顧客データプラットフォーム市場（COVID-19インパクト分析付き）：コンポーネント、アプリケーション（顧客維持・エンゲージメント、パーソナライズドレコメンデーション）、デプロイメントモード、組織規模、垂直方向、能力、地域別 - 2026年までの世界予測

Customer Data Platform Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

顧客データプラットフォームの市場規模は、2021年の35億米ドルから2026年には153億米ドルに成長し、予測期間中の年平均成長率（CAGR）は34.6%に達する見込みです。企業によるマーケティングおよび広告活動への支... もっと見る

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MarketsandMarkets マーケッツアンドマーケッツ	2021年9月7日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	359	534	英語

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サマリー

顧客データプラットフォームの市場規模は、2021年の35億米ドルから2026年には153億米ドルに成長し、予測期間中の年平均成長率（CAGR）は34.6%に達する見込みです。企業によるマーケティングおよび広告活動への支出の増加、市場を牽引するカスタマー・インテリジェンスの状況変化、顧客チャネルの急増などのさまざまな要因が、カスタマー・データ・プラットフォーム・ソリューションおよびサービスの採用を促進すると予想されます。
CDPは、他のシステムからアクセス可能な、統一された永続的な顧客データベースを構築するパッケージソフトウェアです。CDPは、他のシステムからアクセス可能な統一された永続的な顧客データベースを作成するパッケージソフトウェアです。CDPは、顧客エンゲージメントと顧客行動に関するいくつかの機能を提供します。欧州、アジア、北米などの主要地域におけるコロナウイルス（COVID-19）の感染拡大によるロックダウンは、CDP市場にプラスの影響を与えています。最近では、個人がeコマースやOTTプラットフォームなどのオンライン活動に大きな関心を寄せており、世界中で顧客データの増加が見込まれています。そのため、組織がCDPに取り組むことで、マーケティング戦略をより効率的に行うことができるようになります。オムニチャネル・エクスペリエンスの需要が高まる。また、オムニチャネル・エクスペリエンスは、顧客中心のアプローチを採用しているため、ユーザー・エクスペリエンスを向上させます。このアプローチは、企業がマーケティング戦略をより効率的に実施するために、より広範な顧客行動の経験を提供するものであり、CDP市場を大きく牽引します。オムニチャネルの手法は、在庫管理や注文配分による注文管理を容易にするため、主に小売業界で活用されています。さらに、消費者はデジタルリソースへの移行を進めており、企業がオムニチャネル手法を導入する上で大きな助けとなっています。
技術やサービスを提供する企業は、COVID-19によって自社のビジネスに大きな混乱をきたしています。したがって、COVID-19のパンデミックは、世界の金融市場を混乱させ、グローバル企業の業務にパニック、不確実性、混乱をもたらしています。

クラウドセグメントが予測期間中に最も高いCAGRを示す
顧客データプラットフォーム市場は、導入形態別に、オンプレミスとクラウドに分類されています。予測期間中のCAGRは、クラウドの導入モードが最大となる見込みです。クラウドベースの導入は、企業がデータを効率的に処理して報告したり、コラボレーションを強化したり、意思決定者がビジネスインテリジェンスに迅速にアクセスしたりするのに役立つため、顧客データプラットフォーム市場での採用率が高くなっています。
予測期間中、大企業セグメントのCAGRが上昇
顧客データプラットフォーム市場は、組織規模別に大企業と中小企業に分けられます。クラウドベースのソリューションやサービスは、ビジネスパフォーマンスの向上や生産性の向上に役立つため、大企業向け市場は予測期間中に高いCAGRを記録すると予想されます。また、大企業向けセグメントは、手頃な価格で新技術が受け入れられることから、予測期間中、顧客データプラットフォーム市場で大きなシェアを占めることが予想されます。
地域別では、APACが予測期間中に最も高いCAGRを示す
予測期間中、APACは良好なペースで成長する見込みです。また、小規模な顧客データプラットフォームベンダーが、数多くの分野に顧客データプラットフォームソリューションを導入する機会も増えています。これらの要因が、この地域の顧客データプラットフォーム市場の急速な成長をもたらしています。アジア太平洋地域の企業は、市場競争力と収益成長を促進するために、顧客サービスの向上に引き続き注力しています。中国、日本、インド、オーストラリアは、顧客データプラットフォーム市場に大きな成長機会をもたらしています。
プライマリの内訳
顧客データプラットフォーム市場に参入しているさまざまな主要企業のCEO（最高経営責任者）、イノベーション＆テクノロジーディレクター、システムインテグレーター、エグゼクティブへの詳細なインタビューを実施しました。
企業別に見るとティアI：35％、ティアII：45％、ティアIII：20
呼称別CレベルエグゼキュティブCレベルエグゼクティブ：35％、Dレベルエグゼクティブ：25％、マネージャー：40
地域別APAC：25％、欧州：30％、北米：30％、MEA：10％、ラテンアメリカ：5
このレポートでは、顧客データプラットフォームのソリューションやサービスを提供する主要企業の調査を行っています。世界の顧客データプラットフォーム市場における主要ベンダーを紹介しています。世界の顧客データプラットフォーム市場の主要ベンダーは、Oracle Corporation（米国）、SAP SE（ドイツ）、Adobe Inc.(米国)、Salesforce.com, Inc.(米）、Microsoft Corporation（米）、SAS Institute（米）、Teradata（米）、Nice Systems Ltd.(イスラエル)、Dun & Bradstreet(米国)、Leadspace(米国)、Zylotech(米国)、BlueVenn(米国)、CaliberMind(米国)、Celebrus(英国)、Tealium(米国)、AgilOne(米国)、BlueConic(米国)、Lytics Inc.(米国)、IgnitionOne, Inc.(米国)、Amperity, Inc.(米国)、Optimove(米国)、Totango(米国)、Insider(シンガポール)、Segment(米国)、Listrak(米国)、Simon Data(米国)、Ometria(英国)、Treasure Data(米国)、Salesmango(米国)、ActionIQ(米国)
調査範囲
この市場調査では、顧客データプラットフォーム市場をセグメント別に取り上げています。コンポーネント、展開モード、組織規模、アプリケーション、垂直方向、地域など、さまざまなセグメントにおける市場規模と成長の可能性を推定することを目的としています。このレポートには、市場の主要プレーヤーの詳細な競合分析が含まれており、会社概要、製品やビジネス提供に関連する重要な見解、最近の開発状況、主要な市場戦略などが示されています。
本レポートを購入する主なメリット
本レポートは、この市場のリーダー/新規参入者に、顧客データプラットフォーム市場全体とそのサブセグメントの収益数値の最も近い近似値に関する情報を提供するでしょう。このレポートは、ステークホルダーが競合状況を理解し、ビジネスの位置づけや適切な市場参入戦略を計画するためのより良い洞察を得るのに役立ちます。また、利害関係者が市場の脈動を理解するのに役立ち、主要な市場の推進要因、抑制要因、課題、機会に関する情報を提供します。

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Summary

The customer data platform market size to grow from USD 3.5 billion in 2021 to USD 15.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 34.6% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, Changing landscape of customer intelligence to drive market, and Proliferation of customer channels are expected to drive the adoption of customer data platform solutions and services.
CDP is a packaged software that creates a unified, persistent customer database accessible to other systems. This customer data originates across different channels to create a particular customer profile. CDP provides some functionality of customer engagement and customer behavior. Lockdown due to an increase in the spread of Coronavirus (COVID-19) across major regions, such as Europe, Asia, and North America, has a positive impact on the CDP market. Nowadays, individuals are focusing majorly on online activities, such as eCommerce, and OTT platforms, which is expected to increase customer data worldwide. Therefore, this significantly helps organizations work on CDP, which helps them make marketing strategies more efficiently. It increases the demand for an omnichannel experience. An omnichannel experience also improves user experience as it uses a customer-centric approach. This approach significantly drives the CDP market as it provides a broader customer behavior experience for enterprises to implement their marketing strategies more efficiently. An omnichannel methodology is utilized majorly in the retail industry as it facilitates inventory management as well as order management by order allocation. Furthermore, consumers are shifting more toward digital resources that significantly help enterprises adopt an omnichannel methodology.
Technology and service providers have been facing significant disruption to their businesses from COVID-19. Hence, the COVID-19 pandemic has disrupted the global financial markets and has created panic, uncertainty, and distraction in the operations of global corporations.

The cloud segment to have the highest CAGR during the forecast period
By deployment mode, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. The cloud-based deployment helps businesses more efficiently process and report data findings, enhance collaboration, and enable decision-makers to get faster access to business intelligence leading to its higher adoption in the customer data platform market.
The Large Enterprises segment to hold higher CAGR during the forecast period
The customer data platform market has been segmented by organization size into large enterprises and SMEs. The market for large enterprises is expected to register a higher CAGR during the forecast period as cloud-based solutions and services help them improve business performance and enhance productivity. Also, the large enterprises segment is expected to hold a larger market share in the customer data platform market during the forecast period due to the affordability and the acceptance of emerging technologies.
Among regions, APAC to hold highest CAGR during the forecast period
APAC is expected to grow at a good pace during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these factors are responsible for the expeditious growth of the customer data platform market in the region. Companies operating in APAC continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India and Australia have displayed ample growth opportunities in the customer data platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.
 By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
 By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
 By Region: APAC: 25%, Europe: 30%, North America: 30%, MEA: 10%, Latin America: 5%
The report includes the study of key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind(US), Celebrus (UK), Tealium(US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango(US), Insider (Singapore), Segment(US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US)
Research Coverage
The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

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1 INTRODUCTION 34

1.1 INTRODUCTION TO COVID-19 34

1.2 COVID-19 HEALTH ASSESSMENT 34

FIGURE 1 COVID-19: GLOBAL PROPAGATION 34

FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 35

1.3 COVID-19 ECONOMIC ASSESSMENT 36

FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 36

1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 37

FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 37

FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 38

1.4 OBJECTIVES OF THE STUDY 39

1.5 MARKET DEFINITION 39

1.5.1 INCLUSIONS AND EXCLUSIONS 40

1.6 MARKET SCOPE 40

1.6.1 MARKET SEGMENTATION 40

1.6.2 REGIONS COVERED 41

1.7 YEARS CONSIDERED FOR THE STUDY 41

1.8 CURRENCY CONSIDERED 42

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019 42

1.9 STAKEHOLDERS 42

1.10 SUMMARY OF CHANGES 42

2 RESEARCH METHODOLOGY 44

2.1 RESEARCH DATA 44

FIGURE 6 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 44

2.1.1 SECONDARY DATA 45

2.1.2 PRIMARY DATA 45

TABLE 2 PRIMARY INTERVIEWS 46

2.1.2.1 Breakup of primary profiles 46

FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION,

AND REGION 46

2.2 KEY INDUSTRY INSIGHTS 47

2.3 MARKET SIZE ESTIMATION 48

FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET 48

FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET 49

FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 50

FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3 BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 50

FIGURE 12 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 51

2.3.1 TOP-DOWN APPROACH 51

2.3.2 BOTTOM-UP APPROACH 52

2.4 MARKET FORECAST 52

FIGURE 13 FACTOR ANALYSIS 52

2.5 MICROQUADRANT RESEARCH METHODOLOGY 53

TABLE 3 EVALUATION CRITERIA 53

2.5.1 VENDOR INCLUSION CRITERIA 53

2.6 MARKET BREAKUP AND DATA TRIANGULATION 54

FIGURE 14 DATA TRIANGULATION 54

2.7 ASSUMPTIONS FOR THE STUDY 55

2.8 LIMITATIONS OF THE STUDY 57

3 EXECUTIVE SUMMARY 58

TABLE 4 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH,

2021–2026 (USD MILLION) 59

FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT 59

FIGURE 16 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE 59

FIGURE 17 CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE 60

FIGURE 18 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ORGANIZATION SIZE 60

FIGURE 19 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION 60

FIGURE 20 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL 61

FIGURE 21 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION 61

4 PREMIUM INSIGHTS 62

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CUSTOMER DATA PLATFORM MARKET 62

FIGURE 22 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES AND THE PROLIFERATION OF CUSTOMER CHANNELS TO BE THE KEY FACTORS TO DRIVE THE OVERALL GROWTH OF THE CUSTOMER DATA PLATFORM MARKET 62

4.2 CUSTOMER DATA PLATFORM MARKET: TOP THREE APPLICATIONS 63

FIGURE 23 PREDICTIVE ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63

4.3 CUSTOMER DATA PLATFORM MARKET, BY REGION 63

FIGURE 24 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020 63

4.4 CUSTOMER DATA PLATFORM MARKET IN NORTH AMERICA, BY APPLICATION AND INDUSTRY VERTICAL 64

FIGURE 25 PERSONALIZED RECOMMENDATIONS APPLICATION AND BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY VERTICAL IN NORTH AMERICA TO ACCOUNT FOR THE HIGHEST SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2021 64

5 MARKET OVERVIEW AND INDUSTRY TRENDS 65

5.1 INTRODUCTION 65

5.2 MARKET DYNAMICS 65

FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET 65

5.2.1 DRIVERS 66

5.2.1.1 Increasing spending on marketing and advertising activities by enterprises 66

5.2.1.2 Changing landscape of customer intelligence 66

5.2.1.3 Proliferation of customer channels 66

5.2.2 RESTRAINTS 66

5.2.2.1 Data privacy laws and protection of customer data are critical for CDP adoption 66

5.2.3 OPPORTUNITIES 67

5.2.3.1 Automated smart machines to drive customer experience 67

5.2.3.2 Increasing investment and funding in CDP startups 67

5.2.4 CHALLENGES 67

5.2.4.1 Longer time required for creating marketing campaigns 67

5.2.4.2 Confusion around what CDP can and should do 68

5.3 INDUSTRY TRENDS 68

5.3.1 USE CASES 68

5.3.1.1 Use case: To understand an increasingly diverse customer base across industries 68

5.3.1.2 Use case: To drive a highly personalized account-based marketing campaign 69

5.3.1.3 Use case: To close more valuable deals quickly 69

5.3.1.4 Use case: To increase pipeline quality, conversion rates, and win rates 70

5.3.1.5 Use case: To improve audience segmentation and customer engagement 70

5.3.1.6 Use case: To improve CRM and analytics capability 71

5.3.1.7 Use case: To analyze consumer behavior on all touchpoints 71

5.4 REGULATORY IMPLICATIONS 72

5.4.1 GENERAL DATA PROTECTION REGULATION 72

5.4.2 GOVERNANCE, RISK, AND COMPLIANCE 72

5.4.3 EUROPEAN UNION DATA PROTECTION REGULATION 72

5.4.4 CAN-SPAM ACT 72

5.4.5 EPRIVACY REGULATION 73

5.4.6 SOC 2 TYPE 2 COMPLIANCE 73

5.4.7 CALIFORNIA CONSUMER PRIVACY ACT 73

5.5 FUTURE OUTLOOK 74

5.5.1 COMPETITIVE BENCHMARKING 76

TABLE 5 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET 76

5.6 CUSTOMER DATA PLATFORM EVOLUTION 77

5.7 CUSTOMER DATA PLATFORM ARCHITECTURE 77

FIGURE 27 CUSTOMER DATA PLATFORM FUNCTIONALITY 77

5.8 CUSTOMER DATA PLATFORM ECOSYSTEM 78

TABLE 6 ECOSYSTEM: CUSTOMER DATA PLATFORM MARKET 79

5.9 TECHNOLOGY ANALYSIS 80

5.9.1 AI, ML, AND CUSTOMER DATA PLATFORM 80

5.9.1.1 CLOUD COMPUTING AND CUSTOMER DATA PLATFORM 80

5.9.1.2 Big data and analytics and customer data platform 81

5.10 PRICING MODEL ANALYSIS 81

5.11 SUPPLY CHAIN ANALYSIS 82

FIGURE 28 SUPPLY CHAIN ANALYSIS: CUSTOMER DATA PLATFORM MARKET 82

5.12 PORTER’S FIVE FORCES ANALYSIS 82

TABLE 7 IMPACT OF EACH FORCE ON THE CUSTOMER DATA PLATFORM MARKET 82

FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER DATA PLATFORM MARKET 83

5.12.1 THREAT FROM NEW ENTRANTS 83

5.12.2 THREAT FROM SUBSTITUTES 84

5.12.3 BARGAINING POWER OF SUPPLIERS 84

5.12.4 BARGAINING POWER OF BUYERS 84

5.12.5 INTENSITY OF COMPETITIVE RIVALRY 84

5.13 CUSTOMER DATA PLATFORM MARKET: TRENDS IMPACTING BUYERS 85

5.14 CUSTOMER DATA PLATFORM MARKET: COVID-19 IMPACT 85

FIGURE 30 CUSTOMER DATA PLATFORM MARKET – PRE-COVID AND POST-COVID 85

6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT 87

6.1 INTRODUCTION 88

6.1.1 COMPONENT: CUSTOMER DATA PLATFORM MARKET DRIVERS 88

FIGURE 31 PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 89

TABLE 8 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 89

TABLE 9 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 89

6.2 PLATFORM 90

TABLE 10 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 90

TABLE 11 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,

2021–2026 (USD MILLION) 90

6.3 SERVICES 91

FIGURE 32 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 91

TABLE 12 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 91

TABLE 13 CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 91

TABLE 14 SERVICES: CUSTOMER DATA PLATFORM SERVICES MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 92

TABLE 15 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,

2021–2026 (USD MILLION) 92

6.3.1 CONSULTING SERVICES 93

TABLE 16 CONSULTING SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 93

TABLE 17 CONSULTING SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 93

6.3.1.1 Support and maintenance 94

TABLE 18 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 94

TABLE 19 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,

2021–2026 (USD MILLION) 94

7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE 95

7.1 INTRODUCTION 96

7.1.1 DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS 96

FIGURE 33 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 96

TABLE 20 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE,

2015–2020 (USD MILLION) 97

TABLE 21 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE,

2021–2026 (USD MILLION) 97

7.2 CLOUD 97

TABLE 22 CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 97

TABLE 23 CLOUD: CUSTOMER DATA PLATFORM SIZE, BY REGION,

2021–2026 (USD MILLION) 98

7.3 ON-PREMISES 98

TABLE 24 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 98

TABLE 25 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 99

8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE 100

8.1 INTRODUCTION 101

8.1.1 ORGANIZATION SIZE: CUSTOMER DATA PLATFORM MARKET DRIVERS 101

FIGURE 34 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 101

TABLE 26 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE,

2015–2020 (USD MILLION) 102

TABLE 27 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE,

2021–2026 (USD MILLION) 102

8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 102

TABLE 28 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 102

TABLE 29 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 103

8.3 LARGE ENTERPRISES 103

TABLE 30 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 103

TABLE 31 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 104

9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION 105

9.1 INTRODUCTION 106

9.1.1 APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS 106

FIGURE 35 PREDICTIVE ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 106

TABLE 32 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 107

TABLE 33 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 107

9.2 PERSONALIZED RECOMMENDATIONS 108

TABLE 34 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 108

TABLE 35 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 108

9.3 PREDICTIVE ANALYTICS 109

TABLE 36 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 109

TABLE 37 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 109

9.4 CUSTOMER RETENTION AND ENGAGEMENT 110

TABLE 38 CUSTOMER RETENTION AND ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 110

TABLE 39 CUSTOMER RETENTION AND ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110

9.5 MARKETING DATA SEGMENTATION 111

TABLE 40 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 111

TABLE 41 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 111

9.6 SECURITY MANAGEMENT 112

TABLE 42 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 112

TABLE 43 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM SIZE, BY REGION, 2021–2026 (USD MILLION) 112

9.7 OTHER APPLICATIONS 113

TABLE 44 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 113

TABLE 45 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 113

10 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL 114

10.1 INTRODUCTION 115

10.1.1 VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS 115

FIGURE 36 TRAVEL AND HOSPITALITY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 116

TABLE 46 CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 116

TABLE 47 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL,

2021–2026 (USD MILLION) 117

10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 117

TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 118

TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 118

10.3 RETAIL AND ECOMMERCE 118

TABLE 50 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 119

TABLE 51 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 119

10.4 MEDIA AND ENTERTAINMENT 120

TABLE 52 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 120

TABLE 53 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 120

10.5 TRAVEL AND HOSPITALITY 121

TABLE 54 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 121

TABLE 55 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 121

10.6 TELECOM AND IT 122

TABLE 56 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 122

TABLE 57 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 122

10.7 HEALTHCARE 123

TABLE 58 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 123

TABLE 59 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 124

10.8 OTHER VERTICALS 124

TABLE 60 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 125

TABLE 61 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 125

11 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY 126

11.1 INTRODUCTION 126

11.2 OPEN ACCESS 126

11.3 REAL-TIME ANALYTICS 126

11.4 AUDIENCE MANAGEMENT 127

11.5 IDENTITY MANAGEMENT 127

12 CUSTOMER DATA PLATFORM MARKET, BY REGION 128

12.1 INTRODUCTION 129

12.1.1 REGION: COVID-19 IMPACT 129

FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 130

FIGURE 38 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 130

TABLE 62 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 131

TABLE 63 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION,

2021–2026 (USD MILLION) 131

12.2 NORTH AMERICA 131

12.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 132

12.2.2 NORTH AMERICA: REGULATIONS 132

12.2.2.1 The Personal Information Protection and Electronic Documents Act (PIPEDA) 132

12.2.2.2 Gramm–Leach–Bliley (GLB) Act 132

12.2.2.3 Health Insurance Portability and Accountability (HIPAA) Act of 1996 132

12.2.2.4 Federal Information Security Management Act (FISMA) 133

12.2.2.5 Federal Information Processing Standards (FIPS) 133

12.2.2.6 California Consumer Privacy Act (CSPA) 133

FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT 134

TABLE 64 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2015–2020 (USD MILLION) 134

TABLE 65 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2021–2026 (USD MILLION) 135

TABLE 66 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 135

TABLE 67 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 135

TABLE 68 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2015–2020 (USD MILLION) 136

TABLE 69 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2021–2026 (USD MILLION) 136

TABLE 70 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 136

TABLE 71 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 137

TABLE 72 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 137

TABLE 73 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 137

TABLE 74 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 138

TABLE 75 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 138

TABLE 76 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 138

TABLE 77 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 139

12.2.3 UNITED STATES 139

TABLE 78 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2015–2020 (USD MILLION) 139

TABLE 79 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2021–2026 (USD MILLION) 140

TABLE 80 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 140

TABLE 81 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 140

TABLE 82 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2015–2020 (USD MILLION) 141

TABLE 83 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2021–2026 (USD MILLION) 141

TABLE 84 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 141

TABLE 85 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 142

TABLE 86 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 142

TABLE 87 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 142

TABLE 88 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 143

TABLE 89 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 143

12.2.4 CANADA 144

TABLE 90 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 144

TABLE 91 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 144

TABLE 92 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 144

TABLE 93 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 145

TABLE 94 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 145

TABLE 95 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 145

TABLE 96 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 146

TABLE 97 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 146

TABLE 98 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 146

TABLE 99 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 146

TABLE 100 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 147

TABLE 101 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 147

12.3 EUROPE 148

12.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS 148

TABLE 102 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 148

TABLE 103 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 148

TABLE 104 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 149

TABLE 105 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 149

TABLE 106 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 149

TABLE 107 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 150

TABLE 108 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 150

TABLE 109 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 150

TABLE 110 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 151

TABLE 111 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 151

TABLE 112 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 151

TABLE 113 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 152

TABLE 114 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,

2015–2020 (USD MILLION) 152

TABLE 115 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY,

2021–2026 (USD MILLION) 152

12.3.2 UNITED KINGDOM 153

TABLE 116 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2015–2020 (USD MILLION) 153

TABLE 117 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2021–2026 (USD MILLION) 153

TABLE 118 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 153

TABLE 119 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 154

TABLE 120 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2015–2020 (USD MILLION) 154

TABLE 121 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2021–2026 (USD MILLION) 154

TABLE 122 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 155

TABLE 123 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 155

TABLE 124 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 155

TABLE 125 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 155

TABLE 126 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 156

TABLE 127 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 156

12.3.3 GERMANY 157

TABLE 128 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 157

TABLE 129 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 157

TABLE 130 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 157

TABLE 131 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 158

TABLE 132 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 158

TABLE 133 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 158

TABLE 134 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 159

TABLE 135 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 159

TABLE 136 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 159

TABLE 137 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 159

TABLE 138 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 160

TABLE 139 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 160

12.3.4 FRANCE 161

TABLE 140 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 161

TABLE 141 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 161

TABLE 142 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 161

TABLE 143 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 162

TABLE 144 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 162

TABLE 145 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 162

TABLE 146 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 163

TABLE 147 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 163

TABLE 148 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 163

TABLE 149 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 163

TABLE 150 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 164

TABLE 151 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 164

12.3.5 REST OF EUROPE 165

12.4 ASIA PACIFIC 165

12.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS 165

FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT 166

TABLE 152 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 167

TABLE 153 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 167

TABLE 154 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 167

TABLE 155 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 167

TABLE 156 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 168

TABLE 157 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 168

TABLE 158 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 168

TABLE 159 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 169

TABLE 160 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 169

TABLE 161 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 169

TABLE 162 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 170

TABLE 163 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 170

TABLE 164 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 171

TABLE 165 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 171

12.4.2 CHINA 171

TABLE 166 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 172

TABLE 167 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 172

TABLE 168 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 172

TABLE 169 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 172

TABLE 170 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 173

TABLE 171 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 173

TABLE 172 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 173

TABLE 173 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 174

TABLE 174 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 174

TABLE 175 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 174

TABLE 176 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 175

TABLE 177 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 175

12.4.3 JAPAN 175

TABLE 178 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 176

TABLE 179 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 176

TABLE 180 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 176

TABLE 181 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 177

TABLE 182 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 177

TABLE 183 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 177

TABLE 184 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 178

TABLE 185 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 178

TABLE 186 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 178

TABLE 187 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 178

TABLE 188 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 179

TABLE 189 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 179

12.4.4 INDIA 179

TABLE 190 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 180

TABLE 191 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT,

2021–2026 (USD MILLION) 180

TABLE 192 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 181

TABLE 193 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 181

TABLE 194 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2015–2020 (USD MILLION) 181

TABLE 195 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION,

2021–2026 (USD MILLION) 182

TABLE 196 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 182

TABLE 197 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 182

TABLE 198 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 183

TABLE 199 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 183

TABLE 200 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 183

TABLE 201 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 184

12.4.5 AUSTRALIA 184

TABLE 202 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 184

TABLE 203 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 184

TABLE 204 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 185

TABLE 205 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE,

2021–2026 (USD MILLION) 185

TABLE 206 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION) 185

TABLE 207 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 186

TABLE 208 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 186

TABLE 209 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 186

TABLE 210 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 187

TABLE 211 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 187

TABLE 212 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2015–2020 (USD MILLION) 187

TABLE 213 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL,

2021–2026 (USD MILLION) 188

12.4.6 REST OF ASIA PACIFIC 188

12.5 MIDDLE EAST AND AFRICA 188

12.5.1 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 189

TABLE 214 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2015–2020 (USD MILLION) 189

TABLE 215 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2021–2026 (USD MILLION) 189

TABLE 216 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY SERVICE, 2015–2020 (USD MILLION) 189

TABLE 217 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY SERVICE, 2021–2026 (USD MILLION) 190

TABLE 218 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2015–2020 (USD MILLION) 190

TABLE 219 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2021–2026 (USD MILLION) 190

TABLE 220 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 191

TABLE 221 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 191

TABLE 222 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 191

TABLE 223 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 191

TABLE 224 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY VERTICAL, 2015–2020 (USD MILLION) 192

TABLE 225 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY VERTICAL, 2021–2026 (USD MILLION) 192

TABLE 226 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2015–2020 (USD MILLION) 192

TABLE 227 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY REGION, 2021–2026 (USD MILLION) 193

12.5.2 MIDDLE EAST 193

12.5.3 AFRICA 193

12.6 LATIN AMERICA 194

12.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 194

TABLE 228 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2015–2020 (USD MILLION) 194

TABLE 229 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY COMPONENT, 2021–2026 (USD MILLION) 194

TABLE 230 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 195

TABLE 231 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 195

TABLE 232 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2015–2020 (USD MILLION) 195

TABLE 233 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY APPLICATION, 2021–2026 (USD MILLION) 196

TABLE 234 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 196

TABLE 235 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 196

TABLE 236 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 197

TABLE 237 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE,

BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 197

TABLE 238 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION) 197

TABLE 239 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 198

TABLE 240 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION) 198

TABLE 241 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 198

12.6.2 BRAZIL 199

12.6.3 MEXICO 199

12.6.4 REST OF LATIN AMERICA 199

13 COMPETITIVE LANDSCAPE 200

13.1 OVERVIEW 200

13.2 REVENUE ANALYSIS 200

FIGURE 41 REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS 200

13.3 MARKET SHARE ANALYSIS 201

FIGURE 42 CDP MARKET: MARKET SHARE ANALYSIS 201

TABLE 242 CDP MARKET: DEGREE OF COMPETITION 202

13.4 COMPANY EVALUATION QUADRANT 202

13.4.1 STARS 202

13.4.2 EMERGING LEADERS 202

13.4.3 PERVASIVE PLAYERS 202

13.4.4 PARTICIPANTS 202

FIGURE 43 KEY CDP MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021 203

13.5 COMPETITIVE BENCHMARKING 204

TABLE 243 COMPANY REGION FOOTPRINT 204

TABLE 244 COMPANY APPLICATION FOOTPRINT 205

13.6 STARTUP/SME EVALUATION QUADRANT 206

13.6.1 PROGRESSIVE COMPANIES 206

13.6.2 RESPONSIVE COMPANIES 206

13.6.3 DYNAMIC COMPANIES 206

13.6.4 STARTING BLOCKS 206

FIGURE 44 STARTUP/SME CDP MARKET EVALUATION MATRIX, 2021 207

13.7 COMPETITIVE SCENARIO 208

13.7.1 PRODUCT LAUNCHES 208

TABLE 245 PRODUCT LAUNCHES, JAN 2020–JULY 2021 208

13.7.2 DEALS 209

TABLE 246 DEALS, JULY 2020– JULY 2021 209

14 COMPANY PROFILES 211

14.1 INTRODUCTION 211

(Business overview, Platforms and services offered, COVID-19-related developments, Recent developments,

& MnM View)*

14.2 KEY PLAYERS 211

14.2.1 ORACLE 211

TABLE 247 ORACLE: BUSINESS OVERVIEW 211

FIGURE 45 ORACLE: COMPANY SNAPSHOT 212

TABLE 248 ORACLE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 213

TABLE 249 ORACLE: CUSTOMER DATA PLATFORM MARKET: DEALS 214

14.2.2 SAP 216

TABLE 250 SAP: BUSINESS OVERVIEW 216

FIGURE 46 SAP: COMPANY SNAPSHOT 217

TABLE 251 SAP: CUSTOMER DTAA PLATFORM MARKET: RECENT DEVELOPMENTS 218

TABLE 252 SAP: CUSTOMER DATA PLATFORM MARKET: DEALS 219

14.2.3 ADOBE 220

TABLE 253 ADOBE: BUSINESS OVERVIEW 220

FIGURE 47 ADOBE: COMPANY SNAPSHOT 221

TABLE 254 ADOBE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENT 222

TABLE 255 ADOBE: CUSTOMER DATA PLATFORM MARKET: DEALS 223

14.2.4 SALESFORCE 225

TABLE 256 SALESFORCE: BUSINESS OVERVIEW 225

FIGURE 48 SALESFORCE: COMPANY SNAPSHOT 226

TABLE 257 SALESFORCE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 227

TABLE 258 SALESFORCE: CUSTOMER DATA PLATFORM MARKET: DEALS 227

14.2.5 MICROSOFT 229

TABLE 259 MICROSOFT: BUSINESS OVERVIEW 229

FIGURE 49 MICROSOFT: COMPANY SNAPSHOT 229

TABLE 260 MICROSOFT: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENT 230

TABLE 261 MICROSOFT: CUSTOMER DATA PLATFORM MARKET: DEALS 230

14.2.6 SAS INSTITUTE 232

TABLE 262 SAS: BUSINESS OVERVIEW 232

FIGURE 50 SAS: COMPANY SNAPSHOT 232

TABLE 263 SAS: CUSTOMER DATA PLATFORM MARKET: NEW LAUNCHES 233

TABLE 264 SAS: CUSTOMER DATA PLATFORM MARKET: DEALS 234

14.2.7 TERADATA 235

TABLE 265 TERADATA: BUSINESS OVERVIEW 235

FIGURE 51 TERADATA: COMPANY SNAPSHOT 236

TABLE 266 TERADATA: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 237

TABLE 267 TERADTA: SOCIAL MEDIA MANAGEMENT MARKET: DEALS 237

14.2.8 NICE 238

TABLE 268 NICE: BUSINESS OVERVIEW 238

FIGURE 52 NICE: COMPANY SNAPSHOT 239

TABLE 269 NICE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 240

TABLE 270 NICE: CUSTOMER DATA PLATFORM MARKET: DEALS 240

14.2.9 DUN & BRADSTREET 241

TABLE 271 DUN & BRADSTREET: BUSINESS OVERVIEW 241

TABLE 272 DUN & BRADSTREET: CUSTOMER DATA PLATFORM MARKET:

PRODUCT LAUNCHES AND ENHANCEMENTS 242

TABLE 273 DUN & BRADSTREET: CUSTOMER DATA PLATFORM MARKET: DEALS 242

14.2.10 LEADSPACE 243

TABLE 274 LEADSPACE: BUSINESS OVERVIEW 243

TABLE 275 LEADSPACE: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 244

TABLE 276 LEADSPACE: CUSTOMER DATA PLATFORM MARKET: DEALS 244

14.2.11 ZYLOTECH 245

TABLE 277 ZYLOTECH: BUSINESS OVERVIEW 245

TABLE 278 ZYLOTECH: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES

AND ENHANCEMENTS 246

14.2.12 UPLAND SOFTWARE 247

TABLE 279 UPLAND SOFTWARE: BUSINESS OVERVIEW 247

FIGURE 53 UPLAND SOFTWARE: COMPANY SNAPSHOT 248

TABLE 280 UPLAND SOFTWARE: CUSTOMER DATA PLATFORM MARKET:

PRODUCT LAUNCHES AND ENHANCEMENTS 249

TABLE 281 UPLAND SOFTWARE: CUSTOMER DATA PLATFORM MARKET: DEALS 249

14.2.13 CALIBERMIND 250

TABLE 282 CALIBERMIND: BUSINESS OVERVIEW 250

TABLE 283 CALIBERMIND: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 251

TABLE 284 CALIBERMIND: CUSTOMER DATA PLATFORM MARKET: DEALS 251

14.2.14 CELEBRUS (D4T4 SOLUTIONS) 252

TABLE 285 CELEBRUS (D4T4 SOLUTIONS): BUSINESS OVERVIEW 252

TABLE 286 CELEBRUS (D4T4 SOLUTIONS): CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 253

TABLE 287 CELEBRUS (D4T4 SOLUTIONS): CUSTOMER DATA PLATFORM MARKET: DEALS 253

14.2.15 TEALIUM 254

TABLE 288 TEALIUM BUSINESS OVERVIEW 254

TABLE 289 TEALIUM: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES

AND ENHANCEMENTS 255

TABLE 290 TEALIUM: CUSTOMER DATA PLATFORM MARKET: DEALS 255

14.2.16 ACQUIA 256

TABLE 291 ACQUIA: BUSINESS OVERVIEW 256

TABLE 292 ACQUIA: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 257

TABLE 293 ACQUIA: CUSTOMER DATA PLATFORM MARKET: DEALS 257

14.2.17 BLUECONIC 258

TABLE 294 BLUECONIC: BUSINESS OVERVIEW 258

TABLE 295 BLUECONIC: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 259

TABLE 296 BLUECONIC: CUSTOMER DATA PLATFORM MARKET: DEALS 259

14.2.18 LYTICS 260

TABLE 297 LYTICS: BUSINESS OVERVIEW 260

TABLE 298 LYTICS : CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 261

TABLE 299 LYTICS: CUSTOMER DATA PLATFORM MARKET: DEALS 261

14.2.19 ZETA GLOBAL 262

TABLE 300 ZETA GLOBAL: BUSINESS OVERVIEW 262

TABLE 301 ZETA GLOBAL: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 263

TABLE 302 ZETA GLOBAL: CUSTOMER DATA PLATFORM MARKET: DEALS 263

14.2.20 AMPERITY 264

TABLE 303 AMPERITY: BUSINESS OVERVIEW 264

TABLE 304 AMPERITY: CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 265

TABLE 305 AMPERITY: CUSTOMER DATA PLATFORM MARKET: DEALS 265

*Details on Business overview, Platforms and services offered, COVID-19-related developments, Recent developments, & MnM View might not be captured in case of unlisted companies.

14.3 OTHER KEY PLAYERS 266

14.3.1 OPTIMOVE 266

14.3.2 TOTANGO 266

14.3.3 INSIDER 267

14.3.4 SEGMENT 267

14.3.5 LISTRAK 268

14.3.6 SIMON DATA 268

14.3.7 OMETRIA 269

14.3.8 TREASURE DATA 269

14.3.9 SALESMANAGO 270

14.3.10 ACTIONIQ 270

15 ADJACENT AND RELATED MARKETS 271

15.1 INTRODUCTION 271

15.1.1 CUSTOMER ANALYTICS MARKET 271

TABLE 306 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 272

TABLE 307 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE,

2018–2025 (USD MILLION) 272

TABLE 308 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 273

TABLE 309 DATA MANAGEMENT/EXTRACT, TRANSFORM, LOAD MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 273

TABLE 310 VOICE OF CUSTOMER MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 273

TABLE 311 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 274

TABLE 312 ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 274

TABLE 313 DASHBOARD AND REPORTING MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 274

TABLE 314 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE,

2018–2025 (USD MILLION) 275

TABLE 315 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 275

TABLE 316 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE,

2018–2025 (USD MILLION) 275

TABLE 317 PROFESSIONAL SERVICES MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 276

TABLE 318 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 276

TABLE 319 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 276

TABLE 320 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 277

TABLE 321 EDUCATION AND TRAINING MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 277

TABLE 322 MANAGED SERVICES MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 277

TABLE 323 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 278

TABLE 324 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 278

TABLE 325 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 278

TABLE 326 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,

2018–2025 (USD MILLION) 279

TABLE 327 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 279

TABLE 328 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 279

TABLE 329 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 280

TABLE 330 BRAND MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 280

TABLE 331 CAMPAIGN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 281

TABLE 332 CHURN MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 281

TABLE 333 CUSTOMER BEHAVIORAL ANALYSIS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 281

TABLE 334 PRODUCT MANAGEMENT: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 282

TABLE 335 OTHERS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 282

TABLE 336 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,

2018–2025 (USD MILLION) 282

TABLE 337 WEB: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 283

TABLE 338 SOCIAL MEDIA: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 283

TABLE 339 SMARTPHONE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 284

TABLE 340 EMAIL: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 284

TABLE 341 STORE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 284

TABLE 342 CALL CENTER: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 285

TABLE 343 OTHER DATA SOURCES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 285

TABLE 344 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 286

TABLE 345 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 286

TABLE 346 RETAIL AND ECOMMERCE: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 287

TABLE 347 TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 287

TABLE 348 ENERGY AND UTILITIES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 287

TABLE 349 MANUFACTURING: CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 288

TABLE 350 TRANSPORTATION AND LOGISTICS: CUSTOMER ANALYTICS MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 288

TABLE 351 GOVERNMENT AND DEFENSE: CUSTOMER ANALYTICS MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 288

TABLE 352 HEALTHCARE AND LIFE SCIENCES: CUSTOMER ANALYTICS MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 289

TABLE 353 MEDIA AND ENTERTAINMENT: CUSTOMER ANALYTICS MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 289

TABLE 354 TRAVEL AND HOSPITALITY: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 289

TABLE 355 OTHER INDUSTRY VERTICALS: CUSTOMER ANALYTICS MARKET SIZE,

BY REGION, 2018–2025 (USD MILLION) 290

TABLE 356 CUSTOMER ANALYTICS MARKET SIZE, BY REGION,

2018–2025 (USD MILLION) 290

TABLE 357 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 290

TABLE 358 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION) 291

TABLE 359 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,

2018–2025 (USD MILLION) 291

TABLE 360 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 292

TABLE 361 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 292

TABLE 362 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 292

TABLE 363 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 293

TABLE 364 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 293

TABLE 365 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 294

TABLE 366 NORTH AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 294

TABLE 367 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 295

TABLE 368 UNITED STATES: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 295

TABLE 369 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 296

TABLE 370 CANADA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 296

TABLE 371 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 297

TABLE 372 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,

2018–2025 (USD MILLION) 297

TABLE 373 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,

2018–2025 (USD MILLION) 298

TABLE 374 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 298

TABLE 375 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 299

TABLE 376 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 299

TABLE 377 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 300

TABLE 378 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE,

2018–2025 (USD MILLION) 300

TABLE 379 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 301

TABLE 380 EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 301

TABLE 381 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 302

TABLE 382 UNITED KINGDOM: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 302

TABLE 383 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 303

TABLE 384 SPAIN: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 303

TABLE 385 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 304

TABLE 386 GERMANY: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 304

TABLE 387 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 305

TABLE 388 FRANCE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 305

TABLE 389 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 306

TABLE 390 REST OF EUROPE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 306

TABLE 391 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 307

TABLE 392 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,

2018–2025 (USD MILLION) 307

TABLE 393 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,

2018–2025 (USD MILLION) 307

TABLE 394 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 308

TABLE 395 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 308

TABLE 396 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 309

TABLE 397 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 309

TABLE 398 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 310

TABLE 399 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 310

TABLE 400 ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 311

TABLE 401 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 311

TABLE 402 CHINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 312

TABLE 403 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 312

TABLE 404 SINGAPORE: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 313

TABLE 405 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 313

TABLE 406 INDIA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 314

TABLE 407 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 314

TABLE 408 AUSTRALIA AND NEW ZEALAND: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 315

TABLE 409 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 315

TABLE 410 REST OF ASIA PACIFIC: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 316

TABLE 411 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY COMPONENT, 2018–2025 (USD MILLION) 316

TABLE 412 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY SOLUTION, 2018–2025 (USD MILLION) 317

TABLE 413 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY SERVICE, 2018–2025 (USD MILLION) 317

TABLE 414 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 318

TABLE 415 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 318

TABLE 416 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 318

TABLE 417 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 319

TABLE 418 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY DATA SOURCE, 2018–2025 (USD MILLION) 319

TABLE 419 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 320

TABLE 420 MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY COUNTRY, 2018–2025 (USD MILLION) 320

TABLE 421 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 321

TABLE 422 KINGDOM OF SAUDI ARABIA: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 321

TABLE 423 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 322

TABLE 424 UNITED ARAB EMIRATES: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 322

TABLE 425 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 323

TABLE 426 SOUTH AFRICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 323

TABLE 427 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 324

TABLE 428 REST OF MIDDLE EAST AND AFRICA: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 324

TABLE 429 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 325

TABLE 430 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTION,

2018–2025 (USD MILLION) 325

TABLE 431 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY SERVICE,

2018–2025 (USD MILLION) 325

TABLE 432 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2025 (USD MILLION) 326

TABLE 433 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 326

TABLE 434 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 327

TABLE 435 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 327

TABLE 436 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION) 328

TABLE 437 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 328

TABLE 438 LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 329

TABLE 439 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 329

TABLE 440 BRAZIL: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 330

TABLE 441 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 330

TABLE 442 MEXICO: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 331

TABLE 443 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 331

TABLE 444 ARGENTINA: CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION,

2018–2025 (USD MILLION) 332

TABLE 445 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 332

TABLE 446 REST OF LATIN AMERICA: CUSTOMER ANALYTICS MARKET SIZE,

BY APPLICATION, 2018–2025 (USD MILLION) 333

15.2 BIG DATA MARKET- GLOBAL FORECAST TO 2025 333

15.2.1 INTRODUCTION 333

TABLE 447 BIG DATA MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 334

TABLE 448 BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 334

TABLE 449 BIG DATA MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 335

TABLE 450 BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 335

TABLE 451 BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 335

TABLE 452 BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,

2018–2025 (USD MILLION) 336

TABLE 453 NORTH AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 336

TABLE 454 NORTH AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 337

TABLE 455 NORTH AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 337

TABLE 456 NORTH AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,

2018–2025 (USD MILLION) 337

TABLE 457 NORTH AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,

2018–2025 (USD MILLION) 338

TABLE 458 NORTH AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 338

TABLE 459 EUROPE: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 339

TABLE 460 EUROPE: BIG DATA MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 339

TABLE 461 EUROPE: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 340

TABLE 462 EUROPE: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,

2018–2025 (USD MILLION) 340

TABLE 463 EUROPE: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,

2018–2025 (USD MILLION) 340

TABLE 464 EUROPE: BIG DATA MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 341

TABLE 465 ASIA PACIFIC: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 341

TABLE 466 ASIA PACIFIC: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 342

TABLE 467 ASIA PACIFIC: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,

2018–2025 (USD MILLION) 342

TABLE 468 ASIA PACIFIC: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,

2018–2025 (USD MILLION) 343

TABLE 469 ASIA PACIFIC: BIG DATA MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 343

TABLE 470 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 344

TABLE 471 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 344

TABLE 472 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 345

TABLE 473 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 345

TABLE 474 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION, 2018–2025 (USD MILLION) 345

TABLE 475 MIDDLE EAST AND AFRICA: BIG DATA MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 346

TABLE 476 LATIN AMERICA: BIG DATA MARKET SIZE, BY INDUSTRY VERTICAL,

2018–2025 (USD MILLION) 347

TABLE 477 LATIN AMERICA: BIG DATA MARKET SIZE, BY COMPONENT,

2018–2025 (USD MILLION) 347

TABLE 478 LATIN AMERICA: BIG DATA MARKET SIZE, BY DEPLOYMENT MODE,

2018–2025 (USD MILLION) 348

TABLE 479 LATIN AMERICA: BIG DATA MARKET SIZE, BY ORGANIZATION SIZE,

2018–2025 (USD MILLION) 348

TABLE 480 LATIN AMERICA: BIG DATA MARKET SIZE, BY BUSINESS FUNCTION,

2018–2025 (USD MILLION) 348

TABLE 481 LATIN AMERICA: BIG DATA MARKET SIZE, BY COUNTRY,

2018–2025 (USD MILLION) 349

16 APPENDIX 350

16.1 DISCUSSION GUIDE 350

16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 355

16.3 AVAILABLE CUSTOMIZATIONS 357

16.4 RELATED REPORTS 357

16.5 AUTHOR DETAILS 358

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（ソフトウェア）の最新刊レポート

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よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?