Summary

The Cranes rental market is projected to reach USD 64.8 Billion by 2029, at a CAGR of 5.1% from USD 50.6 Billion in 2024.
The cranes rental market is driven by several key factors, including the ongoing global expansion in construction and infrastructure development, particularly in emerging economies where urbanization and industrialization are accelerating. Additionally, the increased focus on cost-efficiency encourages companies to opt for rentals over purchases to avoid the high capital expenditure associated with buying new equipment. Technological advancements, such as telematics and remote monitoring, enhance the appeal of renting over owning by improving operational efficiencies and reducing downtime. Environmental regulations and sustainability goals also play a significant role, pushing companies towards renting newer, eco-friendly models that comply with stricter emission standards. Furthermore, the flexibility offered by rental agreements allows businesses to adapt quickly to changing project needs and market conditions, making crane rentals a more versatile option for companies needing specialized lifting capabilities for short-term projects.
“Mobile cranes type, is expected to be the largest type segment for Cranes rental market during the forecast period, in terms of value.”
Mobile cranes are often preferred over fixed cranes due to their versatility, mobility, and cost-effectiveness, making them highly adaptable to a variety of construction scenarios. Unlike fixed cranes, which require significant installation efforts and are stationary, mobile cranes can be easily transported from one site to another, facilitating quick transitions and reducing downtime between construction phases. This mobility is crucial for projects that span large areas or multiple sites, allowing for seamless repositioning. Additionally, mobile cranes are available in several configurations to handle different terrains and lifting needs, such as rough-terrain cranes for uneven sites and all-terrain cranes that combine the capabilities of truck-mounted and rough-terrain cranes. This versatility is complemented by a simpler setup process, which does not require the long preparation times or the extensive infrastructure and support that fixed cranes do. Cost-wise, mobile cranes eliminate the need for permanent crane installations, making them a more economical choice for projects with limited duration or budget constraints. Furthermore, their ability to operate within confined spaces and their relatively lower initial investment and maintenance costs make mobile cranes a practical option for many projects, especially in urban environments where space and financial efficiency are paramount. Overall, the preference for mobile cranes in many construction projects stems from their ability to offer significant operational flexibility, reduced setup times, and cost savings, catering effectively to the dynamic needs of modern construction environments.
“low weightlifting capacity cranes is expected to be the largest eightlifting capacity segment for Cranes rental market during the forecast period, in terms of value.”
Low weightlifting capacity cranes are often preferred over higher capacity cranes for a variety of reasons, particularly in urban and residential construction projects where space is limited and precision is required. These cranes, typically able to handle loads from a few tons up to around 20 tons, are highly valued for their compactness and maneuverability, enabling them to operate efficiently in constrained environments where larger cranes would be impractical or impossible to deploy. This smaller size significantly reduces the logistical challenges associated with transporting and setting up large-scale cranes, such as road closures, heavy transport permits, and the extensive setup time that larger cranes necessitate. Additionally, low capacity cranes require less power and are more economical to operate, not only in terms of fuel consumption but also in terms of operational costs, including hiring skilled operators and the necessary supporting infrastructure. Their ease of use and reduced footprint also minimize the impact on surrounding areas—a crucial factor in city centers and active commercial zones where minimizing disruption is essential. Furthermore, these cranes are versatile enough to perform a wide range of tasks, from lifting construction materials to installing prefabricated components, making them indispensable tools in the modern construction toolkit. Given these advantages, low weightlifting capacity cranes offer an optimal balance of functionality, efficiency, and cost-effectiveness, making them a preferred choice for projects that do not require extremely heavy lifting but still demand high levels of precision and flexibility..
“Building & construction is expected to be the fastest growing end-use industry segment for Cranes rental market during the forecast period, in terms of value.”
The building and construction segment is the largest end-use industry for the crane rental market, significantly outpacing sectors like mining, excavation, transportation, and offshore drilling. This predominance is primarily due to the vast scale and continuous nature of construction activities across the globe. Urbanization and economic growth are fueling extensive residential, commercial, and infrastructural projects, particularly in emerging economies, which inherently require a wide range of crane services. Unlike the mining and offshore industries, which are subject to cyclical market conditions and can be highly sensitive to global economic shifts and commodity price fluctuations, the construction sector benefits from a more stable demand curve, driven by ongoing urban expansion and governmental infrastructure initiatives.
Furthermore, construction projects often involve multiple, versatile applications for cranes, from lifting raw materials to placing prefabricated parts, necessitating diverse types of cranes, such as mobile, tower, and truck-mounted cranes. This variety widens the scope of rental opportunities within the sector. In contrast, industries like mining or offshore drilling typically require specialized equipment and are often located in remote or environmentally sensitive areas, which can complicate logistics and increase operational costs.
Additionally, regulatory and environmental considerations in urban and developed environments tend to favor the rental model over purchasing cranes. Renting allows construction companies to adapt to varying project needs without the long-term financial commitment of owning equipment, which can be particularly advantageous in meeting the stringent safety and emissions regulations commonly enforced in urban construction scenarios.
The consistent, year-round demand combined with regulatory advantages and the diverse application of cranes in construction projects cements the building and construction industry's position as the primary customer base in the crane rental market. This sector's robustness ensures that crane rental services remain integral to meeting the logistical challenges posed by modern construction demands, further solidifying its dominance over other industries reliant on crane usage.
“Based on region, Asia pacific was the largest market for Cranes rental market in 2023.”
Asia Pacific holds the distinction of being the largest market for crane rentals, a status driven by several key factors that differentiate it from other regions. First and foremost, rapid urbanization across many Asian countries, notably China, India, and Southeast Asian nations, has led to an unprecedented scale of construction activity. These countries are seeing extensive development in both urban and rural areas, including the construction of residential buildings, commercial complexes, and critical infrastructure like roads, bridges, and airports. Such vast and varied construction activity requires a broad array of cranes, making crane rental services indispensable. Furthermore, Asia Pacific benefits from a robust economic growth trajectory, which fuels investment in both public and private construction projects. Governments in the region are prioritizing infrastructure development as a means to boost economic growth, enhance connectivity, and improve living standards, which in turn drives the demand for cranes. Additionally, initiatives like China's Belt and Road Initiative and India's Smart Cities Mission catalyze significant regional development projects, demanding extensive use of rental cranes for efficient completion.

The region’s focus on infrastructure as a pathway to economic stability and growth has made it a fertile ground for the crane rental market. Unlike Western markets that may already have substantial infrastructure in place and therefore show a slower rate of large-scale construction, Asia Pacific continues to expand its infrastructure footprint aggressively.
Moreover, the cost-sensitivity in many Asia Pacific markets makes renting a more viable option than purchasing. Rental services offer flexibility and cost-efficiency, critical for the budget-conscious strategies of many companies in the region. This financial pragmatism, combined with a high volume of ongoing construction projects, ensures that the demand for rental cranes remains consistently high, securing Asia Pacific's position as the leading market in the global cranes rental industry.
In the process of determining and verifying the market size for several segments and subsegments identified through secondary research, extensive primary interviews were conducted. A breakdown of the profiles of the primary interviewees is as follows:
• By Company Type: Tier 1 - 30%, Tier 2 -35%, and Tier 3 - 35%
• By Designation: C-Level - 30%, Director Level - 15%, and Others - 55%
• By Region: North America - 20%, Europe -25%, Asia Pacific – 35%, Middle East & Africa - 10%, and South America- 10%
The key players in this market are Liebherr (Germany), United Rentals Inc. (US), Palfinger AG (Austria), Furukawa UNIC Corporation (Japan), Serens N.V. (Belgium), Mammoet (Netherlands), The Manitowoc Company, Inc. (US), Action Construction Equipment Ltd. (Japan), Maxim Crane Works (US), Manitex International Inc. (US) etc.
Research Coverage
This report segments the market for the Cranes rental market on the basis of type, end-use, weightlifting capacity and region. It provides estimations for the overall value of the market across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, products & services, key strategies, new product launches, expansions, and mergers & acquisitions associated with the market for the Cranes rental market.
Key benefits of buying this report
This research report is focused on various levels of analysis — industry analysis (industry trends), market ranking analysis of top players, and company profiles, which together provide an overall view of the competitive landscape, emerging and high-growth segments of the Cranes rental market; high-growth regions; and market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
• Analysis of key drivers: The market growth is driven by the growing emphasis on sustainable development along with government support and reduced dependency on fossil fuels.
• Market Penetration: Comprehensive information on the Cranes rental market offered by top players in the global Cranes rental market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the Cranes rental market.
• Market Development: Comprehensive information about lucrative emerging markets — the report analyzes the markets for the Cranes rental market across regions.
• Market Diversification: Exhaustive information about new products, untapped regions, and recent developments in the global Cranes rental market.
• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the Cranes rental market.

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Table of Contents

1 INTRODUCTION 24
1.1 STUDY OBJECTIVES 24
1.2 MARKET DEFINITION 24
1.2.1 INCLUSIONS AND EXCLUSIONS 25
1.3 MARKET SCOPE 25
1.3.1 REGIONS COVERED 26
1.3.2 YEARS CONSIDERED 26
1.4 CURRENCY CONSIDERED 27
1.5 UNITS CONSIDERED 27
1.6 LIMITATIONS 27
1.7 STAKEHOLDERS 27
1.8 SUMMARY OF CHANGES 28
1.8.1 RECESSION IMPACT 28
2 RESEARCH METHODOLOGY 29
2.1 RESEARCH DATA 29
2.1.1 SECONDARY DATA 30
2.1.1.1 Key data from secondary sources 30
2.1.2 PRIMARY DATA 30
2.1.2.1 Key data from primary sources 31
2.1.2.2 Primary data sources 31
2.1.2.3 Key primary participants 31
2.1.2.4 Breakdown of primary interviews 32
2.1.2.5 Key industry insights 32
2.2 BASE NUMBER CALCULATION 33
2.2.1 SUPPLY-SIDE APPROACH 33
2.2.2 DEMAND-SIDE APPROACH 33
2.3 FORECAST NUMBER CALCULATION 33
2.3.1 SUPPLY SIDE 33
2.3.2 DEMAND SIDE 34
2.4 MARKET SIZE ESTIMATION 34
2.4.1 BOTTOM-UP APPROACH 35
2.4.2 TOP-DOWN APPROACH 35
2.5 DATA TRIANGULATION 36
2.6 RESEARCH ASSUMPTIONS 37
2.7 RECESSION IMPACT ANALYSIS 37
2.8 GROWTH FORECAST 37
2.9 RISK ASSESSMENT 38
3 EXECUTIVE SUMMARY 39
4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN CRANE RENTAL MARKET 43
4.2 CRANE RENTAL MARKET, BY TYPE 43
4.3 CRANE RENTAL MARKET, BY WEIGHTLIFTING CAPACITY 44
4.4 CRANE RENTAL MARKET, BY COUNTRY 44
5 MARKET OVERVIEW 45
5.1 INTRODUCTION 45
5.2 MARKET DYNAMICS 45
5.2.1 DRIVERS 46
5.2.1.1 Growing emphasis on smart city developments 46
5.2.1.2 Increasing demand for crane rental solutions from
construction sector 46
5.2.2 RESTRAINTS 47
5.2.2.1 Preference for old cranes by crane rental companies 47
5.2.2.2 Price wars, reduced profit margins, and financial constraints
for new entrants 47
5.2.3 OPPORTUNITIES 48
5.2.3.1 Increasing requirements for installation and maintenance
of wind turbines 48
5.2.3.2 Digitalization in crane rental market 49
5.2.4 CHALLENGES 49
5.2.4.1 Lack of skilled workforce 49
5.2.4.2 High initial investments 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 51
6.2.1 REVENUE SHIFT AND NEW REVENUE POCKETS FOR CRANE
RENTAL SUPPLIERS 51
6.3 VALUE CHAIN ANALYSIS 52
6.3.1 PROCUREMENT AND ACQUISITION 53
6.3.2 OPERATIONS AND MAINTENANCE 53
6.3.3 MARKETING, SALES, AND CUSTOMER SUPPORT 53
6.3.4 LOGISTICS AND SAFETY COMPLIANCE 53
6.4 PRICING ANALYSIS 54
6.4.1 AVERAGE SELLING PRICE TREND, BY REGION 54
6.4.2 AVERAGE SELLING PRICE TREND, BY TYPE 54
6.4.3 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE 55
6.5 ECOSYSTEM ANALYSIS 55
6.6 TECHNOLOGY ANALYSIS 57
6.7 PATENT ANALYSIS 58
6.7.1 METHODOLOGY 59
6.7.2 PATENTS GRANTED WORLDWIDE, 2014–2023 59
6.7.3 PATENT PUBLICATION TRENDS 59
6.7.4 INSIGHTS 60
6.7.5 LEGAL STATUS OF PATENTS 60
6.7.6 JURISDICTION ANALYSIS 60
6.7.7 TOP COMPANIES/APPLICANTS 61
6.7.8 LIST OF MAJOR PATENTS 62
6.8 TRADE ANALYSIS 64
6.8.1 IMPORT SCENARIO 64
6.8.2 EXPORT SCENARIO 65
6.9 KEY CONFERENCES AND EVENTS 66
6.10 TARIFF AND REGULATORY LANDSCAPE 66
6.10.1 TARIFF AND REGULATORY REGULATIONS RELATED TO CRANE
RENTAL MARKET 66
6.10.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 67
6.10.3 REGULATIONS RELATED TO CRANE RENTAL MARKET 71
6.11 PORTER’S FIVE FORCES ANALYSIS 72
6.11.1 BARGAINING POWER OF SUPPLIERS 72
6.11.2 THREAT OF NEW ENTRANTS 73
6.11.3 THREAT OF SUBSTITUTES 73
6.11.4 BARGAINING POWER OF BUYERS 73
6.11.5 INTENSITY OF COMPETITIVE RIVALRY 73
6.12 KEY STAKEHOLDERS AND BUYING CRITERIA 74
6.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 74
6.12.2 BUYING CRITERIA 74
6.13 MACROECONOMIC INDICATORS 76
6.13.1 GDP TRENDS AND FORECASTS OF MAJOR ECONOMIES 76
6.14 CASE STUDY ANALYSIS 77
6.14.1 MAMMOET’S SK350 CRANE: EMPOWERING MONUMENTAL SUCCESS
WITH 7,000 US TON LIFTS 77
6.14.2 GAS-FIRED POWER PLANT MAINTENANCE PROJECT: MAMMOET’S
SUCCESS IN MINIMIZING DOWNTIME 77
7 CRANE RENTAL MARKET, BY TYPE 78
7.1 INTRODUCTION 79
7.2 FIXED CRANES 80
7.2.1 UNPARALLELED STABILITY, HEIGHT, AND LIFTING CAPACITY
TO DRIVE DEMAND 80
7.3 MOBILE CRANES 81
7.3.1 UNMATCHED MOBILITY, VERSATILITY, AND ADAPTABILITY TO VARIOUS JOB SITE CONDITIONS AND PROJECT REQUIREMENTS TO DRIVE DEMAND 81
8 CRANE RENTAL MARKET, BY END USE INDUSTRY 82
8.1 INTRODUCTION 83
8.2 BUILDING & CONSTRUCTION 84
8.2.1 RESIDENTIAL CONSTRUCTION 86
8.2.1.1 Growing preference for rental over ownership of cranes
to drive market 86
8.2.2 COMMERCIAL CONSTRUCTION 86
8.2.2.1 Need to reduce downtime and improve project efficiency
to drive market 86
8.3 INFRASTRUCTURE 87
8.3.1 WIDE-RANGING AND VARIED INFRASTRUCTURE PROJECTS GLOBALLY
TO GENERATE SUBSTANTIAL DEMAND FOR CRANE RENTALS 87
8.4 OIL & GAS 87
8.4.1 DEPENDENCE ON SPECIALIZED LIFTING SOLUTIONS AND REQUIREMENT
FOR OPERATIONAL FLEXIBILITY TO FUEL DEMAND FOR CRANE RENTALS 87
8.5 ENERGY AND POWER 88
8.5.1 REQUIREMENT FOR DIVERSE ARRAY OF LIFTING SOLUTIONS IN ENERGY
AND POWER SECTOR TO DRIVE MARKET 88
8.6 MARINE & OFFSHORE 89
8.6.1 GROWING EMPHASIS ON OFFSHORE WIND FARMS AND RENEWABLE ENERGY PROJECTS TO DRIVE MARKET 89
8.7 MINING & EXCAVATION 89
8.7.1 REQUIREMENT FOR SPECIALIZED LIFTING SOLUTIONS IN REMOTE AND CHALLENGING TERRAINS TO FUEL DEMAND FOR CRANE RENTALS 89
8.8 TRANSPORTATION 90
8.8.1 VARIED TRANSPORT INFRASTRUCTURE PROJECTS AND OPERATIONAL REQUIREMENTS TO DRIVE MARKET 90
8.9 OTHERS 90
8.9.1 MANUFACTURING AND INDUSTRIAL 90
8.9.2 WAREHOUSING AND LOGISTICS 91
8.9.3 AGRICULTURE AND FORESTRY 91
9 CRANE RENTAL MARKET, BY WEIGHTLIFTING CAPACITY 92
9.1 INTRODUCTION 93
9.2 LOW 95
9.2.1 SUITABILITY FOR WIDE ARRAY OF TASKS IN VARIOUS INDUSTRIES
TO DRIVE DEMAND 95
9.3 LOW TO MEDIUM 95
9.3.1 DEMAND IN VARIOUS PROJECTS SPANNING MODEST RESIDENTIAL DEVELOPMENTS TO EXPANSIVE INFRASTRUCTURE ENDEAVORS
TO DRIVE MARKET 95
9.4 HEAVY 96
9.4.1 APPLICABILITY IN INTRICATE AND EXTENSIVE PROJECTS SPANNING MULTIPLE INDUSTRIES TO DRIVE DEMAND 96

9.5 EXTREME HEAVY 97
9.5.1 DEMAND FOR PRECISE, EFFICIENT, AND SAFE HANDLING OF SPECIALIZED PROJECTS INVOLVING MASSIVE LOADS TO DRIVE MARKET 97
10 CRANE RENTAL MARKET, BY REGION 98
10.1 INTRODUCTION 99
10.2 ASIA PACIFIC 101
10.2.1 RECESSION IMPACT 101
10.2.2 CHINA 106
10.2.2.1 China to lead crane rental market in Asia Pacific during
forecast period 106
10.2.3 JAPAN 108
10.2.3.1 Increasing construction activities post-2011 earthquake
to drive market 108
10.2.4 INDIA 109
10.2.4.1 Increasing investments in infrastructure developments to fuel market 109
10.2.5 AUSTRALIA 110
10.2.5.1 Flourishing mining & excavation industry to drive market 110
10.2.6 SOUTH KOREA 111
10.2.6.1 Infrastructure boom and technological advancements to drive market 111
10.2.7 REST OF ASIA PACIFIC 113
10.3 MIDDLE EAST & AFRICA 114
10.3.1 RECESSION IMPACT 114
10.3.2 GCC COUNTRIES 119
10.3.3 UAE 119
10.3.3.1 Increasing government investments and ongoing construction projects to drive market 119
10.3.4 SAUDI ARABIA 120
10.3.4.1 Flourishing oil & gas industry to contribute to drive market growth 120
10.3.5 REST OF GCC COUNTRIES 121
10.3.6 SOUTH AFRICA 123
10.3.6.1 Change in market dynamics from long-term rental to short-term rental to fuel market 123
10.3.7 REST OF MIDDLE EAST & AFRICA 124
10.4 NORTH AMERICA 125
10.4.1 RECESSION IMPACT 126
10.4.2 US 130
10.4.2.1 Ongoing renovation of old infrastructures and increasing demand for rented cranes from various industries to drive market 130
10.4.3 CANADA 132
10.4.3.1 Increasing investments in infrastructure development projects
to drive market 132
10.4.4 MEXICO 133
10.4.4.1 Increasing private investments in infrastructure development
to drive market 133
10.5 EUROPE 135
10.5.1 RECESSION IMPACT 135
10.5.2 GERMANY 141
10.5.2.1 Increasing infrastructure spending to drive market 141
10.5.3 FRANCE 146
10.5.3.1 Rising investments in construction industry to fuel market 146
10.5.4 UK 147
10.5.4.1 Flourishing construction industry to drive market 147
10.5.5 ITALY 148
10.5.5.1 Recovering construction industry to fuel market 148
10.5.6 SPAIN 150
10.5.6.1 Increasing investments in non-residential projects to drive market 150
10.5.7 SWEDEN 151
10.5.7.1 Increasing government initiatives and flourishing non-residential sector to drive market 151
10.5.8 AUSTRIA 152
10.5.8.1 Expansion of urban areas and commercial building projects
to drive market 152
10.5.9 SWITZERLAND 157
10.5.9.1 Building permit delays to affect crane rental industry 157
10.5.10 REST OF EUROPE 162
10.6 SOUTH AMERICA 163
10.6.1 RECESSION IMPACT 163
10.6.2 BRAZIL 167
10.6.2.1 Flourishing end use industries to drive market 167
10.6.3 ARGENTINA 168
10.6.3.1 Sustainable economic development and foreign direct
investments to drive market 168
10.6.4 REST OF SOUTH AMERICA 170
11 COMPETITIVE LANDSCAPE 171
11.1 INTRODUCTION 171
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 171
11.3 MARKET SHARE ANALYSIS 173
11.3.1 RANKING OF KEY MARKET PLAYERS, 2023 173
11.3.2 MARKET SHARE OF KEY PLAYERS 173
11.4 REVENUE ANALYSIS 175
11.5 BRAND/PRODUCT COMPARISON 176
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 176
11.6.1 STARS 176
11.6.2 EMERGING LEADERS 176
11.6.3 PERVASIVE PLAYERS 177
11.6.4 PARTICIPANTS 177
11.6.5 COMPANY FOOTPRINT 178
11.6.5.1 Company footprint 178
11.6.5.2 Type footprint 179
11.6.5.3 Weightlifting capacity footprint 179
11.6.5.4 End use industry footprint 180
11.6.5.5 Region footprint 181
11.7 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 181
11.7.1 PROGRESSIVE COMPANIES 181
11.7.2 RESPONSIVE COMPANIES 181
11.7.3 DYNAMIC COMPANIES 181
11.7.4 STARTING BLOCKS 181
11.7.5 COMPETITIVE BENCHMARKING 182
11.7.5.1 Detailed list of key start-ups/SMEs 182
11.7.5.2 Competitive benchmarking of key start-ups/SMEs 183
11.7.6 COMPANY VALUATION AND FINANCIAL METRICS 186
11.8 COMPETITIVE SCENARIOS AND TRENDS 187
11.8.1 PRODUCT LAUNCHES 187
11.8.2 DEALS 187
11.8.3 OTHER DEVELOPMENTS 191
12 COMPANY PROFILES 192
12.1 KEY PLAYERS 192
12.1.1 UNITED RENTALS INC. 192
12.1.1.1 Business overview 192
12.1.1.2 Products/Solutions/Services offered 193
12.1.1.3 Recent developments 194
12.1.1.4 MnM view 195
12.1.1.4.1 Key strengths 195
12.1.1.4.2 Strategic choices 195
12.1.1.4.3 Weaknesses and competitive threats 195
12.1.2 LIEBHERR 196
12.1.2.1 Business overview 196
12.1.2.2 Products/Solutions/Services offered 196
12.1.2.3 Recent development 197
12.1.2.4 MnM view 198
12.1.2.4.1 Key strengths 198
12.1.2.4.2 Strategic choices 198
12.1.2.4.3 Weaknesses and competitive threats 199
12.1.3 PALFINGER AG 200
12.1.3.1 Business overview 200
12.1.3.2 Products/Solutions/Services offered 201
12.1.3.3 Recent development 201
12.1.3.4 MnM view 202
12.1.3.4.1 Key strengths 202
12.1.3.4.2 Strategic choices 202
12.1.3.4.3 Weaknesses and competitive threats 202
12.1.4 FURUKAWA UNIC CORPORATION 203
12.1.4.1 Business overview 203
12.1.4.2 Products/Solutions/Services offered 204
12.1.4.3 MnM view 204
12.1.4.3.1 Key strengths 204
12.1.4.3.2 Strategic choices 204
12.1.4.3.3 Weaknesses and competitive threats 205
12.1.5 SARENS NV 206
12.1.5.1 Business overview 206
12.1.5.2 Products/Solutions/Services offered 206
12.1.5.3 Recent development 207
12.1.5.4 MnM view 209
12.1.5.4.1 Key strengths 209
12.1.5.4.2 Strategic choices 209
12.1.5.4.3 Weaknesses and competitive threats 209
12.1.6 MAMMOET 210
12.1.6.1 Business overview 210
12.1.6.2 Products/Solutions/Services offered 210
12.1.6.3 Recent developments 212
12.1.6.4 MnM view 214
12.1.6.4.1 Key strengths 214
12.1.6.4.2 Strategic choices 214
12.1.6.4.3 Weaknesses and competitive threats 214
12.1.7 THE MANITOWOC COMPANY INC. 215
12.1.7.1 Business overview 215
12.1.7.2 Products/Solutions/Services offered 215
12.1.7.3 Recent developments 216
12.1.7.4 MnM view 216
12.1.7.4.1 Key strengths 216
12.1.7.4.2 Strategic choices 216
12.1.7.4.3 Weaknesses and competitive threats 217
12.1.8 MAXIM CRANE WORKS 218
12.1.8.1 Business overview 218
12.1.8.2 Products/Solutions/Services offered 219
12.1.8.3 MnM view 220
12.1.8.3.1 Key strengths 220
12.1.8.3.2 Strategic choices 220
12.1.8.3.3 Weaknesses and competitive threats 220
12.1.9 ACTION CONSTRUCTION EQUIPMENT LTD. 221
12.1.9.1 Business overview 221
12.1.9.2 Products/Solutions/Services offered 222
12.1.9.3 Recent developments 223
12.1.9.4 MnM view 224
12.1.9.4.1 Key strengths 224
12.1.9.4.2 Strategic choices 224
12.1.9.4.3 Weaknesses and competitive threats 224
12.1.10 MANITEX INTERNATIONAL INC. 225
12.1.10.1 Business overview 225
12.1.10.2 Products/Solutions/Services offered 225
12.1.10.3 Recent developments 226
12.1.10.4 MnM view 226
12.1.10.4.1 Key strengths 226
12.1.10.4.2 Strategic choices 226
12.1.10.4.3 Weaknesses and competitive threats 227
12.2 OTHER PLAYERS 228
12.2.1 WELDEX (INTERNATIONAL) OFFSHORE LTD. 228
12.2.2 MEDIACO GROUP 229
12.2.3 BUCKNER HEAVYLIFT CRANES, LLC 230
12.2.4 VMS EQUIPMENT 230
12.2.5 DAIKYO KENKI CO., LTD. 231
12.2.6 EUROGRUAS 232
12.2.7 SHINSEI MACHINERY CO., LTD. 233
12.2.8 AMERICAN CRANE RENTAL, INC. 234
12.2.9 SANGHVI MOVERS LIMITED 235
12.2.10 DEEP SOUTH CRANE & RIGGING LLC 236
12.2.11 STARLOG ENTERPRISES LIMITED 237
12.2.12 MYCRANE 238
12.2.13 LAMPSON INTERNATIONAL LLC 239
12.2.14 IMPERIAL CRANES 240
12.2.15 BKL BAUKRAN LOGISTIK GMBH 241
13 APPENDIX 242
13.1 DISCUSSION GUIDE 242
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 245
13.3 CUSTOMIZATION OPTIONS 246
13.4 RELATED REPORTS 246
13.5 AUTHOR DETAILS 247