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マーケティングクラウドプラットフォーム市場：コンポーネント（プラットフォームとサービス）、デプロイメントモード（パブリッククラウドとプライベートクラウド）、マーケティング機能、組織規模、業種、地域別 - 2027年までの世界予測


Marketing Cloud Platform Market by Component (Platforms and Services), Deployment Mode (Public Cloud and Private Cloud), Marketing Functions, Organization Size, Vertical and Region - Global Forecast to 2027

マーケティングクラウドプラットフォームの世界市場規模は、2022年の117億米ドルから、2027年には178億米ドルへと、予測期間中に年平均成長率（CAGR）8.7％で成長すると予測されています。企業は、マーケティング... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 図表数 言語
MarketsandMarkets
マーケッツアンドマーケッツ 		2022年9月27日 US$4,950
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら 		283 348 英語

　

サマリー

マーケティングクラウドプラットフォームの世界市場規模は、2022年の117億米ドルから、2027年には178億米ドルへと、予測期間中に年平均成長率（CAGR）8.7％で成長すると予測されています。企業は、マーケティング・クラウド・プラットフォームを利用して、電子メール、Web、ソーシャルメディア、テキストを通じて、顧客に自動メッセージを送信することができます。ガイドラインの集合体であるマーケティングワークフローは、メッセージの自動送信を制御します。マーケティングワークフローは、ゼロから作成することも、テンプレートを使ってカスタマイズすることも、マーケティングクラウドプラットフォーム上でパフォーマンスを向上させるためにキャンペーンの途中で変更することも可能です。
組織規模別では、予測期間中にSMEsセグメントが高いCAGRで成長すると予測
組織規模別では、大企業部門がより大きな市場シェアを占める一方、中小企業部門は予測期間中に10.6％という高いCAGRで発展すると予測される。したがって、マーケティングクラウドプラットフォームの導入は、中小企業よりも大企業で比較的多くなっています。中小企業では、マーケティングクラウドプラットフォームソリューションの導入が進んでいます。業界内の競争が激化した結果、中小企業はマーケティングクラウドプラットフォームの製品やサービスに投資し、より良いビジネス選択を行うための市場参入計画を実施すると予測される。マーケティング・クラウド・プラットフォームと関連サービスの導入は、中小企業のリスク管理能力、管理コストの削減、規制への対応、有益なビジネス成果の達成を促進すると予想されます。

地域別では、アジア太平洋地域が予測期間中に最も高いCAGRで成長する見込み
地域別では、アジア太平洋地域がマーケティングクラウドプラットフォーム市場で最も高い年間平均成長率（CAGR）10.5%を維持すると推定されます。中国、インド、日本、その他のアジア太平洋地域の主要な経済圏は、マーケティングクラウドプラットフォームの急速な普及率を示しています。この地域のマーケティングクラウドプラットフォーム市場は、未開拓の有望市場、最先端技術の浸透、多くの産業におけるアプリケーション開発によって牽引されると予想されます。アジア太平洋地域の企業は、顧客により良い体験を提供するためにマーケティング・クラウド・プラットフォームを迅速に導入しており、同地域のプラットフォーム市場は急速に拡大しつつあります。マーケティング・クラウド・プラットフォームは、BFSI、小売・消費財、メディア・エンターテインメントの各業界で、マーケティング活動を改善するために広く採用されています。その結果、マーケティングクラウドプラットフォームのベンダーは、マーケティングクラウドプラットフォームの発展が期待できる地域として、アジア太平洋地域に注目しています。

コンポーネント別では、サービス分野が予測期間中に高いCAGRで成長する
マーケティングクラウドプラットフォーム市場において、コンポーネント別ではサービス分野が最も高い年平均成長率（CAGR）9.9％を維持すると予測される。マーケティングクラウドプラットフォームは、さらにプロフェッショナルサービスとマネージドサービスに分類されます。プロフェッショナルサービス分野は、さらにコンサルティング、統合および導入サービス、トレーニング、サポートおよびメンテナンスに細分化されます。マーケティングクラウドプラットフォームのサービスセグメントは、様々なマーケティングアプリケーションの統合において、明るい未来が待っています。マネージドサービスは、業務上の困難に対応するために外部のサプライヤーが提供するサービスです。これにより、経費削減、収益向上、生産性向上が可能となる。

プライマリーの内訳
マーケティングクラウドプラットフォーム市場で事業を展開する様々な主要組織の最高経営責任者（CEO）、イノベーションおよびテクノロジーディレクター、システムインテグレーター、経営幹部に対して詳細なインタビューを実施した。
企業別ではティアI：32％、ティアII：49％、ティアIII：19
役職別C-レベルエグゼクティブ役職別：C-Level Executive 33%、D-Level Executive 22%、Managers 45
地域別アジア太平洋: 35%, ヨーロッパ: 20%, 北米: 40%, その他の地域: 5
本レポートでは、マーケティングクラウドプラットフォームを提供する主要プレイヤーの調査も行っています。マーケティングクラウドプラットフォーム市場における主要ベンダーのプロフィールを掲載しています。マーケティングクラウドプラットフォーム市場の主要ベンダーは、Adobe（米国）、Salesforce（米国）、Oracle（米国）、Pegasystems（米国）、HubSpot（米国）、SAP（ドイツ）、SAS（米国）、Redpoint Global（米国）、Cheetah Digital（米国）、Acoustic（米国）、Braze（米国）、Acquia（米国）、Cision（米国）、Insider（米国）などがある。Sitecore（米国）、Resulticks（米国）、Fico（米国）、Selligent（ベルギー）、Zeta Global（米国）、Algonomy（米国）、Platformly（英領バージン諸島）、Mapp（米国）、ConvertLab（中国）、SocialPilot（米国）、OneSignal（米国）、Bluecore（米国）、CverTap（米国）、Optimove（米国）、MoEngage（米国）、Iterable（米国）。
調査対象範囲
本市場調査は、マーケティングクラウドプラットフォーム市場をセグメント横断的にカバーしています。コンポーネント、展開タイプ、マーケティング機能、組織規模、垂直方向、地域など、さまざまなセグメントにおける市場規模や成長性を推定することを目的としています。また、市場の主要企業の詳細な競合分析、企業プロファイル、製品や事業の提供に関する主な見解、最近の開発、主要な市場戦略などを掲載しています。
本レポートを購入する主な利点
本レポートは、本市場の市場リーダー／新規参入者に、マーケティングクラウドプラットフォーム市場全体とそのサブセグメントに関する収益数の最も近い近似値に関する情報を提供するものと思われます。ステークホルダーが競争環境を理解し、自社のビジネスを位置づけ、適切な市場参入戦略を計画するためのより良い洞察を得るのに役立つだろう。また、利害関係者が市場の脈動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、および機会に関する情報を提供します。

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目次

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 41
1.3 MARKET SCOPE 42
1.3.1 MARKET SEGMENTATION 42
1.3.2 REGIONS COVERED 43
1.3.3 YEARS CONSIDERED 43
1.4 CURRENCY CONSIDERED 44
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2021 44
1.5 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 1 MARKETING CLOUD PLATFORM MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
2.1.2.1 Breakup of primaries 47
TABLE 2 PRIMARY CONTACTED: MARKETING CLOUD PLATFORM MARKET 47
2.1.2.2 Key industry insights 48
2.2 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
FIGURE 2 MARKETING CLOUD PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49
2.3.1 TOP-DOWN APPROACH 49
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING MARKETING CLOUD PLATFORM SOLUTIONS AND SERVICES 50
2.3.2 BOTTOM-UP APPROACH 50
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM VERTICALS 51
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE OF MARKETING CLOUD PLATFORM VENDORS 51
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY-SIDE): CAGR PROJECTIONS FROM SUPPLY-SIDE 52
2.4 RESEARCH ASSUMPTIONS 53
TABLE 3 ASSUMPTIONS FOR STUDY 53
2.5 STUDY LIMITATIONS 54
3 EXECUTIVE SUMMARY 55
FIGURE 7 MARKETING CLOUD PLATFORM MARKET SNAPSHOT, 2020–2027 56
FIGURE 8 TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE 57
FIGURE 9 PLATFORMS TO HOLD LARGER MARKET SHARE THAN SERVICES DURING FORECAST PERIOD 58
FIGURE 10 LARGE ENTERPRISES TO BE LARGER MARKET DURING FORECAST PERIOD 58
FIGURE 11 PUBLIC CLOUD TO BE LARGER THAN PRIVATE CLOUD DURING FORECAST PERIOD 59
FIGURE 12 TOP VERTICALS IN MARKETING CLOUD PLATFORM MARKET, 2022–2027 (USD MILLION) 60
FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN MARKETING CLOUD PLATFORM MARKET 62
FIGURE 14 GROWING ADOPTION OF CONTENT MARKETING SOFTWARE FOR PERSONALIZED MARKETING AND CUSTOMER ENGAGEMENT TO DRIVE MARKET GROWTH 62
4.2 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT (2022 VS. 2027) 62
FIGURE 15 PLATFORMS SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 62
4.3 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE (2022 VS. 2027) 63
FIGURE 16 LARGE ENTERPRISES TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 63
4.4 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE (2022 VS. 2027) 63
FIGURE 17 PUBLIC CLOUD SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 63
4.5 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL (2021 VS. 2027) 64
FIGURE 18 TELECOMMUNICATIONS TO CAPTURE HIGHER MARKET SHARE DURING FORECAST PERIOD 64
4.6 MARKETING CLOUD PLATFORM MARKET INVESTMENT SCENARIO 64
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 64
5 MARKET OVERVIEW AND INDUSTRY TRENDS 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 66
5.2.1 DRIVERS 66
5.2.1.1 Increase in customer data management platforms to improve experiences across marketing 66
5.2.1.2 Rise of hand-held devices to increase mobile marketing cloud platforms 67
FIGURE 21 MOBILE DEVICE USERS: 2020–2025 67
5.2.1.3 Social media platforms to allow higher conversion rates 68
FIGURE 22 SOCIAL MEDIA USERS: JULY 2022 68
5.2.2 RESTRAINTS 69
5.2.2.1 Increase in vendor lock-ins 69
5.2.3 OPPORTUNITIES 69
5.2.3.1 Increase in personalized marketing for better user experience (UX) 69
5.2.3.2 Digital engagement through virtual reality (VR) and augmented reality (AR) 69
5.2.4 CHALLENGES 70
5.2.4.1 Compliance with privacy and data-sharing regulations 70
5.3 CASE STUDY ANALYSIS 70
5.3.1 ACHIEVING VISIBILITY GOALS FOR PLADIS WITH CISION COMMS CLOUD AND CISION INSIGHTS 70
5.3.2 LULULEMON USED ACQUIA TO COMBINE AND PROCESS INFORMATION FROM ALL ITS CLIENT TOUCHPOINTS 71
5.3.3 JBC REAPS BENEFITS FROM SELLIGENT AI-POWERED MARKETING AND AUTOMATED LIFECYCLE CAMPAIGNS 71
5.4 PATENT ANALYSIS 72
FIGURE 23 NUMBER OF PATENTS PUBLISHED, 2011–2021 72
FIGURE 24 TOP TEN PATENT APPLICANTS (GLOBAL) IN 2021 72
TABLE 4 TOP PATENT OWNERS 73
5.5 ECOSYSTEM ANALYSIS 73
FIGURE 25 ECOSYSTEM: MARKETING CLOUD PLATFORM MARKET 74
TABLE 5 MARKETING CLOUD PLATFORM: ECOSYSTEM 74
5.6 SUPPLY CHAIN ANALYSIS 75
FIGURE 26 SUPPLY CHAIN: MARKETING CLOUD PLATFORM MARKET 75
5.7 PRICING ANALYSIS 76
5.7.1 AVERAGE SELLING PRICES OF KEY PLAYERS, BY SOLUTION 76
TABLE 6 MARKETING CLOUD PLATFORM MARKET: PRICING LEVELS 76
5.7.2 AVERAGE SELLING PRICE TRENDS 77
TABLE 7 MARKETING CLOUD PLATFORM MARKET: AVERAGE PRICING LEVELS (USD) 77
5.8 PORTER’S FIVE FORCES ANALYSIS 77
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS: MARKETING CLOUD PLATFORM MARKET 78
TABLE 8 PORTER’S FIVE FORCES ANALYSIS: MARKETING CLOUD PLATFORM MARKET 78
5.8.1 THREAT OF NEW ENTRANTS 79
5.8.2 THREAT OF SUBSTITUTES 79
5.8.3 BARGAINING POWER OF SUPPLIERS 79
5.8.4 BARGAINING POWER OF BUYERS 79
5.8.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.9 TECHNOLOGY ANALYSIS 80
5.9.1 ARTIFICIAL INTELLIGENCE 80
5.9.2 CYBERSECURITY 80
5.9.3 BLOCKCHAIN 81
5.9.4 DATA ANALYTICS 81
5.9.5 MACHINE LEARNING 81
5.9.6 BIG DATA 82
5.10 REGULATORY ANALYSIS 82
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
TABLE 12 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
5.10.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 87
5.10.3 GENERAL DATA PROTECTION REGULATION 87
5.10.4 SEC RULE 17A-4 87
5.10.5 ISO/IEC 27001 88
5.10.6 SYSTEM AND ORGANIZATION CONTROLS 2 (SOC 2) TYPE II COMPLIANCE 88
5.10.7 FINANCIAL INDUSTRY REGULATORY AUTHORITY 88
5.10.8 FREEDOM OF INFORMATION ACT 88
5.10.9 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT PLAY 88
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 89
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 89
FIGURE 28 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP VERTICALS 89
TABLE 13 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP VERTICALS 89
5.11.2 BUYING CRITERIA 90
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
TABLE 14 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 91
FIGURE 30 MARKETING CLOUD PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 91
6 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT 92
6.1 INTRODUCTION 93
6.1.1 COMPONENTS: MARKETING CLOUD PLATFORM MARKET DRIVERS 93
FIGURE 31 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 93
TABLE 15 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 94
TABLE 16 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 94
6.2 PLATFORMS 94
TABLE 17 PLATFORMS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 95
TABLE 18 PLATFORMS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 95
6.2.1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKETING CLOUD PLATFORMS 95
6.2.1.1 CRM offers real-time visibility into customer behavior for next best action 95
6.2.2 SOFTWARE-AS-A-SERVICE (SAAS) MARKETING CLOUD PLATFORMS 96
6.2.2.1 SaaS platforms enable cost-cutting by providing pay-as-you-go models 96
6.2.3 BUSINESS-TO-BUSINESS (B2B) MARKETING CLOUD PLATFORMS 96
6.2.3.1 B2B marketing cloud platforms help create targeted and cross-channel marketing campaigns 96
6.3 SERVICES 96
FIGURE 32 MANAGED SERVICES TO GROW AT HIGHER CAGR THAN PROFESSIONAL SERVICES DURING FORECAST PERIOD 97
TABLE 19 MARKETING CLOUD PLATFORM MARKET, BY SERVICES, 2017–2021 (USD MILLION) 97
TABLE 20 MARKETING CLOUD PLATFORM MARKET, BY SERVICES, 2022–2027 (USD MILLION) 97
TABLE 21 SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 98
TABLE 22 SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 98
6.3.1 MANAGED SERVICES 98
6.3.1.1 Managed services deliver round-the-clock technical support 98
TABLE 23 MANAGED SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 99
TABLE 24 MANAGED SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 99
6.3.2 PROFESSIONAL SERVICES 99
FIGURE 33 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 100
TABLE 25 PROFESSIONAL SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 100
TABLE 26 PROFESSIONAL SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 100
TABLE 27 MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 101
TABLE 28 MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 101
6.3.2.1 Consulting 101
6.3.2.1.1 Need to decrease complexity and risks for better ROI 101
TABLE 29 CONSULTING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 102
TABLE 30 CONSULTING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 102
6.3.2.2 Integration and implementation services 102
6.3.2.2.1 Need for compliance with standards and policies to fuel system integration and deployment market 102
TABLE 31 INTEGRATION AND IMPLEMENTATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 103
TABLE 32 INTEGRATION AND IMPLEMENTATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 103
6.3.2.3 Training, support, and maintenance 103
6.3.2.3.1 Training, support, and maintenance services enable hassle-free implementation of marketing cloud platforms 103
TABLE 33 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 104
TABLE 34 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 104
7 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE 105
7.1 INTRODUCTION 106
7.1.1 ORGANIZATION SIZE: MARKETING CLOUD PLATFORM MARKET 106
FIGURE 34 SMES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 106
TABLE 35 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 106
TABLE 36 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 107
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) 107
7.2.1 SMES IMPLEMENTING MARKETING CLOUD PLATFORMS TO STREAMLINE AND AUTOMATE CONSUMER OUTREACH AND COMMUNICATIONS 107
TABLE 37 SMES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 107
TABLE 38 SMES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 108
7.3 LARGE ENTERPRISES 108
7.3.1 FUNCTIONAL PRODUCTIVITY GAINS TO GENERATE DEMAND FOR MARKETING CLOUD PLATFORMS 108
TABLE 39 LARGE ENTERPRISES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 108
TABLE 40 LARGE ENTERPRISES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 109
8 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE 110
8.1 INTRODUCTION 111
8.1.1 DEPLOYMENT MODE: MARKETING CLOUD PLATFORM MARKET DRIVERS 111
FIGURE 35 PRIVATE CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 111
TABLE 41 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 112
TABLE 42 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 112
8.2 PRIVATE CLOUD 112
8.2.1 NEED TO SECURE CUSTOMER DATA FROM MALWARE DRIVING DEMAND FOR PRIVATE CLOUD 112
TABLE 43 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 113
TABLE 44 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 113
8.3 PUBLIC CLOUD 113
8.3.1 PUBLIC CLOUD MAY BE OFFERED FREE OF COST, DRIVING ITS ADOPTION 113
TABLE 45 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 114
TABLE 46 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 114
9 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION 115
9.1 INTRODUCTION 116
9.1.1 APPLICATIONS: MARKETING CLOUD PLATFORM MARKET DRIVERS 116
FIGURE 36 SALES CHANNELS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 116
TABLE 47 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 117
TABLE 48 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 117
9.2 ADVERTISING 117
9.2.1 HELPS RE-ENGAGE INACTIVE USERS AND ACQUIRE AUDIENCES FROM PRECISELY DEFINED CUSTOMER SEGMENTS 117
TABLE 49 ADVERTISING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 118
TABLE 50 ADVERTISING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 118
9.3 BRANDING 118
9.3.1 HELPS DEVELOP BRAND IDENTITY USING MARKETING CLOUD PLATFORMS 118
TABLE 51 BRANDING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 119
TABLE 52 BRANDING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 119
9.4 DESIGNING 119
9.4.1 FOCUS ON DESIGNING HELPS BUILD GREAT USER EXPERIENCE 119
TABLE 53 DESIGNING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 120
TABLE 54 DESIGNING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 120
9.5 SALES CHANNELS 120
9.5.1 NEED TO ALIGN SALES CHANNELS IN AN OMNICHANNEL WORLD 120
TABLE 55 SALES CHANNELS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 121
TABLE 56 SALES CHANNELS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 121
9.6 COMMUNICATIONS 121
9.6.1 COMMUNICATIONS HELP TRACK COMPONENTS THAT MAKE A SUCCESSFUL MARKETING CAMPAIGN 121
TABLE 57 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 122
TABLE 58 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 122
9.7 CUSTOMER SUPPORT 122
9.7.1 MAINTAINING POSITIVE CLIENT EXPERIENCE INCREASES REVENUE STABILITY 122
TABLE 59 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 123
TABLE 60 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 123
10 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL 124
10.1 INTRODUCTION 125
10.1.1 VERTICAL: MARKETING CLOUD PLATFORM MARKET DRIVERS 125
FIGURE 37 MEDIA, ENTERTAINMENT, AND GAMING VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 125
TABLE 61 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 126
TABLE 62 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 126
10.2 RETAIL AND ECOMMERCE 126
10.2.1 BUILDING CUSTOMER LOYALTY PROGRAMS CREATE DEMAND FOR MARKETING CLOUD PLATFORMS 126
TABLE 63 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 127
TABLE 64 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 127
10.3 TRAVEL AND HOSPITALITY 128
10.3.1 ENHANCED MOBILE MARKETING STRATEGIES TO PROPEL GROWTH OF MARKETING CLOUD PLATFORMS 128
TABLE 65 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 128
TABLE 66 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 129
10.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 129
10.4.1 BFSI IMPROVED CUSTOMER EXPERIENCE BY OFFERING ANYTIME, ANYWHERE ACCESS TO BANKING SERVICES 129
TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 129
TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 130
10.5 IT AND TELECOM 130
10.5.1 MARKETING CLOUD PLATFORMS HELP CUSTOMERS USE BETTER ANALYTICS AND ENHANCE MARKETING STRATEGY 130
TABLE 69 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 130
TABLE 70 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 131
10.6 MEDIA, ENTERTAINMENT, AND GAMING 131
10.6.1 MARKETING CLOUD PLATFORMS SEND PERSONALIZED CONTENT TO ATTRACT PROSPECTS AND ENGAGE LARGER AUDIENCES 131
TABLE 71 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 132
TABLE 72 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 132
10.7 HEALTHCARE AND LIFE SCIENCES 132
10.7.1 USES MARKETING CLOUD INTERACTION PLATFORM TO TRACK PATIENTS' VISITS TO THEIR WEBSITES 132
TABLE 73 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 133
TABLE 74 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 133
10.8 EDUCATION 133
10.8.1 INCREASED UTILIZATION OF MARKETING CLOUD PLATFORMS FOR LONG-LASTING RELATIONSHIPS 133
TABLE 75 EDUCATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 134
TABLE 76 EDUCATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 134
10.9 OTHER VERTICALS 134
TABLE 77 OTHER VERTICALS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 135
TABLE 78 OTHER VERTICALS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 136
11 MARKETING CLOUD PLATFORM MARKET, BY REGION 137
11.1 INTRODUCTION 138
FIGURE 38 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 138
11.2 NORTH AMERICA 138
11.2.1 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 139
FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT 139
TABLE 79 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 140
TABLE 80 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 140
TABLE 81 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 140
TABLE 82 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 140
TABLE 83 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 141
TABLE 84 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 141
TABLE 85 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 141
TABLE 86 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 141
TABLE 87 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 142
TABLE 88 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 142
TABLE 89 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 142
TABLE 90 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 143
TABLE 91 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 143
TABLE 92 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 144
TABLE 93 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 144
TABLE 94 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 144
11.2.2 US 145
11.2.2.1 Huge investments in personalized marketing to increase demand for marketing cloud platforms 145
TABLE 95 US: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 145
TABLE 96 US: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 145
TABLE 97 US: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 145
TABLE 98 US: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 146
11.2.3 CANADA 146
11.2.3.1 Rapid technological advancements in retail and consumer goods and media and entertainment industry to drive market 146
TABLE 99 CANADA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 146
TABLE 100 CANADA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 146
TABLE 101 CANADA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 147
TABLE 102 CANADA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 147
11.3 EUROPE 147
11.3.1 EUROPE: MARKETING CLOUD PLATFORM MARKET DRIVERS 147
TABLE 103 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 148
TABLE 104 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 148
TABLE 105 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 148
TABLE 106 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 148
TABLE 107 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 149
TABLE 108 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 149
TABLE 109 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 149
TABLE 110 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 149
TABLE 111 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 150
TABLE 112 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 150
TABLE 113 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 150
TABLE 114 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 151
TABLE 115 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 151
TABLE 116 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 152
TABLE 117 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 152
TABLE 118 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 152
11.3.2 UK 153
11.3.2.1 Better brand loyalty and complete omnichannel view of customers to propel market growth 153
TABLE 119 UK: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 153
TABLE 120 UK: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 153
TABLE 121 UK: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 153
TABLE 122 UK: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 154
11.3.3 GERMANY 154
11.3.3.1 Rising investments in advanced technologies for robust marketing campaigns 154
TABLE 123 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 154
TABLE 124 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 154
TABLE 125 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 155
TABLE 126 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 155
11.3.4 FRANCE 155
11.3.4.1 Cloud-based services from large IT corporations to offer numerous opportunities for expansion 155
TABLE 127 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 155
TABLE 128 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 156
TABLE 129 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 156
TABLE 130 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 156
11.3.5 REST OF EUROPE 156
TABLE 131 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 157
TABLE 132 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 157
TABLE 133 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 157
TABLE 134 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 157
11.4 ASIA PACIFIC 158
11.4.1 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET DRIVERS 158
FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT 159
TABLE 135 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 159
TABLE 136 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 160
TABLE 137 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 160
TABLE 138 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 160
TABLE 139 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 160
TABLE 140 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 161
TABLE 141 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 161
TABLE 142 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 161
TABLE 143 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 161
TABLE 144 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 162
TABLE 145 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 162
TABLE 146 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 162
TABLE 147 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 163
TABLE 148 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 163
TABLE 149 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 164
TABLE 150 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 164
11.4.2 CHINA 164
11.4.2.1 Increasing awareness about promotional strategies, internet penetration, and hand-held devices to boost market 164
TABLE 151 CHINA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 165
TABLE 152 CHINA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 165
TABLE 153 CHINA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 165
TABLE 154 CHINA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 165
11.4.3 JAPAN 166
11.4.3.1 Continuous upgrading of company’s IT infrastructure and applications helps drive marketing cloud platform market 166
TABLE 155 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 166
TABLE 156 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 166
TABLE 157 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 166
TABLE 158 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 167
11.4.4 INDIA 167
11.4.4.1 Presence of large number of SMEs and attractive kick-start packages to drive adoption of marketing cloud platforms 167
TABLE 159 INDIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 167
TABLE 160 INDIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 168
TABLE 161 INDIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 168
TABLE 162 INDIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 168
11.4.5 REST OF ASIA PACIFIC 168
TABLE 163 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 169
TABLE 164 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 169
TABLE 165 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 169
TABLE 166 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 169
11.5 MIDDLE EAST & AFRICA 170
11.5.1 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 170
TABLE 167 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 170
TABLE 168 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 171
TABLE 169 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 171
TABLE 170 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 171
TABLE 171 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 171
TABLE 172 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 172
TABLE 173 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 172
TABLE 174 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 172
TABLE 175 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 172
TABLE 176 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 173
TABLE 177 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 173
TABLE 178 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 173
TABLE 179 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 174
TABLE 180 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 174
TABLE 181 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 175
TABLE 182 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 175
11.5.2 KINGDOM OF SAUDI ARABIA 175
11.5.2.1 Cloud adoption initiatives help Kingdom of Saudi Arabia enterprises better customer experience and improve relationships 175
TABLE 183 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 176
TABLE 184 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 176
TABLE 185 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 176
TABLE 186 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 176
11.5.3 SOUTH AFRICA 177
11.5.3.1 High potential for adoption of cutting-edge technologies 177
TABLE 187 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 177
TABLE 188 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 177
TABLE 189 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 177
TABLE 190 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 178
11.5.4 UAE 178
11.5.4.1 UAE to adopt Account-Based Marketing (ABM) to create personalized campaigns that engage in real-time 178
TABLE 191 UAE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 178
TABLE 192 UAE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 179
TABLE 193 UAE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 179
TABLE 194 UAE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 179
11.5.5 REST OF MIDDLE EAST & AFRICA 179
TABLE 195 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 180
TABLE 196 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 180
TABLE 197 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 180
TABLE 198 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 180

　

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Summary

The global marketing cloud platform market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period. Businesses can send automated messages to customers via email, the web, social media, and text using the marketing cloud platform. Marketing workflows, which are collections of guidelines, control the automatic sending of messages. It can be created from scratch, customized using templates, or changed mid-campaign to improve performance on a marketing cloud platform.
As per organization size, the SMEs segment to grow at a higher CAGR during the forecast period
SMEs are anticipated to develop at a higher CAGR of 10.6% during the forecast period, while the large enterprises sector is expected to hold a larger market share based on organization size. Therefore, the adoption of marketing cloud platforms is comparatively higher in large organizations than in SMEs. SMEs are increasingly implementing marketing cloud platform solutions. As a result of the more intense competition in the industry, SMEs are predicted to invest in marketing cloud platform products and services and implement go-to-market plans to make better business choices. Implementing marketing cloud platforms and related services is anticipated to increase SMEs' ability to manage risk, decrease administrative costs, comply with regulations, and achieve beneficial business outcomes.

As per regions, Asia Pacific to grow at the highest CAGR during the forecast period
As per regions, the Asia Pacific is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 10.5% in the marketing cloud platform market. The major economies in the Asia Pacific region, such as China, India, Japan, and the rest of Asia Pacific, showcase a rapid rate of the marketing cloud platform. The region’s marketing cloud platform market is anticipated to be driven by untapped prospective markets, growing penetration of cutting-edge technologies, and application development in numerous industries. As businesses in the region quickly adopt marketing cloud platforms to cater customers a better experience, the market for these platforms is expanding quickly in Asia Pacific. Marketing cloud platforms are being widely adopted by the BFSI, retail and consumer goods, and media and entertainment industries to improve their marketing efforts. As a result, vendors of marketing cloud platforms are looking toward the Asia Pacific as a region with strong development potential for their marketing cloud platforms.

As per component, services segment to grow at higher CAGR during the forecast period
As per component, the services segment is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 9.9% in the marketing cloud platform market. Marketing cloud platforms are further categorized into professional services and managed services. The professional services segment is further sub segmented into consulting, integration and implementation services, and training, support, and maintenance. The services segment of the marketing cloud platform will have a bright future in various marketing application integrations. Managed services are services provided by outside suppliers to handle business operations difficulties. These services enable reducing expenses, raising overall revenue, and enhancing productivity.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing cloud platform market.
 By Company: Tier I: 32%, Tier II: 49%, and Tier III: 19%
 By Designation: C-Level Executives: 33%, D-Level Executives: 22%, and Managers: 45%
 By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, Rest of World: 5%
The report includes the study of key players offering marketing cloud platforms. It profiles major vendors in the marketing cloud platform market. Some of the major marketing cloud platform market vendors are Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), Algonomy (US), Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US).
Research Coverage
The market study covers the marketing cloud platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment types, marketing functions, organization sizes, verticals, and regions. It includes an in-depth competitive analysis of the market's key players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing cloud platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides them with information on key market drivers, restraints, challenges, and opportunities.



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Table of Contents

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 41
1.3 MARKET SCOPE 42
1.3.1 MARKET SEGMENTATION 42
1.3.2 REGIONS COVERED 43
1.3.3 YEARS CONSIDERED 43
1.4 CURRENCY CONSIDERED 44
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2021 44
1.5 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 1 MARKETING CLOUD PLATFORM MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
2.1.2.1 Breakup of primaries 47
TABLE 2 PRIMARY CONTACTED: MARKETING CLOUD PLATFORM MARKET 47
2.1.2.2 Key industry insights 48
2.2 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
FIGURE 2 MARKETING CLOUD PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49
2.3.1 TOP-DOWN APPROACH 49
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING MARKETING CLOUD PLATFORM SOLUTIONS AND SERVICES 50
2.3.2 BOTTOM-UP APPROACH 50
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM VERTICALS 51
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE OF MARKETING CLOUD PLATFORM VENDORS 51
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY-SIDE): CAGR PROJECTIONS FROM SUPPLY-SIDE 52
2.4 RESEARCH ASSUMPTIONS 53
TABLE 3 ASSUMPTIONS FOR STUDY 53
2.5 STUDY LIMITATIONS 54
3 EXECUTIVE SUMMARY 55
FIGURE 7 MARKETING CLOUD PLATFORM MARKET SNAPSHOT, 2020–2027 56
FIGURE 8 TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE 57
FIGURE 9 PLATFORMS TO HOLD LARGER MARKET SHARE THAN SERVICES DURING FORECAST PERIOD 58
FIGURE 10 LARGE ENTERPRISES TO BE LARGER MARKET DURING FORECAST PERIOD 58
FIGURE 11 PUBLIC CLOUD TO BE LARGER THAN PRIVATE CLOUD DURING FORECAST PERIOD 59
FIGURE 12 TOP VERTICALS IN MARKETING CLOUD PLATFORM MARKET, 2022–2027 (USD MILLION) 60
FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN MARKETING CLOUD PLATFORM MARKET 62
FIGURE 14 GROWING ADOPTION OF CONTENT MARKETING SOFTWARE FOR PERSONALIZED MARKETING AND CUSTOMER ENGAGEMENT TO DRIVE MARKET GROWTH 62
4.2 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT (2022 VS. 2027) 62
FIGURE 15 PLATFORMS SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 62
4.3 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE (2022 VS. 2027) 63
FIGURE 16 LARGE ENTERPRISES TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 63
4.4 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE (2022 VS. 2027) 63
FIGURE 17 PUBLIC CLOUD SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 63
4.5 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL (2021 VS. 2027) 64
FIGURE 18 TELECOMMUNICATIONS TO CAPTURE HIGHER MARKET SHARE DURING FORECAST PERIOD 64
4.6 MARKETING CLOUD PLATFORM MARKET INVESTMENT SCENARIO 64
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 64
5 MARKET OVERVIEW AND INDUSTRY TRENDS 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 66
5.2.1 DRIVERS 66
5.2.1.1 Increase in customer data management platforms to improve experiences across marketing 66
5.2.1.2 Rise of hand-held devices to increase mobile marketing cloud platforms 67
FIGURE 21 MOBILE DEVICE USERS: 2020–2025 67
5.2.1.3 Social media platforms to allow higher conversion rates 68
FIGURE 22 SOCIAL MEDIA USERS: JULY 2022 68
5.2.2 RESTRAINTS 69
5.2.2.1 Increase in vendor lock-ins 69
5.2.3 OPPORTUNITIES 69
5.2.3.1 Increase in personalized marketing for better user experience (UX) 69
5.2.3.2 Digital engagement through virtual reality (VR) and augmented reality (AR) 69
5.2.4 CHALLENGES 70
5.2.4.1 Compliance with privacy and data-sharing regulations 70
5.3 CASE STUDY ANALYSIS 70
5.3.1 ACHIEVING VISIBILITY GOALS FOR PLADIS WITH CISION COMMS CLOUD AND CISION INSIGHTS 70
5.3.2 LULULEMON USED ACQUIA TO COMBINE AND PROCESS INFORMATION FROM ALL ITS CLIENT TOUCHPOINTS 71
5.3.3 JBC REAPS BENEFITS FROM SELLIGENT AI-POWERED MARKETING AND AUTOMATED LIFECYCLE CAMPAIGNS 71
5.4 PATENT ANALYSIS 72
FIGURE 23 NUMBER OF PATENTS PUBLISHED, 2011–2021 72
FIGURE 24 TOP TEN PATENT APPLICANTS (GLOBAL) IN 2021 72
TABLE 4 TOP PATENT OWNERS 73
5.5 ECOSYSTEM ANALYSIS 73
FIGURE 25 ECOSYSTEM: MARKETING CLOUD PLATFORM MARKET 74
TABLE 5 MARKETING CLOUD PLATFORM: ECOSYSTEM 74
5.6 SUPPLY CHAIN ANALYSIS 75
FIGURE 26 SUPPLY CHAIN: MARKETING CLOUD PLATFORM MARKET 75
5.7 PRICING ANALYSIS 76
5.7.1 AVERAGE SELLING PRICES OF KEY PLAYERS, BY SOLUTION 76
TABLE 6 MARKETING CLOUD PLATFORM MARKET: PRICING LEVELS 76
5.7.2 AVERAGE SELLING PRICE TRENDS 77
TABLE 7 MARKETING CLOUD PLATFORM MARKET: AVERAGE PRICING LEVELS (USD) 77
5.8 PORTER’S FIVE FORCES ANALYSIS 77
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS: MARKETING CLOUD PLATFORM MARKET 78
TABLE 8 PORTER’S FIVE FORCES ANALYSIS: MARKETING CLOUD PLATFORM MARKET 78
5.8.1 THREAT OF NEW ENTRANTS 79
5.8.2 THREAT OF SUBSTITUTES 79
5.8.3 BARGAINING POWER OF SUPPLIERS 79
5.8.4 BARGAINING POWER OF BUYERS 79
5.8.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.9 TECHNOLOGY ANALYSIS 80
5.9.1 ARTIFICIAL INTELLIGENCE 80
5.9.2 CYBERSECURITY 80
5.9.3 BLOCKCHAIN 81
5.9.4 DATA ANALYTICS 81
5.9.5 MACHINE LEARNING 81
5.9.6 BIG DATA 82
5.10 REGULATORY ANALYSIS 82
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
TABLE 12 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
5.10.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 87
5.10.3 GENERAL DATA PROTECTION REGULATION 87
5.10.4 SEC RULE 17A-4 87
5.10.5 ISO/IEC 27001 88
5.10.6 SYSTEM AND ORGANIZATION CONTROLS 2 (SOC 2) TYPE II COMPLIANCE 88
5.10.7 FINANCIAL INDUSTRY REGULATORY AUTHORITY 88
5.10.8 FREEDOM OF INFORMATION ACT 88
5.10.9 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT PLAY 88
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 89
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 89
FIGURE 28 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP VERTICALS 89
TABLE 13 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP VERTICALS 89
5.11.2 BUYING CRITERIA 90
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
TABLE 14 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 91
FIGURE 30 MARKETING CLOUD PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 91
6 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT 92
6.1 INTRODUCTION 93
6.1.1 COMPONENTS: MARKETING CLOUD PLATFORM MARKET DRIVERS 93
FIGURE 31 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 93
TABLE 15 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 94
TABLE 16 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 94
6.2 PLATFORMS 94
TABLE 17 PLATFORMS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 95
TABLE 18 PLATFORMS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 95
6.2.1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKETING CLOUD PLATFORMS 95
6.2.1.1 CRM offers real-time visibility into customer behavior for next best action 95
6.2.2 SOFTWARE-AS-A-SERVICE (SAAS) MARKETING CLOUD PLATFORMS 96
6.2.2.1 SaaS platforms enable cost-cutting by providing pay-as-you-go models 96
6.2.3 BUSINESS-TO-BUSINESS (B2B) MARKETING CLOUD PLATFORMS 96
6.2.3.1 B2B marketing cloud platforms help create targeted and cross-channel marketing campaigns 96
6.3 SERVICES 96
FIGURE 32 MANAGED SERVICES TO GROW AT HIGHER CAGR THAN PROFESSIONAL SERVICES DURING FORECAST PERIOD 97
TABLE 19 MARKETING CLOUD PLATFORM MARKET, BY SERVICES, 2017–2021 (USD MILLION) 97
TABLE 20 MARKETING CLOUD PLATFORM MARKET, BY SERVICES, 2022–2027 (USD MILLION) 97
TABLE 21 SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 98
TABLE 22 SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 98
6.3.1 MANAGED SERVICES 98
6.3.1.1 Managed services deliver round-the-clock technical support 98
TABLE 23 MANAGED SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 99
TABLE 24 MANAGED SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 99
6.3.2 PROFESSIONAL SERVICES 99
FIGURE 33 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 100
TABLE 25 PROFESSIONAL SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 100
TABLE 26 PROFESSIONAL SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 100
TABLE 27 MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 101
TABLE 28 MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 101
6.3.2.1 Consulting 101
6.3.2.1.1 Need to decrease complexity and risks for better ROI 101
TABLE 29 CONSULTING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 102
TABLE 30 CONSULTING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 102
6.3.2.2 Integration and implementation services 102
6.3.2.2.1 Need for compliance with standards and policies to fuel system integration and deployment market 102
TABLE 31 INTEGRATION AND IMPLEMENTATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 103
TABLE 32 INTEGRATION AND IMPLEMENTATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 103
6.3.2.3 Training, support, and maintenance 103
6.3.2.3.1 Training, support, and maintenance services enable hassle-free implementation of marketing cloud platforms 103
TABLE 33 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 104
TABLE 34 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 104
7 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE 105
7.1 INTRODUCTION 106
7.1.1 ORGANIZATION SIZE: MARKETING CLOUD PLATFORM MARKET 106
FIGURE 34 SMES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 106
TABLE 35 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 106
TABLE 36 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 107
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) 107
7.2.1 SMES IMPLEMENTING MARKETING CLOUD PLATFORMS TO STREAMLINE AND AUTOMATE CONSUMER OUTREACH AND COMMUNICATIONS 107
TABLE 37 SMES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 107
TABLE 38 SMES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 108
7.3 LARGE ENTERPRISES 108
7.3.1 FUNCTIONAL PRODUCTIVITY GAINS TO GENERATE DEMAND FOR MARKETING CLOUD PLATFORMS 108
TABLE 39 LARGE ENTERPRISES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 108
TABLE 40 LARGE ENTERPRISES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 109
8 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE 110
8.1 INTRODUCTION 111
8.1.1 DEPLOYMENT MODE: MARKETING CLOUD PLATFORM MARKET DRIVERS 111
FIGURE 35 PRIVATE CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 111
TABLE 41 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 112
TABLE 42 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 112
8.2 PRIVATE CLOUD 112
8.2.1 NEED TO SECURE CUSTOMER DATA FROM MALWARE DRIVING DEMAND FOR PRIVATE CLOUD 112
TABLE 43 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 113
TABLE 44 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 113
8.3 PUBLIC CLOUD 113
8.3.1 PUBLIC CLOUD MAY BE OFFERED FREE OF COST, DRIVING ITS ADOPTION 113
TABLE 45 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 114
TABLE 46 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 114
9 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION 115
9.1 INTRODUCTION 116
9.1.1 APPLICATIONS: MARKETING CLOUD PLATFORM MARKET DRIVERS 116
FIGURE 36 SALES CHANNELS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 116
TABLE 47 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 117
TABLE 48 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 117
9.2 ADVERTISING 117
9.2.1 HELPS RE-ENGAGE INACTIVE USERS AND ACQUIRE AUDIENCES FROM PRECISELY DEFINED CUSTOMER SEGMENTS 117
TABLE 49 ADVERTISING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 118
TABLE 50 ADVERTISING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 118
9.3 BRANDING 118
9.3.1 HELPS DEVELOP BRAND IDENTITY USING MARKETING CLOUD PLATFORMS 118
TABLE 51 BRANDING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 119
TABLE 52 BRANDING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 119
9.4 DESIGNING 119
9.4.1 FOCUS ON DESIGNING HELPS BUILD GREAT USER EXPERIENCE 119
TABLE 53 DESIGNING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 120
TABLE 54 DESIGNING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 120
9.5 SALES CHANNELS 120
9.5.1 NEED TO ALIGN SALES CHANNELS IN AN OMNICHANNEL WORLD 120
TABLE 55 SALES CHANNELS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 121
TABLE 56 SALES CHANNELS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 121
9.6 COMMUNICATIONS 121
9.6.1 COMMUNICATIONS HELP TRACK COMPONENTS THAT MAKE A SUCCESSFUL MARKETING CAMPAIGN 121
TABLE 57 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 122
TABLE 58 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 122
9.7 CUSTOMER SUPPORT 122
9.7.1 MAINTAINING POSITIVE CLIENT EXPERIENCE INCREASES REVENUE STABILITY 122
TABLE 59 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 123
TABLE 60 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 123
10 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL 124
10.1 INTRODUCTION 125
10.1.1 VERTICAL: MARKETING CLOUD PLATFORM MARKET DRIVERS 125
FIGURE 37 MEDIA, ENTERTAINMENT, AND GAMING VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 125
TABLE 61 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 126
TABLE 62 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 126
10.2 RETAIL AND ECOMMERCE 126
10.2.1 BUILDING CUSTOMER LOYALTY PROGRAMS CREATE DEMAND FOR MARKETING CLOUD PLATFORMS 126
TABLE 63 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 127
TABLE 64 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 127
10.3 TRAVEL AND HOSPITALITY 128
10.3.1 ENHANCED MOBILE MARKETING STRATEGIES TO PROPEL GROWTH OF MARKETING CLOUD PLATFORMS 128
TABLE 65 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 128
TABLE 66 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 129
10.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 129
10.4.1 BFSI IMPROVED CUSTOMER EXPERIENCE BY OFFERING ANYTIME, ANYWHERE ACCESS TO BANKING SERVICES 129
TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 129
TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 130
10.5 IT AND TELECOM 130
10.5.1 MARKETING CLOUD PLATFORMS HELP CUSTOMERS USE BETTER ANALYTICS AND ENHANCE MARKETING STRATEGY 130
TABLE 69 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 130
TABLE 70 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 131
10.6 MEDIA, ENTERTAINMENT, AND GAMING 131
10.6.1 MARKETING CLOUD PLATFORMS SEND PERSONALIZED CONTENT TO ATTRACT PROSPECTS AND ENGAGE LARGER AUDIENCES 131
TABLE 71 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 132
TABLE 72 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 132
10.7 HEALTHCARE AND LIFE SCIENCES 132
10.7.1 USES MARKETING CLOUD INTERACTION PLATFORM TO TRACK PATIENTS' VISITS TO THEIR WEBSITES 132
TABLE 73 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 133
TABLE 74 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 133
10.8 EDUCATION 133
10.8.1 INCREASED UTILIZATION OF MARKETING CLOUD PLATFORMS FOR LONG-LASTING RELATIONSHIPS 133
TABLE 75 EDUCATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 134
TABLE 76 EDUCATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 134
10.9 OTHER VERTICALS 134
TABLE 77 OTHER VERTICALS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 135
TABLE 78 OTHER VERTICALS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 136
11 MARKETING CLOUD PLATFORM MARKET, BY REGION 137
11.1 INTRODUCTION 138
FIGURE 38 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 138
11.2 NORTH AMERICA 138
11.2.1 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 139
FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT 139
TABLE 79 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 140
TABLE 80 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 140
TABLE 81 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 140
TABLE 82 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 140
TABLE 83 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 141
TABLE 84 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 141
TABLE 85 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 141
TABLE 86 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 141
TABLE 87 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 142
TABLE 88 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 142
TABLE 89 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 142
TABLE 90 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 143
TABLE 91 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 143
TABLE 92 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 144
TABLE 93 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 144
TABLE 94 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 144
11.2.2 US 145
11.2.2.1 Huge investments in personalized marketing to increase demand for marketing cloud platforms 145
TABLE 95 US: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 145
TABLE 96 US: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 145
TABLE 97 US: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 145
TABLE 98 US: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 146
11.2.3 CANADA 146
11.2.3.1 Rapid technological advancements in retail and consumer goods and media and entertainment industry to drive market 146
TABLE 99 CANADA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 146
TABLE 100 CANADA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 146
TABLE 101 CANADA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 147
TABLE 102 CANADA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 147
11.3 EUROPE 147
11.3.1 EUROPE: MARKETING CLOUD PLATFORM MARKET DRIVERS 147
TABLE 103 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 148
TABLE 104 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 148
TABLE 105 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 148
TABLE 106 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 148
TABLE 107 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 149
TABLE 108 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 149
TABLE 109 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 149
TABLE 110 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 149
TABLE 111 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 150
TABLE 112 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 150
TABLE 113 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 150
TABLE 114 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 151
TABLE 115 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 151
TABLE 116 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 152
TABLE 117 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 152
TABLE 118 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 152
11.3.2 UK 153
11.3.2.1 Better brand loyalty and complete omnichannel view of customers to propel market growth 153
TABLE 119 UK: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 153
TABLE 120 UK: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 153
TABLE 121 UK: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 153
TABLE 122 UK: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 154
11.3.3 GERMANY 154
11.3.3.1 Rising investments in advanced technologies for robust marketing campaigns 154
TABLE 123 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 154
TABLE 124 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 154
TABLE 125 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 155
TABLE 126 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 155
11.3.4 FRANCE 155
11.3.4.1 Cloud-based services from large IT corporations to offer numerous opportunities for expansion 155
TABLE 127 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 155
TABLE 128 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 156
TABLE 129 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 156
TABLE 130 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 156
11.3.5 REST OF EUROPE 156
TABLE 131 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 157
TABLE 132 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 157
TABLE 133 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 157
TABLE 134 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 157
11.4 ASIA PACIFIC 158
11.4.1 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET DRIVERS 158
FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT 159
TABLE 135 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 159
TABLE 136 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 160
TABLE 137 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 160
TABLE 138 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 160
TABLE 139 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 160
TABLE 140 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 161
TABLE 141 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 161
TABLE 142 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 161
TABLE 143 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 161
TABLE 144 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 162
TABLE 145 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 162
TABLE 146 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 162
TABLE 147 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 163
TABLE 148 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 163
TABLE 149 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 164
TABLE 150 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 164
11.4.2 CHINA 164
11.4.2.1 Increasing awareness about promotional strategies, internet penetration, and hand-held devices to boost market 164
TABLE 151 CHINA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 165
TABLE 152 CHINA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 165
TABLE 153 CHINA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 165
TABLE 154 CHINA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 165
11.4.3 JAPAN 166
11.4.3.1 Continuous upgrading of company’s IT infrastructure and applications helps drive marketing cloud platform market 166
TABLE 155 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 166
TABLE 156 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 166
TABLE 157 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 166
TABLE 158 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 167
11.4.4 INDIA 167
11.4.4.1 Presence of large number of SMEs and attractive kick-start packages to drive adoption of marketing cloud platforms 167
TABLE 159 INDIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 167
TABLE 160 INDIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 168
TABLE 161 INDIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 168
TABLE 162 INDIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 168
11.4.5 REST OF ASIA PACIFIC 168
TABLE 163 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 169
TABLE 164 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 169
TABLE 165 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 169
TABLE 166 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 169
11.5 MIDDLE EAST & AFRICA 170
11.5.1 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 170
TABLE 167 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 170
TABLE 168 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 171
TABLE 169 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 171
TABLE 170 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 171
TABLE 171 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 171
TABLE 172 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 172
TABLE 173 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 172
TABLE 174 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 172
TABLE 175 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 172
TABLE 176 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 173
TABLE 177 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 173
TABLE 178 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 173
TABLE 179 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 174
TABLE 180 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 174
TABLE 181 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 175
TABLE 182 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 175
11.5.2 KINGDOM OF SAUDI ARABIA 175
11.5.2.1 Cloud adoption initiatives help Kingdom of Saudi Arabia enterprises better customer experience and improve relationships 175
TABLE 183 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 176
TABLE 184 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 176
TABLE 185 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 176
TABLE 186 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 176
11.5.3 SOUTH AFRICA 177
11.5.3.1 High potential for adoption of cutting-edge technologies 177
TABLE 187 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 177
TABLE 188 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 177
TABLE 189 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 177
TABLE 190 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 178
11.5.4 UAE 178
11.5.4.1 UAE to adopt Account-Based Marketing (ABM) to create personalized campaigns that engage in real-time 178
TABLE 191 UAE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 178
TABLE 192 UAE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 179
TABLE 193 UAE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 179
TABLE 194 UAE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 179
11.5.5 REST OF MIDDLE EAST & AFRICA 179
TABLE 195 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 180
TABLE 196 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 180
TABLE 197 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 180
TABLE 198 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 180

　

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