女性用衛生用品市場：性状別（使い捨て、再利用可能）、タイプ別（生理用ナプキン、パンティライナー、タンポン、月経カップ）、地域別（アジア太平洋地域、北米、欧州、中東・アフリカ、南米）-2028年までの世界予測

Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) - Global Forecast to 2028

世界の女性用衛生用品市場は、2023年の246億米ドルから2028年までに年平均成長率5.5％で322億米ドルに増加する。女性の社会進出に伴い、便利で信頼性の高い生理用品に対するニーズが高まっている。このことが生理... もっと見る

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MarketsandMarkets マーケッツアンドマーケッツ	2023年11月15日	US$4,950 シングルユーザライセンスライセンス・価格情報注文方法はこちら	221	309	英語

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世界の女性用衛生用品市場は、2023年の246億米ドルから2028年までに年平均成長率5.5％で322億米ドルに増加する。女性の社会進出に伴い、便利で信頼性の高い生理用品に対するニーズが高まっている。このことが生理用品市場の拡大に寄与している。
"再利用可能なセグメントは、その性質上、2023年から2028年にかけて最も高いCAGRで成長すると予測されている。"

再利用可能な女性用衛生用品は、長期的には費用対効果が高い。初期投資は使い捨ての代替品より高いかもしれないが、再利用可能な製品は適切にメンテナンスされれば何年も使用できるため、長期的にはコスト節約になる。この費用対効果は、特に使い捨て製品の価格が上昇する中で、多くの消費者にとって魅力的な特徴である。
"生理用ナプキンのタイプ別セグメントでは、2023年から2028年にかけて最も高いCAGRで成長すると予測されている。"
メーカーは生理用ナプキンのデザインと技術を継続的に改良してきた。これらの進歩により、より薄く、より吸収性が高く、より快適な製品が生み出されている。防臭、漏れ防止、快適性の向上などの機能により、生理用ナプキンは消費者にとってより魅力的なものとなり、市場成長を牽引している。
"アジア太平洋地域の女性用衛生市場は2023年から2028年にかけて最も高いCAGRで成長すると予測される"
アジア太平洋地域は、予測期間中に女性用衛生市場で最も急成長する市場になると予想されている。アジア太平洋地域は急速な都市化を経験しており、より多くの女性が労働力に参入し、都市型のライフスタイルを採用している。都市部の女性は、生理用ナプキン、タンポン、月経カップなどの女性用衛生用品の利便性と信頼性を求めることが多い。このような人口動態の変化は、女性がますます快適さと幸福を優先するようになり、市場の成長を後押ししている。
主要参入企業のプロフィール
- 企業タイプ別：ティア1 - 30％、ティア2 - 35％、ティア3 - 35
- 役職別Cレベル幹部：30％、取締役：40％、その他：30
- 地域別北米：30％、欧州：20％、アジア太平洋地域：40％、中東・アフリカ：5％、南米：5

(中国）、Drylock Technologies（ベルギー）、Natracare LLC（米国）、First Quality Enterprises, Inc.(Ltd.（中国）、TZMO SA（ポーランド）、Quanzhou Hengxue Women Sanitary Products Co.(Ltd.（中国）である。

調査範囲
この調査レポートは、女性用衛生用品市場をタイプ、性質、地域に基づいて定義、セグメント化、予測しています。市場の成長に影響を与える主な要因（促進要因、阻害要因、機会、業界特有の課題など）に関する詳細情報を提供しています。主要な女性用衛生製品提供企業を戦略的に紹介しています。各社の市場シェアやコアコンピタンス、足跡を包括的に分析しています。市場での事業拡大、合意、契約、パートナーシップ、買収、提携、売却などの競合の動向を分析しています。
レポート購入の理由
本レポートは、女性用衛生市場およびそのセグメントの収益数の最も近い近似値を提供することにより、市場リーダー/新規参入者に役立つことが期待されます。また、本レポートは、関係者が市場の競争状況をよりよく理解し、事業の地位を向上させるための洞察を得て、適切な市場参入戦略を立てるのに役立つことが期待されます。また、利害関係者が市場の鼓動を理解することを可能にし、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

本レポートは、以下のポイントに関する洞察を提供します：
- 女性用衛生製品市場の成長に影響を与える重要な促進要因（女性人口の増加、急速な都市化）、抑制要因（月経や女性用衛生製品に関連する社会的烙印）、機会（環境に優しい女性用衛生製品の開発）、課題（環境への影響に対する意識の高まりにより、廃棄物や公害の原因となる使い捨ての女性用衛生製品に対する懸念が高まっている）の分析。

- 製品開発/イノベーション：女性用衛生製品市場における今後の技術、研究開発活動に関する詳細な洞察。
女性用衛生製品市場における研究開発活動。

- 市場開発：有利な市場に関する包括的な情報 - 当レポートは様々な地域の女性用衛生市場を分析しています。
様々な地域の女性用衛生市場を分析しています。

- 市場の多様化：新製品とサービス、未開拓の地域、最近の開発、女性用衛生市場に対する投資などに関する網羅的な情報を提供します。
女性用衛生製品市場における新製品とサービス、未開拓の地域、最近の開発、投資に関する情報を網羅します。

- 競合評価：ジョンソン・エンド・ジョンソン（米国）などの主要企業の市場シェア、成長戦略、サービス内容を詳細に評価。
(中国）、Drylock Technologies（ベルギー）、Natracare LLC（米国）、First Quality Enterprises, Inc.(Ltd.（中国）、TZMO SA（ポーランド）、Quanzhou Hengxue Women Sanitary Products Co.(Ltd.（中国）などである。

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1 INTRODUCTION 35
1.1 STUDY OBJECTIVES 35
1.2 MARKET DEFINITION 35
1.3 INCLUSIONS & EXCLUSIONS 35
TABLE 1 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE: INCLUSIONS & EXCLUSIONS 35
TABLE 2 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE: INCLUSIONS & EXCLUSIONS 36
TABLE 3 FEMININE HYGIENE PRODUCTS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS 36
1.4 MARKET SCOPE 37
1.4.1 MARKETS COVERED 37
FIGURE 1 FEMININE HYGIENE PRODUCTS MARKET SEGMENTATION 37
1.4.2 YEARS CONSIDERED 37
1.5 CURRENCY CONSIDERED 38
1.6 UNITS CONSIDERED 38
1.7 LIMITATIONS 38
1.8 STAKEHOLDERS 38
1.9 SUMMARY OF CHANGES 38
1.9.1 RECESSION IMPACT 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH DATA 40
FIGURE 2 FEMININE HYGIENE PRODUCTS MARKET: RESEARCH DESIGN 40
2.1.1 SECONDARY DATA 41
2.1.1.1 Key data from secondary sources 41
2.1.2 PRIMARY DATA 42
2.1.2.1 Key data from primary sources 42
2.1.2.2 Key industry insights 43
2.1.2.3 Breakdown of primary interviews 43
2.2 MARKET SIZE ESTIMATION 44
FIGURE 3 MARKET SIZE ESTIMATION (DEMAND SIDE): FEMININE HYGIENE PRODUCTS MARKET 44
FIGURE 4 MARKET SIZE ESTIMATION (SUPPLY SIDE): FEMININE HYGIENE PRODUCTS MARKET 45
2.3 MARKET ENGINEERING PROCESS 45
2.3.1 BOTTOM-UP APPROACH 46
FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 46
2.3.2 TOP-DOWN APPROACH 46
FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 46
2.4 DATA TRIANGULATION 47
2.5 ASSUMPTIONS 48
2.6 LIMITATIONS 48
3 EXECUTIVE SUMMARY 49
TABLE 4 FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT, 2022 & 2028 50
FIGURE 7 SANITARY PADS SEGMENT ACCOUNTED FOR LARGEST SHARE OF FEMININE HYGIENE PRODUCTS MARKET IN 2022 50
FIGURE 8 DISPOSABLE SEGMENT ACCOUNTED FOR LARGER SHARE OF FEMININE HYGIENE PRODUCTS MARKET IN 2022 51
FIGURE 9 ASIA PACIFIC TO LEAD FEMININE HYGIENE PRODUCTS MARKET DURING FORECAST PERIOD 51
4 PREMIUM INSIGHTS 53
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 53
FIGURE 10 RISING AWARENESS ABOUT MENSTRUAL HYGIENE DRIVING FEMININE HYGIENE PRODUCTS MARKET 53
4.2 FEMININE HYGIENE PRODUCTS MARKET, BY REGION 53
FIGURE 11 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 53
4.3 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE 54
FIGURE 12 SANITARY PADS SEGMENT PROJECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 54
4.4 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE 54
FIGURE 13 DISPOSABLE SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 54
5 MARKET OVERVIEW 55
5.1 MARKET DYNAMICS 55
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN FEMININE HYGIENE PRODUCTS MARKET 55
5.1.1 DRIVERS 56
5.1.1.1 Increasing female population & rapid urbanization 56
FIGURE 15 GLOBAL FEMALE POPULATION, 2017–2028 56
FIGURE 16 GLOBAL NUMBER OF PEOPLE LIVING IN URBAN AND RURAL AREAS, 2017–2021 57
5.1.1.2 Increasing awareness and disposable income 57
5.1.1.3 Advances in medical research and technology 58
5.1.2 RESTRAINTS 58
5.1.2.1 Social stigma associated with menstruation and feminine hygiene products 58
5.1.2.2 Health concerns and allergies associated with certain chemicals 58
5.1.3 OPPORTUNITIES 59
5.1.3.1 Developing eco-friendly feminine hygiene products 59
5.1.3.2 Innovative marketing and branding of feminine hygiene products 59
5.1.3.3 Government initiative to make feminine hygiene products more accessible and affordable 60
5.1.4 CHALLENGES 60
5.1.4.1 Heightened concern over waste and pollution from disposable products 60
5.1.4.2 Supply chain, trade, and economic disruptions 61
5.1.4.3 Intense market competition 61
5.2 SUPPLY CHAIN ANALYSIS 62
FIGURE 17 SUPPLY CHAIN ANALYSIS OF FEMININE HYGIENE PRODUCTS MARKET 62
5.3 ECOSYSTEM MAPPING 64
FIGURE 18 ECOSYSTEM MAPPING OF FEMININE HYGIENE PRODUCTS MARKET 64
TABLE 5 FEMININE HYGIENE PRODUCTS MARKET: ROLE IN ECOSYSTEM 64
5.4 PORTER'S FIVE FORCES ANALYSIS 65
FIGURE 19 FEMININE HYGIENE PRODUCTS MARKET: PORTER'S FIVE FORCES ANALYSIS 65
TABLE 6 IMPACT OF PORTER’S FIVE FORCES ON FEMININE HYGIENE PRODUCTS MARKET 66
5.4.1 BARGAINING POWER OF SUPPLIERS 66
5.4.2 THREAT OF NEW ENTRANTS 66
5.4.3 THREAT OF SUBSTITUTES 66
5.4.4 BARGAINING POWER OF BUYERS 67
5.4.5 INTENSITY OF COMPETITIVE RIVALRY 67
5.5 TECHNOLOGY ANALYSIS 67
5.5.1 KIMBERLY-CLARK'S KOTEX PANTYLINER WITH PH INDICATOR 67
5.5.2 DAME TAMPON APPLICATOR 67
5.6 CASE STUDY ANALYSIS 68
5.6.1 MENSTRUAL PRODUCT ACCESSIBILITY AND DESTIGMATIZING MENSTRUAL HEALTH 68
5.6.2 PADCARE LAB’S INNOVATIVE MENSTRUAL WASTE MANAGEMENT APPROACH IN INDIA 68
5.7 TRADE ANALYSIS 69
5.7.1 EXPORT SCENARIO: 69
TABLE 7 EXPORT DATA ON HS CODE 961900: SANITARY TOWELS (PADS) AND TAMPONS, NAPKINS AND NAPKIN LINERS, AND SIMILAR ARTICLES, OF ANY MATERIAL 69
5.7.2 IMPORT SCENARIO 70
TABLE 8 IMPORT DATA ON HS CODE 961900: SANITARY TOWELS (PADS) AND TAMPONS, NAPKINS AND NAPKIN LINERS, AND SIMILAR ARTICLES, OF ANY MATERIAL 70
5.8 PATENT ANALYSIS 71
5.8.1 METHODOLOGY 71
FIGURE 20 LIST OF MAJOR PATENTS FOR FEMININE HYGIENE PRODUCTS 72
5.8.2 JURISDICTION ANALYSIS 72
FIGURE 21 US ACCOUNTED FOR HIGHEST NUMBER OF PATENTS 72
5.8.3 MAJOR PATENTSRELATED TO FEMININE HYGIENE PRODUCTS 73
TABLE 9 PATENTS BY PROCTER & GAMBLE 75
TABLE 10 PATENTS BY KIMBERLY-CLARK CORPORATION 75
TABLE 11 PATENTS BY DRYLOCK TECHNOLOGIES 76
5.9 TARIFF AND REGULATORY LANDSCAPE 77
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 15 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
5.9.2 REGULATIONS AND STANDARDS 79
TABLE 16 REGULATIONS AND STANDARDS FOR FEMININE HYGIENE PRODUCTS 79
5.10 KEY CONFERENCES AND EVENTS 81
TABLE 17 FEMININE HYGIENE PRODUCTS MARKET: KEY CONFERENCES AND EVENTS (2023–2024) 81
5.11 PRICING ANALYSIS 82
TABLE 18 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD) 82
FIGURE 22 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD) 83
TABLE 19 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY COMPANY (USD) 83
FIGURE 23 AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY COMPANY (USD) 83
6 FEMININE HYGIENE PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 84
6.1 INTRODUCTION 84
6.2 SUPERMARKET & HYPERMARKET 84
6.3 E-COMMERCE 85
6.4 DEPARTMENT STORE 85
6.5 CONVENIENCE STORE 85
6.6 RETAIL PHARMACIES 86
7 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE 87
7.1 INTRODUCTION 88
FIGURE 24 DISPOSABLE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 88
TABLE 20 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2018–2022 (USD MILLION) 88
TABLE 21 FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2023–2028 (USD MILLION) 88
7.2 DISPOSABLE 89
7.3 REUSABLE 90
8 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE 91
8.1 INTRODUCTION 92
FIGURE 25 SANITARY PADS TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 92
TABLE 22 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 92
TABLE 23 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 93
TABLE 24 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 93
TABLE 25 FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 93
8.2 SANITARY PADS 93
TABLE 26 SANITARY PADS MARKET, BY REGION, 2018–2022 (USD MILLION) 94
TABLE 27 SANITARY PADS MARKET, BY REGION, 2023–2028 (USD MILLION) 95
TABLE 28 SANITARY PADS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 95
TABLE 29 SANITARY PADS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 95
8.3 TAMPONS 96
TABLE 30 TAMPONS MARKET, BY REGION, 2018–2022 (USD MILLION) 97
TABLE 31 TAMPONS MARKET, BY REGION, 2023–2028 (USD MILLION) 97
TABLE 32 TAMPONS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 97
TABLE 33 TAMPONS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 97
8.4 PANTY LINERS 98
TABLE 34 PANTY LINERS MARKET, BY REGION, 2018–2022 (USD MILLION) 98
TABLE 35 PANTY LINERS MARKET, BY REGION, 2023–2028 (USD MILLION) 99
TABLE 36 PANTY LINERS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 99
TABLE 37 PANTY LINERS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 99
8.5 MENSTRUAL CUPS 99
TABLE 38 MENSTRUAL CUPS MARKET, BY REGION, 2018–2022 (USD MILLION) 100
TABLE 39 MENSTRUAL CUPS MARKET, BY REGION, 2023–2028 (USD MILLION) 100
TABLE 40 MENSTRUAL CUPS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 101
TABLE 41 MENSTRUAL CUPS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 101
9 FEMININE HYGIENE PRODUCTS MARKET, BY REGION 102
9.1 INTRODUCTION 103
FIGURE 26 FEMININE HYGIENE PRODUCTS MARKET, BY KEY COUNTRIES, 2023–2028 103
TABLE 42 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2018–2022 (USD MILLION) 104
TABLE 43 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2023–2028 (USD MILLION) 104
TABLE 44 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 104
TABLE 45 FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 104
9.2 ASIA PACIFIC 105
FIGURE 27 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT 105
9.2.1 RECESSION IMPACT 106
TABLE 46 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 106
TABLE 47 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 106
TABLE 48 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (MILLION UNITS) 107
TABLE 49 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (MILLION UNITS) 107
TABLE 50 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 107
TABLE 51 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 108
TABLE 52 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 108
TABLE 53 ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 108
9.2.2 CHINA 108
9.2.2.1 Rise in disposable income to drive market 108
TABLE 54 CHINA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 109
TABLE 55 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 109
TABLE 56 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 109
TABLE 57 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 110
TABLE 58 CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 110
9.2.3 INDIA 110
9.2.3.1 Awareness campaigns, government support, and changing consumer preferences to drive market 110
TABLE 59 INDIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 111
TABLE 60 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 111
TABLE 61 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 112
TABLE 62 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 112
TABLE 63 INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 112
9.2.4 JAPAN 112
9.2.4.1 Increased female population and literacy to drive market 112
TABLE 64 JAPAN: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 113
TABLE 65 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 113
TABLE 66 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 113
TABLE 67 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 114
TABLE 68 JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 114
9.2.5 INDONESIA 114
9.2.5.1 Technological advancements, regulatory measures, and cultural sensitivity to drive market 114
TABLE 69 INDONESIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 115
TABLE 70 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 115
TABLE 71 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 116
TABLE 72 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 116
TABLE 73 INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 116
9.2.6 MALAYSIA 116
9.2.6.1 Government initiatives toward period poverty to drive market 116
TABLE 74 MALAYSIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 117
TABLE 75 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 117
TABLE 76 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 117
TABLE 77 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 118
TABLE 78 MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 118
9.2.7 THAILAND 118
9.2.7.1 Growing interest in eco-friendly and reusable products to drive market 118
TABLE 79 THAILAND: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 119
TABLE 80 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 119
TABLE 81 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 119
TABLE 82 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 119
TABLE 83 THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 120
9.3 NORTH AMERICA 120
FIGURE 28 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT 121
9.3.1 RECESSION IMPACT 121
TABLE 84 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 121
TABLE 85 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 122
TABLE 86 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (MILLION UNITS) 122
TABLE 87 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (MILLION UNITS) 122
TABLE 88 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 122
TABLE 89 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 123
TABLE 90 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 123
TABLE 91 NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 123
9.3.2 US 123
9.3.2.1 US to be largest market in North America 123
TABLE 92 US: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 124
TABLE 93 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 124
TABLE 94 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 125
TABLE 95 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 125
TABLE 96 US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 125
9.3.3 CANADA 125
9.3.3.1 Government initiatives toward menstrual hygiene to drive market 125
TABLE 97 CANADA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 126
TABLE 98 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 126
TABLE 99 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 127
TABLE 100 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 127
TABLE 101 CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 127
9.3.4 MEXICO 127
9.3.4.1 Increasing female population to drive market 127
TABLE 102 MEXICO: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 128
TABLE 103 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 128
TABLE 104 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 129
TABLE 105 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 129
TABLE 106 MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 129
9.4 EUROPE 129
FIGURE 29 EUROPE: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT 130
9.4.1 RECESSION IMPACT 130
TABLE 107 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 131
TABLE 108 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 131
TABLE 109 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (MILLION UNITS) 131
TABLE 110 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (MILLION UNITS) 132
TABLE 111 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 132
TABLE 112 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 132
TABLE 113 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 132
TABLE 114 EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 133
9.4.2 GERMANY 133
9.4.2.1 Availability of low-cost products to drive market 133
TABLE 115 GERMANY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 134
TABLE 116 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 134
TABLE 117 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 134
TABLE 118 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 134
TABLE 119 GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 135
9.4.3 FRANCE 135
9.4.3.1 Various initiatives toward menstrual hygiene management to drive market 135
TABLE 120 FRANCE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 135
TABLE 121 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 136
TABLE 122 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 136
TABLE 123 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 136
TABLE 124 FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 136
9.4.4 ITALY 137
9.4.4.1 Government initiatives toward menstrual hygiene management to drive market 137
TABLE 125 ITALY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 137
TABLE 126 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 137
TABLE 127 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 138
TABLE 128 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 138
TABLE 129 ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 138
9.4.5 UK 138
9.4.5.1 UK to be fastest-growing market in Europe 138
TABLE 130 UK: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 139
TABLE 131 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 139
TABLE 132 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 140
TABLE 133 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 140
TABLE 134 UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 140
9.4.6 POLAND 140
9.4.6.1 Increased female population and literacy to drive market 140
TABLE 135 POLAND: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 141
TABLE 136 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 141
TABLE 137 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 141
TABLE 138 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 142
TABLE 139 POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 142
9.4.7 NORWAY 142
9.4.7.1 Increasing female population and living standard to drive market 142
TABLE 140 NORWAY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 142
TABLE 141 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 143
TABLE 142 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 143
TABLE 143 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 143
TABLE 144 NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 144
9.5 SOUTH AMERICA 144
9.5.1 RECESSION IMPACT 144
TABLE 145 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 145
TABLE 146 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 145
TABLE 147 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (MILLION UNITS) 145
TABLE 148 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (MILLION UNITS) 145
TABLE 149 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 146
TABLE 150 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 146
TABLE 151 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 146
TABLE 152 SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 147
9.5.2 BRAZIL 147
9.5.2.1 Growing female population to drive demand 147
TABLE 153 BRAZIL: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 148
TABLE 154 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 148
TABLE 155 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 148
TABLE 156 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 148
TABLE 157 BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 149
9.5.3 ARGENTINA 149
9.5.3.1 Increasing awareness about menstrual hygiene to drive market 149
TABLE 158 ARGENTINA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 149
TABLE 159 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 150
TABLE 160 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 150
TABLE 161 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 150
TABLE 162 ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 151
9.5.4 CHILE 151
9.5.4.1 Increased female population to drive market 151
TABLE 163 CHILE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 151
TABLE 164 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 152
TABLE 165 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 152
TABLE 166 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 152
TABLE 167 CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 152
9.6 MIDDLE EAST & AFRICA 153
9.6.1 RECESSION IMPACT 153
TABLE 168 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 153
TABLE 169 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 154
TABLE 170 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2018–2022 (MILLION UNITS) 154
TABLE 171 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY, 2023–2028 (MILLION UNITS) 154
TABLE 172 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 154
TABLE 173 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 155
TABLE 174 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 155
TABLE 175 MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 155
9.6.2 SOUTH AFRICA 155
9.6.2.1 Government initiatives toward menstrual hygiene management to drive market 155
TABLE 176 SOUTH AFRICA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 156
TABLE 177 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 156
TABLE 178 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 157
TABLE 179 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 157
TABLE 180 SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 157
9.6.3 SAUDI ARABIA 158
9.6.3.1 Growing expectations for quality and innovation in feminine hygiene products to drive market 158
TABLE 181 SAUDI ARABIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 158
TABLE 182 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 158
TABLE 183 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 159
TABLE 184 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 159
TABLE 185 SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 159
9.6.4 UAE 160
9.6.4.1 Rising living standards and higher per capita income to drive market 160
TABLE 186 UAE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET 160
TABLE 187 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 160
TABLE 188 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 161
TABLE 189 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS) 161
TABLE 190 UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS) 161
10 COMPETITIVE LANDSCAPE 162
10.1 OVERVIEW 162
10.2 KEY PLAYER STRATEGIES 162
TABLE 191 OVERVIEW OF STRATEGIES ADOPTED BY FEMININE HYGIENE PRODUCT MANUFACTURERS 162
10.3 REVENUE ANALYSIS 165
10.3.1 REVENUE ANALYSIS OF TOP PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 165
FIGURE 30 REVENUE OF TOP FIVE PLAYERS, 2018–2022 165
TABLE 192 REVENUE OF TOP FIVE PLAYERS, 2018–2022 (USD MILLION) 165
10.4 RANKING OF KEY PLAYERS 166
FIGURE 31 RANKING OF TOP 5 PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET 166
10.4.1 PROCTOR & GAMBLE 166
10.4.2 KIMBERLY-CLARK CORPORATION 166
10.4.3 JOHNSON & JOHNSON 166
10.4.4 ESSITY AKTIEBOLAG (PUBL) 167
10.4.5 UNICHARM CORPORATION 167
10.5 MARKET SHARE ANALYSIS 167
FIGURE 32 FEMININE HYGIENE PRODUCTS MARKET SHARE, BY COMPANY (2022) 168
TABLE 193 FEMININE HYGIENE PRODUCTS MARKET: DEGREE OF COMPETITION 168
10.6 COMPANY EVALUATION MATRIX, 2022 168
10.6.1 STARS 168
10.6.2 EMERGING LEADERS 169
10.6.3 PERVASIVE PLAYERS 169
10.6.4 PARTICIPANTS 169
FIGURE 33 FEMININE HYGIENE PRODUCTS MARKET: COMPANY EVALUATION MATRIX 169
10.6.5 COMPANY FOOTPRINT 170
FIGURE 34 FEMININE HYGIENE PRODUCTS MARKET: COMPANY OVERALL FOOTPRINT 170
TABLE 194 COMPANY PRODUCTS OFFERING FOOTPRINT, 2022 170
TABLE 195 COMPANY REGION FOOTPRINT, 2022 171
10.7 STARTUPS/SMES EVALUATION MATRIX, 2022 171
10.7.1 PROGRESSIVE COMPANIES 171
10.7.2 DYNAMIC COMPANIES 171
10.7.3 RESPONSIVE COMPANIES 171
10.7.4 STARTING BLOCKS 172
FIGURE 35 FEMININE HYGIENE PRODUCTS MARKET: START-UPS/SMES EVALUATION MATRIX 172
10.7.5 COMPETITIVE BENCHMARKING 173
TABLE 196 FEMININE HYGIENE PRODUCTS MARKET: DETAILED LIST OF KEY START-UPS/SMES 173
TABLE 197 FEMININE HYGIENE PRODUCTS MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES 173
10.8 COMPETITIVE SCENARIO AND TRENDS 174
TABLE 198 FEMININE HYGIENE PRODUCTS MARKET: PRODUCT LAUNCHES, 2018–2022 174
TABLE 199 FEMININE HYGIENE PRODUCTS MARKET: DEALS, 2018–2022 175
TABLE 200 FEMININE HYGIENE PRODUCTS MARKET: OTHERS 2018–2022 176
11 COMPANY PROFILES 177
11.1 KEY PLAYERS 177
(Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats)*
11.1.1 PROCTOR & GAMBLE (P&G) 177
TABLE 201 PROCTOR & GAMBLE: COMPANY OVERVIEW 177
FIGURE 36 PROCTOR & GAMBLE: COMPANY SNAPSHOT 178
TABLE 202 PROCTOR & GAMBLE: PRODUCT OFFERINGS 178
TABLE 203 PROCTOR & GAMBLE: DEALS 178
11.1.2 KIMBERLY-CLARK CORPORATION 180
TABLE 204 KIMBERLY CLARK CORPORATION: COMPANY OVERVIEW 180
FIGURE 37 KIMBERLY-CLARK: COMPANY SNAPSHOT 180
TABLE 205 KIMBERLY-CLARK: PRODUCT OFFERINGS 181
TABLE 206 KIMBERLY-CLARK: DEALS 181
11.1.3 JOHNSON & JOHNSON 183
TABLE 207 JOHNSON & JOHNSON: COMPANY OVERVIEW 183
FIGURE 38 JOHNSON & JOHNSON: COMPANY SNAPSHOT 184
TABLE 208 JOHNSON & JOHNSON: PRODUCT OFFERINGS 184
TABLE 209 JOHNSON & JOHNSON: OTHER DEVELOPMENTS 184
11.1.4 ESSITY AKTIEBOLAG (PUBL) 186
TABLE 210 ESSITY AKTIEBOLAG (PUBL): COMPANY OVERVIEW 186
FIGURE 39 ESSITY AKTIEBOLAG (PUBL): COMPANY SNAPSHOT 187
TABLE 211 ESSITY AKTIEBOLAG (PUBL): PRODUCT OFFERINGS 187
TABLE 212 ESSITY AKTIEBOLAG (PUBL): PRODUCT LAUNCHES 187
TABLE 213 ESSITY AKTIEBOLAG (PUBL): DEALS 188
TABLE 214 ESSITY AKTIEBOLAG (PUBL): OTHER DEVELOPMENTS 188
11.1.5 UNICHARM CORPORATION 190
TABLE 215 UNICHARM CORPORATION: COMPANY OVERVIEW 190
FIGURE 40 UNICHARM CORPORATION: COMPANY SNAPSHOT 190
TABLE 216 UNICHARM CORPORATION: PRODUCT OFFERINGS 191
TABLE 217 UNICHARM CORPORATION: PRODUCT LAUNCHES 191
11.1.6 KAO CORPORATION 193
TABLE 218 KAO CORPORATION: COMPANY OVERVIEW 193
FIGURE 41 KAO CORPORATION: COMPANY SNAPSHOT 194
TABLE 219 KAO CORPORATION: PRODUCT OFFERINGS 194
11.1.7 DAIO PAPER CORPORATION 196
TABLE 220 DAIO PAPER CORPORATION: COMPANY OVERVIEW 196
FIGURE 42 DAIO PAPER CORPORATION: COMPANY SNAPSHOT 196
TABLE 221 DAIO PAPER CORPORATION: PRODUCT OFFERINGS 197
TABLE 222 DAIO PAPER CORPORATION: PRODUCT LAUNCHES 197
11.1.8 ONTEX 198
TABLE 223 ONTEX: COMPANY OVERVIEW 198
FIGURE 43 ONTEX: COMPANY SNAPSHOT 199
TABLE 224 ONTEX: PRODUCT OFFERINGS 199
TABLE 225 ONTEX: DEALS 199
TABLE 226 ONTEX: OTHER DEVELOPMENTS 200
11.1.9 HENGAN INTERNATIONAL GROUP COMPANY LIMITED 201
TABLE 227 HENGAN: COMPANY OVERVIEW 201
FIGURE 44 HENGAN: COMPANY SNAPSHOT 201
TABLE 228 HENGAN: PRODUCT OFFERINGS 201
11.1.10 PREMIER FMCG 203
TABLE 229 PREMIER FMCG: COMPANY OVERVIEW 203
FIGURE 45 PREMIER FMCG: COMPANY SNAPSHOT 203
TABLE 230 PREMIER FMCG: PRODUCT OFFERINGS 204
11.2 OTHER PLAYERS 205
11.2.1 DRYLOCK TECHNOLOGIES 205
TABLE 231 DRYLOCK TECHNOLOGIES: COMPANY OVERVIEW 205
TABLE 232 DRYLOCK TECHNOLOGIES: PRODUCT OFFERINGS 205
11.2.2 NATRACARE LLC 206
TABLE 233 NATRACARE LLC: COMPANY OVERVIEW 206
TABLE 234 NATRACARE LLC: PRODUCT OFFERINGS 206
11.2.3 FIRST QUALITY ENTERPRISES, INC. 207
TABLE 235 FIRST QUALITY ENTERPRISES, INC.: COMPANY OVERVIEW 207
TABLE 236 FIRST QUALITY ENTERPRISES, INC.: PRODUCT OFFERINGS 207
11.2.4 BINGBING PAPER LIMITED 208
TABLE 237 BINGBING PAPER LIMITED: COMPANY OVERVIEW 208
TABLE 238 BINGBING PAPER LIMITED: PRODUCT OFFERINGS 208
11.2.5 TORUŃSKIE ZAKŁADY MATERIAŁÓW OPATRUNKOWYCH (TZMO) SA 209
TABLE 239 TZMO SA: COMPANY OVERVIEW 209
TABLE 240 TZMO SA: PRODUCT OFFERINGS 209
11.2.6 REDCLIFFE HYGIENE PRIVATE LIMITED 210
TABLE 241 REDCLIFFE HYGIENE PRIVATE LIMITED: COMPANY OVERVIEW 210
TABLE 242 REDCLIFFE HYGIENE PRIVATE LIMITED: PRODUCT OFFERINGS 210
11.2.7 THE KEEPER, INC. 211
TABLE 243 THE KEEPER, INC.: COMPANY OVERVIEW 211
TABLE 244 THE KEEPER, INC.: PRODUCT OFFERINGS 211
11.2.8 DIVA INTERNATIONAL, INC. 212
TABLE 245 DIVA INTERNATIONAL, INC.: COMPANY OVERVIEW 212
TABLE 246 DIVA INTERNATIONAL, INC.: PRODUCT OFFERINGS 212
11.2.9 TOSAMA 213
TABLE 247 TOSAMA: COMPANY OVERVIEW 213
TABLE 248 TOSAMA: PRODUCT OFFERINGS 213
11.2.10 LAMBI 214
TABLE 249 LAMBI: COMPANY OVERVIEW 214
TABLE 250 LAMBI: PRODUCT OFFERINGS 214
11.2.11 COTTON HIGH TECH, S.L. (COHITECH) 215
TABLE 251 COHITECH: COMPANY OVERVIEW 215
TABLE 252 COHITECH: PRODUCT OFFERINGS 215
11.2.12 EDGEWELL PERSONAL CARE 216
TABLE 253 EDGEWELL PERSONAL CARE: COMPANY OVERVIEW 216
TABLE 254 EDGEWELL PERSONAL CARE: PRODUCT OFFERINGS 216
11.2.13 BOSTIK 217
TABLE 255 BOSTIK: COMPANY OVERVIEW 217
TABLE 256 BOSTIK: PRODUCT OFFERINGS 217
11.2.14 CORMAN 218
TABLE 257 CORMAN: COMPANY OVERVIEW 218
TABLE 258 CORMAN: PRODUCT OFFERINGS 218
11.2.15 SEVENTH GENERATION, INC. 219
TABLE 259 SEVENTH GENERATION, INC.: COMPANY OVERVIEW 219
TABLE 260 SEVENTH GENERATION, INC.: PRODUCT OFFERINGS 219
*Details on Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
12 ADJACENT AND RELATED MARKETS 220
12.1 INTRODUCTION 220
12.2 LIMITATIONS 220
12.3 FEMININE HYGIENE PRODUCTS INTERCONNECTED MARKETS 220
12.3.1 NON-WOVEN ADHESIVES MARKET 220
12.3.1.1 Market definition 220
12.3.1.2 Market overview 220
12.4 AMORPHOUS POLY ALPHA OLEFIN (APAO) 221
12.4.1 APAO NON-WOVEN HYGIENE ADHESIVES OFFER HIGHER COST-EFFECTIVENESS THAN OTHER ADHESIVES 221
12.5 STYRENIC BLOCK COPOLYMER (SBC) 222
12.5.1 ABILITY TO FUNCTION AT HIGHER TEMPERATURES INCREASING USE OF SBC NON-WOVEN HYGIENE ADHESIVES 222
12.6 ETHYLENE VINYL ACETATE (EVA) 222
12.6.1 INCREASING DEMAND FOR NON-WOVEN FABRICS TO DRIVE EVA SEGMENT 222
TABLE 261 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2016–2019 (USD MILLION) 222
TABLE 262 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2020–2025 (USD MILLION) 223
TABLE 263 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2016–2019 (KILOTON) 223
TABLE 264 NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2020–2025 (KILOTON) 223
13 APPENDIX 224
13.1 DISCUSSION GUIDE 224
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 227
13.3 CUSTOMIZATION OPTIONS 229
13.4 RELATED REPORTS 229
13.5 AUTHOR DETAILS 230

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Table of Contents

Summary

The global feminine hygiene market will rise from USD 24.6 billion in 2023 to USD 32.2 billion by 2028 at a CAGR of 5.5% from 2023 to 2028. As more women enter the workforce, there is a greater need for convenient and reliable menstrual hygiene products. This factor has contributed to the expansion of the feminine hygiene market.
“The reusable segment, by nature, is projected to grow at the highest CAGR from 2023 to 2028.”

Reusable feminine hygiene products are cost-effective in the long run. While the initial investment may be higher than disposable alternatives, reusable products can last years when properly maintained, providing cost savings over time. This cost-efficiency is an attractive feature for many consumers, particularly in the context of rising disposable product prices.
“Sanitary Napkins, in type segment, is projected to grow at the highest CAGR from 2023 to 2028.”
Manufacturers have continuously improved the design and technology of sanitary napkins. These advancements have resulted in thinner, more absorbent, and more comfortable products. Features such as odor control, leak protection, and improved comfort have made sanitary napkins more appealing to consumers, driving the market growth.
“Asia Pacific feminine hygiene market is projected to grow at the highest CAGR from 2023 to 2028.”
Asia Pacific is expected to be the fastest-growing market for feminine hygiene market during the forecast period. The Asia-Pacific region has experienced rapid urbanization, with more women entering the workforce and adopting urban lifestyles. Urban women often seek the convenience and reliability of feminine hygiene products, including sanitary napkins, tampons, and menstrual cups. This demographic shift has boosted market growth as women increasingly prioritize their comfort and well-being.
Profile break-up of primary participants for the report:
• By Company Type: Tier 1 – 30%, Tier 2 – 35%, and Tier 3 – 35%
• By Designation: C-level Executives – 30%, Directors – 40%, and Others – 30%
• By Region: North America – 30%, Europe – 20%, Asia Pacific – 40%, Middle East & Africa –5%, and South America – 5%

The feminine hygiene market report is dominated by players such as Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), and Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China).

Research Coverage:
The report defines, segments, and projects the feminine hygiene market based on type, nature, and region. It provides detailed information regarding the major factors influencing the market’s growth, such as drivers, restraints, opportunities, and industry-specific challenges. It strategically profiles key feminine hygiene product providers. It comprehensively analyses their market shares and core competencies and tracks. It analyzes competitive developments, such as expansions, agreements, contracts, partnerships, acquisitions, collaborations, and divestments, undertaken by them in the market.
Reasons to Buy the Report:
The report is expected to help the market leaders/new entrants by providing them with the closest approximations of revenue numbers of the feminine hygiene market and its segments. This report is also expected to help stakeholders understand the market’s competitive landscape better, gain insights to improve the position of their businesses and make suitable go-to-market strategies. It also enables stakeholders to understand the market’s pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
• Analysis of critical drivers (Increasing female population rapid urbanization), restraints (Social stigma associated with menstruation and female hygiene products), opportunities (Developing ecofriendly feminine hygiene products), and challenges (Heightened awareness of environmental impact has led to concerns about disposable feminine hygiene products contributing to waste and pollution) influencing the growth of the feminine hygiene market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research &
development activities in the feminine hygiene market.

• Market Development: Comprehensive information about lucrative markets – the report analyses
the feminine hygiene market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped
geographies, recent developments, and investments in the feminine hygiene market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service
offerings of leading players like Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China) and among others in the feminine hygiene market.

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マーケッツアンドマーケッツ（MarketsandMarkets）は通信、半導体、医療機器、エネルギーなど、幅広い市場に関する調査レポートを出版しています。また広範な市場を対象としたカスタム調査も行って... もっと見る

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データリソース社はどのような会社ですか?

当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。

女性用衛生用品市場：性状別（使い捨て、再利用可能）、タイプ別（生理用ナプキン、パンティライナー、タンポン、月経カップ）、地域別（アジア太平洋地域、北米、欧州、中東・アフリカ、南米）-2028年までの世界予測

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Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（ケミカル）の最新刊レポート

MarketsandMarkets社のChemicals分野での最新刊レポート

本レポートと同じKEY WORD（disposable）の最新刊レポート

よくあるご質問

MarketsandMarkets社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?