Summary

The value of the battery coating market is anticipated to surge from 604.7 million USD in 2024 to 1,613.6 million USD at a CAGR of 17.8% from 2024 to 2030. The growing electric vehicle market is a major driver of the battery coating market. Battery coating is commonly employed in electrodes (cathode and anode), separators, housing packs, and other areas of the battery to improve performance and reduce heat gain and losses caused by instability of operating temperatures.

“By battery component, the electrode coating segment is estimated to be the largest segment of the battery coating market from 2024 to 2030.”
Electrode coatings dominate the battery component market due to their direct impact on lifespan, performance, and efficiency. Coatings on both cathodes and anodes improve critical properties such as electrical conductivity, thermal stability, and resistance to degradation during charging and discharging cycles.
In the case of a cathode, it enhances electrochemical cathode performance by improving conductivity and protection against oxidation. Coating of the anode, typically made of graphite or silicon, helps reduce lithium-ion loss, increases the anode's mechanical strength, and enhances charge/discharge efficiency. Such coatings cause these lower-side reactions and prevent the degradation of the anode material, increasing battery life and the speed that the charge time should be.

“By battery type, graphene battery is estimated to be the largest segment of the battery coating market from 2024 to 2030 by CAGR.”
Graphene-type batteries have the greatest CAGR by battery type segment due to several key benefits, including high energy density, where graphene's enormous surface area and conductivity allow for compact energy storage, resulting in greater ranges and quicker charging times. Additionally, its ability to conduct electrons quickly facilitates ultra-fast charging which is essential for electric vehicles and portable devices. Graphene-based materials endure more charge-discharge cycles with minimal degradation, extending battery lifespan. Moreover, graphene’s thermal stability and resistance to electrolyte leakage enhance battery safety, reducing the risks of fires or explosions. These benefits make graphene batteries particularly attractive for various applications, including electric vehicles and consumer electronics. While mass production and cost challenges remain, ongoing advancements in graphene technology suggest a promising future for this innovative energy storage solution.

“From 2024 to 2030, by material, PVDF is expected to be the largest by material segment in the battery coating market.”
Based on the material segment, Polyvinylidene fluoride (PVDF) is expected to hold the highest CAGR in the battery coating market. PVDF has excellent chemical resistance, high thermal stability, and mechanical strength, enhancing battery performance and lifespan. It is compatible with different electrolytes and improves the transport of ions; hence, it is vital in high-performance batteries, especially in electric vehicles and energy storage systems. Arkema SA (France) and Solvay SA (Belgium) are the primary polyvinylidene fluoride battery coating materials providers.

“The Asia Pacific region's battery coating market is projected to have the highest share in 2024.”
Asia Pacific will contribute the highest share of the market in 2023. The reason is the presence of various giants in electric automotive across the region. China is also considered a global supply chain hub for the battery storage industry. Government initiatives in electric vehicles with subsidies, comprehensive charging infrastructure, and supporting license policies follow the APAC region's market, particularly China. The increasing necessity for bettering the efficiencies of batteries for manufacturers to keep pace with regulatory matters and consumer calls is actually what gives this market's growth an opportunity for many further advancements in this region's technology of battery coatings.

Profile break-up of primary participants for the report:
• By Company Type: Tier 1 – 20%, Tier 2 – 40%, and Tier 3 – 40%
• By Designation: C-level Executives – 10%, Directors – 70%, and Others – 20%
• By Region: North America – 20%, Europe –45%, Asia Pacific – 25%, and Rest of the World-10%,


The Battery coating report is dominated by players such as

Arkema (France), Solvay (Belgium), Asahi Kasei Corporation (Japan), Ube Corporation (Japan), PPG Industries, Inc. (US) Mitsubishi Paper Mills, Ltd. (Japan), Tanaka Chemical Corporation (Japan), SK Innovation Co. Ltd. (South Korea), Ashland (US), Axalta Coating Systems, LLC (US), Targray (Canada), Samco Inc. (Japan) Durr Group (Germany), APV Engineered Coatings (US), and Alkegen (US) and others.

Research Coverage:
The report defines, segments, and projects the battery coating market size based on components, materials, technology, battery type, and region. It strategically profiles the key players and comprehensively analyzes their market share and core competencies. It also tracks and analyzes competitive developments, such as expansions, agreements, and acquisitions undertaken by them in the market.

Reasons to Buy the Report:
The report is expected to help the market leaders/new entrants by providing them with the closest approximations of revenue numbers of the battery coating market and its segments. This report is also expected to help stakeholder businesses and the market’s competitive landscape better, gain insights to improve the position of their companies, and make suitable go-to-market strategies. It also enables stakeholders to understand the market’s pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
Analysis of key drivers (High production of EVs, HEVs, and PHEVs and Rising demand for smart devices and other consumer electronics), restraints (High cost of technology, Safety and environmental concerns due to the use of hazardous metals), opportunities (Innovations and technological advances in battery materials Lithium-ion batteries in energy storage devices), and challenges (Expected utilization of solid electrolytes) influencing the growth of the battery coating market.

• Market Development: Comprehensive information about lucrative markets – the report analyses
The battery coating market is across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped
geographies, recent developments, and investments in the battery coating market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service
offerings of leading players Arkema (France), Solvay (Belgium), Asahi Kasei Corporation (Japan), Ube Corporation (Japan), PPG Industries, Inc. (US) Mitsubishi Paper Mills, Ltd. (Japan), Tanaka Chemical Corporation (Japan), SK Innovation Co. Ltd. (South Korea), Ashland (US), Axalta Coating Systems, LLC (US), Targray (Canada), Samco Inc. (Japan) Durr Group (Germany), APV Engineered Coatings (US), and Alkegen (US) are among the key players leading the market through their innovative offerings, enhanced production capacities, and efficient distribution channels.

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Table of Contents

1 INTRODUCTION 24
1.1 STUDY OBJECTIVES 24
1.2 MARKET DEFINITION 25
1.3 STUDY SCOPE 25
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 25
1.3.2 INCLUSIONS AND EXCLUSIONS 26
1.3.3 YEARS CONSIDERED 26
1.3.4 CURRENCY CONSIDERED 27
1.3.5 UNIT CONSIDERED 27
1.4 LIMITATIONS 27
1.5 STAKEHOLDERS 27
1.6 SUMMARY OF CHANGES 28
2 RESEARCH METHODOLOGY 29
2.1 RESEARCH DATA 29
2.1.1 SECONDARY DATA 30
2.1.1.1 List of secondary sources 30
2.1.1.2 Key data from secondary sources 31
2.1.2 PRIMARY DATA 32
2.1.2.1 Key data from primary sources 32
2.1.2.2 List of primary participants 32
2.1.2.3 Key industry insights 33
2.1.2.4 Breakdown of interviews with experts 33
2.2 MARKET SIZE ESTIMATION 34
2.2.1 BOTTOM-UP APPROACH 35
2.2.2 TOP-DOWN APPROACH 35
2.3 BASE NUMBER CALCULATION 36
2.3.1 DEMAND SIDE APPROACH 36
2.3.2 MARKET ENGINEERING PROCESS 36
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 37
2.5 STUDY ASSUMPTIONS 38
2.6 RISK ASSESSMENT 38
2.7 RESEARCH LIMITATIONS 38
3 EXECUTIVE SUMMARY 39
 
4 PREMIUM INSIGHTS 44
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN BATTERY COATING MARKET 44
4.2 BATTERY COATING MARKET, BY REGION 45
4.3 ASIA PACIFIC BATTERY COATING MARKET, BY MATERIAL TYPE & COUNTRY 45
4.4 BATTERY COATING MARKET, BY KEY COUNTRY 46
5 MARKET OVERVIEW 47
5.1 IMPACT OF AI/GEN AI ON BATTERY COATING MARKET 47
5.1.1 CASE STUDIES AND SPECIFIC IMPACT 47
5.1.1.1 Volkswagen Group's AI-powered battery research center 47
5.1.1.2 Tesla's use of ai for battery coating optimization 48
5.1.1.3 Solid Power's AI-driven approach to solid-state battery coating 48
5.1.1.4 Toyota's use of AI for battery safety and durability 48
5.2 MARKET DYNAMICS 49
5.2.1 DRIVERS 50
5.2.1.1 High production of EVs, HEVs, and PHEVs 50
5.2.1.2 Rising demand for smart devices and other consumer electronics 52
5.2.2 RESTRAINTS 53
5.2.2.1 High cost of coating technology 53
5.2.2.2 Safety and environmental concerns due to use of hazardous metals 53
5.2.2.3 Supply chain disruptions and market saturation 54
5.2.3 OPPORTUNITIES 54
5.2.3.1 Innovations and technological advances in battery materials 54
5.2.3.2 Use of lithium-ion batteries in energy storage devices 54
5.2.4 CHALLENGES 56
5.2.4.1 Concerns regarding flammability and volatility of organic solvents 56
5.2.4.2 High R&D costs 56
5.3 PORTER’S FIVE FORCES ANALYSIS 57
5.3.1 THREAT OF NEW ENTRANTS 58
5.3.2 THREAT OF SUBSTITUTES 58
5.3.3 BARGAINING POWER OF BUYERS 58
5.3.4 BARGAINING POWER OF SUPPLIERS 59
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 59
5.4 KEY STAKEHOLDERS AND BUYING CRITERIA 60
5.4.1 KEY STAKEHOLDERS IN BUYING PROCESS 60
5.4.2 BUYING CRITERIA 60
5.5 VALUE CHAIN ANALYSIS 61
5.6 ECOSYSTEM ANALYSIS 64
5.7 TRENDS & DISRUPTIONS IMPACTING CUSTOMER BUSINESS 66
 
5.8 CASE STUDY ANALYSIS 67
5.8.1 CASE STUDY 1: ARKEMA’S KYNAR PVDF FOR ELECTRIC VEHICLE BATTERIES 67
5.8.2 CASE STUDY 2: SOLVAY’S SOLEF® PVDF FOR LITHIUM-ION BATTERY COATINGS 68
5.8.3 CASE STUDY 3: PPG’S ELECTRODE COATING SOLUTIONS FOR ENERGY STORAGE SYSTEMS 68
5.9 PATENT ANALYSIS 69
5.9.1 METHODOLOGY 69
5.9.2 LIST OF MAJOR PATENTS 70
5.10 REGULATORY LANDSCAPE 71
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
5.10.2 REGULATIONS ON ELECTRIC VEHICLE BATTERIES 73
5.10.3 EUROPE AND US REGULATIONS ON LITHIUM-ION BATTERY PRODUCTION 74
5.10.4 REGULATIONS ON BATTERIES AND ACCUMULATORS 75
5.10.5 REGULATIONS ON TRANSPORT OF LITHIUM-ION BATTERIES 75
5.11 TECHNOLOGY ANALYSIS 75
5.11.1 KEY TECHNOLOGIES 75
5.11.1.1 Atomic layer deposition 75
5.11.1.2 Chemical vapor deposition 76
5.11.1.3 Dry electrode coating 76
5.11.2 COMPLEMENTARY TECHNOLOGIES 77
5.11.2.1 Advanced characterization techniques 77
5.11.2.2 Nanotechnology 77
5.11.3 ADJACENT TECHNOLOGIES 78
5.11.3.1 Adhesives in battery cell assembly 78
5.11.3.2 Recycling technologies 78
5.12 TRADE ANALYSIS 79
5.12.1 IMPORT SCENARIO (HS CODE 8545) 79
5.12.2 EXPORT SCENARIO (HS CODE 8545) 80
5.13 KEY CONFERENCES AND EVENTS, 2024‒2025 81
5.14 PRICING ANALYSIS 82
5.14.1 AVERAGE SELLING PRICE TREND OF BATTERY COATING MARKET, BY MATERIAL TYPE 82
5.14.2 AVERAGE SELLING PRICE TREND OF PVDF MATERIAL, BY REGION 83
5.15 GLOBAL MACROECONOMIC OUTLOOK 86
5.15.1 GDP 86
5.15.2 RISING ADOPTION OF ELECTRIC VEHICLES 88
5.16 INVESTMENT AND FUNDING SCENARIO 88
 
6 BATTERY COATING MARKET, BY TECHNOLOGY TYPE 89
6.1 INTRODUCTION 89
6.2 ATOMIC LAYER DEPOSITION 89
6.3 PLASMA–ENHANCED CHEMICAL VAPOR DEPOSITION 90
6.4 CHEMICAL VAPOR DEPOSITION 90
6.5 DRY POWDER COATING 90
6.6 PHYSICAL VAPOR DEPOSITION 91
7 BATTERY COATING MARKET, BY BATTERY TYPE 92
7.1 INTRODUCTION 93
7.2 LITHIUM-ION BATTERY 94
7.2.1 RISING DEMAND FOR ELECTRIC VEHICLES AND PORTABLE ELECTRONIC DEVICES TO DRIVE MARKET 94
7.3 LEAD ACID BATTERY 96
7.3.1 WIDE APPLICATION IN ENERGY STORAGE AND EMERGENCY LIGHTING SYSTEMS TO DRIVE MARKET 96
7.4 NICKEL CADMIUM BATTERY 97
7.4.1 INCREASING DEMAND IN INDUSTRIAL APPLICATIONS TO DRIVE MARKET 97
7.5 GRAPHENE BATTERY 97
7.5.1 SURGE IN DEMAND FOR NEXT-GENERATION ENERGY STORAGE
SYSTEMS TO DRIVE MARKET 97
8 BATTERY COATING MARKET, BY BATTERY COMPONENT 99
8.1 INTRODUCTION 100
8.2 ELECTRODE COATING 101
8.2.1 RISING DEMAND FOR SUSTAINABILITY ACROSS CONSUMER ELECTRONICS AND ENERGY SECTORS TO DRIVE MARKET 101
8.2.2 CATHODE COATING 102
8.2.3 ANODE COATING 102
8.3 SEPARATOR COATING 103
8.3.1 RISING DEMAND FOR LITHIUM BATTERIES TO DRIVE MARKET 103
8.4 BATTERY PACK COATING 104
8.4.1 PROTECTIVE BATTERY PACK COATINGS TO ENHANCE DURABILITY AND THERMAL MANAGEMENT 104
9 BATTERY COATING MARKET, BY MATERIAL TYPE 106
9.1 INTRODUCTION 107
9.2 POLYVINYLIDENE FLUORIDE 109
9.2.1 HIGHER POROSITY AND ELECTROCHEMICAL STABILITY OF POLYVINYLIDENE FLUORIDE COATED SEPARATORS TO BOOST DEMAND 109
9.3 CERAMIC 111
9.3.1 HIGH DISSIPATION AND LOW TENSILE STRENGTH TO DRIVE MARKET 111
 
9.4 ALUMINA 113
9.4.1 SURGE IN DEMAND FOR HIGH MECHANICAL STRENGTH BATTERY SEPARATORS TO DRIVE MARKET 113
9.5 OXIDE 115
9.5.1 IMPROVED CYCLING PERFORMANCE AT HIGH OPERATING VOLTAGES TO DRIVE DEMAND 115
9.6 CARBON 117
9.6.1 GRAPHITE ANODE MATERIALS TO OFFER IMPROVED CYCLING AND ELECTROCHEMICAL PERFORMANCE 117
9.7 POLYURETHANE 119
9.7.1 INCREASING DEMAND FOR PULTRUSION TECHNOLOGY TO DRIVE MARKET 119
9.8 EPOXY 121
9.8.1 EXCELLENT DIELECTRIC AND MECHANICAL PROPERTIES TO BOOST DEMAND 121
9.9 OTHER MATERIALS 122
10 BATTERY COATING MARKET, BY REGION 124
10.1 INTRODUCTION 125
10.2 NORTH AMERICA 126
10.2.1 US 130
10.2.1.1 Expansion of automotive sector to drive market 130
10.2.2 REST OF NORTH AMERICA 133
10.3 EUROPE 136
10.3.1 GERMANY 140
10.3.1.1 Presence of key battery and EV manufacturers to spur market growth 140
10.3.2 UK 142
10.3.2.1 Transition to renewable energy and greener transportation to drive market 142
10.3.3 FRANCE 146
10.3.3.1 Adoption of environment-friendly vehicles to boost market 146
10.3.4 REST OF EUROPE 148
10.4 ASIA PACIFIC 152
10.4.1 CHINA 157
10.4.1.1 Rise in sales of electric vehicles to boost market 157
10.4.2 JAPAN 159
10.4.2.1 Growth of automotive and electronics sectors to drive market 159
10.4.3 SOUTH KOREA 162
10.4.3.1 Growing demand for EVs and government initiatives toward greener energy to boost market 162
10.4.4 INDIA 165
10.4.4.1 Expansion of telecommunication sector to boost demand for high–performance batteries 165
10.4.5 REST OF ASIA PACIFIC 167
10.5 REST OF WORLD 171
11 COMPETITIVE LANDSCAPE 175
11.1 INTRODUCTION 175
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 175
11.3 REVENUE ANALYSIS, 2019–2023 177
11.4 MARKET SHARE ANALYSIS, 2023 177
11.4.1 RANKING OF KEY MARKET PLAYERS, 2023 178
11.5 BRAND/PRODUCT COMPARISON ANALYSIS 180
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 182
11.6.1 STARS 182
11.6.2 EMERGING LEADERS 182
11.6.3 PERVASIVE PLAYERS 182
11.6.4 PARTICIPANTS 182
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 184
11.6.5.1 Company footprint 184
11.6.5.2 Region footprint 185
11.6.5.3 Battery type footprint 186
11.6.5.4 Material footprint 187
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 188
11.7.1 PROGRESSIVE COMPANIES 188
11.7.2 RESPONSIVE COMPANIES 188
11.7.3 DYNAMIC COMPANIES 188
11.7.4 STARTING BLOCKS 188
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 189
11.7.5.1 Detailed list of key startups/SMEs 189
11.7.5.2 Competitive benchmarking of key startups/SMEs 190
11.8 COMPANY VALUATION AND FINANCIAL METRICS 191
11.8.1 COMPANY VALUATION 191
11.8.2 FINANCIAL METRICS 191
11.9 COMPETITIVE SCENARIO AND TRENDS 192
11.9.1 PRODUCT LAUNCHES 192
11.9.2 DEALS 193
11.9.3 EXPANSIONS 194
12 COMPANY PROFIELS 195
12.1 KEY PLAYERS 195
12.1.1 ARKEMA 195
12.1.1.1 Business overview 195
12.1.1.2 Products/Solutions/Services offered 196
12.1.1.3 Recent developments 197
12.1.1.3.1 Product launches 197
12.1.1.3.2 Deals 197
12.1.1.3.3 Expansions 197
12.1.1.4 MnM view 198
12.1.1.4.1 Right to win 198
12.1.1.4.2 Strategic choices 198
12.1.1.4.3 Weaknesses and competitive threats 198
12.1.2 SOLVAY 199
12.1.2.1 Business overview 199
12.1.2.2 Products/Solutions/Services offered 200
12.1.2.3 Recent developments 201
12.1.2.3.1 Expansions 201
12.1.2.4 MnM view 202
12.1.2.4.1 Right to win 202
12.1.2.4.2 Strategic choices 202
12.1.2.4.3 Weaknesses and competitive threats 202
12.1.3 ASAHI KASEI CORPORATION 203
12.1.3.1 Business overview 203
12.1.3.2 Products/Solutions/Services offered 204
12.1.3.3 Recent developments 205
12.1.3.3.1 Expansions 205
12.1.3.4 MnM view 205
12.1.3.4.1 Right to win 205
12.1.3.4.2 Strategic choices 205
12.1.3.4.3 Weaknesses and competitive threats 206
12.1.4 PPG INDUSTRIES, INC. 207
12.1.4.1 Business overview 207
12.1.4.2 Products/Solutions/Services offered 208
12.1.4.3 Recent developments 209
12.1.4.3.1 Expansions 209
12.1.4.4 MNM view 210
12.1.4.4.1 Right to win 210
12.1.4.4.2 Strategic choices 211
12.1.4.4.3 Weaknesses and competitive threats 211
12.1.5 UBE CORPORATION 212
12.1.5.1 Business overview 212
12.1.5.2 Products/Solutions/Services offered 213
12.1.5.3 Recent developments 214
12.1.5.3.1 Deals 214
12.1.5.4 MnM view 215
12.1.5.4.1 Right to win 215
12.1.5.4.2 Strategic choices 215
12.1.5.4.3 Weaknesses and competitive threats 215
 
12.1.6 TANAKA CHEMICAL CORPORATION 216
12.1.6.1 Business overview 216
12.1.6.2 Products/Solutions/Services offered 217
12.1.7 MITSUBISHI PAPER MILLS, LTD. 218
12.1.7.1 Business overview 218
12.1.7.2 Products/Solutions/Services offered 219
12.1.8 DURR GROUP 220
12.1.8.1 Business overview 220
12.1.8.2 Products/Solutions/Services offered 221
12.1.8.3 Recent developments 222
12.1.8.3.1 Deals 222
12.1.9 TARGRAY 223
12.1.9.1 Business overview 223
12.1.9.2 Products/Solutions/Services offered 223
12.1.10 ALKEGEN 224
12.1.10.1 Business overview 224
12.1.10.2 Products/Solutions/Services offered 224
12.1.10.3 Recent developments 225
12.1.11 APV ENGINEERED COATINGS 226
12.1.11.1 Business overview 226
12.1.11.2 Products/Solutions/Services offered 226
12.1.12 SK INNOVATION CO., LTD. 227
12.1.12.1 Business overview 227
12.1.12.2 Products/Solutions/Services offered 228
12.1.12.3 Recent developments 228
12.1.12.3.1 Expansions 228
12.1.13 AXALTA COATING SYSTEMS LTD. 229
12.1.13.1 Business overview 229
12.1.13.2 Products/Solutions/Services offered 230
12.1.14 ASHLAND INC. 232
12.1.14.1 Business overview 232
12.1.14.2 Products/Solutions/Services offered 233
12.1.15 SAMCO INC. 234
12.1.15.1 Business overview 234
12.1.15.2 Products/Solutions/Services offered 235
12.1.15.3 Recent developments 237
12.1.15.3.1 Expansions 237
12.2 OTHER PLAYERS 238
12.2.1 BENEQ 238
12.2.1.1 Recent developments 238
12.2.1.1.1 Deals 238
12.2.1.1.2 Expansions 239
12.2.2 FORGE NANO INC. 239
12.2.2.1 Recent developments 240
12.2.2.1.1 Deals 240
12.2.3 PULRON 241
12.2.4 NEI CORPORATION 241
12.2.5 ALTEO 242
12.2.5.1 Recent developments 242
12.2.5.1.1 Product launches 242
12.2.5.1.2 Deals 243
12.2.5.1.3 Expansions 243
12.2.6 WRIGHT COATING TECHNOLOGIES 244
12.2.7 PARKER HANNIFIN CORP. 245
12.2.8 AKZO NOBEL N.V. 245
12.2.9 XIAMEN ACEY NEW ENERGY TECHNOLOGY CO. 246
12.2.10 SHANDONG HENGYI NEW MATERIAL TECHNOLOGY CO., LTD. 246
13 ADJACENT AND RELATED MARKETS 247
13.1 INTRODUCTION 247
13.2 LIMITATIONS 247
13.3 INTERCONNECTED MARKETS 247
13.3.1 LITHIUM-ION BATTERY MARKET 247
13.3.1.1 Market definition 247
13.3.1.2 Market overview 247
13.3.2 LITHIUM-ION BATTERY MARKET, BY VOLTAGE 248
13.4 LOW 248
13.4.1 BUILT-IN BATTERY MANAGEMENT TO DRIVE DEMAND AMONG
CONSUMER ELECTRONICS 248
13.5 MEDIUM 249
13.5.1 RISING ADOPTION IN SOLAR ENERGY SYSTEMS TO DRIVE MARKET 249
13.6 HIGH 249
13.6.1 ENHANCED SAFETY FEATURES TO BOOST DEMAND FROM
MARINE AND MILITARY SECTORS 249
14 APPENDIX 250
14.1 DISCUSSION GUIDE 250
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 254
14.3 CUSTOMIZATION OPTIONS 256
14.4 RELATED REPORTS 256
14.5 AUTHOR DETAILS 257