インフルエンサー・マーケティング市場調査レポート 2030年までの予測Influencer Marketing Market Research Report Forecast to 2030 インフルエンサー・マーケティング市場調査レポート 2030年までの予測 市場の概要 世界のインフルエンサーマーケティング市場は、2030年までに910億2960万ドルに達し、推定期間中に26.7%のCAGRペースで発展... もっと見る
サマリーインフルエンサー・マーケティング市場調査レポート 2030年までの予測市場の概要 世界のインフルエンサーマーケティング市場は、2030年までに910億2960万ドルに達し、推定期間中に26.7%のCAGRペースで発展すると考えられています。インフルエンサーマーケティングは、インフルエンサーやその分野の専門家と思われる社会的理解度の高い個人が指定する推薦やアイテムに依存するバーチャルエンターテインメントマーケティングの一種である。インフルエンサーマーケティングは、インフルエンサーの支持者が彼らに対する信頼度を高め、彼らの推薦があなたのブランドの顧客候補に友好的な証拠として伝わることで機能します。 インフルエンサーマーケティングは、現在巨大化しており、今後も発展していくでしょう。新しいバーチャルエンターテイメントの舞台、コンテンツの種類、そして組織が潜在的な顧客と話をする方法は、常に生まれています。最高のインフルエンサーは、最新のトレンドを把握し、組織が成功するために必要なデバイスを提供することができます。ウェブベースのエンターテインメント環境は常に進化しているため、インフルエンサーは最新のインフルエンサーマーケティングのトレンドをいち早く取り入れ、自分のパワーとスキルをアピールし、組織にとってより興味深い存在になる必要があります。コンピュータ化されたシャープな購買者の増加、プロモーションを阻害するプログラミングの利用拡大、インフルエンサーが子会社プロジェクトの基本になることなどは、インフルエンサーマーケティング市場の発展を促すいくつかの主要な考慮事項です。しかし、広範なステージがないこと、ニセモノの記録や信奉者が増えていること、インフルエンサーマーケティングがビジネスに与える影響を推定することが、市場の主要な制御変数となっています。 市場セグメンテーション インフルエンサーマーケティング市場は、コンポーネント、組織規模、エンドユーザー、地域を考慮して分割されています。 コンポーネント別では、世界市場はアレンジメント/ステージとアドミニストレーションに分類されます。 組織規模別では、中小企業(SME)と巨大企業(Huge Endeavor)に分類されます。 エンドユーザー別では、スタイル、贅沢品・美容製品、小売・ウェブビジネス、買い物客向け商品、宣伝・広報、食品・リフレッシュメント、旅行・旅行業界、自動車、その他に分類されます。 地域別分析 北米は、2021年時点で4,213.3百万米ドルの市場規模を有し、最大の市場シェアを占めています(図中のCAGRは通常23.8%)。ヨーロッパは、2020年に2番目に大きな市場であり、2,942.6百万米ドルと推定され、CAGRは27.0%と予測されています。北米は、インフルエンサーマーケティング市場を圧倒しています。北米は、米国、カナダ、メキシコに区分されています。北米は、Juliusworks Inc.、Launchmetrics、Traackr、Izea Overall Inc.、Remainder Technology Inc.、Upfluence、Mavrck、Klear、Try、Lumanu Inc.、The Compelling Organization Inc.などの中央参加者の存在によりインフルエンサーマーケティング市場で最大の市場占有率を占めている。 ヨーロッパでは、巨大なインフルエンサーよりも、小さなインフルエンサーの方が、信者とのコミットメントがより重要なレベルになっています。ブランドは、一緒に仕事をすることに決めたインフルエンサーと、より長く継続的な関係を築くために、さらに時間とお金をかけています。この手続きは、インフルエンサーとそのファン、そして組織とインフルエンサーの間の信頼を高め、投機に対するより良い収穫をもたらします。 主要プレイヤー 主な市場プレイヤーは、Scrunch、Aspire、Social Beat Digital Marketing LLP、Hypr Brands、Onalytica、Launchmetrics、Izea Worldwide Inc、Traackr、Quotient Technology Inc、Mavrck、Klear、Uphluence、Lumanu Inc、Buzzoole、The Influential Network, Inc. COVID 19の影響 私たちは、COVID-19の大流行があらゆる分野の様々な業界や業種に与える影響を継続的に追跡しています。当社の調査レポートでは、COVID-19の産業への影響による減少や上昇を理解するのに役立ちます。また、関心のある市場の需要と供給のギャップを特定するのに役立ちます。さらに、このレポートは、分析、改正された政府規制、および他の多くの有用な洞察であなたを支援します。 目次TABLE OF CONTENTS1 EXECUTIVE SUMMARY 15 2 MARKET INTRODUCTION 17 2.1 DEFINITION 17 2.2 SCOPE OF THE STUDY 17 2.3 RESEARCH OBJECTIVE 17 2.4 MARKET STRUCTURE 17 3 RESEARCH METHODOLOGY 18 4 MARKET DYNAMICS 25 4.1 INTRODUCTION 25 4.2 DRIVERS 26 4.2.1 DIGITAL-SAVVY CONSUMERS 26 4.2.2 INCREASING USE OF AD BLOCKING SOFTWARE 27 4.2.3 INFLUENCERS BECOMING CRITICAL TO AFFILIATE PROGRAMS 28 4.3 RESTRAINTS 29 4.3.1 LACK OF COMPREHENSIVE PLATFORM 29 4.4 OPPORTUNITY 30 4.4.1 OPPORTUNITY FOR BRANDS TO STRENGTHEN THEIR BRAND IMAGE 30 4.4.2 RISE OF NANO AND MICRO-INFLUENCERS 31 4.4.3 INFLUENCER LED SOCIAL COMMERCE 32 4.5 CHALLENGES 33 4.5.1 INCREASE IN THE NUMBER OF FAKE ACCOUNTS AND FOLLOWERS 33 4.5.2 MEASURING THE IMPACT OF INFLUENCER MARKETING 33 4.6 IMPACT OF COVID-19 ON THE INFLUENCER MARKETING MARKET 34 4.6.1 IMPACT ON MARKETING AND ADVERTISING STRATEGIES 34 4.6.2 IMPACT ON INFLUENCERS AMIDST THE PANDEMIC 35 4.6.3 IMPACT ON OVERALL INFLUENCER MARKETING MARKET 36 5 MARKET FACTOR ANALYSIS 38 5.1 VALUE CHAIN ANALYSIS 38 5.1.1 PLATFORM DESIGNERS & DEVELOPERS 38 5.1.2 SYSTEM INTEGRATORS 38 5.1.3 END USERS 38 5.2 PORTER'S FIVE FORCES MODEL 39 5.2.1 THREAT OF NEW ENTRANTS 39 5.2.2 BARGAINING POWER OF SUPPLIERS 39 5.2.3 THREAT OF SUBSTITUTES 40 5.2.4 BARGAINING POWER OF BUYERS 40 5.2.5 INTENSITY OF RIVALRY 40 6 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT 41 6.1 INTRODUCTION 41 6.2 SOLUTION/PLATFORM 42 6.3 SERVICES 42 6.3.1 PROFESSIONAL SERVICES 43 6.3.2 MANAGED SERVICES 43 7 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE 44 7.1 INTRODUCTION 44 7.2 SME 45 7.3 LARGE ENTERPRISE 45 8 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER 46 8.1 INTRODUCTION 46 8.2 FASHION, LUXURY & COSMETICS 47 8.3 RETAIL & E-COMMERCE 47 8.4 CONSUMER GOODS 47 8.5 ADVERTISING & PUBLIC RELATION 48 8.6 FOOD & BEVERAGES 48 8.7 TRAVEL & TOURISM 48 8.8 AUTOMOBILE 49 8.9 OTHERS 49 9 GLOBAL INFLUENCER MARKETING MARKET, BY REGION 50 9.1 INTRODUCTION 50 9.2 NORTH AMERICA 52 9.2.1 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52 9.2.2 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53 9.2.3 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53 9.2.4 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54 9.2.5 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54 9.2.6 US 55 9.2.6.1 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55 9.2.6.2 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56 9.2.6.3 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56 9.2.6.4 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56 9.2.7 CANADA 57 9.2.7.1 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57 9.2.7.2 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57 9.2.7.3 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57 9.2.7.4 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58 9.2.8 MEXICO 58 9.2.8.1 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58 9.2.8.2 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58 9.2.8.3 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59 9.2.8.4 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59 9.3 EUROPE 60 9.3.1 EUROPE 60 9.3.2 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60 9.3.3 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61 9.3.4 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61 9.3.5 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62 9.3.6 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62 9.3.7 UK 63 9.3.7.1 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63 9.3.7.2 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63 9.3.7.3 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64 9.3.7.4 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64 9.3.8 GERMANY 64 9.3.8.1 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64 9.3.8.2 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65 9.3.8.3 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65 9.3.8.4 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65 9.3.9 FRANCE 66 9.3.9.1 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66 9.3.9.2 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66 9.3.9.3 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66 9.3.9.4 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67 9.3.10 REST OF EUROPE 67 9.3.10.1 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67 9.3.10.2 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67 9.3.10.3 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68 9.3.10.4 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68 9.4 ASIA-PACIFIC 69 9.4.1 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69 9.4.2 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70 9.4.3 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70 9.4.4 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71 9.4.5 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71 9.4.6 CHINA 72 9.4.6.1 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72 9.4.6.2 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72 9.4.6.3 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73 9.4.6.4 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73 9.4.7 INDIA 73 9.4.7.1 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73 9.4.7.2 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74 9.4.7.3 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74 9.4.7.4 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74 9.4.8 JAPAN 75 9.4.8.1 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75 9.4.8.2 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75 9.4.8.3 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75 9.4.8.4 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76 9.4.9 REST OF ASIA-PACIFIC 76 9.4.9.1 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76 9.4.9.2 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76 9.4.9.3 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77 9.4.9.4 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77 9.5 MIDDLE EAST & AFRICA 78 9.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78 9.5.2 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79 9.5.3 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79 9.5.4 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80 9.6 SOUTH AMERICA 81 9.6.1 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81 9.6.2 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81 9.6.3 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82 9.6.4 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82 10 COMPETITIVE LANDSCAPE 84 10.1 COMPETITIVE BENCHMARKING 85 10.2 RECENT DEVELOPMENTS 86 10.2.1 PARTNERSHIPS/COLLABORATIONS 86 10.2.2 ACQUISITIONS/MERGERS 86 10.2.3 PRODUCT LAUNCHES/DEVELOPMENTS 87 10.3 LIST OF MAJOR AGENCIES 88 10.4 INTERACTION BETWEEN INFLUENCER & MARKETING AGENCY 90 10.4.1 INFLUENCER MARKETING AGENCY 90 10.4.2 TYPES OF MARKETING AGENCIES 90 10.4.3 WHY ARE AGENCIES PREFERRED? 92 10.5 INFLUENCER MARKETING VS ADVERTISEMENT MARKETING 92 10.5.1 INFLUENCER MARKETING 93 10.5.2 ADVERTISEMENT MARKETING 93 10.5.3 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94 10.5.4 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95 10.5.5 CONCLUSION 95 11 COMPANY PROFILE 96 11.1 BUZZOOLE 96 11.1.1 COMPANY OVERVIEW 96 11.1.2 FINANCIAL OVERVIEW 96 11.1.3 PRODUCTS OFFERED 96 11.1.4 KEY DEVELOPMENTS 96 11.2 SCRUNCH 97 11.2.1 COMPANY OVERVIEW 97 11.2.2 FINANCIAL OVERVIEW 97 11.2.3 PRODUCTS OFFERED 97 11.2.4 KEY DEVELOPMENTS 97 11.3 SOCIAL BEAT DIGITAL MARKETING LLP 98 11.3.1 COMPANY OVERVIEW 98 11.3.2 FINANCIAL OVERVIEW 98 11.3.3 PRODUCTS OFFERED 98 11.3.4 KEY DEVELOPMENTS 98 11.4 ONALYTICA 99 11.4.1 COMPANY OVERVIEW 99 11.4.2 FINANCIAL OVERVIEW 99 11.4.3 PRODUCTS OFFERED 99 11.4.4 KEY DEVELOPMENTS 99 11.5 HYPR BRANDS (JULIUSWORKS, INC.) 100 11.5.1 COMPANY OVERVIEW 100 11.5.2 FINANCIAL OVERVIEW 100 11.5.3 PRODUCTS OFFERED 100 11.5.4 KEY DEVELOPMENTS 100 11.5.5 KEY STRATEGIES 100 11.6 LAUNCHMETRICS 101 11.6.1 COMPANY OVERVIEW 101 11.6.2 FINANCIAL OVERVIEW 101 11.6.3 PRODUCTS OFFERED 101 11.6.4 KEY DEVELOPMENTS 101 11.6.5 KEY STRATEGIES 101 11.7 TRAACKR 102 11.7.1 COMPANY OVERVIEW 102 11.7.2 FINANCIAL OVERVIEW 102 11.7.3 PRODUCTS OFFERED 102 11.7.4 KEY DEVELOPMENTS 103 11.7.5 KEY STRATEGIES 103 11.8 IZEA WORLDWIDE INC. 104 11.8.1 COMPANY OVERVIEW 104 11.8.2 FINANCIAL OVERVIEW 104 11.8.3 PRODUCTS OFFERED 105 11.8.4 KEY DEVELOPMENTS 105 11.8.5 SWOT ANALYSIS 105 11.8.6 KEY STRATEGIES 105 11.9 QUOTIENT TECHNOLOGY INC. 106 11.9.1 COMPANY OVERVIEW 106 11.9.2 FINANCIAL OVERVIEW 106 11.9.3 PRODUCTS OFFERED 106 11.9.4 KEY DEVELOPMENTS 107 11.9.5 SWOT ANALYSIS 107 11.9.6 KEY STRATEGIES 107 11.10 UPFLUENCE 108 11.10.1 COMPANY OVERVIEW 108 11.10.2 FINANCIAL OVERVIEW 108 11.10.3 PRODUCTS OFFERED 108 11.10.4 KEY DEVELOPMENTS 109 11.10.5 SWOT ANALYSIS 110 11.10.6 KEY STRATEGIES 110 11.11 MAVRCK 111 11.11.1 COMPANY OVERVIEW 111 11.11.2 FINANCIAL OVERVIEW 111 11.11.3 PRODUCTS OFFERED 111 11.11.4 KEY DEVELOPMENTS 113 11.11.5 SWOT ANALYSIS 113 11.11.6 KEY STRATEGIES 113 11.12 KLEAR 114 11.12.1 COMPANY OVERVIEW 114 11.12.2 FINANCIAL OVERVIEW 114 11.12.3 PRODUCTS OFFERED 114 11.12.4 KEY DEVELOPMENTS 114 11.13 ASPIRE 115 11.13.1 COMPANY OVERVIEW 115 11.13.2 FINANCIAL OVERVIEW 115 11.13.3 PRODUCTS OFFERED 115 11.13.4 KEY DEVELOPMENTS 115 11.13.5 KEY STRATEGIES 115 11.14 LUMANU INC. 116 11.14.1 COMPANY OVERVIEW 116 11.14.2 FINANCIAL OVERVIEW 116 11.14.3 PRODUCTS OFFERED 116 11.14.4 KEY DEVELOPMENTS 116 11.15 THE INFLUENTIAL NETWORK, INC. (INFLUENTIAL) 117 11.15.1 COMPANY OVERVIEW 117 11.15.2 FINANCIAL OVERVIEW 117 11.15.3 PRODUCTS OFFERED 117 11.15.4 KEY DEVELOPMENTS 118 11.15.5 KEY STRATEGIES 118 図表リストLIST OF TABLESTABLE 1 MARKET SYNOPSIS 16 TABLE 2 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2018–2030 (USD MILLION) 41 TABLE 3 GLOBAL INFLUENCER MARKETING MARKET, BY SERVICE, 2018–2030 (USD MILLION) 42 TABLE 4 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018–2030 (USD MILLION) 44 TABLE 5 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2018–2030 (USD MILLION) 46 TABLE 6 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2018–2030 (USD MILLION) 51 TABLE 7 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52 TABLE 8 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53 TABLE 9 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53 TABLE 10 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54 TABLE 11 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54 TABLE 12 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55 TABLE 13 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56 TABLE 14 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56 TABLE 15 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56 TABLE 16 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57 TABLE 17 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57 TABLE 18 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57 TABLE 19 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58 TABLE 20 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58 TABLE 21 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58 TABLE 22 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59 TABLE 23 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59 TABLE 24 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60 TABLE 25 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61 TABLE 26 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61 TABLE 27 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62 TABLE 28 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62 TABLE 29 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63 TABLE 30 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63 TABLE 31 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64 TABLE 32 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64 TABLE 33 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64 TABLE 34 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65 TABLE 35 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65 TABLE 36 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65 TABLE 37 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66 TABLE 38 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66 TABLE 39 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66 TABLE 40 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67 TABLE 41 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67 TABLE 42 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67 TABLE 43 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68 TABLE 44 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68 TABLE 45 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69 TABLE 46 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70 TABLE 47 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70 TABLE 48 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71 TABLE 49 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71 TABLE 50 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72 TABLE 51 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72 TABLE 52 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73 TABLE 53 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73 TABLE 54 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73 TABLE 55 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74 TABLE 56 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74 TABLE 57 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74 TABLE 58 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75 TABLE 59 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75 TABLE 60 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75 TABLE 61 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76 TABLE 62 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76 TABLE 63 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76 TABLE 64 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77 TABLE 65 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77 TABLE 66 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78 TABLE 67 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79 TABLE 68 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79 TABLE 69 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80 TABLE 70 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81 TABLE 71 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81 TABLE 72 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82 TABLE 73 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82 TABLE 74 PARTNERSHIPS/COLLABORATIONS 86 TABLE 75 ACQUISITIONS/MERGERS 86 TABLE 76 PRODUCT LAUNCHES/DEVELOPMENTS 87 TABLE 77 LIST OF MAJOR AGENCIES 88 TABLE 78 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94 TABLE 79 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95 TABLE 80 BUZZOOLE.: PRODUCTS OFFERED 96 TABLE 81 SCRUNCH: PRODUCTS OFFERED 97 TABLE 82 SOCIAL BEAT DIGITAL MARKETING LLP.: PRODUCTS OFFERED 98 TABLE 83 ONALYTICA: PRODUCTS OFFERED 99 TABLE 84 JULIUSWORKS, INC.: PRODUCTS OFFERED 100 TABLE 85 JULIUSWORKS, INC.: KEY DEVELOPMENTS 100 TABLE 86 LAUNCHMETRICS: PRODUCTS OFFERED 101 TABLE 87 LAUNCHMETRICS: KEY DEVELOPMENTS 101 TABLE 88 TRAACKR: PRODUCTS OFFERED 102 TABLE 89 TRAACKR: KEY DEVELOPMENTS 103 TABLE 90 IZEA WORLDWIDE, INC.: PRODUCTS OFFERED 105 TABLE 91 IZEA WORLDWIDE, INC.: KEY DEVELOPMENTS 105 TABLE 92 QUOTIENT TECHNOLOGY INC.: PRODUCTS OFFERED 106 TABLE 93 QUOTIENT TECHNOLOGY INC.: KEY DEVELOPMENTS 107 TABLE 94 UPFLUENCE: PRODUCTS OFFERED 108 TABLE 95 UPFLUENCE: KEY DEVELOPMENTS 109 TABLE 96 MAVRCK: PRODUCTS OFFERED 111 TABLE 97 MAVRCK: KEY DEVELOPMENTS 113 TABLE 98 KLEAR: PRODUCTS OFFERED 114 TABLE 99 ASPIRE: PRODUCTS OFFERED 115 TABLE 100 ASPIRE: KEY DEVELOPMENTS 115 TABLE 101 LUMANU INC.: PRODUCTS OFFERED 116 TABLE 102 THE INFLUENTIAL NETWORK, INC.: PRODUCTS OFFERED 117 TABLE 103 THE INFLUENTIAL NETWORK, INC.: KEY DEVELOPMENTS 118 LIST OF FIGURES FIGURE 1 GLOBAL INFLUENCER MARKETING MARKET: MARKET STRUCTURE 17 FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES 22 FIGURE 3 MARKET DYNAMIC ANALYSIS OF THE GLOBAL INFLUENCER MARKETING MARKET 26 FIGURE 4 DRIVER IMPACT ANALYSIS 29 FIGURE 5 RESTRAINT IMPACT ANALYSIS 30 FIGURE 6 VALUE CHAIN: GLOBAL INFLUENCER MARKETING MARKET 38 FIGURE 7 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL INFLUENCER MARKETING MARKET 39 FIGURE 8 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2021 (%) 41 FIGURE 9 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2021 VS 2030 (USD MILLION) 42 FIGURE 10 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2021 (%) 44 FIGURE 11 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2021 VS 2030 (USD MILLION) 44 FIGURE 12 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2021 (%) 46 FIGURE 13 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2021 VS 2030 (USD MILLION) 47 FIGURE 14 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2021 (%) 50 FIGURE 15 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2021 VS 2030 (USD MILLION) 51 FIGURE 16 NORTH AMERICA: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 52 FIGURE 17 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53 FIGURE 18 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54 FIGURE 19 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 55 FIGURE 20 EUROPE: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 60 FIGURE 21 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019-2030 (USD MILLION) 61 FIGURE 22 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019-2030 (USD MILLION) 62 FIGURE 23 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019-2030 (USD MILLION) 63 FIGURE 24 ASIA-PACIFIC: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 69 FIGURE 25 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019-2030 (USD MILLION) 70 FIGURE 26 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019-2030 (USD MILLION) 71 FIGURE 27 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019-2030 (USD MILLION) 72 FIGURE 28 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019 - 2030 (USD MILLION) 78 FIGURE 29 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018 VS 2030 (USD MILLION) 79 FIGURE 30 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019 - 2030 (USD MILLION) 80 FIGURE 31 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019 - 2030 (USD MILLION) 81 FIGURE 32 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018 VS 2030 (USD MILLION) 82 FIGURE 33 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019 - 2030 (USD MILLION) 83 FIGURE 34 GLOBAL INFLUENCER MARKETING MARKET: COMPETITIVE BENCHMARKING 85 FIGURE 35 IZEA WORLDWIDE, INC.: FINANCIAL OVERVIEW SNAPSHOT 104 FIGURE 36 IZEA WORLDWIDE, INC.: SWOT ANALYSIS 105 FIGURE 37 QUOTIENT TECHNOLOGY INC.: FINANCIAL OVERVIEW SNAPSHOT 106 FIGURE 38 QUOTIENT TECHNOLOGY INC.: SWOT ANALYSIS 107 FIGURE 39 UPFLUENCE: SWOT ANALYSIS 110 FIGURE 40 MAVRCK: SWOT ANALYSIS 113
SummaryInfluencer Marketing Market Research Report Forecast to 2030 Table of ContentsTABLE OF CONTENTS1 EXECUTIVE SUMMARY 15 2 MARKET INTRODUCTION 17 2.1 DEFINITION 17 2.2 SCOPE OF THE STUDY 17 2.3 RESEARCH OBJECTIVE 17 2.4 MARKET STRUCTURE 17 3 RESEARCH METHODOLOGY 18 4 MARKET DYNAMICS 25 4.1 INTRODUCTION 25 4.2 DRIVERS 26 4.2.1 DIGITAL-SAVVY CONSUMERS 26 4.2.2 INCREASING USE OF AD BLOCKING SOFTWARE 27 4.2.3 INFLUENCERS BECOMING CRITICAL TO AFFILIATE PROGRAMS 28 4.3 RESTRAINTS 29 4.3.1 LACK OF COMPREHENSIVE PLATFORM 29 4.4 OPPORTUNITY 30 4.4.1 OPPORTUNITY FOR BRANDS TO STRENGTHEN THEIR BRAND IMAGE 30 4.4.2 RISE OF NANO AND MICRO-INFLUENCERS 31 4.4.3 INFLUENCER LED SOCIAL COMMERCE 32 4.5 CHALLENGES 33 4.5.1 INCREASE IN THE NUMBER OF FAKE ACCOUNTS AND FOLLOWERS 33 4.5.2 MEASURING THE IMPACT OF INFLUENCER MARKETING 33 4.6 IMPACT OF COVID-19 ON THE INFLUENCER MARKETING MARKET 34 4.6.1 IMPACT ON MARKETING AND ADVERTISING STRATEGIES 34 4.6.2 IMPACT ON INFLUENCERS AMIDST THE PANDEMIC 35 4.6.3 IMPACT ON OVERALL INFLUENCER MARKETING MARKET 36 5 MARKET FACTOR ANALYSIS 38 5.1 VALUE CHAIN ANALYSIS 38 5.1.1 PLATFORM DESIGNERS & DEVELOPERS 38 5.1.2 SYSTEM INTEGRATORS 38 5.1.3 END USERS 38 5.2 PORTER'S FIVE FORCES MODEL 39 5.2.1 THREAT OF NEW ENTRANTS 39 5.2.2 BARGAINING POWER OF SUPPLIERS 39 5.2.3 THREAT OF SUBSTITUTES 40 5.2.4 BARGAINING POWER OF BUYERS 40 5.2.5 INTENSITY OF RIVALRY 40 6 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT 41 6.1 INTRODUCTION 41 6.2 SOLUTION/PLATFORM 42 6.3 SERVICES 42 6.3.1 PROFESSIONAL SERVICES 43 6.3.2 MANAGED SERVICES 43 7 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE 44 7.1 INTRODUCTION 44 7.2 SME 45 7.3 LARGE ENTERPRISE 45 8 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER 46 8.1 INTRODUCTION 46 8.2 FASHION, LUXURY & COSMETICS 47 8.3 RETAIL & E-COMMERCE 47 8.4 CONSUMER GOODS 47 8.5 ADVERTISING & PUBLIC RELATION 48 8.6 FOOD & BEVERAGES 48 8.7 TRAVEL & TOURISM 48 8.8 AUTOMOBILE 49 8.9 OTHERS 49 9 GLOBAL INFLUENCER MARKETING MARKET, BY REGION 50 9.1 INTRODUCTION 50 9.2 NORTH AMERICA 52 9.2.1 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52 9.2.2 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53 9.2.3 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53 9.2.4 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54 9.2.5 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54 9.2.6 US 55 9.2.6.1 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55 9.2.6.2 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56 9.2.6.3 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56 9.2.6.4 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56 9.2.7 CANADA 57 9.2.7.1 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57 9.2.7.2 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57 9.2.7.3 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57 9.2.7.4 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58 9.2.8 MEXICO 58 9.2.8.1 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58 9.2.8.2 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58 9.2.8.3 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59 9.2.8.4 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59 9.3 EUROPE 60 9.3.1 EUROPE 60 9.3.2 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60 9.3.3 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61 9.3.4 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61 9.3.5 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62 9.3.6 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62 9.3.7 UK 63 9.3.7.1 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63 9.3.7.2 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63 9.3.7.3 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64 9.3.7.4 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64 9.3.8 GERMANY 64 9.3.8.1 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64 9.3.8.2 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65 9.3.8.3 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65 9.3.8.4 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65 9.3.9 FRANCE 66 9.3.9.1 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66 9.3.9.2 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66 9.3.9.3 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66 9.3.9.4 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67 9.3.10 REST OF EUROPE 67 9.3.10.1 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67 9.3.10.2 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67 9.3.10.3 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68 9.3.10.4 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68 9.4 ASIA-PACIFIC 69 9.4.1 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69 9.4.2 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70 9.4.3 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70 9.4.4 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71 9.4.5 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71 9.4.6 CHINA 72 9.4.6.1 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72 9.4.6.2 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72 9.4.6.3 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73 9.4.6.4 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73 9.4.7 INDIA 73 9.4.7.1 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73 9.4.7.2 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74 9.4.7.3 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74 9.4.7.4 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74 9.4.8 JAPAN 75 9.4.8.1 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75 9.4.8.2 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75 9.4.8.3 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75 9.4.8.4 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76 9.4.9 REST OF ASIA-PACIFIC 76 9.4.9.1 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76 9.4.9.2 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76 9.4.9.3 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77 9.4.9.4 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77 9.5 MIDDLE EAST & AFRICA 78 9.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78 9.5.2 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79 9.5.3 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79 9.5.4 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80 9.6 SOUTH AMERICA 81 9.6.1 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81 9.6.2 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81 9.6.3 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82 9.6.4 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82 10 COMPETITIVE LANDSCAPE 84 10.1 COMPETITIVE BENCHMARKING 85 10.2 RECENT DEVELOPMENTS 86 10.2.1 PARTNERSHIPS/COLLABORATIONS 86 10.2.2 ACQUISITIONS/MERGERS 86 10.2.3 PRODUCT LAUNCHES/DEVELOPMENTS 87 10.3 LIST OF MAJOR AGENCIES 88 10.4 INTERACTION BETWEEN INFLUENCER & MARKETING AGENCY 90 10.4.1 INFLUENCER MARKETING AGENCY 90 10.4.2 TYPES OF MARKETING AGENCIES 90 10.4.3 WHY ARE AGENCIES PREFERRED? 92 10.5 INFLUENCER MARKETING VS ADVERTISEMENT MARKETING 92 10.5.1 INFLUENCER MARKETING 93 10.5.2 ADVERTISEMENT MARKETING 93 10.5.3 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94 10.5.4 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95 10.5.5 CONCLUSION 95 11 COMPANY PROFILE 96 11.1 BUZZOOLE 96 11.1.1 COMPANY OVERVIEW 96 11.1.2 FINANCIAL OVERVIEW 96 11.1.3 PRODUCTS OFFERED 96 11.1.4 KEY DEVELOPMENTS 96 11.2 SCRUNCH 97 11.2.1 COMPANY OVERVIEW 97 11.2.2 FINANCIAL OVERVIEW 97 11.2.3 PRODUCTS OFFERED 97 11.2.4 KEY DEVELOPMENTS 97 11.3 SOCIAL BEAT DIGITAL MARKETING LLP 98 11.3.1 COMPANY OVERVIEW 98 11.3.2 FINANCIAL OVERVIEW 98 11.3.3 PRODUCTS OFFERED 98 11.3.4 KEY DEVELOPMENTS 98 11.4 ONALYTICA 99 11.4.1 COMPANY OVERVIEW 99 11.4.2 FINANCIAL OVERVIEW 99 11.4.3 PRODUCTS OFFERED 99 11.4.4 KEY DEVELOPMENTS 99 11.5 HYPR BRANDS (JULIUSWORKS, INC.) 100 11.5.1 COMPANY OVERVIEW 100 11.5.2 FINANCIAL OVERVIEW 100 11.5.3 PRODUCTS OFFERED 100 11.5.4 KEY DEVELOPMENTS 100 11.5.5 KEY STRATEGIES 100 11.6 LAUNCHMETRICS 101 11.6.1 COMPANY OVERVIEW 101 11.6.2 FINANCIAL OVERVIEW 101 11.6.3 PRODUCTS OFFERED 101 11.6.4 KEY DEVELOPMENTS 101 11.6.5 KEY STRATEGIES 101 11.7 TRAACKR 102 11.7.1 COMPANY OVERVIEW 102 11.7.2 FINANCIAL OVERVIEW 102 11.7.3 PRODUCTS OFFERED 102 11.7.4 KEY DEVELOPMENTS 103 11.7.5 KEY STRATEGIES 103 11.8 IZEA WORLDWIDE INC. 104 11.8.1 COMPANY OVERVIEW 104 11.8.2 FINANCIAL OVERVIEW 104 11.8.3 PRODUCTS OFFERED 105 11.8.4 KEY DEVELOPMENTS 105 11.8.5 SWOT ANALYSIS 105 11.8.6 KEY STRATEGIES 105 11.9 QUOTIENT TECHNOLOGY INC. 106 11.9.1 COMPANY OVERVIEW 106 11.9.2 FINANCIAL OVERVIEW 106 11.9.3 PRODUCTS OFFERED 106 11.9.4 KEY DEVELOPMENTS 107 11.9.5 SWOT ANALYSIS 107 11.9.6 KEY STRATEGIES 107 11.10 UPFLUENCE 108 11.10.1 COMPANY OVERVIEW 108 11.10.2 FINANCIAL OVERVIEW 108 11.10.3 PRODUCTS OFFERED 108 11.10.4 KEY DEVELOPMENTS 109 11.10.5 SWOT ANALYSIS 110 11.10.6 KEY STRATEGIES 110 11.11 MAVRCK 111 11.11.1 COMPANY OVERVIEW 111 11.11.2 FINANCIAL OVERVIEW 111 11.11.3 PRODUCTS OFFERED 111 11.11.4 KEY DEVELOPMENTS 113 11.11.5 SWOT ANALYSIS 113 11.11.6 KEY STRATEGIES 113 11.12 KLEAR 114 11.12.1 COMPANY OVERVIEW 114 11.12.2 FINANCIAL OVERVIEW 114 11.12.3 PRODUCTS OFFERED 114 11.12.4 KEY DEVELOPMENTS 114 11.13 ASPIRE 115 11.13.1 COMPANY OVERVIEW 115 11.13.2 FINANCIAL OVERVIEW 115 11.13.3 PRODUCTS OFFERED 115 11.13.4 KEY DEVELOPMENTS 115 11.13.5 KEY STRATEGIES 115 11.14 LUMANU INC. 116 11.14.1 COMPANY OVERVIEW 116 11.14.2 FINANCIAL OVERVIEW 116 11.14.3 PRODUCTS OFFERED 116 11.14.4 KEY DEVELOPMENTS 116 11.15 THE INFLUENTIAL NETWORK, INC. (INFLUENTIAL) 117 11.15.1 COMPANY OVERVIEW 117 11.15.2 FINANCIAL OVERVIEW 117 11.15.3 PRODUCTS OFFERED 117 11.15.4 KEY DEVELOPMENTS 118 11.15.5 KEY STRATEGIES 118 List of Tables/GraphsLIST OF TABLESTABLE 1 MARKET SYNOPSIS 16 TABLE 2 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2018–2030 (USD MILLION) 41 TABLE 3 GLOBAL INFLUENCER MARKETING MARKET, BY SERVICE, 2018–2030 (USD MILLION) 42 TABLE 4 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018–2030 (USD MILLION) 44 TABLE 5 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2018–2030 (USD MILLION) 46 TABLE 6 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2018–2030 (USD MILLION) 51 TABLE 7 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52 TABLE 8 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53 TABLE 9 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53 TABLE 10 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54 TABLE 11 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54 TABLE 12 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55 TABLE 13 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56 TABLE 14 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56 TABLE 15 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56 TABLE 16 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57 TABLE 17 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57 TABLE 18 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57 TABLE 19 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58 TABLE 20 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58 TABLE 21 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58 TABLE 22 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59 TABLE 23 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59 TABLE 24 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60 TABLE 25 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61 TABLE 26 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61 TABLE 27 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62 TABLE 28 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62 TABLE 29 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63 TABLE 30 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63 TABLE 31 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64 TABLE 32 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64 TABLE 33 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64 TABLE 34 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65 TABLE 35 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65 TABLE 36 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65 TABLE 37 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66 TABLE 38 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66 TABLE 39 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66 TABLE 40 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67 TABLE 41 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67 TABLE 42 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67 TABLE 43 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68 TABLE 44 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68 TABLE 45 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69 TABLE 46 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70 TABLE 47 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70 TABLE 48 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71 TABLE 49 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71 TABLE 50 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72 TABLE 51 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72 TABLE 52 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73 TABLE 53 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73 TABLE 54 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73 TABLE 55 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74 TABLE 56 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74 TABLE 57 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74 TABLE 58 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75 TABLE 59 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75 TABLE 60 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75 TABLE 61 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76 TABLE 62 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76 TABLE 63 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76 TABLE 64 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77 TABLE 65 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77 TABLE 66 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78 TABLE 67 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79 TABLE 68 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79 TABLE 69 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80 TABLE 70 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81 TABLE 71 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81 TABLE 72 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82 TABLE 73 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82 TABLE 74 PARTNERSHIPS/COLLABORATIONS 86 TABLE 75 ACQUISITIONS/MERGERS 86 TABLE 76 PRODUCT LAUNCHES/DEVELOPMENTS 87 TABLE 77 LIST OF MAJOR AGENCIES 88 TABLE 78 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94 TABLE 79 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95 TABLE 80 BUZZOOLE.: PRODUCTS OFFERED 96 TABLE 81 SCRUNCH: PRODUCTS OFFERED 97 TABLE 82 SOCIAL BEAT DIGITAL MARKETING LLP.: PRODUCTS OFFERED 98 TABLE 83 ONALYTICA: PRODUCTS OFFERED 99 TABLE 84 JULIUSWORKS, INC.: PRODUCTS OFFERED 100 TABLE 85 JULIUSWORKS, INC.: KEY DEVELOPMENTS 100 TABLE 86 LAUNCHMETRICS: PRODUCTS OFFERED 101 TABLE 87 LAUNCHMETRICS: KEY DEVELOPMENTS 101 TABLE 88 TRAACKR: PRODUCTS OFFERED 102 TABLE 89 TRAACKR: KEY DEVELOPMENTS 103 TABLE 90 IZEA WORLDWIDE, INC.: PRODUCTS OFFERED 105 TABLE 91 IZEA WORLDWIDE, INC.: KEY DEVELOPMENTS 105 TABLE 92 QUOTIENT TECHNOLOGY INC.: PRODUCTS OFFERED 106 TABLE 93 QUOTIENT TECHNOLOGY INC.: KEY DEVELOPMENTS 107 TABLE 94 UPFLUENCE: PRODUCTS OFFERED 108 TABLE 95 UPFLUENCE: KEY DEVELOPMENTS 109 TABLE 96 MAVRCK: PRODUCTS OFFERED 111 TABLE 97 MAVRCK: KEY DEVELOPMENTS 113 TABLE 98 KLEAR: PRODUCTS OFFERED 114 TABLE 99 ASPIRE: PRODUCTS OFFERED 115 TABLE 100 ASPIRE: KEY DEVELOPMENTS 115 TABLE 101 LUMANU INC.: PRODUCTS OFFERED 116 TABLE 102 THE INFLUENTIAL NETWORK, INC.: PRODUCTS OFFERED 117 TABLE 103 THE INFLUENTIAL NETWORK, INC.: KEY DEVELOPMENTS 118 LIST OF FIGURES FIGURE 1 GLOBAL INFLUENCER MARKETING MARKET: MARKET STRUCTURE 17 FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES 22 FIGURE 3 MARKET DYNAMIC ANALYSIS OF THE GLOBAL INFLUENCER MARKETING MARKET 26 FIGURE 4 DRIVER IMPACT ANALYSIS 29 FIGURE 5 RESTRAINT IMPACT ANALYSIS 30 FIGURE 6 VALUE CHAIN: GLOBAL INFLUENCER MARKETING MARKET 38 FIGURE 7 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL INFLUENCER MARKETING MARKET 39 FIGURE 8 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2021 (%) 41 FIGURE 9 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2021 VS 2030 (USD MILLION) 42 FIGURE 10 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2021 (%) 44 FIGURE 11 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2021 VS 2030 (USD MILLION) 44 FIGURE 12 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2021 (%) 46 FIGURE 13 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2021 VS 2030 (USD MILLION) 47 FIGURE 14 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2021 (%) 50 FIGURE 15 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2021 VS 2030 (USD MILLION) 51 FIGURE 16 NORTH AMERICA: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 52 FIGURE 17 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53 FIGURE 18 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54 FIGURE 19 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 55 FIGURE 20 EUROPE: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 60 FIGURE 21 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019-2030 (USD MILLION) 61 FIGURE 22 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019-2030 (USD MILLION) 62 FIGURE 23 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019-2030 (USD MILLION) 63 FIGURE 24 ASIA-PACIFIC: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 69 FIGURE 25 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019-2030 (USD MILLION) 70 FIGURE 26 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019-2030 (USD MILLION) 71 FIGURE 27 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019-2030 (USD MILLION) 72 FIGURE 28 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019 - 2030 (USD MILLION) 78 FIGURE 29 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018 VS 2030 (USD MILLION) 79 FIGURE 30 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019 - 2030 (USD MILLION) 80 FIGURE 31 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019 - 2030 (USD MILLION) 81 FIGURE 32 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018 VS 2030 (USD MILLION) 82 FIGURE 33 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019 - 2030 (USD MILLION) 83 FIGURE 34 GLOBAL INFLUENCER MARKETING MARKET: COMPETITIVE BENCHMARKING 85 FIGURE 35 IZEA WORLDWIDE, INC.: FINANCIAL OVERVIEW SNAPSHOT 104 FIGURE 36 IZEA WORLDWIDE, INC.: SWOT ANALYSIS 105 FIGURE 37 QUOTIENT TECHNOLOGY INC.: FINANCIAL OVERVIEW SNAPSHOT 106 FIGURE 38 QUOTIENT TECHNOLOGY INC.: SWOT ANALYSIS 107 FIGURE 39 UPFLUENCE: SWOT ANALYSIS 110 FIGURE 40 MAVRCK: SWOT ANALYSIS 113
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