Summary

The UAE hair care market is projected to record a CAGR of 4.2% during the forecast period, 2020-2025.

Key Highlights
Across the Arabian Gulf, there are more than 3,000 hair salons, and according to recent data, hair care is set to outgrow the sales of toiletries and cosmetics in the United Arab Emirates. The growth is due to two reasons; first is the increase in the population level in the United Arab Emirates, which is increasing the sales of hair care products, and secondly, the growing preference of consumers toward hair care, owing to the harsh climatic conditions that prevail in the country.
The extremely dry weather, high sun exposure, and other factors are leading to a decrease in hair longevity. Hence, consumers in urban areas are increasingly looking for alternatives to fix problems, like hair thinning, hair loss, and scalp problems. Thus, categories offering the benefits of maintaining healthy hair, including hair thickness, faster regrowth, damage repair, and deep nourishment, have gained importance.


Key Market Trends

Positive Demographic Aspects

The younger population across the United Arab Emirates has been a key factor that has led to the proliferation of different industries operating in the country. The median age group of the younger population is around 27 and more than half of the local population of nationals is under the age of 25 years. Thus, the unique set of young consumers tend to experiment with cosmetics, hair colors, and styling and care a lot about looking attractive. This factor is also followed by new trends in makeup and beauty care. The consumers are easily persuaded by advertisements, as they seek information about cosmetics on the internet, in magazines, and through other channels.

Tourism Driving the Premium Segment in Hair Care

The money spent by foreign visitors has always acted positively on the cosmetics and toiletries market. The number of tourists visiting the GCC region, inclusive of the United Arab Emirates, annually, exceeds half of the number of the region’s entire population. Moreover, both foreign and domestic tourists buy cosmetics/hair care products for themselves or as gifts for friends and family.

Dubai is a retail hub for many products, including beauty and personal care products. According to the National Human Resources Development and Employment Authority, the United Arab Emirates experienced a 30% increase in the retail space devoted to beauty and fragrance products. A considerable group of UAE nationals can afford premium brands, as they have high disposable incomes. They also compare favorably with the spending levels in the traditionally high-spending markets of France, the United Kingdom, and the United States. This has led to a significant growth in the sales of premium hair care products.

Competitive Landscape

Major players operating in the market are Proctor & Gamble Gulf, Unilever, and L’Oreal, among others. The market is highly fragmented, with the major presence of international brands that have witnessed growing popularity across countries, such as France, Germany, and South Korea. These brands have observed a significant growth in the country as well. Brands are focusing on delivering more premium products, as consumers have the capability to purchase, along with the rising consciousness pertaining to hair care.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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