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アフリカと中東のプリペイドカードとデジタルウォレットのビジネスと投資機会 Databook - 市場規模と予測, 消費者の意識と行動, 小売支出


Africa & Middle East Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

レポート内容 PayNXT360によると、アフリカ&中東のプリペイドカード市場(金額ベース)は2017年~2021年の間にCAGR10.8%で増加したそうです。2022年から2026年の予測期間では、CAGR13.7%を記録し、2022年の5... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
PayNXT360
ペイネクスト360
2022年1月10日 US$6,900
ライセンス・価格情報
注文方法はこちら
955 英語

 

サマリー

レポート内容

PayNXT360によると、アフリカ&中東のプリペイドカード市場(金額ベース)は2017年~2021年の間にCAGR10.8%で増加したそうです。2022年から2026年の予測期間では、CAGR13.7%を記録し、2022年の565億2000万米ドルから増加し、2026年には946億1000万米ドルに達すると予測されます。

アフリカ・中東地域では、過去4~6四半期に、現金に代わるものとしてプリペイドカードの需要が大きく急増しました。この地域におけるプリペイドカードによる決済方法の普及は、主にテクノロジーを駆使した製品やサービスの台頭が原因です。また、政府はこの地域の消費者に対し、デジタルウォレットやモバイルウォレットなどのキャッシュレス決済手段を利用するよう説得しており、それがこの地域のプリペイドカードの成長を後押ししています。

また、同地域では、クレジットスコアや既存の銀行口座を持たない消費者の間でも、プリペイドカードの普及が進んでいます。さらに、プリペイドカードは、送金、給与処理、ギフト、政府給付金の支給など、さまざまなサービスを提供する決済ソリューションとして、学生、海外駐在員、ブルーカラーのサービスプロバイダーなどにも支持されています。

南アフリカでは、通信事業者がデジタルウォレットに仮想プリペイドカードを組み込んでいる

南アフリカ人のオンラインショッピングの増加に伴い、デジタルウォレットプロバイダーは、フィンテック・パートナーと共同で仮想決済ソリューションを開発しています。例えば、以下のようなものです。
- 2021年6月、南アフリカの有線・無線通信事業者Telkomは、同社のデジタルウォレット「Telkom Pay」のユーザー向けにWhatsAppで利用できるバーチャルカードを導入した。
- Telkomは、Mastercard、Nedbank、そして大手フィンテック実現パートナーのUkheshe Technologiesと共同で、このバーチャルプリペイドカードを発売しました。
- バーチャル・プリペイドカードはウォレットと連動し、ユーザーはこのカードを通じてオンライン取引を行うことができます。

銀行はデジタル決済プロバイダーとパートナーシップを構築し、UAEでバーチャルな「buy now pay later」プリペイドカードを発売しています

UAEではBNPL(Buy-Now, Pay-Later)ソリューションが普及しているため、市場シェアを獲得するためのパートナーシップを構築しています。例えば、以下のようなものです。

- 2021年9月、イスラム金融機関のアブダビ・イスラム銀行(ADIB)は、デジタル決済を提供するSpotiiと提携し、UAEで初めて仮想BNPLプリペイドカードの提供を開始しました。
- このバーチャルプリペイドカードを通じて、顧客は加盟店で店頭やオンラインショッピングを行い、ゼロ金利で数回に分けて購入代金を分散して支払うことができます。
- すべてのユーザーは、Spotii Mobileアプリケーションからバーチャル・プリペイドカードにアクセスし、分割払いのための資金をロードすることができます。

ライドシェア企業はトルコでモバイルアプリベースの決済を導入するため、フィンテックとパートナーシップを構築している

キャッシュレス化が進む中、テクノロジー企業はタクシー会社や銀行と提携し、タクシー運転手が支払いを受けるために別途POS端末やその他のハードウェアを必要としない、便利な支払い方法を模索しています。例えば

- 2021年8月、トルコのタクシー会社「Taxi 7×24」は、Payneer Technologyが提供するソフトウェアPOS(sPOS)ソリューションを試験的に導入した。この技術により、NFC対応のAndroid端末で、アプリを通じた非接触決済が可能になる。
- また、同社はYapi Kredi銀行と提携し、消費者の利便性を高めている。
- アプリにはプリペイドカードが付属し、集めたお金を送金してATMから現金を引き出したり、カード決済に利用することができる。

アマゾンが地元アーティストとコラボし、サウジアラビアでテーマ型ギフトカードを発売

オンラインプラットフォームは、地元のアーティストやインフルエンサーとコラボレーションして、特別な日やお祭りの挨拶に使うギフトカードをデザインしています。例えば

- 2021年5月、サウジアラビアのアーティストMajd Shaker Jahaは、イード・アルフィトルの機会に、アマゾンのために芸術的なデザインを特徴とする新しいコレクションを作成しました。これらのイードをテーマにした電子ギフトカードは、Amazon.aeで販売されています。
- イードをテーマにした特別版の電子ギフトカードは、さまざまな額面での購入が可能です。また、Amazon.aeギフトカードは、チェックアウト時にコードを入力することで利用することができ、さらにAmazon.aeのアカウントに追加することもできます。

本レポートでは、プリペイドカードやデジタルウォレットを通じた小売店や企業の消費者セグメントでの支出を網羅し、プリペイド決済手段の詳細なデータを中心に分析を行っています。さらに、アフリカと中東における消費者行動と小売支出動向のスナップショットを提供しています。国別の100以上のKPIにより、プリペイドカードおよびデジタルウォレットカードの市場ダイナミクスを包括的に理解することができます。

- 市場のダイナミクスアフリカ&中東のプリペイドカードおよびデジタルウォレット業界の規模と構造、業界力学、市場動向、消費者の態度と行動、競争環境について包括的な見解を提供しています。

- デジタルウォレットのセグメント。デジタルウォレットの5つの主要な消費カテゴリーにおける取引額、取引量、1件あたりの平均金額を提供します。小売、旅行、エンターテインメントとゲーム、レストラン、リチャージと請求書支払いなどです。

- オープンループとクローズドループプリペイドカード:市場の推計と予測で機会を評価する 13のオープンループとクローズドループプリペイド市場セグメント。カード発行枚数、取引数、ロードバリュー、取引額の4つの重要なKPIを詳述。

- 消費者の意識と行動。独自の調査結果をもとに、年齢別、性別、所得水準別の消費額など、プリペイドの主要なKPIを特定し、解釈しています。

- 小売店での消費額。小売店での支出を11のカテゴリーに分類し、消費者行動とプリペイドカード支出の力学の変化に関する詳細な洞察を提供します。

PayNXT360の本タイトルは、1つの地域レポートと7つの国別レポートを組み合わせたバンドル製品です。

1.アフリカと中東のプリペイドカードとデジタルウォレットのビジネスと投資機会データブック
2.エジプト プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
3.イスラエル プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
4.ケニア プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
5.ナイジェリア プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
6.サウジアラビア プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
7.南アフリカ共和国 プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook
8.アラブ首長国連邦 プリペイドカードとデジタルウォレットのビジネスと投資機会 Databook

対象範囲

本レポートでは、プリペイドカードやデジタルウォレットによる消費について、小売店や企業の消費者セグメントを対象に、データを中心に詳しく分析しています。さらに、消費者行動や小売店での消費動向のスナップショットも提供しています。100以上のKPIにより、プリペイドカードとデジタルウォレットカードの市場ダイナミクスを包括的に理解することができます。

デジタルウォレットの市場規模・予測
- 取引額推移の分析
- トランザクション量トレンド分析
- 平均トランザクション単価

デジタルウォレットの主要セグメント別市場規模および予測
- 小売ショッピング(金額、数量、平均値)
- 旅行(金額、数量、平均値)
- エンターテイメントとゲーム(金額、数量、平均値)
- 飲食店(金額、数量、平均値)
- リチャージと請求書払い(金額、数量、平均値)

プリペイドカード産業の市場魅力
- ロードバリュー・トレンド分析
- トランザクションバリューのトレンド分析
- トランザクション量トレンド分析
- 平均取引額
- カード枚数

機能属性別市場シェア分析 - オープンループ vs. クローズドループ、2016年~2025年

プリペイドカードのカテゴリー別市場シェア分析

オープンループ型プリペイドカードの今後の成長ダイナミクス、2016年~2025年
- 取引額推移の分析
- トランザクション量トレンド分析
- 平均取引額
- カード枚数

クローズドループプリペイドカードの今後の成長ダイナミクス、2016年~2025年
- 取引額推移分析
- トランザクション量トレンド分析
- 平均トランザクション単価
- カード枚数

汎用プリペイドカードの市場規模推移と予測

ギフトカード市場規模推移・予測
機能属性別ギフトカード市場規模推移・予測
- オープンループギフトカード別
- クローズドループギフトカード別
ギフトカードの消費者セグメント別市場規模および予測
- 小売業消費者部門別
- 法人向けセグメント別
ギフトカード市場 小売カテゴリー別シェア分析
ギフトカード市場の贈答シーン別シェア分析
ギフトカード市場の購入場所別シェア分析

エンターテイメント&ゲーミングプリペイドカードの市場規模推移と予測

ティーン・キャンパス向けプリペイドカードの市場規模推移と予測
ティーンズ・キャンパス向けプリペイドカードの機能属性別市場規模推移と予測
- オープンループのティーン&キャンパスプリペイドカード別
- クローズドループ型ティーン&キャンパスプリペイドカード別

事業費・管理費用プリペイドカードの市場規模推移と予測
業務・管理費用プリペイドカードの消費者セグメント別市場規模推移と予測
- 小規模事業者セグメント別
- 中堅企業セグメント別
- 企業向けセグメント別
- 政府部門別

給与用プリペイドカードの市場規模推移と予測
給与用プリペイドカードの消費者セグメント別市場規模推移と予測
- 小規模事業者向けセグメント別
- 中堅企業セグメント別
- 企業向けセグメント別
- 政府部門別

ミールプリペイドカードの市場規模推移と予測
ミールプリペイドカードの消費者セグメント別市場規模推移と予測
- 小規模事業者向けセグメント別
- 中堅・中小企業別
- 企業向けセグメント別
- 政府部門別

トラベルフォレックスプリペイドカードの市場規模と予測
旅行用外国為替プリペイドカードの消費者セグメント別市場規模および予測
- 小売店別
- 小規模事業者向けセグメント別
- 中堅企業セグメント別
- 企業向けセグメント別
- 政府部門別

交通系プリペイドカードの市場規模推移と予測

ヘルスケア&ウェルネスプリペイドカードの市場規模推移と予測

社会保障およびその他の政府給付プログラム プリペイドカードの市場規模および予測

燃料系プリペイドカードの市場規模推移と予測

公共料金、その他プリペイドカードの市場規模推移と予測

購入の理由

- プリペイドカードとデジタルウォレットの市場ダイナミクスを深く理解することができます。アフリカと中東におけるプリペイド決済手段の75以上の市場セグメントとサブセグメントにおける市場機会、業界力学、主要トレンドとドライバーを理解する。

- 市場別戦略の策定プリペイドカードとデジタルウォレットの戦略を策定するために、成長セグメントとターゲットを特定し、市場特有の主要トレンド、ドライバー、業界におけるリスクを評価します。

- 消費者の意識と行動に関する洞察を得る。消費者の態度や行動の変化を理解し、ROIを向上させることができます。プリペイドカードやデジタルウォレットを利用した小売店での消費に関する詳細なインサイトを得ることができます。


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目次

This title from PayNXT360 is a bundled offering, combining one regional and 7 country reports:

1. Africa & Middle East Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Egypt Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Israel Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Kenya Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Nigeria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. Saudi Arabia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. South Africa Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. United Arab Emirates Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

All regional and country reports mentioned above will have the following tables of contents:

1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.General Purpose Prepaid Card Market Size and Forecast, 2017-2026
8.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
8.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
8.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
8.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
9.Gift Card Market Size and Forecast, 2017-2026
9.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.Gift Card Market Size and Forecast by Functional Attribute
9.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.3.Gift Card Market Size and Forecast by Consumer Segments
9.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4.Gift Card Market Share Analysis by Gifting Occasion
9.4.1.Retail Gift Card Market Share Analysis by Gifting Occasion
9.4.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
10.Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
11.Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
11.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
12.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
12.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
12.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
12.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
12.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
13.Payroll Prepaid Card Market Size and Forecast, 2017-2026
13.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
13.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
13.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
13.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
13.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
14.Meal Prepaid Card Market Size and Forecast, 2017-2026
14.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
15.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
15.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
17.Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
18.Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
19.Fuel Prepaid Cards Market Size and Forecast, 2017-2026
20.Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
21.Further Reading
21.1.About PayNXT360
21.2.Related Research

 

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Summary

Report Description

According to PayNXT360, the prepaid card market (value terms) in Africa & Middle East increased at a CAGR of 10.8% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 13.7%, increasing from US$56.52 billion in 2022 to reach US$94.61 billion by 2026.

The demand for prepaid cards surged significantly as an alternative to cash in the last four to six quarters in the Africa & Middle East region. The growth in the adoption of prepaid card payment methods in this region is primarily because of the rise in technology-driven products and services. Moreover, governments are persuading the consumers in the region to use cashless payment methods such as digital and mobile wallets, thereby supporting the growth of prepaid cards in the region.

Prepaid cards are also gaining increasing adoption among consumers who do not have a good credit score or an existing bank account in the region. Moreover, prepaid cards are also gaining traction among students, expatriate workers, and blue-collar service providers, as the payment solution offers a range of services such as sending remittances, payroll processing, gifting, government benefit disbursement, and several others.

Telecom providers are integrating virtual prepaid cards in their digital wallets in South Africa

With the rise in online shopping among South Africans, digital wallet providers are developing virtual payment solutions with fintech partners. For instance,
• In June 2021, South African wireline and wireless telecommunications provider Telkom, introduced a virtual card for use on WhatsApp for its digital wallet, Telkom Pay, users.
• Telkom collaborated with Mastercard, Nedbank, and leading fintech enablement partner Ukheshe Technologies to launch this virtual prepaid card.
• The virtual prepaid card will be linked to the wallet, and users can transact online through this card.

Banks are building partnerships with digital payments providers to launch virtual ‘buy now pay later’ prepaid cards in the UAE

With the popularity of buy-now, pay-later (BNPL) solutions in the UAE, partnerships are building up to gain market share. For instance,

• In September 2021, Abu Dhabi Islamic Bank (ADIB), an Islamic financial institution has partnered up with Spotii, a digital payments provider, to launch a virtual BNPL prepaid card for the first time in the UAE.
• Through the virtual prepaid card, customers will make in-store and online purchases with merchants and spread out the cost of their purchases across several installments with zero interest rates.
• All the users can access the virtual prepaid card via the Spotii Mobile app and load money to fund the cost-free installment payments.

Ride sharing companies are building partnerships with fintechs to introduce mobile app-based payments in Turkey

With the country adopting cashless initiatives, technology firms are partnering with taxi firms and banking providers to explore a convenient payment method where the taxi drivers will not need any separate point of sale (POS) terminal or any other additional hardware to receive payments. For instance,

• In August 2021, Turkish taxi firm, Taxi 7×24 piloted a software POS (sPOS) solution provided by Payneer Technology. The technology will enable NFC enabled Android devices to make contactless payment through an app.
• The company also partnered with Yapi Kredi bank to facilitate consumers.
• The app will be accompanied by a prepaid card, where the collected money can be transferred and used to withdraw cash from ATMs or making card payments.

Amazon collaborated with local artists to launch theme-based gift cards in Saudi Arabia

Online platforms are collaborating with local artists and influencers to design gift cards for special occasions or festival greetings. For instance,

• In May 2021, Saudi artist Majd Shaker Jaha created a new collection featuring artistic designs for Amazon for the occasion of Eid Al-Fitr. These Eid-themed electronic gift cards are available on Amazon.ae.
• The special edition Eid-themed eGift Cards are also available in different denominations. Moreover, the Amazon.ae Gift Card can be redeemed by the user while entering the code during the time of check out or even can add to their Amazon.ae account.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Africa & Middle East. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Africa & Middle East.

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

This title from PayNXT360 is a bundled offering, combining one regional and 7 country reports:

1. Africa & Middle East Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Egypt Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Israel Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Kenya Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Nigeria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. Saudi Arabia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. South Africa Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. United Arab Emirates Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics. With over 100 KPIs, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Digital Wallet Market Size and Forecast
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Digital Wallet Market Size and Forecast by Key Segments
• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Prepaid Card Industry Market Attractiveness
• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

General Purpose Prepaid Card Market Size and Forecast

Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
• By Open Loop Gift Card
• By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
• By Retail Consumer Segment
• By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Entertainment and Gaming Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Transit and Tolls Prepaid Card Market Size and Forecast

Healthcare and Wellness Prepaid Card Market Size and Forecast

Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Fuel Prepaid Cards Market Size and Forecast

Utilities, and Other Prepaid Cards Market Size and Forecast

Reasons to buy

• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Africa & Middle East.

• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.



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Table of Contents

This title from PayNXT360 is a bundled offering, combining one regional and 7 country reports:

1. Africa & Middle East Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Egypt Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Israel Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Kenya Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Nigeria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. Saudi Arabia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. South Africa Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. United Arab Emirates Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

All regional and country reports mentioned above will have the following tables of contents:

1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer
2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Prepaid Payment Instrument – Transaction Value Trend Analysis, 2017-2026
2.2.Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2017-2026
2.3.Prepaid Payment Instrument – Average Value per Transaction, 2017-2026
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2017 – 2026
3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Digital Wallet – Transaction Value Trend Analysis, 2017-2026
3.2.Digital Wallet – Transaction Volume Trend Analysis, 2017-2026
3.3.Digital Wallet – Average Value per Transaction, 2017-2026
3.4.Digital Wallet Market Share Analysis by Key Segments
4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2017-2026
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2017-2026
4.1.3.Retail Payments – Average Value per Transaction, 2017-2026
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2017-2026
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2017-2026
4.2.3.Travel Payments – Average Value per Transaction, 2017-2026
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2017-2026
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2017-2026
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2017-2026
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2017-2026
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2017-2026
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2017-2026
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2017-2026
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2017-2026
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2017-2026
5.Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Prepaid Card – Transaction Value Trend Analysis, 2017-2026
5.1.2.Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
5.1.3.Prepaid Card – Average Value per Transaction, 2017-2026
5.1.4.Prepaid Card – Number of Cards, 2017-2026
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2017 – 2026
5.3.Market Share Analysis by Prepaid Card Categories
6.Open Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2017-2026
6.1.4.Open Loop Prepaid Card – Number of Cards, 2017-2026
7.Closed Loop Prepaid Card Future Growth Dynamics, 2017 – 2026
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2017-2026
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2017-2026
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2017-2026
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2017-2026
8.General Purpose Prepaid Card Market Size and Forecast, 2017-2026
8.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2017-2026
8.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
8.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2017-2026
8.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2017-2026
9.Gift Card Market Size and Forecast, 2017-2026
9.1.Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.Gift Card Market Size and Forecast by Functional Attribute
9.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2017-2026
9.3.Gift Card Market Size and Forecast by Consumer Segments
9.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4.Gift Card Market Share Analysis by Gifting Occasion
9.4.1.Retail Gift Card Market Share Analysis by Gifting Occasion
9.4.2.Corporate Gift Card Market Share Analysis by Gifting Occasion
10.Entertainment and Gaming Prepaid Card Market Size and Forecast, 2017-2026
11.Teen and Campus Prepaid Card Market Size and Forecast, 2017-2026
11.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
11.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.Business and Administrative Expense Prepaid Card Market Size and Forecast, 2017-2026
12.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2017-2026
12.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
12.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
12.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
12.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
12.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
13.Payroll Prepaid Card Market Size and Forecast, 2017-2026
13.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2017-2026
13.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
13.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
13.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
13.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
13.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
14.Meal Prepaid Card Market Size and Forecast, 2017-2026
14.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2017-2026
14.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
14.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
14.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
14.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
14.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
15.Travel Forex Prepaid Card Market Size and Forecast, 2017-2026
15.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2017-2026
15.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2017-2026
15.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2017-2026
15.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2017-2026
15.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2017-2026
15.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2017-2026
15.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2017-2026
16.Transit and Tolls Prepaid Card Market Size and Forecast, 2017-2026
17.Healthcare and Wellness Prepaid Card Market Size and Forecast, 2017-2026
18.Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2017-2026
19.Fuel Prepaid Cards Market Size and Forecast, 2017-2026
20.Utilities, and Other Prepaid Cards Market Size and Forecast, 2017-2026
21.Further Reading
21.1.About PayNXT360
21.2.Related Research

 

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