Summary

According to PayNXT360, gift card industry in the country is expected to grow by 7.9% on annual basis to reach US$1.9 billion in 2024.

The gift card industry in Poland will continue to grow over the forecast period and is expected to record a CAGR of 7.1% during 2024-2028. Gift card market in the country will increase from US$1.7 billion in 2023 to reach US$2.5 billion by 2028.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

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Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Poland Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2019-2028
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2019-2028
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2019-2028
2.4 Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
2.5 Gift Spend Market Share Analysis by Product Category, 2019-2028
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
2.7 Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

3 Poland Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2019-2028
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2019-2028
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

4 Poland Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2019-2028
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2019-2028
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

5 Poland Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2019-2028
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2019-2028
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2019-2028
5.4 Gift Card Spend Market Share Analysis by Consumer Segment, 2019-2028
5.5 Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
5.6 Digital Gift Card Spend Market Size and Forecast, 2019-2028

6 Poland Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2019-2028
6.2 Digital Gift Card Penetration by Occasion, 2019-2028
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size, 2019-2028
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis, 2019-2028
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis, 2019-2028
6.1 Small Scale Segment Digital Gift Card Spend Analysis, 2019-2028

7 Poland Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender, 2023
7.2 Digital Gift Card Spend Share by Age, Income, and Gender, 2023
7.3 Gift Card Consumer Purchase Behaviour, 2023
7.4 Corporate Consumer Gift Card Spend by Company Type, 2023

8 Poland Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2019-2028
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

9 Poland Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

10 Poland Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2019-2028
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2019-2028
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2019-2028
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2019-2028

11 Poland Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2019-2028
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

12 Poland Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

13 Poland Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2019-2028
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2019-2028
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2019-2028

14 Poland Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size, 2019-2028
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2019-2028

15 Poland Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028

16 Poland Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2021-2028

17 Poland Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
17.3 Sales Uplift by Retail Sector, 2023

18 Poland Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

19 Poland Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

20 Gift Card Sales Estimates by Key Retailers

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List of Tables/Graphs

Table 1: Poland Total Gift Spend Analysis (US$ Million), 2019-2028
Table 2: Poland Gift Card Penetration by Market Value (%), 2019-2028
Table 3: Poland Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 4: Poland Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 5: Poland Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 6: Poland Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 7: Poland Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 8: Poland Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 9: Poland Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 10: Poland Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 11: Poland Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 12: Poland Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 13: Poland Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 14: Poland Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 15: Poland Gift Card Load Value (US$ Million), 2019-2028
Table 16: Poland Number of Gift Cards Purchased (Million) 2019-2028
Table 17: Poland Gift Card Transaction Value (US$ Million), 2019-2028
Table 18: Poland Gift Card Transaction Volume (Million), 2019-2028
Table 19: Poland Average Value of Per Transaction (US$), 2019-2028
Table 20: Poland Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Table 21: Poland Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 22: Poland Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 23: Poland Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 24: Poland Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Table 25: Poland Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 26: Poland Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 27: Poland Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 28: Poland Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 29: Poland Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Table 30: Poland Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Table 31: Poland Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 32: Poland Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 33: Poland Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 34: Poland Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 35: Poland Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 36: Poland Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 37: Poland Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 38: Poland Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 39: Poland Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 40: Poland Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Table 41: Poland Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 42: Poland Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 43: Poland Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 44: Poland Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 45: Poland Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 46: Poland Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 47: Poland Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 48: Poland Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 49: Poland Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 50: Poland Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 51: Poland Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 52: Poland Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Table 53: Poland Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Table 54: Poland Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 55: Poland Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 56: Poland Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 57: Poland Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 58: Poland Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 59: Poland Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 60: Poland Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 61: Poland Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 62: Poland Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 63: Poland Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 64: Poland Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 65: Poland Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Table 66: Poland Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Table 67: Poland Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Table 68: Poland Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Table 69: Poland Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Table 70: Poland Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Table 71: Poland Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Table 72: Poland Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Table 73: Poland Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 74: Poland Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 75: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 76: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 77: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 78: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Table 79: Poland Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 80: Poland Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 81: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 82: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 83: Poland Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 84: Poland Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 85: Poland Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 86: Poland Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 87: Poland Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 88: Poland Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 89: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 90: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 91: Poland Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Table 92: Poland Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Table 93: Poland Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Table 94: Poland Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Table 95: Poland Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Table 96: Poland Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Table 97: Poland Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 98: Poland Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Table 99: Poland Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 100: Poland Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Table 101: Poland Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 102: Poland Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Table 103: Poland Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 104: Poland Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Table 105: Poland Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 106: Poland Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 107: Poland Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 108: Poland Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 109: Poland Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 110: Poland Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 111: Poland Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 112: Poland Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 113: Poland Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 114: Poland Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 115: Poland Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 116: Poland Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 117: Poland Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Table 118: Poland Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
Table 119: Poland Gift Card Sales Estimates by Key Retailers