世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
Virtual Event Platform Market with COVID-19 Impact by Component (Platform and Services), Organization Size, End User (Corporations, Government, Education, Healthcare, Third Party Planner, Associations, Non-Profit) and Region - Global Forecast to 2026仮想イベントプラットフォーム市場（COVID-19インパクト付き）：コンポーネント（プラットフォームおよびサービス）、組織規模、エンドユーザー（企業、政府、教育、ヘルスケア、サードパーティプランナー、協会、非営利団体）、地域別 - 2026年までの世界予測 仮想イベントプラットフォームの世界市場規模は、予測期間中に年平均成長率（CAGR）12.7%で成長し、2021年の104億米ドルから2026年には189億米ドルに達すると予想されています。市場の成長を促進する主な要因... もっと見る
Summary
仮想イベントプラットフォームの世界市場規模は、予測期間中に年平均成長率（CAGR）12.7%で成長し、2021年の104億米ドルから2026年には189億米ドルに達すると予想されています。市場の成長を促進する主な要因としては、視聴者層の拡大を目的としたデジタルメディアマーケティングプラットフォームの導入が進んでいること、対面でのプレゼンテーションに代わるオンラインストリーミングの人気が高まっていること、企業がリモートワーク方式に移行していること、中小企業でクラウドサービスが普及し、顧客情報収集の精度が高まっていることなどが挙げられます。これらの要因がバーチャルイベントプラットフォームの需要を押し上げています。
仮想イベントプラットフォームの世界市場におけるCOVID-19の影響
COVID-19のパンデミックが市場に与えた影響については、レポート全体で取り上げています。このパンデミックは、バーチャルイベントプラットフォーム市場にプラスの影響を与えています。COVID-19のパンデミックにより、バーチャルイベントプラットフォームを利用して、従来のイベントをバーチャルイベントに変換することが可能になりました。リモートワーク環境の普及により、ビジネスがクラウドに移行していることも、この市場の成長を後押ししています。前例のない新型ウイルスの発生により、多くの企業は、物理的なイベント、会議、カンファレンスを回避し、事業継続性を確保するためのデジタルプラットフォームを早急に見つける必要に迫られました。仮想イベントプラットフォームは、オンラインでの会議やカンファレンスをサポートし、オフィスでもリモートでも、場所を問わずビジネスに不可欠な情報へのアクセスを提供します。様々なエンドユーザーの業界において、企業は顧客体験を向上させるために必要な予算を投じています。バーチャルイベントプラットフォームも同じ方向性を持っており、企業は参加者に最高のエンゲージメントを提供するための高度なプラットフォームを求めています。
予測期間中、プラットフォームセグメントは高い市場シェアを維持すると予想されます。
バーチャルイベントプラットフォーム市場は、コンポーネントに基づいて、プラットフォームとサービスの2つのカテゴリーに分類されます。プラットフォームは、拡張現実（AR）、仮想現実（VR）、3Dシミュレーションなどの新しい技術を取り入れ、遠隔地からのバーチャルなコミュニケーションを実現することで、実際のイベントを再現します。このプラットフォームは、ライブチャットボックス、ライブ投票、1対1のビデオ通話や音声通話など、さまざまなインタラクティブ機能を提供し、数千人の参加者がリアルタイムで情報を共有することができます。
サードパーティープランナー部門は、予測期間中に高いCAGRで成長すると予想されています。
サードパーティープランナーは、Martizのようなプロのプランナー集団です。バーチャルプラットフォームを利用することで、これらのプランナーは聴衆と参加者の拡大を図ることができます。また、バーチャルイベントを開催することで、ライブイベントに比べてロジスティクスにかかる時間を大幅に短縮することができます。バーチャルイベントは、対面式のイベントに比べて約75％のコスト削減が可能です。プランナーは、スタッフ、会場、セットアップと撤収、宿泊施設、食事、旅費などにかかる費用を節約できます。プラットフォームプロバイダーは、サードパーティのプランナーと協力することで、ロジスティックスやベンダーマネジメントなどの外部の課題に煩わされることなく、登録者数の増加や魅力的なコンテンツの作成など、内部の課題に集中することができます。この市場では、特にCOVID-19以降、技術の進歩に伴い、バーチャルプラットフォームを採用するサードパーティプランナーが大幅に増加しています。
予測期間中、APACが最も高いCAGRで成長
アジア太平洋地域では、中国と日本が、バーチャルイベントプラットフォームの導入において主要な国となっています。このような市場成長の背景には、厳格な規制を遵守する必要性の高まり、バーチャルイベントプラットフォームベンダーの存在感の高まり、政府の支援の増加、バーチャルイベントプラットフォームの有用性に対する認識の高まり、投資収益率の上昇など、さまざまな要因があります。官公庁や民間企業は、重要な資産を管理するために多額の投資を行っており、その結果、バーチャルイベントプラットフォームのソリューションやサービスに対する需要が高まっています。ベンダーは、仮想イベントプラットフォーム市場での存在感を高めるために、新製品の発売、パートナーシップやコラボレーション、M&Aなど、複数の有機的・無機的な成長戦略を採用しています。これらのベンダーは、顧客基盤と市場シェアを拡大するために、有機的および無機的な成長戦略を組み合わせて採用しています。また、市場のダイナミックなニーズに対応するためのサービスの強化やパートナーシップは、近年、主要ベンダーが積極的に実施している戦略です。
バーチャルイベントプラットフォーム市場は、主に6Connex（米国）、Cvent（米国）、Hopin（英国）、Remo（米国）、Hubilo（米国）、Vfairs（米国）、BigMarker（米国）、Zoom（米国）、Microsoft（米国）、Cisco（米国）、Kestone（インド）、Accelevents（米国）、Whova（米国）、EventMobi（カナダ）、On24（米国）などのベンダーによって支配されています。Vconfex（インド）、Samaaro（インド）、Aventri（米国）、Intrado（米国）、Bizzabo（米国）、Airmeet（インド）、Attendify（インド）、Splash（米国）、HeySummit（英国）、Pheedloop（カナダ）、Socio（米国）、Vconferenceonline（米国）、SpotMe（スイス）、Orbits（オーストラリア）、Brella（米国）、Run the World（米国）、Event cube（英国）。
調査範囲
本レポートでは、世界のバーチャルイベントプラットフォーム市場をコンポーネント別に分類し、バーチャルイベントプラットフォームをプラットフォームとサービスの2つに分けています。組織規模別では、市場を大企業、中堅企業、中小企業の3つに分類しています。エンドユーザー別では、市場を非営利、政府、教育、ヘルスケア・ライフサイエンス、サードパーティプランナー、協会、企業に分類しています。地域別では、北米、欧州、APAC、MEA、ラテンアメリカに分類されています。
本レポートの主な利点
本レポートは、仮想イベントプラットフォーム市場全体およびサブセグメントの収益数値の最も近い近似値に関する情報を提供することで、この市場のマーケットリーダー/新規参入者を支援します。このレポートは、ステークホルダーが競争状況を理解し、自社のビジネスをより良く位置づけ、適切な市場参入戦略を計画するための洞察を得るのに役立ちます。本レポートは、利害関係者が市場のパルスを理解し、主要な市場のドライバー、拘束力、課題、機会、COVID-19の影響に関する情報を提供するのに役立つでしょう。
The global virtual event platform market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 12.7% during the forecast period, to reach USD 18.9 Billion in 2026 from USD 10.4 Billion in 2021. Key factors that are expected to drive the growth of the market are the increasing adoption of digital media marketing platform to expand the audience base, rise in popularity of online streaming to replace in-person presentation, transition of businesses to remote working approaches, cloud services are gaining popularity in small and medium enterprises and enhance accuracy in collecting customer information. These factors are driving the demand for virtual event platform.
The COVID-19 Impact on the global virtual event platform market
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the virtual event platform market. The COVID-19 pandemic has enabled transformation of traditional events to virtual events with the help of virtual event platform. The proliferation of remote work environments has shifted businesses to cloud has helped to boost the growth of this market. The unprecedented outbreak of the novel virus sent many businesses scrambling to quickly find a digital platform to avoid physical events, meetings and conferences and ensure business continuity. Virtual event platform supports online meetings and conferences and provide access to business-critical information regardless of location - whether that be in the office or working remotely. Organizations across different end-user industries have been investing and creating essential budgets for improving customer experiences. With virtual event platform acting in the same direction, organizations have been seeking advanced platforms for providing best attendee engagement.
The platform segment is expected to hold at a higher market share during the forecast period
Based on component, the virtual event platform market is segmented into two categories: platform and services. The platform supports recreating in-person event experiences by incorporating emerging technologies such as augmented reality, virtual reality, and 3D simulation to offer virtual communication from remote locations. The platform offers various interactive features including live chat box, live polls, one to one video and audio calls which allows thousands of participants to share information in real-time.
Third party planner segment is expected to grow at a higher CAGR during the forecast period
The third party planner professional planning organizations such as Martiz. The virtual platform has enabled these planners to expand their audience and inclusivity. They also typically save a lot of time on logistics when hosting a virtual event compared to a live experience. Virtual events are approximately 75% less expensive than in-person experiences, as planners typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. Working with a third-party planner allows platform providers to focus on internal priorities such as driving registration and creating compelling content instead of external priorities including logistics and vendor management. The market has seen tremendous growth of third-party planners adopting the virtual platform, especially after COVID-19 and with new advancements in technology.
APAC to grow at the highest CAGR during the forecast period
China and Japan are the leading countries in the adoption of virtual event platform in the region. This market growth attributes to various factors, including the increasing need to adhere to stringent regulations, growing presence of virtual event platform vendors, increasing government support, growing awareness of virtual event platform utilities, and rising return on investments. Public and private sectors are making heavy investments for managing their vital assets, resulting in the rising demand for virtual event platform solutions and services. The vendors have adopted several organic and inorganic growth strategies, including new product launches, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the virtual event platform market. They have adopted a combination of organic and inorganic growth strategies to expand their customer base and market share. Service enhancements to meet the dynamic needs of the market and partnerships are active strategies implemented by major vendors in recent years.
The virtual event platform market is dominated mainly by vendors such as 6Connex (US), Cvent (US), Hopin (UK), Remo (US), Hubilo (US), Vfairs (US), BigMarker (US), Zoom (US), Microsoft (US), Cisco (US), Kestone (India), Accelevents (US), Whova (US), EventMobi (Canada), On24(US), Vconfex (India), Samaaro (India), Aventri (US), Intrado (US), Bizzabo (US), Airmeet (India), Attendify (India), Splash (US), HeySummit (UK), Pheedloop (Canada), Socio (US), Vconferenceonline (US), SpotMe (Switzerland), Orbits (Australia), Brella (US), Run the World (US) and Event cube (UK).
Research Coverage
The report segments the global virtual event platform market by component, the virtual event platform is segmented into two categories: platform and services. By organization size, the market is segmented into three categories: large enterprises, medium-sized enterprises, and small enterprises. By end user, the market is segmented into non profit, government, education, healthcare and life sciences, third party planner, associations and corporations. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.
Key benefits of the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall virtual event platform market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, opportunities, and COVID-19 impact.
Table of Contents
1 INTRODUCTION 18
1.1 INTRODUCTION TO COVID-19 18
1.2 COVID-19 HEALTH ASSESSMENT 18
FIGURE 1 COVID-19: GLOBAL PROPAGATION 18
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 19
1.3 COVID-19 ECONOMIC ASSESSMENT 20
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 20
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 21
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 21
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 22
1.4 OBJECTIVES OF THE STUDY 23
1.5 MARKET DEFINITION 23
1.5.1 INCLUSIONS AND EXCLUSIONS 24
1.6 MARKET SCOPE 24
1.6.1 MARKET SEGMENTATION 25
1.6.2 REGIONS COVERED 25
1.6.3 YEARS CONSIDERED FOR THE STUDY 26
1.7 CURRENCY CONSIDERED 26
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 26
1.8 STAKEHOLDERS 27
2 RESEARCH METHODOLOGY 28
2.1 RESEARCH DATA 28
FIGURE 6 VIRTUAL EVENT PLATFORM MARKET: RESEARCH DESIGN 28
2.1.1 SECONDARY DATA 29
2.1.2 PRIMARY DATA 29
2.1.2.1 Breakup of primary profiles 30
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE,
DESIGNATION, AND REGION 30
2.1.2.2 Key industry insights 30
2.2 MARKET BREAKUP AND DATA TRIANGULATION 31
FIGURE 8 DATA TRIANGULATION 31
2.3 MARKET SIZE ESTIMATION 32
FIGURE 9 VIRTUAL EVENT PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 32
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE OF SERVICES FROM VENDORS 33
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE OF VIRTUAL EVENT PLATFORM MANAGEMENT VENDORS 34
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND-SIDE): REVENUE GENERATED FROM VERTICALS (1/2) 35
FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND-SIDE): REVENUE GENERATED FROM ORGANIZATIONS (2/2) 35
2.4 MARKET FORECAST 36
TABLE 2 FACTOR ANALYSIS 36
2.5 RESEARCH ASSUMPTIONS 37
2.6 LIMITATIONS OF THE STUDY 38
3 EXECUTIVE SUMMARY 39
FIGURE 14 VIRTUAL EVENT PLATFORM MARKET: GLOBAL SNAPSHOT, 2019-2026 39
FIGURE 15 TOP-GROWING SEGMENTS IN THE VIRTUAL EVENT PLATFORM MARKET 40
FIGURE 16 BY ORGANIZATION SIZE, THE LARGE ENTERPRISES SEGMENT IS PROJECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 40
FIGURE 17 BY COMPONENT, THE PLATFORM SEGMENT IS PROJECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 40
FIGURE 18 TOP END USERS IN THE VIRTUAL EVENT PLATFORM MARKET, 2019-2026 41
FIGURE 19 VIRTUAL EVENT PLATFORM MARKET: REGIONAL SNAPSHOT 41
4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE OPPORTUNITIES IN THE VIRTUAL EVENT PLATFORM MARKET 43
FIGURE 20 INCREASING REMOTE COLLABORATION AND AVAILABILITY OF COST-EFFECTIVE EVENT SOLUTIONS DRIVING THE ADOPTION OF A VIRTUAL EVENT PLATFORM 43
4.2 VIRTUAL EVENT PLATFORM MARKET, BY END USER, 2021 44
FIGURE 21 CORPORATIONS, EDUCATION, AND HEALTHCARE SEGMENTS AND LIFE SCIENCES SECTOR PROJECTED TO ACCOUNT FOR LARGER MARKET SHARES DURING THE FORECAST PERIOD 44
4.3 VIRTUAL EVENT PLATFORM MARKET, BY COMPONENT, 2021 44
FIGURE 22 PLATFORM SEGMENT TO HOLD LARGEST MARKET SHARE IN 2021 44
5 MARKET OVERVIEW AND INDUSTRY STANDARDS 45
5.1 INTRODUCTION 45
5.2 MARKET DYNAMICS 45
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45
5.2.1 DRIVERS 46
5.2.1.1 Adoption of digital media marketing platform to expand the audience base 46
FIGURE 24 IT EXPENDITURE (AS A PERCENTAGE OF REVENUE), BY INDUSTRY TYPE, 2020 46
5.2.1.2 Rise in popularity of online streaming to replace in-person presentation 46
FIGURE 25 MOBILE CONNECTIONS BY NETWORK TYPE (AS A PERCENTAGE OF REGIONAL POPULATION), 2023 47
5.2.1.3 Transition of businesses to remote working approaches 47
5.2.1.4 Cloud Services is gaining popularity in small and medium enterprises 47
FIGURE 26 PUBLIC CLOUD EXPENDITURE TRENDS IN 2021, BY REVENUE SHARE OF ENTERPRISES 48
5.2.1.5 Enhanced accuracy in collecting customer information 48
5.2.2 RESTRAINTS 48
5.2.2.1 Lack of technological expertise in integrating virtual event software 48
5.2.2.2 Network inconsistency and lack of communication infrastructure 49
5.2.3 OPPORTUNITIES 49
5.2.3.1 Automation and advancement in AI to improve the audience experience 49
5.2.3.2 Rise in demand for communication platforms across enterprises 49
5.2.3.3 Surge in dependence on BYOD and CYOD Solutions 49
5.2.4 CHALLENGES 50
5.2.4.1 Data privacy and security issues with a virtual event platform 50
5.2.4.2 Lack of two-way communication 50
5.3 USE CASES 50
5.3.1 MATRIX NETWORKS IMPLEMENTED VFAIRS SOLUTION TO BUILD ITS BRAND IMAGE 50
5.3.2 CISCO PROVIDED CISCO WEBEX MEETING SOLUTIONS TO FACILITATE REMOTE WORK 51
5.3.3 HIRE SPACE DEPLOYED BRELLA VIRTUAL EVENT SOFTWARE TO DELIVER QUALITY CONTENT 100% VIRTUALLY 51
5.3.4 SALESFORCE MIGRATED TO 6CONNEX VIRTUAL EVENT PLATFORM TO IMPROVE EMPLOYEE PARTICIPATION 52
5.3.5 BIZZABO PROVIDED A VIRTUAL CONFERENCE PLATFORM TO CREATE A VIRTUAL NETWORKING ENVIRONMENT 52
5.4 COVID-19-DRIVEN MARKET DYNAMICS 53
5.4.1 DRIVERS AND OPPORTUNITIES 53
5.4.2 RESTRAINTS AND CHALLENGES 53
5.5 ECOSYSTEM 54
FIGURE 27 VIRTUAL EVENT PLATFORM MARKET ECOSYSTEM 54
5.6 TECHNOLOGY ANALYSIS 55
5.6.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING 55
5.6.2 CLOUD 55
5.6.3 BIG DATA AND ANALYTICS 55
5.6.4 AUGMENTED REALITY AND VIRTUAL REALITY 55
5.7 PRICING ANALYSIS 56
FIGURE 28 PRICING ANALYSIS: VIRTUAL EVENT PLATFORM MARKET 56
5.8 PATENT ANALYSIS 56
5.9 PORTER’S FIVE FORCES ANALYSIS 57
FIGURE 29 PORTER’S FIVE FORCES MODEL: VIRTUAL EVENT PLATFORM MARKET 57
TABLE 3 VIRTUAL EVENT PLATFORM MARKET: PORTER’S FIVE FORCES ANALYSIS 57
5.9.1 THREAT OF NEW ENTRANTS 58
5.9.2 THREAT OF SUBSTITUTES 58
5.9.3 BARGAINING POWER OF SUPPLIERS 58
5.9.4 BARGAINING POWER OF BUYERS 58
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 58
6 VIRTUAL EVENT PLATFORM MARKET, BY COMPONENT 59
6.1 INTRODUCTION 60
6.1.1 COMPONENTS: VIRTUAL EVENT PLATFORM MARKET DRIVERS 60
6.1.2 COMPONENTS: COVID-19 IMPACT 60
FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR IN THE VIRTUAL EVENT PLATFORM MARKET FROM 2021 TO 2026 61
TABLE 4 VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2
019–2026 (USD MILLION) 61
TABLE 5 VIRTUAL EVENT PLATFORM MARKET SIZE, BY SERVICE,
2019–2026 (USD MILLION) 61
6.2 PLATFORM 62
6.2.1 EVENT REGISTRATION AND TICKETING 62
6.2.2 EVENT PLANNING 62
6.2.3 AUDIENCE ENGAGEMENT AND COMMUNICATION 62
6.2.4 CONTENT MANAGEMENT 62
6.2.5 VENUE MANAGEMENT 62
6.2.6 SPONSORSHIP OPPORTUNITIES 63
6.2.7 ANALYTICS AND REPORTING 63
TABLE 6 PLATFORM: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 63
6.3 SERVICES 64
TABLE 7 SERVICES: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 64
6.3.1 TRAINING AND CONSULTING 64
TABLE 8 TRAINING AND CONSULTING: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY REGION, 2019–2026 (USD MILLION) 64
6.3.2 SUPPORT AND MAINTENANCE 65
TABLE 9 SUPPORT AND MAINTENANCE: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY REGION, 2019–2026 (USD MILLION 65
6.3.3 DEPLOYMENT AND INTEGRATION 65
TABLE 10 DEPLOYMENT AND INTEGRATION: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 65
7 VIRTUAL EVENT PLATFORM MARKET, BY ORGANIZATION SIZE 66
7.1 INTRODUCTION 67
7.1.1 ORGANIZATION SIZE: VIRTUAL EVENT PLATFORM MARKET DRIVERS 67
7.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 67
TABLE 11 VIRTUAL EVENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 68
FIGURE 31 SMALL ENTERPRISES SEGMENT TO GROW AT THE HIGHEST CAGR IN THE VIRTUAL EVENT PLATFORM MARKET FROM 2021 TO 2026 68
7.2 LARGE ENTERPRISES 68
TABLE 12 LARGE ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 69
7.3 MEDIUM-SIZED ENTERPRISES 69
TABLE 13 MEDIUM-SIZED ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET,
BY REGION, 2019–2026 (USD MILLION) 69
7.4 SMALL ENTERPRISES 70
TABLE 14 SMALL ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 70
8 VIRTUAL EVENT PLATFORM MARKET, BY END USER 71
8.1 INTRODUCTION 72
8.1.1 END USERS: VIRTUAL EVENT PLATFORM MARKET DRIVERS 72
8.1.2 END USERS: COVID-19 IMPACT 72
FIGURE 32 THIRD-PARTY PLANNERS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 73
TABLE 15 VIRTUAL EVENT PLATFORM MARKET SIZE, BY END USER,
2019–2026 (USD MILLION) 73
8.2 NON PROFIT 74
TABLE 16 NON PROFIT: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 74
8.3 GOVERNMENT 74
TABLE 17 GOVERNMENT: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 75
8.4 HEALTHCARE AND LIFE SCIENCES 75
TABLE 18 HEALTHCARE AND LIFE SCIENCES: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 75
8.5 EDUCATION 76
TABLE 19 EDUCATION: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 76
8.6 THIRD-PARTY PLANNER 76
TABLE 20 THIRD-PARTY PLANNER: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY REGION, 2019–2026 (USD MILLION) 77
8.7 ASSOCIATIONS 77
TABLE 21 ASSOCIATIONS: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 77
8.8 CORPORATIONS 78
TABLE 22 CORPORATIONS: VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 78
9 VIRTUAL EVENT PLATFORM MARKET, BY REGION 79
9.1 INTRODUCTION 80
FIGURE 33 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 80
TABLE 23 VIRTUAL EVENT PLATFORM MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 80
9.2 NORTH AMERICA 81
9.2.1 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET DRIVERS 81
9.2.2 NORTH AMERICA: COVID-19 IMPACT 81
9.2.3 NORTH AMERICA: REGULATIONS 81
FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT 82
TABLE 24 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION) 83
TABLE 25 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY SERVICE, 2019–2026 (USD MILLION) 83
TABLE 26 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY END USER, 2019–2026 (USD MILLION) 83
TABLE 27 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 84
TABLE 28 NORTH AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION) 84
9.2.4 UNITED STATES 84
TABLE 29 UNITED STATES: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION) 85
9.2.5 CANADA 85
TABLE 30 CANADA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 85
9.3 EUROPE 86
9.3.1 EUROPE: VIRTUAL EVENT PLATFORM MARKET DRIVERS 86
9.3.2 VIRTUAL EVENT PLATFORM MARKET: COVID-19 IMPACT 86
9.3.3 EUROPE: REGULATIONS 86
TABLE 31 EUROPE: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 87
TABLE 32 EUROPE: VIRTUAL EVENT PLATFORM MARKET SIZE, BY SERVICE,
2019–2026 (USD MILLION) 87
TABLE 33 EUROPE: VIRTUAL EVENT PLATFORM MARKET SIZE, BY END USER,
2019–2026 (USD MILLION) 87
TABLE 34 EUROPE: VIRTUAL EVENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 88
TABLE 35 EUROPE: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COUNTRY,
2019–2026 (USD MILLION) 88
9.3.4 UNITED KINGDOM 88
TABLE 36 UNITED KINGDOM: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY COMPONENT, 2019–2026 (USD MILLION) 89
9.3.5 GERMANY 89
TABLE 37 GERMANY: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION) 89
9.3.6 REST OF EUROPE 89
9.4 ASIA PACIFIC 90
9.4.1 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET DRIVERS 90
9.4.2 ASIA PACIFIC: COVID-19 IMPACT 90
9.4.3 ASIA PACIFIC: REGULATIONS 90
FIGURE 35 ASIA PACIFIC: MARKET SNAPSHOT 91
TABLE 38 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION) 92
TABLE 39 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET SIZE, BY SERVICE,
2019–2026 (USD MILLION) 92
TABLE 40 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET SIZE, BY END USER, 2019–2026 (USD MILLION) 92
TABLE 41 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 93
TABLE 42 ASIA PACIFIC: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COUNTRY,
2019–2026 (USD MILLION) 93
9.4.4 CHINA 93
TABLE 43 CHINA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 94
9.4.5 JAPAN 94
TABLE 44 JAPAN: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 94
9.4.6 REST OF ASIA PACIFIC 95
9.5 MIDDLE EAST AND AFRICA 95
9.5.1 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET DRIVERS 95
9.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 96
9.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 96
TABLE 45 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY COMPONENT, 2019–2026 (USD MILLION) 96
TABLE 46 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY SERVICE, 2019–2026 (USD MILLION) 96
TABLE 47 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY END USER, 2019–2026 (USD MILLION) 97
TABLE 48 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 97
TABLE 49 MIDDLE EAST AND AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY COUNTRY, 2019–2026 (USD MILLION) 97
9.5.4 KINGDOM OF SAUDI ARABIA 98
TABLE 50 KINGDOM OF SAUDI ARABIA: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY COMPONENT, 2019–2026 (USD MILLION) 98
9.5.5 UNITED ARAB EMIRATES 98
TABLE 51 UNITED ARAB EMIRATES: VIRTUAL EVENT PLATFORM MARKET SIZE,
BY COMPONENT, 2019–2026 (USD MILLION) 98
9.5.6 SOUTH AFRICA 99
TABLE 52 SOUTH AFRICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION) 99
9.5.7 REST OF MIDDLE EAST AND AFRICA 99
9.6 LATIN AMERICA 100
9.6.1 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET DRIVERS 100
9.6.2 LATIN AMERICA: COVID-19 IMPACT 100
9.6.3 LATIN AMERICA: REGULATIONS 100
TABLE 53 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT, 2019–2026 (USD MILLION) 101
TABLE 54 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY SERVICES, 2019–2026 (USD MILLION) 101
TABLE 55 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY END USER, 2019–2026 (USD MILLION) 101
TABLE 56 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 102
TABLE 57 LATIN AMERICA: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION) 102
9.6.4 BRAZIL 102
TABLE 58 BRAZIL: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 103
9.6.5 MEXICO 103
TABLE 59 MEXICO: VIRTUAL EVENT PLATFORM MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 103
9.6.6 REST OF LATIN AMERICA 103
10 COMPETITIVE LANDSCAPE 104
10.1 INTRODUCTION 104
10.2 MARKET SHARE OF TOP VENDORS 104
TABLE 60 VIRTUAL EVENT PLATFORM MARKET: DEGREE OF COMPETITION 104
FIGURE 36 VIRTUAL EVENT PLATFORM MARKET: VENDOR SHARE ANALYSIS 105
10.3 COMPANY EVALUATION QUADRANT 106
10.3.1 DEFINITIONS AND METHODOLOGY 106
TABLE 61 COMPANY EVALUATION QUADRANT: CRITERIA 106
10.3.2 STAR 106
10.3.3 EMERGING LEADER 106
10.3.4 PERVASIVE 106
10.3.5 PARTICIPANT 106
FIGURE 37 VIRTUAL EVENT PLATFORM MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021 107
TABLE 62 COMPANY PRODUCT FOOTPRINT 108
TABLE 63 COMPANY INDUSTRY FOOTPRINT 108
TABLE 64 COMPANY REGION FOOTPRINT 109
10.4 COMPETITIVE SCENARIO 110
TABLE 65 VIRTUAL EVENT PLATFORM MARKET: NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, JANUARY 2018 – JUNE 2021 110
TABLE 66 VIRTUAL EVENT PLATFORM MARKET: DEALS, JANUARY 2018 – JUNE 2021 111
11 COMPANY PROFILES 112
(Business Overview, Products, Key Insights, Recent Developments, MnM View)*
11.1 6CONNEX 112
TABLE 67 6CONNEX: BUSINESS OVERVIEW 112
TABLE 68 6CONNEX: PRODUCTS/SOLUTIONS OFFERED 112
TABLE 69 6CONNEX: NEW PRODUCT LAUNCHES 113
TABLE 70 6CONNEX: DEALS 113
11.2 CVENT 115
TABLE 71 CVENT: BUSINESS OVERVIEW 115
TABLE 72 CVENT: PRODUCTS/SOLUTIONS OFFERED 115
TABLE 73 CVENT: NEW PRODUCT LAUNCHES 116
TABLE 74 CVENT: DEALS 116
11.3 HOPIN 118
TABLE 75 HOPIN: BUSINESS OVERVIEW 118
TABLE 76 HOPIN: PRODUCTS OFFERED 118
TABLE 77 HOPIN: NEW PRODUCT LAUNCHES 119
TABLE 78 HOPIN: DEALS 119
11.4 REMO 121
TABLE 79 REMO: BUSINESS OVERVIEW 121
TABLE 80 REMO: PRODUCTS OFFERED 121
TABLE 81 REMO: NEW PRODUCT LAUNCHES 121
TABLE 82 REMO: DEALS 122
11.5 HUBILO 124
TABLE 83 HUBILO: BUSINESS OVERVIEW 124
TABLE 84 HUBILO: PLATFORMS OFFERED 124
TABLE 85 HUBILO: NEW PRODUCT LAUNCHES 124
TABLE 86 HUBILO: DEALS 126
11.6 VFAIRS 127
TABLE 87 VFAIRS: BUSINESS OVERVIEW 127
TABLE 88 VFAIRS: PLATFORM OFFERED 127
TABLE 89 VFAIRS: NEW PRODUCT LAUNCHES 127
TABLE 90 VFAIRS: DEALS 128
11.7 BIGMARKER 129
TABLE 91 BIGMARKER: BUSINESS OVERVIEW 129
TABLE 92 BIGMARKER: PRODUCTS OFFERED 129
TABLE 93 BIGMARKER: NEW PRODUCT LAUNCHES 130
11.8 ZOOM 131
TABLE 94 ZOOM: BUSINESS OVERVIEW 131
FIGURE 38 ZOOM: COMPANY SNAPSHOT 131
TABLE 95 ZOOM: PLATFORMS OFFERED 132
TABLE 96 ZOOM: NEW PRODUCT LAUNCHES 132
TABLE 97 ZOOM: DEALS 133
11.9 MICROSOFT 135
TABLE 98 MICROSOFT TEAMS: BUSINESS OVERVIEW 135
FIGURE 39 MICROSOFT TEAMS: COMPANY SNAPSHOT 136
TABLE 99 MICROSOFT TEAMS: PLATFORMS OFFERED 136
TABLE 100 MICROSOFT TEAM: NEW PRODUCT LAUNCHES 137
TABLE 101 MICROSOFT TEAMS: DEALS 138
11.10 CISCO 140
TABLE 102 CISCO: BUSINESS OVERVIEW 140
FIGURE 40 CISCO: COMPANY SNAPSHOT 141
TABLE 103 CISCO: PLATFORMS OFFERED 141
TABLE 104 CISCO: NEW PRODUCT LAUNCHES 142
TABLE 105 CISCO: DEALS 143
11.11 KESTONE 144
TABLE 106 KESTONE: BUSINESS OVERVIEW 144
TABLE 107 KESTONE: PLATFORMS OFFERED 144
TABLE 108 KESTONE: NEW PRODUCT LAUNCHES 145
11.12 ACCELEVENTS 146
TABLE 109 ACCELEVENTS: BUSINESS OVERVIEW 146
TABLE 110 ACCELEVENTS: PRODUCTS OFFERED 146
TABLE 111 ACCELEVENTS: NEW PRODUCT LAUNCHES 147
TABLE 112 ACCELEVENTS: DEALS 148
11.13 WHOVA 149
TABLE 113 WHOVA: BUSINESS OVERVIEW 149
TABLE 114 WHOVA: PLATFORMS OFFERED 149
TABLE 115 WHOVA: NEW PRODUCT LAUNCHES 150
11.14 EVENTMOBI 151
TABLE 116 EVENTMOBI: BUSINESS OVERVIEW 151
TABLE 117 EVENTMOBI: PLATFORMS OFFERED 151
TABLE 118 EVENTMOBI: NEW PRODUCT LAUNCHES 152
TABLE 119 EVENTMOBI: DEALS 153
11.15 ON24 154
TABLE 120 ON24: BUSINESS OVERVIEW 154
TABLE 121 ON24: PLATFORMS OFFERED 154
TABLE 122 ON24: NEW PRODUCT LAUNCHES 155
TABLE 123 ON24: DEALS 156
11.16 VCONFEX 157
TABLE 124 VCONFEX: BUSINESS OVERVIEW 157
11.17 SAMAARO 158
TABLE 125 SAMAARO: BUSINESS OVERVIEW 158
TABLE 126 SAMAARO: PLATFORMS OFFERED 158
11.18 AVENTRI 159
TABLE 127 AVENTRI: BUSINESS OVERVIEW 159
TABLE 128 AVENTRI: PRODUCTS OFFERED 159
TABLE 129 AVENTRI: NEW PRODUCT LAUNCHES 160
TABLE 130 AVENTRI: DEALS 160
11.19 INTRADO 162
11.20 BIZZABO 163
11.21 AIRMEET 164
11.22 ATTENDIFY 164
11.23 SPLASH 165
11.24 HEYSUMMIT 165
11.25 PHEEDLOOP 166
11.26 SOCIO 167
11.27 VCONFERENCEONLINE 168
11.28 SPOTME 169
11.29 ORBITS 170
11.30 BRELLA 170
11.31 RUN THE WORLD 171
11.32 EVENT CUBE 171
*Details on Business Overview, Products, Key Insights, and Recent Developments MnM View might not be captured in case of unlisted companies.
12 ADJACENT MARKET 172
12.1 INTRODUCTION 172
12.1.1 RELATED MARKETS 172
12.1.2 LIMITATIONS 172
12.2 EVENT MANAGEMENT SOFTWARE MARKET 173
TABLE 131 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER,
2014–2018 (USD MILLION) 173
TABLE 132 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY END USER,
2019–2026 (USD MILLION) 173
TABLE 133 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT,
2014–2018 (USD MILLION) 174
TABLE 134 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT,
2019–2026 (USD MILLION) 174
TABLE 135 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2018 (USD MILLION) 174
TABLE 136 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2026 (USD MILLION) 174
TABLE 137 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2018 (USD MILLION) 175
TABLE 138 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2019–2026 (USD MILLION) 175
TABLE 139 EVENT ORGANIZERS AND PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2014–2018 (USD MILLION) 175
TABLE 140 EVENT ORGANIZERS AND PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 176
TABLE 141 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2014–2018 (USD MILLION) 176
TABLE 142 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2019–2026 (USD MILLION) 176
TABLE 143 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2014–2018 (USD MILLION) 177
TABLE 144 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2019–2026 (USD MILLION) 177
13 APPENDIX 178
13.1 DISCUSSION GUIDE 178
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 184
13.3 AVAILABLE CUSTOMIZATIONS 186
13.4 RELATED REPORTS 186
13.5 AUTHOR DETAILS 187
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