Summary

According to PayNXT360, Embedded Finance industry in Thailand is expected to grow by 42.9% on annual basis to reach US$1,959.7 million in 2024.

The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 30.5% during 2024-2029. The embedded finance revenues in the country will increase from US$1,959.7 million in 2024 to reach US$7,421.0 million by 2029.

Thailand's embedded finance market is poised for significant growth, driven by rising smartphone penetration, a robust digital infrastructure, and supportive regulatory policies.
Embedded finance integrates financial services like payments, lending, or insurance directly into non-financial platforms. This seamless integration enhances user experience by offering convenient and personalized financial solutions within familiar ecosystems. Thailand, with its tech-savvy population and growing e-commerce sector, presents a fertile ground for embedded finance to flourish.

Major Innovation and Deals of Thailand Embedded Finance Market:
• In 2023, NEC Corporation has introduced three modern digital finance solutions that aim to enable the financial industry in Thailand to cope with fintech challenges. The offering comprises Wealth Management Solutions, a Sales Engagement Module, and a Universal Lending Platform. Collaborating with Avaloq, a subsidiary of NEC specializing in wealth management technology, and BlackRock, a fintech provider, NEC created a dashboard that enhances asset management efficiency. This dashboard includes risk level assessments, empowering customers to make well-informed portfolio decisions based on return estimates.
• HSBC announced a memorandum of understanding (MoU) with the Thai Fintech Association to help further engage the next generation of Thai tech unicorns. It also announced a new white paper on how corporate treasury can navigate the dynamic payments landscape.
• Mambu, the software as a service (SaaS) cloud banking platform, unveiled new research that reveals over a quarter (26 per cent) of Gen Z Muslims solely use Islamic banking, though 85 per cent of them are interested in banking with a financial institution that offers Shariah-compliant products, an increase from 2021.
• Digital public infrastructure PlatON also showcased its latest advancements in deposit tokenization technology to a global audience through its Web3 payment solutions, including TOPOS MINT, a blockchain-based professional tokenized deposit issuance system, TOPOS RemiNet, a DEX-based open remittance network, and TOPOS, an on-chain payment acquiring product.
• In Oct 2023, Ascend Money becomes Thailand’s first FinTech unicorn following $150m funding round. The fresh capital infusion will be directed towards expanding the user base of its e-wallet application, TrueMoney Wallet, and advancing digital financial services, encompassing digital lending, digital investments, and cross-border remittances across Southeast Asia. Ascend Money’s primary mission is to drive regional financial access and inclusion.

Key Players of Thailand Embedded Finance Market:
 Fintech Companies: Fintech startups like Grab and LINE are leading the charge in Thailand's embedded finance space. Grab offers financial services like payments and microloans within its ride-hailing and food delivery app, while LINE Pay facilitates seamless transactions within the popular messaging platform.
 Traditional Banks: Banks in Thailand are recognizing the potential of embedded finance and are partnering with non-financial platforms to offer co-branded financial products and services.
 Technology Providers: Technology companies are playing a vital role in developing the infrastructure and APIs necessary for seamless embedded finance integration.
This report provides a detailed data-centric analysis of the embedded finance industry, covering lending, insurance, payment, wealth and asset based finance sectors market opportunities and risks across a range of different sectors. With over 75+ KPIs at the country level, this report provides a comprehensive understanding of embedded finance market dynamics, market size and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution models. In addition, it also provides detailed information across a range of different segment in each sector of embedded finance. KPI revenue help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

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Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Embedded Finance Definitions
1.4. Disclaimer

2. Thailand Embedded Finance Industry Market Size and Forecast
2.1. Thailand Embedded Finance - Revenue Trend Analysis, 2020-2029
2.2. Thailand Embedded Finance Market Share Analysis by Key Sectors

3. Thailand Embedded Finance Industry Market Size and Forecast by End Use Industry
3.1. Market Share Analysis by Key Sector
3.2. Retail - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.3. Logistics - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.4. Telecommunications - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.5. Manufacturing - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.6. Consumer Health - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.7. Other Segments - Embedded Finance Industry Revenue Trend Analysis, 2020-2029

4. Thailand Embedded Finance Industry Market Size and Forecast by Business Model
4.1. Market Share Analysis by Business Model
4.2. Embedded Finance Industry Revenue Trend Analysis by Platform, 2020-2029
4.3. Embedded Finance Industry Revenue Trend Analysis by Enabler, 2020-2029
4.4. Embedded Finance Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029

5. Thailand Embedded Finance Industry Market Size and Forecast by Distribution Model
5.1. Market Share Analysis by Distribution Model
5.2. Embedded Finance Industry Revenue Trend Analysis by Own Platforms, 2020-2029
5.3. Embedded Finance Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029

6. Thailand Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

7. Thailand Embedded Insurance Industry Market Size and Forecast by End Use Industry
7.1. Market Share Analysis by End Use Industry Segments
7.2. Consumer Products - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.3. Travel & Hospitality - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.4. Automotive - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.5. Healthcare - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.6. Real Estate - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.7. Transport & Logistics - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.8. Other - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

8. Thailand Embedded Insurance Industry Market Size and Forecast by Consumer Segment
8.1. Market Share Analysis by Consumer Segment
8.2. B2B Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
8.3. B2C Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

9. Thailand Embedded Insurance Industry Market Size and Forecast by Type of Offering
9.1. Market Share Analysis by Type of Offering
9.2. Product Based Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
9.3. Service Based Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

10. Thailand Embedded Insurance Industry Market Size and Forecast by Business Model
10.1. Market Share Analysis by Business Model
10.2. Embedded Insurance Industry Revenue Trend Analysis by Platform, 2020-2029
10.3. Embedded Insurance Industry Revenue Trend Analysis by Enabler, 2020-2029
10.4. Embedded Insurance Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029

11. Thailand Embedded Insurance Industry Market Size and Forecast by Distribution Model
11.1. Market Share Analysis by Distribution Model
11.2. Embedded Insurance Industry Revenue Trend Analysis by Own Platforms, 2020-2029
11.3. Embedded Insurance Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029

12. Thailand Embedded Insurance Industry Market Size and Forecast by Distribution Channel
12.1. Market Share Analysis by Distribution Channel
12.2. Embedded Sales - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
12.3. Bancassurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
12.4. Brokers/IFA's - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
12.5. Tied Agents - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

13. Thailand Embedded Insurance Industry Market Size and Forecast by Type of Insurance
13.1. Market Share Analysis by Type of Insurance
13.2. Life Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
13.3. Non-Life Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

14. Thailand Embedded Insurance Industry Market Size and Forecast by Non-Life Insurance
14.1. Market Share Analysis by Non-Life Insurance
14.2. Motor Vehicle Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.3. Fire & Property Damage - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.4. Accident & Health - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.5. General Liability - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.6. Marine, Aviation & Other Transport - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.7. Other - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

15. Thailand Embedded Lending Industry Market Size and Forecast, 2020-2029

16. Thailand Embedded Lending Industry Market Size and Forecast by Consumer Segment
16.1. Market Share Analysis by Consumer Segment
16.2. Business Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
16.3. Consumer Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029

17. Thailand Embedded Lending Industry Market Size and Forecast by Business to Business (B2B) Sectors
17.1. Market Share Analysis by B2B Sectors
17.2. Retail & Consumer Goods Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.3. IT & Software Services - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.4. Transport & Logistics - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.5. Manufacturing & Distribution - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.6. Real Estate - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.7. Other - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18. Thailand Embedded Lending Industry Market Size and Forecast by Business to Consumer (B2C) Sectors
18.1. Market Share Analysis by B2C Sectors
18.2. Retail & Consumer Goods Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.3. Home Improvement - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.4. Leisure & Entertainment - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.5. Healthcare & Wellness - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.6. Education - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.7. Automotive - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.8. Financial Services - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.9. Other - Embedded Lending Industry Revenue Trend Analysis, 2020-2029

19. Thailand Embedded Lending Industry Market Size and Forecast by Type of Lending
19.1. Market Share Analysis by Type of Lending
19.2. BNPL Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
19.3. POS Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
19.4. Personal Loans - Embedded Lending Industry Revenue Trend Analysis, 2020-2029

20. Thailand Embedded Lending Industry Market Size and Forecast by Business Model
20.1. Market Share Analysis by Business Model
20.2. Embedded Lending Industry Revenue Trend Analysis by Platform, 2020-2029
20.3. Embedded Lending Industry Revenue Trend Analysis by Enabler, 2020-2029
20.4. Embedded Lending Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029

21. Thailand Embedded Lending Industry Market Size and Forecast by Distribution Model
21.1. Market Share Analysis by Distribution Model
21.2. Embedded Lending Industry Revenue Trend Analysis by Own Platforms, 2020-2029
21.3. Embedded Lending Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029

22. Thailand Embedded Payment Industry Market Size and Forecast, 2020-2029

23. Thailand Embedded Payment Industry Market Size and Forecast by End Use Segment
23.1. Market Share Analysis by End Use Segment
23.2. Retail & Consumer Goods Lending - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.3. Digital Products & Services - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.4. Utility Bill Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.5. Travel & Hospitality - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.6. Leisure & Entertainment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.7. Health & Wellness - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.8. Office Supplies & Equipment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.9. Other - Embedded Payment Industry Revenue Trend Analysis, 2020-2029

24. Thailand Embedded Payment Industry Market Size and Forecast by Consumer Segment
24.1. Market Share Analysis by Consumer Segment
24.2. B2B Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
24.3. B2C Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029

25. Thailand Embedded Payment Industry Market Size and Forecast by Business Model
25.1. Market Share Analysis by Business Model
25.2. Embedded Payment Industry Revenue Trend Analysis by Platform, 2020-2029
25.3. Embedded Payment Industry Revenue Trend Analysis by Enabler, 2020-2029
25.4. Embedded Payment Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029

26. Thailand Embedded Payment Industry Market Size and Forecast by Distribution Model
26.1. Market Share Analysis by Distribution Model
26.2. Embedded Payment Industry Revenue Trend Analysis by Own Platforms, 2020-2029
26.3. Embedded Payment Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029

27. Thailand Embedded Wealth Management Industry Market Size and Forecast, 2020-2029

28. Thailand Asset Based Finance Management Industry Market Size and Forecast, 2020-2029

29. Thailand Asset Based Finance Industry Market Size and Forecast by Type of Assets
29.1. Market Share Analysis by Type of Assets
29.2. Asset Based Finance Industry Revenue Trend Analysis by Soft Assets, 2020-2029
29.3. Asset Based Finance Industry Revenue Trend Analysis by Hard Assets, 2020-2029

30. Thailand Asset Based Finance Industry Market Size and Forecast by End User
30.1. Market Share Analysis by End User
30.2. Asset Based Finance Industry Revenue Trend Analysis by SME's, 2020-2029
30.3. Asset Based Finance Industry Revenue Trend Analysis by Large Enterprises, 2020-2029

31. Further Reading
31.1. About PayNXT360
31.2. Related Research

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List of Tables/Graphs

Table 1: Thailand Embedded Finance – Revenue (US$ Million), 2020-2029
Table 2: Retail – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 3: Logistics – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 4: Telecommunications – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 5: Manufacturing – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 6: Consumer Health – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 7: Other Segments – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 8: Platform – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 9: Enabler – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 10: Regulatory Entity – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 11: Own Platforms – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 12: Third Party Platforms – Embedded Finance Industry Revenue (US$ Million), 2020-2029
Table 13: Thailand Embedded Insurance – Revenue (US$ Million), 2020-2029
Table 14: Consumer Products – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 15: Travel & Hospitality – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 16: Automotive – Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
Table 17: Healthcare – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 18: Real Estate – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 19: Transport & Logistics – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 20: Other – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 21: B2B Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 22: B2C Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 23: Product Based Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 24: Service Based Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 25: Platform – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 26: Enabler – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 27: Regulatory Entity – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 28: Own Platforms – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 29: Third Party Platforms – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 30: Embedded Sales – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 31: Bancassurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 32: Brokers/IFA's – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 33: Tied Agents – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 34: Life Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 35: Non-Life Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 36: Motor Vehicle Insurance – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 37: Fire & Property Damage– Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 38: Accident & Health – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 39: General Liability – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 40: Marine, Aviation & Other Transport – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 41: Other – Embedded Insurance Industry Revenue (US$ Million), 2020-2029
Table 42: Thailand Embedded Lending – Revenue (US$ Million), 2020-2029
Table 43: Business Lending – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 44: Consumer Lending – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 45: Retail & Consumer Goods Lending – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 46: IT & Software Services – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 47: Transport & Logistics – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 48: Manufacturing & Distribution – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 49: Real Estate – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 50: Other – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 51: Retail & Consumer Goods Lending – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 52: Home Improvement – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 53: Leisure & Entertainment – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 54: Healthcare & Wellness – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 55: Education – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 56: Automotive – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 57: Financial Services – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 58: Other – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 59: BNPL Lending – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 60: POS Lending – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 61: Personal Loans – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 62: Platform – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 63: Enabler – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 64: Regulatory Entity – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 65: Own Platforms – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 66: Third Party Platforms – Embedded Lending Industry Revenue (US$ Million), 2020-2029
Table 67: Thailand Embedded Payment – Revenue (US$ Million), 2020-2029
Table 68: Retail & Consumer Goods Lending – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 69: Digital Products & Services – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 70: Utility Bill Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 71: Travel & Hospitality – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 72: Leisure & Entertainment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 73: Health & Wellness – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 74: Office Supplies & Equipment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 75: Other – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 76: B2B Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 77: B2C Payment – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 78: Platform – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 79: Enabler – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 80: Regulatory Entity – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 81: Own Platforms – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 82: Third Party Platforms – Embedded Payment Industry Revenue (US$ Million), 2020-2029
Table 83: Thailand Embedded Wealth Management – Revenue (US$ Million), 2020-2029
Table 84: Thailand Asset Based Finance Management – Revenue (US$ Million), 2020-2029
Table 85: Soft Assets – Asset Based Finance Industry Revenue (US$ Million), 2020-2029
Table 86: Hard Assets – Asset Based Finance Industry Revenue (US$ Million), 2020-2029
Table 87: SME's – Asset Based Finance Industry Revenue (US$ Million), 2020-2029
Table 88: Large Enterprises – Asset Based Finance Industry Revenue (US$ Million), 2020-2029