Card Market Size and Forecast by Functional Attribute 11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026 11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026 11.3.Gift Card Market Size and Forecast by Consumer Segments 11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment 11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment 11.4.Gift Card Market Share Analysis by Retail Categories 11.5.Gift Card Market Share Analysis by Gifting Occasion 11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion 11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion 12.Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026 13.Turkey Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026 13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026 13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute 13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026 13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026 14.Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026 14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026 14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 15.Turkey Payroll Prepaid Card Market Size and Forecast, 2017-2026 15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026 15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 16.Turkey Meal Prepaid Card Market Size and Forecast, 2017-2026 16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026 16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 17.Turkey Travel Forex Prepaid Card Market Size and Forecast, 2017-2026 17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026 17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026 17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 18.Turkey Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026 19.Turkey Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026 20.Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026 21.Turkey Fuel Prepaid Cards Market Size and Forecast, 2017-2026 22.Turkey Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026 23.Further Reading 23.1.About PayNXT360 23.2.Related Research
SummaryReport DescriptionWith the thriving e-commerce market fueled by the COVID-19 outbreak, the Turkish economy saw a transformation in the payment trends. Notably, the Turkish payment market aims to become cashless by 2023. Also, the Turkish financial authorities are taking various initiatives to drive e- payments, such as the national QR code, known as the Turkish QR Code, in August 2020. Strong growth of the Turkish e-commerce market also widened the prepaid card market’s growth opportunity The e-commerce market in Turkey recorded strong growth with the rising pandemic and reached new heights in 2021. According to PayNXT360, the e-commerce sales in Turkey increased more than 65% annually during this period. Moreover, with the increasing awareness and rising usage of contactless payment methods, PayNXT360 expects, with an environment well suited for innovation and entrepreneurship. Additionally, a large young population that is eager to adopt the cashless initiatives, the country will witness a surge in prepaid card adoption in the next four to eight quarters. Ride sharing companies are building partnerships with fintechs to introduce mobile app-based payments With the country adopting cashless initiatives, technology firms are partnering with taxi firms and banking providers to explore a convenient payment method where the taxi drivers will not need any separate point of sale (POS) terminal or any other additional hardware to receive payments. For instance, • In August 2021, Turkish taxi firm, Taxi 7×24 piloted a software POS (sPOS) solution provided by Payneer Technology. The technology will enable NFC enabled Android devices to make contactless payment through an app. • The company also partnered with Yapi Kredi bank to facilitate consumers. • The app will be accompanied by a prepaid card, where the collected money can be transferred and used to withdraw cash from ATMs or making card payments. Digitized transit card has provided momentum to the growth of prepaid cards in Turkey With contactless payments gaining popularity during the pandemic, transit cards are being digitized. For instance, • In November 2021, BELBİM AŞ, one of the subsidiaries of Istanbul Metropolitan Municipality (İBB), created a secure and convenient digital card called Digital Istanbulkart with the renewed mobile application known as Mobil Istanbulkart. • This mobile app with the virtual card has features such as password, fingerprint scanning, and face recognition technology. • Moreover, the digital card can be used in many areas, from transportation to online shopping together with campaign opportunities. Payguru partnered with Iyzico to launch Direct Carrier Billing • In November 2021, Turkey-based mobile payments company, Payguru, partnered with Iyzico, provider of virtual Point of Sale solutions (POS) in Turkey, to launch Direct Carrier Billing (DCB) for digital wallet top-ups. • This solution will provide consumers, especially the unbanked and underbanked population, to top up the ‘Pay with Iyzico’ wallet through DCB. According to PayNXT360, the prepaid card market (value terms) in Turkey increased at a CAGR of 11.6% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 13.6%, increasing from US$10.36 billion in 2022 to reach US$17.22 billion by 2026. This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Turkey. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics. • Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Turkey. • Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment. • Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions. • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. • Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend. Scope This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Turkey. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics. Turkey Digital Wallet Market Size and Forecast • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction Turkey Digital Wallet Market Size and Forecast by Key Segments • Retail Shopping (Value, Volume, Avg. Value) • Travel (Value, Volume, Avg. Value) • Entertainment and Gaming (Value, Volume, Avg. Value) • Restaurant (Value, Volume, Avg. Value) • Recharge and Bill Payment (Value, Volume, Avg. Value) Turkey Prepaid Card Industry Market Attractiveness • Load Value Trend Analysis • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction • Number of Cards Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025 Market Share Analysis by Prepaid Card Categories Turkey Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025 • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction • Number of Cards Turkey Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025 • Transaction Value Trend Analysis • Transaction Volume Trend Analysis • Average Value per Transaction • Number of Cards Turkey Prepaid Card Consumer Usage Trends • By Age Group • By Income Group • By Gender Turkey General Purpose Prepaid Card Market Size and Forecast Turkey Gift Card Market Size and Forecast Gift Card Market Size and Forecast by Functional Attribute • By Open Loop Gift Card • By Closed Loop Gift Card Gift Card Market Size and Forecast by Consumer Segments • By Retail Consumer Segment • By Corporate Consumer Segment Gift Card Market Share Analysis by Retail Categories Gift Card Market Share Analysis by Gifting Occasion Gift Card Market Share Analysis by Purchase Location Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast Turkey Teen and Campus Prepaid Card Market Size and Forecast Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute • By Open Loop Teen and Campus Prepaid Card • By Closed Loop Teen and Campus Prepaid Card Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Payroll Prepaid Card Market Size and Forecast Payroll Prepaid Card Market Size and Forecast by Consumer Segments • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Meal Prepaid Card Market Size and Forecast Meal Prepaid Card Market Size and Forecast by Consumer Segments • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Travel Forex Prepaid Card Market Size and Forecast Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments • By Retail • By Small Scale Business Segment • By Mid-Tier Business Segment • By Enterprise Business Segment • By Government Segment Turkey Transit and Tolls Prepaid Card Market Size and Forecast Turkey Healthcare and Wellness Prepaid Card Market Size and Forecast Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast Turkey Fuel Prepaid Cards Market Size and Forecast Turkey Utilities, and Other Prepaid Cards Market Size and Forecast Reasons to buy • In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Turkey. • Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry. • Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets. Table of Contents1.About this Report1.1.Methodology 1.2.Definitions 1.3.Disclaimer 2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators 2.1.Turkey Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026 2.2.Turkey Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026 2.3.Turkey Prepaid Payment Instrument – Average Value per Transaction, 2017-2026 2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026 3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators 3.1.Turkey Digital Wallet – Transaction Value Trend Analysis, 2017-2026 3.2.Turkey Digital Wallet – Transaction Volume Trend Analysis, 2017-2026 3.3.Turkey Digital Wallet – Average Value per Transaction, 2017-2026 3.4.Turkey Digital Wallet Market Share Analysis by Key Segments 4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments 4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026 4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026 4.1.3.Retail Payments – Average Value per Transaction, 2017-2026 4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026 4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026 4.2.3.Travel Payments – Average Value per Transaction, 2017-2026 4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026 4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026 4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026 4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026 4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026 4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026 4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators 4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026 4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026 4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026 5.Turkey Prepaid Card Industry Market Attractiveness 5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators 5.1.1.Turkey Prepaid Card – Transaction Value Trend Analysis, 2017-2026 5.1.2.Turkey Prepaid Card – Transaction Volume Trend Analysis, 2017-2026 5.1.3.Turkey Prepaid Card – Average Value per Transaction, 2017-2026 5.1.4.Turkey Prepaid Card – Number of Cards, 2017-2026 5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026 5.3.Market Share Analysis by Prepaid Card Categories 6.Turkey Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026 6.1.Trend Analysis by Key Performance Indicators 6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026 6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026 6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026 6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026 7.Turkey Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026 7.1.Trend Analysis by Key Performance Indicators 7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026 7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026 7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026 7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026 8.Turkey Prepaid Card Consumer Usage Trends 8.1.Prepaid Card Spend Analysis by Age Group 8.2.Prepaid Card Transaction Value Analysis by Income Group 8.3.Prepaid Card Transaction Value Analysis by Gender 9.Turkey Prepaid Card Retail Spend Dynamics 10.Turkey General Purpose Prepaid Card Market Size and Forecast, 2017-2026 10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026 10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026 10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026 11.Turkey Gift Card Market Size and Forecast, 2017-2026 11.1.Gift Card – Transaction Value Trend Analysis, 2017-2026 11.2.Gift Card Market Size and Forecast by Functional Attribute 11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026 11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026 11.3.Gift Card Market Size and Forecast by Consumer Segments 11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment 11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment 11.4.Gift Card Market Share Analysis by Retail Categories 11.5.Gift Card Market Share Analysis by Gifting Occasion 11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion 11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion 12.Turkey Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026 13.Turkey Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026 13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026 13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute 13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026 13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026 14.Turkey Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026 14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026 14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 15.Turkey Payroll Prepaid Card Market Size and Forecast, 2017-2026 15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026 15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 16.Turkey Meal Prepaid Card Market Size and Forecast, 2017-2026 16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026 16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 17.Turkey Travel Forex Prepaid Card Market Size and Forecast, 2017-2026 17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026 17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026 17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026 17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026 17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026 17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026 17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026 18.Turkey Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026 19.Turkey Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026 20.Turkey Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026 21.Turkey Fuel Prepaid Cards Market Size and Forecast, 2017-2026 22.Turkey Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026 23.Further Reading 23.1.About PayNXT360 23.2.Related Research
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