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デジタルサイネージ市場は、2023年の187億米ドルから2028年には261億米ドルに達すると予測され、2023年から2028年までの年平均成長率は6.9%である。商業用途でのデジタルサイネージ利用の拡大、インフラ用途でのデジタルサイネージニーズの増加、4Kおよび8Kディスプレイ需要の急増、ディスプレイ関連の技術進歩の絶え間ない増加が、デジタルサイネージ市場の世界的な成長に寄与する主な要因の一部である。

屋外デジタルサイネージは予測期間中に高いCAGRを記録する
優れた輝度とコントラストを持つ様々なサイズのディスプレイの開発と採用の増加は、屋外デジタルサイネージ市場の成長を促進する主な要因である。さらに、ディスプレイ技術の進歩により、市場プレーヤーは屋外環境の悪影響を受けにくく、製品寿命に優れたディスプレイを提供できるようになった。先進的で革新的なディスプレイの開発が急増しており、屋外用デジタルサイネージ市場の成長を後押しすると期待されている。

予測期間中、52インチ以上のセグメントがデジタルサイネージ市場を支配する
52インチ以上セグメントは、2023年から2028年にかけて最も高いCAGRを記録すると予想される。デジタルサイネージディスプレイに関連する技術の進歩と、それに伴う屋内外両用大型ディスプレイ需要の急増が、52インチ超市場成長の主な要因となっている。さらに、アジア太平洋地域などの急速な都市化が、さまざまな用途での屋外用デジタルサイネージディスプレイの採用に拍車をかけている。さらに、小売店やインフラ用途で大型OLEDディスプレイの採用が拡大していることも、このセグメントの市場成長に寄与する主な要因となっている。

予測期間中、大企業がデジタルサイネージ市場を席巻
顧客エンゲージメントに対するニーズの高まりから、大企業はブランド認知度を高め、顧客をエンゲージするために様々な方法でデジタルサイネージを活用している。インタラクティブ・ディスプレイを活用して関連情報を提供することで、大企業は顧客エンゲージメントを最大化し、全体的な顧客体験を向上させることができる。大企業はまた、道案内やナビゲーション、社内コミュニケーションの目的でデジタルサイネージを活用することもできる。ディスプレイに関する技術の進歩や、先進的なディスプレイの価格低下により、大企業におけるデジタル・サイネージ・ディスプレイの導入が急増している。

予測期間中、アジア太平洋地域が最も高いCAGRを占める見込み
アジア太平洋地域は、2023年から2028年にかけて最も高いCAGRを記録すると予測されている。モノのインターネット（IoT）や、商業、施設、インフラ、産業部門全体のデジタル変革を促進するその他の技術などの利用が拡大していることが、この地域におけるデジタルサイネージ需要の急増を生み出している。さらに、急速な都市化と消費者の可処分所得の増加も、アジア太平洋地域におけるデジタルサイネージ市場の成長を促進すると期待されている。

デジタルサイネージ市場における主要参入企業のプロファイルの内訳は以下の通り。
- 企業タイプ別ティア1：30%、ティア2：50%、ティア3：20
- 役職別：Cレベル - 25%、ディレクターレベル - 25Cレベル：25%、ディレクターレベル：35%、その他：40
- 地域タイプ別北米35％、欧州30％、アジア太平洋地域25％、その他の地域10

デジタル・サイネージ市場の主要プレーヤーは、Samsung Electronics Co.(Ltd.（韓国）、LG Electronics（韓国）、シャープNECディスプレイソリューションズLtd.(日本）、Leyard Optoelectronic Co., ltd.（中国）、ソニーグループ株式会社（日本）である。

調査範囲
本レポートでは、デジタルサイネージ市場を、オファリング、ディスプレイサイズ、製品タイプ、設置場所、用途、企業規模、地域に基づいてセグメント化し、市場規模を予測している。また、市場成長に影響を与える促進要因、阻害要因、機会、課題についても包括的にレビューしています。また、市場の量的側面に加えて質的側面もカバーしています。

レポートを購入する理由
本レポートは、デジタルサイネージ市場全体および関連セグメントの最も近い概算収益に関する情報を提供し、同市場の市場リーダー/新規参入者に役立ちます。本レポートは、利害関係者が競争状況を理解し、市場での地位を強化し、適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、本レポートは、関係者が市場の鼓動を理解するのに役立ち、主要な市場促進要因、阻害要因、機会、および課題に関する情報を提供します。

本レポートでは、以下のポイントに関する洞察を提供しています：
- 主な促進要因（商業用途におけるデジタルサイネージの採用増加、インフラ用途におけるデジタルサイネージの需要増加、4Kおよび8Kディスプレイの需要増加、ディスプレイの継続的な技術進歩）、阻害要因（デジタルサイネージの高コスト）、機会（新興国におけるインフラ開発の増加、施設用途におけるデジタルサイネージの新たな使用、産業部門におけるデジタルサイネージの需要増加）、および課題（デジタルサイネージに関連する一般的なセキュリティ問題、デジタルサイネージのインフラの複雑さ）の分析。
- 製品開発/イノベーション：デジタルサイネージ市場における今後の技術、研究開発活動、新製品発売に関する詳細な洞察
- 市場開発：有利な市場に関する包括的情報 - 当レポートでは、さまざまな地域のデジタルサイネージ市場を分析しています。
- 市場の多様化：デジタルサイネージ市場における新製品、未開拓地域、最新動向、投資に関する詳細情報
- 競合評価：サムスン電子（韓国）、LG電子（韓国）、Samsung Electronics Co.(Ltd.（韓国）、LG Electronics（韓国）、シャープNECディスプレイソリューションズLtd.(Ltd.（日本）、Leyard Optoelectronic Co., ltd.（中国）、ソニーグループ株式会社（日本）など。

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目次

1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.3 STUDY SCOPE 35
1.3.1 MARKETS COVERED 35
FIGURE 1 MARKET SEGMENTATION 35
1.3.2 GEOGRAPHICAL SCOPE 35
FIGURE 2 DIGITAL SIGNAGE MARKET: GEOGRAPHICAL SCOPE 35
1.3.3 INCLUSIONS AND EXCLUSIONS, BY COMPANY 36
1.3.4 INCLUSIONS AND EXCLUSIONS, BY OFFERING 36
1.3.5 INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE 36
1.3.6 INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION 36
1.3.7 INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE 36
1.3.8 INCLUSIONS AND EXCLUSIONS, BY APPLICATION 37
1.3.9 INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE 37
1.3.10 INCLUSIONS AND EXCLUSIONS, BY REGION 37
1.3.11 YEARS CONSIDERED 38
1.4 CURRENCY CONSIDERED 38
1.5 LIMITATIONS 38
1.6 UNITS CONSIDERED 38
1.7 STAKEHOLDERS 38
1.8 SUMMARY OF CHANGES 39
1.8.1 RECESSION IMPACT 39
2 RESEARCH METHODOLOGY 40
2.1 RESEARCH APPROACH 40
FIGURE 3 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN 40
2.1.1 SECONDARY DATA 41
2.1.1.1 Major secondary sources 41
2.1.1.2 Key data from secondary sources 42
2.1.2 PRIMARY DATA 42
2.1.2.1 Primary interviews with experts 42
2.1.2.2 List of key primary interview participants 43
2.1.2.3 Breakdown of primaries 43
2.1.2.4 Key data from primary sources 43
2.1.3 SECONDARY AND PRIMARY RESEARCH 45
2.1.3.1 Key industry insights 46
 
2.2 MARKET SIZE ESTIMATION 46
2.2.1 BOTTOM-UP APPROACH 46
2.2.1.1 Approach for arriving at market share by bottom-up analysis 46
FIGURE 4 BOTTOM-UP APPROACH 47
2.2.2 TOP-DOWN APPROACH 47
2.2.2.1 Approach for arriving at market share by top-down analysis 47
FIGURE 5 TOP-DOWN APPROACH 48
2.3 FACTOR ANALYSIS 48
2.3.1 DEMAND-SIDE ANALYSIS 48
FIGURE 6 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS 49
2.3.2 SUPPLY-SIDE ANALYSIS 50
FIGURE 7 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS 50
2.3.3 GROWTH FORECAST ASSUMPTIONS 51
TABLE 1 MARKET GROWTH ASSUMPTIONS 51
2.4 RECESSION IMPACT ANALYSIS 51
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 52
FIGURE 8 DATA TRIANGULATION 52
2.6 RESEARCH ASSUMPTIONS 53
2.7 RISK ASSESSMENT 53
TABLE 2 RISK ASSESSMENT: DIGITAL SIGNAGE MARKET 53
3 EXECUTIVE SUMMARY 55
FIGURE 9 DIGITAL SIGNAGE MARKET: GLOBAL SNAPSHOT 56
FIGURE 10 SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 56
FIGURE 11 MORE THAN 52 INCHES SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET FROM 2023 TO 2028 57
FIGURE 12 VIDEO WALLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 57
FIGURE 13 OUTDOOR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 14 COMMERCIAL SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 58
FIGURE 15 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 59
FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 60
4 PREMIUM INSIGHTS 61
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN DIGITAL SIGNAGE MARKET 61
FIGURE 17 GROWING DEMAND FOR 4K AND 8K DISPLAYS TO DRIVE MARKET 61
4.2 DIGITAL SIGNAGE MARKET, BY APPLICATION 61
FIGURE 18 COMMERCIAL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 61
 
4.3 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE 62
FIGURE 19 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 62
4.4 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 62
FIGURE 20 STANDALONE DISPLAYS SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 62
4.5 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION 63
FIGURE 21 INDOOR SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 63
4.6 DIGITAL SIGNAGE MARKET, BY OFFERING 63
FIGURE 22 HARDWARE SEGMENT TO CAPTURE LARGEST MARKET SHARE DURING FORECAST PERIOD 63
4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE 64
FIGURE 23 MORE THAN 52 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET DURING FORECAST PERIOD 64
4.8 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION AND COUNTRY, 2022 64
FIGURE 24 COMMERCIAL APPLICATION AND US HELD LARGEST SHARES OF DIGITAL SIGNAGE MARKET IN NORTH AMERICA IN 2022 64
5 MARKET OVERVIEW 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 25 MARKET DYNAMICS: DIGITAL SIGNAGE MARKET 66
5.2.1 DRIVERS 66
5.2.1.1 Increasing adoption of digital signage in commercial applications 66
5.2.1.2 Growing demand for digital signage in infrastructural applications 67
5.2.1.3 Increasing demand for 4K and 8K resolution displays 67
5.2.1.4 Continuous technological advancements in displays 67
FIGURE 26 SHIPMENTS OF OLED DISPLAY PANELS, 2022–2028 68
FIGURE 27 IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET 69
5.2.2 RESTRAINTS 69
5.2.2.1 High cost of digital signage 69
FIGURE 28 IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET 70
5.2.3 OPPORTUNITIES 70
5.2.3.1 Increasing infrastructural developments in emerging economies 70
5.2.3.2 Growing popularity of digital signage in institutional settings 70
5.2.3.3 Rising adoption of digital signage in industrial sector 71
FIGURE 29 IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET 71
5.2.4 CHALLENGES 72
5.2.4.1 Security issues associated with digital signage 72
FIGURE 30 NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS, 2018–2023 72
5.2.4.2 Infrastructure-related issues associated with installation of digital signage solutions 72
FIGURE 31 IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET 73
5.3 VALUE CHAIN ANALYSIS 73
FIGURE 32 DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS 73
TABLE 3 DIGITAL SIGNAGE MARKET: ROLE OF KEY COMPANIES IN ECOSYSTEM 75
5.4 ECOSYSTEM MAPPING 76
FIGURE 33 DIGITAL SIGNAGE MARKET: ECOSYSTEM MAPPING 76
5.5 KEY TECHNOLOGY TRENDS 76
5.5.1 MICRO-LED 76
5.5.2 INTERACTIVE DISPLAYS 77
5.5.3 ARTIFICIAL INTELLIGENCE (AI) 77
5.5.4 8K DISPLAYS 77
5.5.5 SYSTEM-ON-CHIP (S0C) DISPLAYS 78
5.6 PRICING ANALYSIS 78
5.6.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS 78
FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS 78
TABLE 4 AVERAGE SELLING PRICE OF VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE OFFERED BY KEY PLAYERS 79
5.6.2 AVERAGE SELLING PRICE TREND 79
FIGURE 35 AVERAGE SELLING PRICE TREND FOR VIDEO WALLS, INTERACTIVE DISPLAYS, AND SOFTWARE 79
5.7 PATENT ANALYSIS 80
TABLE 5 PATENTS FILED FROM JANUARY 2012 TO DECEMBER 2022 80
FIGURE 36 NUMBER OF PATENTS GRANTED DURING 2012–2022 80
FIGURE 37 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS GRANTED DURING 2012–2022 80
TABLE 6 KEY PATENTS RELATED TO DIGITAL SIGNAGE 81
5.8 PORTER’S FIVE FORCES ANALYSIS 82
TABLE 7 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022 82
FIGURE 38 DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2022 83
FIGURE 39 IMPACT OF PORTER’S FIVE FORCES ON DIGITAL SIGNAGE MARKET, 2022 83
5.8.1 THREAT OF NEW ENTRANTS 84
5.8.2 THREAT OF SUBSTITUTES 84
5.8.3 BARGAINING POWER OF SUPPLIERS 84
5.8.4 BARGAINING POWER OF BUYERS 84
5.8.5 INTENSITY OF COMPETITIVE RIVALRY 84
5.9 KEY STAKEHOLDERS & BUYING CRITERIA 85
5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS 85
FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 85
TABLE 8 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 85
5.9.2 BUYING CRITERIA 85
FIGURE 41 KEY BUYING CRITERIA FOR DIFFERENT TYPES OF DIGITAL SIGNAGE PRODUCTS 85
TABLE 9 KEY BUYING CRITERIA FOR DIGITAL SIGNAGE 86
5.10 CASE STUDIES 86
5.10.1 MCDONALD’S REPLACED TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE 86
5.10.2 NEW JERSEY INSTITUTE OF TECHNOLOGY UTILIZED PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS 86
5.10.3 SUZUKI STREAMLINED DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS 87
5.10.4 CITÉ DES SCIENCES ET DE L'INDUSTRIE CREATED IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY 87
5.11 TRADE ANALYSIS 87
TABLE 10 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION) 88
FIGURE 42 IMPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 88
TABLE 11 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 (USD MILLION) 89
FIGURE 43 EXPORT DATA FOR PRODUCTS COVERED UNDER HS CODE 8528, BY COUNTRY, 2018–2022 89
5.12 REGULATORY LANDSCAPE 90
5.12.1 STANDARDS 90
5.12.1.1 Global 90
5.12.1.2 Europe 90
5.12.1.3 Asia Pacific 90
5.12.1.4 North America 91
5.12.2 REGULATIONS 91
5.12.2.1 Asia Pacific 91
5.12.2.2 North America 92
5.12.2.3 Europe 92
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 93
FIGURE 44 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR DIGITAL SIGNAGE MARKET PLAYERS 93
5.14 KEY CONFERENCES & EVENTS, 2022—2023 94
TABLE 12 DIGITAL SIGNAGE MARKET: DETAILED LIST OF CONFERENCES & EVENTS 94
6 DIGITAL SIGNAGE MARKET, BY OFFERING 96
6.1 INTRODUCTION 97
FIGURE 45 SOFTWARE SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 97
TABLE 13 DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD BILLION) 97
TABLE 14 DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD BILLION) 98
6.2 HARDWARE 98
FIGURE 46 DISPLAYS SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE HARDWARE MARKET DURING FORECAST PERIOD 98
TABLE 15 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION) 99
TABLE 16 HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION) 99
TABLE 17 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 99
TABLE 18 HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 100
TABLE 19 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 100
TABLE 20 HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 100
TABLE 21 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION) 101
TABLE 22 HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION) 101
TABLE 23 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD BILLION) 101
TABLE 24 HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION) 102
TABLE 25 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION) 102
TABLE 26 HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION) 102
6.2.1 DISPLAYS 103
6.2.1.1 Display, by technology 103
FIGURE 47 DIRECT-VIEW LED SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING FORECAST PERIOD 103
TABLE 27 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2019–2022 (USD MILLION) 104
TABLE 28 HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY, 2023–2028 (USD MILLION) 104
6.2.1.1.1 LCD 104
6.2.1.1.1.1 Suitable for wide-ranging applications 104
6.2.1.1.2 OLED 105
6.2.1.1.2.1 Offers better contrast, clarity, and images with high-resolution picture and motion quality 105
6.2.1.1.3 Direct-view LED 105
6.2.1.1.3.1 Direct-view fine-pixel LED 106
6.2.1.1.3.1.1 Emerging technology for digital signage 106
6.2.1.1.3.2 Direct-view large-pixel LED 106
6.2.1.1.3.2.1 Preferred for indoor digital signage 106
6.2.1.1.4 Micro-LED 106
6.2.1.1.4.1 Offers better contrast, response times, and energy efficiency than LCDs 106
6.2.1.1.5 Other displays 107
6.2.1.2 Display, by resolution 108
6.2.1.2.1 8K 108
6.2.1.2.2 4K 109
6.2.1.2.3 FHD 109
6.2.1.2.4 HD 109
6.2.1.2.5 Lower than HD 110
6.2.1.3 Display, by brightness 110
6.2.1.3.1 0–500 nits 110
6.2.1.3.2 501–1,000 nits 110
6.2.1.3.3 1,001–2,000 nits 110
6.2.1.3.4 2,001–3,000 nits 111
6.2.1.3.5 More than 3,000 nits 111
6.2.2 MEDIA PLAYERS 111
6.2.2.1 Establish connection between digital signage displays and computer networks 111
6.2.3 PROJECTORS 112
6.2.3.1 Facilitate use of digital signage in areas where conventional screens cannot be installed 112
6.2.4 OTHERS 112
6.3 SOFTWARE 112
FIGURE 48 CONTENT MANAGEMENT SYSTEM SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SOFTWARE MARKET DURING FORECAST PERIOD 113
TABLE 29 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION) 113
TABLE 30 SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION) 113
TABLE 31 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 114
TABLE 32 SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 114
TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION) 114
TABLE 34 SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION) 115
TABLE 35 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION) 115
TABLE 36 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION) 115
TABLE 37 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION) 115
TABLE 38 SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION) 116
TABLE 39 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 40 SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 116
6.3.1 EDGE SERVER SOFTWARE 116
6.3.1.1 Possess high compute capabilities that enhance overall performance of digital signage systems 116
6.3.2 CONTENT MANAGEMENT SYSTEM 117
6.3.2.1 Indispensable tool to manage digital signage content efficiently 117
6.3.3 OTHERS 117
6.4 SERVICES 118
FIGURE 49 INSTALLATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE SERVICES MARKET DURING FORECAST PERIOD 118
TABLE 41 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION) 118
TABLE 42 SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION) 118
TABLE 43 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 119
TABLE 44 SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 119
TABLE 45 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2019–2022 (USD MILLION) 119
TABLE 46 SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY TYPE, 2023–2028 (USD MILLION) 120
TABLE 47 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2019–2022 (USD MILLION) 120
TABLE 48 SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY TYPE, 2023–2028 (USD MILLION) 120
TABLE 49 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2019–2022 (USD MILLION) 120
TABLE 50 SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY TYPE, 2023–2028 (USD MILLION) 121
TABLE 51 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 121
TABLE 52 SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 121
6.4.1 INSTALLATION SERVICES 121
6.4.1.1 Help reduce risk of damage and increase lifespan of digital signage solutions 121
6.4.2 MAINTENANCE & SUPPORT SERVICES 122
6.4.2.1 Focus on operational lifespan of displays to ensure effective functioning 122
6.4.3 CONSULTING & OTHER SERVICES 122
6.4.3.1 Guide customers on appropriate hardware and software solutions that meet their specific needs 122
7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE 123
7.1 INTRODUCTION 124
FIGURE 50 MORE THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 124
TABLE 53 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION) 124
TABLE 54 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION) 125
7.2 LESS THAN 32 INCHES 125
7.2.1 AVAILABILITY OF MEDIA PLAYER FUNCTIONALITY TO FUEL ADOPTION OF SMALL DISPLAYS 125
 
7.3 BETWEEN 32 AND 52 INCHES 125
7.3.1 NEED FOR HIGH FLEXIBILITY FOR BOTH INDOOR AND OUTDOOR LOCATIONS TO INCREASE DEMAND FOR MEDIUM-SIZED DISPLAYS 125
7.4 MORE THAN 52 INCHES 126
7.4.1 ADOPTION OF VIDEO STREAMING SERVICES BY BUSINESSES TO FUEL DEMAND FOR DISPLAYS SIZED ABOVE 52 INCHES 126
8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 127
8.1 INTRODUCTION 128
FIGURE 51 VIDEO WALLS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 128
TABLE 55 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (USD BILLION) 128
TABLE 56 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (USD BILLION) 129
TABLE 57 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2019–2022 (THOUSAND UNITS) 129
TABLE 58 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2023–2028 (THOUSAND UNITS) 129
8.2 VIDEO WALLS 129
8.2.1 GROWING DEMAND FOR VIDEO WALLS IN RETAIL, HOSPITALITY, RESTAURANTS, AND COMMERCIAL APPLICATIONS TO DRIVE MARKET 129
8.3 STANDALONE DISPLAYS 130
8.3.1 INCREASING DEMAND FOR INTERACTIVE DISPLAYS TO DRIVE MARKET 130
8.3.2 KIOSKS 130
8.3.2.1 Interactive kiosks 131
8.3.2.2 Automated teller machines (ATMs) 131
8.3.2.3 Self-service kiosks 131
8.3.2.4 Vending kiosks 131
8.3.3 MENU BOARDS 132
8.3.3.1 Interactive menu boards 132
8.3.3.2 Non-interactive menu boards 132
8.3.4 BILLBOARDS 133
8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS 133
8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS 133
9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION 134
9.1 INTRODUCTION 135
FIGURE 52 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 135
TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2019–2022 (USD BILLION) 135
TABLE 60 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION, 2023–2028 (USD BILLION) 135
9.2 INDOOR 136
9.2.1 INCREASING ADOPTION OF DIGITAL SIGNAGE SOLUTIONS IN RETAIL STORES TO DRIVE MARKET 136
TABLE 61 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 137
TABLE 62 INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 137
9.3 OUTDOOR 138
9.3.1 SURGING ADOPTION OF DIGITAL SIGNAGE DISPLAYS IN PUBLIC PLACES TO BOOST MARKET GROWTH 138
TABLE 63 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 138
TABLE 64 OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 139
10 DIGITAL SIGNAGE MARKET, BY APPLICATION 140
10.1 INTRODUCTION 141
FIGURE 53 INFRASTRUCTURAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 141
TABLE 65 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD BILLION) 141
TABLE 66 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 142
10.2 COMMERCIAL 142
FIGURE 54 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF DIGITAL SIGNAGE MARKET FOR COMMERCIAL DURING FORECAST PERIOD 143
TABLE 67 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION) 143
TABLE 68 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION) 143
TABLE 69 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION) 144
TABLE 70 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION) 144
TABLE 71 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 144
TABLE 72 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 144
10.2.1 RETAIL 145
10.2.1.1 Focus on boosting sales to lead to adoption of digital signage 145
TABLE 73 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2019–2022 (USD MILLION) 145
TABLE 74 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY OFFERING, 2023–2028 (USD MILLION) 146
TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2019–2022 (USD MILLION) 146
TABLE 76 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR RETAIL, BY REGION, 2023–2028 (USD MILLION) 146
10.2.2 CORPORATE COMMUNICATIONS 146
10.2.2.1 Increasing focus on enhancing corporate communications to spur adoption of digital signage solutions 146
TABLE 77 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2019–2022 (USD MILLION) 147
TABLE 78 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY OFFERING, 2023–2028 (USD MILLION) 147
TABLE 79 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2019–2022 (USD MILLION) 147
TABLE 80 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR CORPORATE COMMUNICATIONS, BY REGION, 2023–2028 (USD MILLION) 148
10.2.3 HEALTHCARE 148
10.2.3.1 Growing need to enhance efficiency of care delivery to drive market 148
TABLE 81 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2019–2022 (USD MILLION) 148
TABLE 82 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY OFFERING, 2023–2028 (USD MILLION) 149
TABLE 83 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 84 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HEALTHCARE, BY REGION, 2023–2028 (USD MILLION) 149
10.2.4 HOSPITALITY & RESTAURANTS 150
10.2.4.1 Increasing emphasis on improving customer experience to lead to adoption of digital signage 150
TABLE 85 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2019–2022 (USD MILLION) 150
TABLE 86 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY OFFERING, 2023–2028 (USD MILLION) 150
TABLE 87 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 88 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR HOSPITALITY & RESTAURANTS, BY REGION, 2023–2028 (USD MILLION) 151
10.2.5 GOVERNMENT 151
10.2.5.1 Surging need to effectively promote government policies and schemes to boost implementation of digital signage 151
TABLE 89 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2019–2022 (USD MILLION) 151
TABLE 90 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY OFFERING, 2023–2028 (USD MILLION) 152
TABLE 91 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2019–2022 (USD MILLION) 152
TABLE 92 COMMERCIAL: DIGITAL SIGNAGE MARKET FOR GOVERNMENT, BY REGION, 2023–2028 (USD MILLION) 152
10.3 INFRASTRUCTURAL 152
FIGURE 55 TRANSPORTATION & PUBLIC PLACES SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL DURING FORECAST PERIOD 153
TABLE 93 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION) 153
TABLE 94 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION) 153
TABLE 95 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION) 154
TABLE 96 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION) 154
TABLE 97 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 154
TABLE 98 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 154
10.3.1 TRANSPORTATION & PUBLIC PLACES 155
10.3.1.1 Growing need to ease reservation process and monitor schedules to fuel adoption of digital signage 155
TABLE 99 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2019–2022 (USD MILLION) 156
TABLE 100 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY OFFERING, 2023–2028 (USD MILLION) 156
TABLE 101 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2019–2022 (USD MILLION) 156
TABLE 102 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR TRANSPORTATION & PUBLIC PLACES, BY REGION, 2023–2028 (USD MILLION) 156
10.3.2 SPORTS & ENTERTAINMENT 157
10.3.2.1 Increasing focus on enhancing experience of spectators to result in adoption of digital signage 157
TABLE 103 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2019–2022 (USD MILLION) 157
TABLE 104 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY OFFERING, 2023–2028 (USD MILLION) 158
TABLE 105 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2019–2022 (USD MILLION) 158
TABLE 106 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET FOR SPORTS & ENTERTAINMENT, BY REGION, 2023–2028 (USD MILLION) 158
10.4 INSTITUTIONAL 158
FIGURE 56 EDUCATION SEGMENT TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL DURING FORECAST PERIOD 159
TABLE 107 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2019–2022 (USD MILLION) 159
TABLE 108 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY TYPE, 2023–2028 (USD MILLION) 159
TABLE 109 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION) 159
TABLE 110 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION) 160
TABLE 111 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 160
TABLE 112 INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 160
10.4.1 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 161
10.4.1.1 Growing need to showcase real-time stock-related information to result in adoption of digital signage solutions 161
TABLE 113 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2019–2022 (USD MILLION) 161
TABLE 114 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY OFFERING, 2023–2028 (USD MILLION) 161
TABLE 115 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2019–2022 (USD MILLION) 162
TABLE 116 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR BFSI, BY REGION, 2023–2028 (USD MILLION) 162
10.4.2 EDUCATION 162
10.4.2.1 Increasing focus on improving learning experience to boost deployment of digital signage solutions 162
TABLE 117 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2019–2022 (USD MILLION) 163
TABLE 118 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY OFFERING, 2023–2028 (USD MILLION) 163
TABLE 119 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2019–2022 (USD MILLION) 163
TABLE 120 INSTITUTIONAL: DIGITAL SIGNAGE MARKET FOR EDUCATION, BY REGION, 2023–2028 (USD MILLION) 164
10.5 INDUSTRIAL 164
10.5.1 GROWING DEMAND FROM MANUFACTURING AND OIL & GAS INDUSTRIES TO DRIVE MARKET 164
TABLE 121 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2019–2022 (USD MILLION) 164
TABLE 122 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING, 2023–2028 (USD MILLION) 165
TABLE 123 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 165
TABLE 124 INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 165
11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE 166
11.1 INTRODUCTION 167
TABLE 125 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2019–2022 (USD MILLION) 167
FIGURE 57 LARGE ENTERPRISES SEGMENT TO LEAD DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD 167
TABLE 126 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2023–2028 (USD MILLION) 167
11.2 SMALL OFFICES/HOME OFFICES 168
11.2.1 FOCUS ON BOOSTING SALES TO LEAD TO ADOPTION OF DIGITAL SIGNAGE DISPLAYS 168
11.3 SMALL & MEDIUM-SIZED ENTERPRISES 168
11.3.1 NEED TO ENHANCE BRAND PROMOTION TO DRIVE ADOPTION OF DIGITAL SIGNAGE DISPLAYS AMONG SMES 168
11.4 LARGE ENTERPRISES 169
11.4.1 FOCUS ON ENHANCING CUSTOMER ENGAGEMENT AND BRAND PRESENCE TO ACCELERATE ADOPTION OF DIGITAL SIGNAGE AMONG LARGE ENTERPRISES 169
12 DIGITAL SIGNAGE MARKET, BY REGION 170
12.1 INTRODUCTION 171
FIGURE 58 INDIA TO REGISTER HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FROM 2023 TO 2028 171
TABLE 127 DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD BILLION) 172
TABLE 128 DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD BILLION) 172
12.2 NORTH AMERICA 172
FIGURE 59 NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT 173
TABLE 129 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 174
TABLE 130 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 174
TABLE 131 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 174
TABLE 132 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 174
12.2.1 NORTH AMERICA: RECESSION IMPACT 175
12.2.2 US 175
12.2.2.1 Presence of key players to drive market 175
12.2.3 CANADA 176
12.2.3.1 Adoption of interactive displays and kiosks across industries to drive market 176
12.2.4 MEXICO 176
12.2.4.1 Increasing adoption of digital signage in retail to favor market growth 176
12.3 EUROPE 176
FIGURE 60 EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT 177
TABLE 133 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 177
TABLE 134 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 178
TABLE 135 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 178
TABLE 136 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 178
12.3.1 EUROPE: RECESSION IMPACT 179
12.3.2 GERMANY 179
12.3.2.1 Increasing adoption of digital signage in infrastructural applications to contribute to market growth 179
12.3.3 FRANCE 179
12.3.3.1 Growing deployment of digital signage in airports to drive market 179
12.3.4 UK 180
12.3.4.1 Increasing adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market 180
 
12.3.5 SPAIN 180
12.3.5.1 Rising implementation of digital signage solutions in sports and entertainment to augment market growth 180
12.3.6 ITALY 180
12.3.6.1 Growing retail and QSR spaces to lead to adoption of digital signage solutions 180
12.3.7 REST OF EUROPE 181
12.4 ASIA PACIFIC 181
FIGURE 61 ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT 182
TABLE 137 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 182
TABLE 138 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 183
TABLE 139 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 183
TABLE 140 ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 183
12.4.1 ASIA PACIFIC: RECESSION IMPACT 184
12.4.2 CHINA 184
12.4.2.1 Presence of numerous display manufacturers to foster market growth 184
12.4.3 JAPAN 184
12.4.3.1 Increasing government initiatives to support market growth 184
12.4.4 SOUTH KOREA 185
12.4.4.1 Presence of leading display companies to drive market 185
12.4.5 INDIA 185
12.4.5.1 Digital India program to support market growth 185
12.4.6 AUSTRALIA 186
12.4.6.1 Increasing adoption of digital signage in retail and infrastructural applications to drive market 186
12.4.7 REST OF ASIA PACIFIC 186
12.5 REST OF THE WORLD 186
TABLE 141 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2019–2022 (USD MILLION) 186
TABLE 142 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2023–2028 (USD MILLION) 187
TABLE 143 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 187
TABLE 144 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 187
12.5.1 REST OF THE WORLD: RECESSION IMPACT 188
12.5.2 MIDDLE EAST 188
12.5.2.1 Increasing adoption of digital signage and video walls for branding and advertising to drive market 188
12.5.3 AFRICA 188
12.5.3.1 Expansion of retail and commercial sectors to generate demand for digital signage solutions 188
12.5.4 SOUTH AMERICA 189
12.5.4.1 Rising demand for digital signage in infrastructural applications to foster market growth 189
13 COMPETITIVE LANDSCAPE 190
13.1 INTRODUCTION 190
13.2 STRATEGIES ADOPTED BY KEY PLAYERS 190
TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY DIGITAL SIGNAGE PLAYERS 190
TABLE 146 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY FROM 2019–2023 191
13.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES 192
13.2.2 PRODUCT PORTFOLIO 192
13.2.3 GEOGRAPHIC PRESENCE 192
13.2.4 MANUFACTURING FOOTPRINT 192
13.3 MARKET SHARE ANALYSIS, 2022 192
TABLE 147 MARKET SHARE ANALYSIS OF KEY COMPANIES IN DIGITAL SIGNAGE MARKET, 2022 193
13.4 HISTORICAL REVENUE ANALYSIS OF MAJOR MARKET PLAYERS 194
13.5 HISTORICAL REVENUE ANALYSIS, 2019–2022 194
FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN DIGITAL SIGNAGE MARKET, 2019–2022 (USD BILLION) 194
13.6 COMPANY EVALUATION MATRIX 195
13.6.1 STARS 195
13.6.2 EMERGING LEADERS 195
13.6.3 PERVASIVE PLAYERS 195
13.6.4 PARTICIPANTS 195
FIGURE 63 DIGITAL SIGNAGE MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022 196
13.7 STARTUPS/SMES EVALUATION MATRIX 196
13.7.1 COMPETITIVE BENCHMARKING 197
TABLE 148 DIGITAL SIGNAGE MARKET: DETAILED LIST OF KEY STARTUPS/SMES 197
TABLE 149 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: OFFERING 198
TABLE 150 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION 198
TABLE 151 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: REGION 199
13.7.2 PROGRESSIVE COMPANIES 200
13.7.3 RESPONSIVE COMPANIES 200
13.7.4 DYNAMIC COMPANIES 200
13.7.5 STARTING BLOCKS 200
FIGURE 64 DIGITAL SIGNAGE MARKET (GLOBAL): STARTUPS/SMES EVALUATION MATRIX, 2022 201
13.8 COMPANY PRODUCT FOOTPRINT 202
TABLE 152 COMPANY PRODUCT FOOTPRINT 202
TABLE 153 COMPANY OFFERING FOOTPRINT 203
TABLE 154 COMPANY APPLICATION FOOTPRINT 204
TABLE 155 COMPANY REGION FOOTPRINT 205
13.9 COMPETITIVE SCENARIOS AND TRENDS 206
13.9.1 PRODUCT LAUNCHES 206
TABLE 156 PRODUCT LAUNCHES, 2019–2023 206
13.9.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS 213
TABLE 157 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS, 2019–2022 213