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日本のプリペイドカードとデジタルウォレット市場


Japan Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Report Description With the onset of the pandemic, the preference pattern of the consumers shifted towards cashless payments in Japan. Moreover, the millennials of Japan are becoming a more sign... もっと見る

 

 

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PayNXT360
ペイネクスト360
2022年1月10日 US$2,400
ライセンス・価格情報・注文方法はこちら
120 英語

 

サマリー

Report Description

With the onset of the pandemic, the preference pattern of the consumers shifted towards cashless payments in Japan. Moreover, the millennials of Japan are becoming a more significant part of the consumer economy. They have been demanding a transition to match their tech-friendly habits, which further boosted the cashless payments methods in the country.

Also, Japan has the most vibrant e-commerce market and is the fourth largest in the world. With the rising number of consumers making online payments during the pandemic, the country witnessed a high adoption rate of prepaid cards in the country. Moreover, hypermarkets, supermarkets, convenience stores played a vital role in the growth of the prepaid card market. These retail stores offer loyalty programs and reward schemes, which boosted consumers to adopt these cashless methods, giving further momentum to the prepaid card market in Japan.

Additionally, in Japan, prepaid cards are used in various micropayments such as retail payments, contactless transport products such as prepaid transport ticketing. Consequently, merchants are also trying to expand their products in networks, such as in airports, highway service stations, etc.
In Japan, 2021 witnessed a surge in mobile payments activities, which further gave impetus to various business strategies in the country, providing growth to the prepaid market.

Japanese prepaid card companies integrate with mobile wallet companies to attract more consumers

With the younger generation getting attracted towards digital payments, the Japanese prepaid companies are plunging into partnerships with mobile wallet companies to increase acceptability among consumers, thereby increasing the customer base in the country. For instance,
• In October 2021, Japanese prepaid cards WAON and nanaco launched Apple Pay in these prepaid cards to integrate e-Money systems into the fold. Initially, these prepaid cards were used by Google Pay users, but from this partnership, Aeon's WAON and Seven & i Holdings' nanaco is now available to iPhone and Apple Watch users also.
• Moreover, the company will allow users to directly transfer plastic cards to wallets in iOS 15, a feature available specific to this platform. This is helpful for those who prefer recharging with cash instead of wallet-stored credit card. Also, WAON and nanaco will allow adding new cards directly to the wallet, and this can be done without the creation of an account.
• The Japanese WAON card users get a facility of the "e-Money" option in the Wallet app. The addition of the card will provide the users' facilities such as viewing of the transaction history, auto-recharging provision of cards, earning double card points, etc.

Japanese mobile wallet companies launching physical prepaid cards to increase customer base

Mobile wallet companies have extended their product portfolio with physical cards to attract more customers. With older people in the Japanese population, this strategy may work with older citizens who still depend on cash and physical cards. For instance,

• In June 2021, Mixi’s mobile wallet “6gram” (Rokugram) launched physical prepaid cards which are compatible with Visa’s touch payment. These cards allow the user to access the 6gram wallet balance and are also available across domestic and overseas Visa member stores.
• The prepaid card has no card number mentioned on the card and can be confirmed from the 6gram app on the smartphone. This is done by keeping the security of the cardholder in mind.
• The card can be issued from the app itself, and the fees are 600 yen, inclusive of taxes. Additionally, the company charges no annual membership fee, and the usage limit is up to 500,000 yen.

Mobile wallet companies are incorporating contactless technologies in their prepaid cards to provide more versatile payment experience

With the changing payments landscape of the Japanese economy, mobile wallet companies are launching prepaid cards and integrating smart payment solutions to push away from cash and also to widen their customer base. For instance,

• In August 2021, Mixi’s mobile wallet “6gram” has selected Idemia, a global leader in Augmented Identity, to launch the first 6gram Real Card with an integrated cashless payment experience.
• The card is a physical VISA contactless prepaid card that is connected to 6gram user’s e-wallet accounts. The card leverages IDEMIA’s extensive card personalization technologies that offer the card a unique transparent look.
• The new card is also incorporated with IDEMIA’s card activation technology called Card Connect that provides the consumer with advanced banking functionality, including easy card activation and customer authentication.
• Together with this, the card also works for retail payments and ATM machines.

According to PayNXT360, the prepaid card market (value terms) in Japan increased at a CAGR of 8.2% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 10.9%, increasing from US$166.00 billion in 2022 to reach US$250.87 billion by 2026.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Japan. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Japan.

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.


Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Japan. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Japan Digital Wallet Market Size and Forecast
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Japan Digital Wallet Market Size and Forecast by Key Segments
• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Japan Prepaid Card Industry Market Attractiveness
• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Japan Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Japan Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Japan Prepaid Card Consumer Usage Trends
• By Age Group
• By Income Group
• By Gender

Japan General Purpose Prepaid Card Market Size and Forecast

Japan Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
• By Open Loop Gift Card
• By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
• By Retail Consumer Segment
• By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Japan Entertainment and Gaming Prepaid Card Market Size and Forecast

Japan Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Japan Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Transit and Tolls Prepaid Card Market Size and Forecast

Japan Healthcare and Wellness Prepaid Card Market Size and Forecast

Japan Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Japan Fuel Prepaid Cards Market Size and Forecast

Japan Utilities, and Other Prepaid Cards Market Size and Forecast


Reasons to buy

• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Japan.

• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.


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目次

1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Japan Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Japan Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Japan Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Japan Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Japan Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Japan Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Japan Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Japan Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Japan Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Japan Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Japan Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Japan Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Japan Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Japan Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.Japan Prepaid Card Consumer Usage Trends
8.1.Prepaid Card Spend Analysis by Age Group
8.2.Prepaid Card Transaction Value Analysis by Income Group
8.3.Prepaid Card Transaction Value Analysis by Gender
9.Japan Prepaid Card Retail Spend Dynamics
10.Japan General Purpose Prepaid Card Market Size and Forecast, 2017-2026
10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
11.Japan Gift Card Market Size and Forecast, 2017-2026
11.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
11.2.Gift Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
11.3.Gift Card Market Size and Forecast by Consumer Segments
11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
11.4.Gift Card Market Share Analysis by Retail Categories
11.5.Gift Card Market Share Analysis by Gifting Occasion
11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion
11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
12.Japan Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
13.Japan Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.Japan Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Japan Payroll Prepaid Card Market Size and Forecast, 2017-2026
15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Japan Meal Prepaid Card Market Size and Forecast, 2017-2026
16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
17.Japan Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
18.Japan Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
19.Japan Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
20.Japan Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
21.Japan Fuel Prepaid Cards Market Size and Forecast, 2017-2026
22.Japan Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
23.Further Reading
23.1.About PayNXT360
23.2.Related Research

 

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Summary

Report Description

With the onset of the pandemic, the preference pattern of the consumers shifted towards cashless payments in Japan. Moreover, the millennials of Japan are becoming a more significant part of the consumer economy. They have been demanding a transition to match their tech-friendly habits, which further boosted the cashless payments methods in the country.

Also, Japan has the most vibrant e-commerce market and is the fourth largest in the world. With the rising number of consumers making online payments during the pandemic, the country witnessed a high adoption rate of prepaid cards in the country. Moreover, hypermarkets, supermarkets, convenience stores played a vital role in the growth of the prepaid card market. These retail stores offer loyalty programs and reward schemes, which boosted consumers to adopt these cashless methods, giving further momentum to the prepaid card market in Japan.

Additionally, in Japan, prepaid cards are used in various micropayments such as retail payments, contactless transport products such as prepaid transport ticketing. Consequently, merchants are also trying to expand their products in networks, such as in airports, highway service stations, etc.
In Japan, 2021 witnessed a surge in mobile payments activities, which further gave impetus to various business strategies in the country, providing growth to the prepaid market.

Japanese prepaid card companies integrate with mobile wallet companies to attract more consumers

With the younger generation getting attracted towards digital payments, the Japanese prepaid companies are plunging into partnerships with mobile wallet companies to increase acceptability among consumers, thereby increasing the customer base in the country. For instance,
• In October 2021, Japanese prepaid cards WAON and nanaco launched Apple Pay in these prepaid cards to integrate e-Money systems into the fold. Initially, these prepaid cards were used by Google Pay users, but from this partnership, Aeon's WAON and Seven & i Holdings' nanaco is now available to iPhone and Apple Watch users also.
• Moreover, the company will allow users to directly transfer plastic cards to wallets in iOS 15, a feature available specific to this platform. This is helpful for those who prefer recharging with cash instead of wallet-stored credit card. Also, WAON and nanaco will allow adding new cards directly to the wallet, and this can be done without the creation of an account.
• The Japanese WAON card users get a facility of the "e-Money" option in the Wallet app. The addition of the card will provide the users' facilities such as viewing of the transaction history, auto-recharging provision of cards, earning double card points, etc.

Japanese mobile wallet companies launching physical prepaid cards to increase customer base

Mobile wallet companies have extended their product portfolio with physical cards to attract more customers. With older people in the Japanese population, this strategy may work with older citizens who still depend on cash and physical cards. For instance,

• In June 2021, Mixi’s mobile wallet “6gram” (Rokugram) launched physical prepaid cards which are compatible with Visa’s touch payment. These cards allow the user to access the 6gram wallet balance and are also available across domestic and overseas Visa member stores.
• The prepaid card has no card number mentioned on the card and can be confirmed from the 6gram app on the smartphone. This is done by keeping the security of the cardholder in mind.
• The card can be issued from the app itself, and the fees are 600 yen, inclusive of taxes. Additionally, the company charges no annual membership fee, and the usage limit is up to 500,000 yen.

Mobile wallet companies are incorporating contactless technologies in their prepaid cards to provide more versatile payment experience

With the changing payments landscape of the Japanese economy, mobile wallet companies are launching prepaid cards and integrating smart payment solutions to push away from cash and also to widen their customer base. For instance,

• In August 2021, Mixi’s mobile wallet “6gram” has selected Idemia, a global leader in Augmented Identity, to launch the first 6gram Real Card with an integrated cashless payment experience.
• The card is a physical VISA contactless prepaid card that is connected to 6gram user’s e-wallet accounts. The card leverages IDEMIA’s extensive card personalization technologies that offer the card a unique transparent look.
• The new card is also incorporated with IDEMIA’s card activation technology called Card Connect that provides the consumer with advanced banking functionality, including easy card activation and customer authentication.
• Together with this, the card also works for retail payments and ATM machines.

According to PayNXT360, the prepaid card market (value terms) in Japan increased at a CAGR of 8.2% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 10.9%, increasing from US$166.00 billion in 2022 to reach US$250.87 billion by 2026.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Japan. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Japan.

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.


Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Japan. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Japan Digital Wallet Market Size and Forecast
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Japan Digital Wallet Market Size and Forecast by Key Segments
• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Japan Prepaid Card Industry Market Attractiveness
• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Japan Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Japan Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Japan Prepaid Card Consumer Usage Trends
• By Age Group
• By Income Group
• By Gender

Japan General Purpose Prepaid Card Market Size and Forecast

Japan Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
• By Open Loop Gift Card
• By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
• By Retail Consumer Segment
• By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Japan Entertainment and Gaming Prepaid Card Market Size and Forecast

Japan Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Japan Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Japan Transit and Tolls Prepaid Card Market Size and Forecast

Japan Healthcare and Wellness Prepaid Card Market Size and Forecast

Japan Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Japan Fuel Prepaid Cards Market Size and Forecast

Japan Utilities, and Other Prepaid Cards Market Size and Forecast


Reasons to buy

• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Japan.

• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.


ページTOPに戻る


Table of Contents

1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Japan Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Japan Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Japan Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Japan Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Japan Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Japan Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Japan Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Japan Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Japan Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Japan Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Japan Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Japan Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Japan Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Japan Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.Japan Prepaid Card Consumer Usage Trends
8.1.Prepaid Card Spend Analysis by Age Group
8.2.Prepaid Card Transaction Value Analysis by Income Group
8.3.Prepaid Card Transaction Value Analysis by Gender
9.Japan Prepaid Card Retail Spend Dynamics
10.Japan General Purpose Prepaid Card Market Size and Forecast, 2017-2026
10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
11.Japan Gift Card Market Size and Forecast, 2017-2026
11.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
11.2.Gift Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
11.3.Gift Card Market Size and Forecast by Consumer Segments
11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
11.4.Gift Card Market Share Analysis by Retail Categories
11.5.Gift Card Market Share Analysis by Gifting Occasion
11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion
11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
12.Japan Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
13.Japan Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.Japan Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Japan Payroll Prepaid Card Market Size and Forecast, 2017-2026
15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Japan Meal Prepaid Card Market Size and Forecast, 2017-2026
16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
17.Japan Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
18.Japan Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
19.Japan Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
20.Japan Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
21.Japan Fuel Prepaid Cards Market Size and Forecast, 2017-2026
22.Japan Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
23.Further Reading
23.1.About PayNXT360
23.2.Related Research

 

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