ボリューメトリックビデオ市場:ボリューメトリックキャプチャ(ハードウェア、ソフトウェア、サービス)、コンテンツ配信、アプリケーション(スポーツ、イベント&エンターテイメント、医療、教育&トレーニング、サイネージ&広告)、地域別 - 2028年までの世界予測Volumetric Video Market by Volumetric Capture (Hardware, Software, Service), Content Delivery, Application (Sports, Events & Entertainment, Medical, Education & Training, Signage & Advertisement) and Region - Global Forecast to 2028 世界のボリューメトリック映像市場は、2023年に22億米ドル、2028年には76億米ドルに達すると予測されており、2023年から2028年までの年平均成長率は28.6%と予想されています。ボリューメトリックキャプチャ技術... もっと見る
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サマリー世界のボリューメトリック映像市場は、2023年に22億米ドル、2028年には76億米ドルに達すると予測されており、2023年から2028年までの年平均成長率は28.6%と予想されています。ボリューメトリックキャプチャ技術は、撮影した映像から生成された3Dモデルを用いて、実際のカメラがない仮想視点からの映像を作成することを可能にします。この工程では、複数のカメラのキャリブレーション、被写体の3Dモデルの開発、3Dモデルへのテクスチャマッピング、カメラワークの生成などが必要です。マイクロソフト社のMixed Reality Capture Studioは、ボリューメトリックキャプチャ技術の有力な担い手の一つです。これは、異なる角度から撮影した多数のカメラを使用し、コンピュータのアルゴリズムがビューをつなぎ合わせてボリューメトリックな画像を作成するものです。"ボリューメトリックビデオ市場において、ハードウェアが最大のボリューメトリックキャプチャセグメントを占める" この市場の成長は、主に、カメラとボリューメトリックキャプチャーのソリューションを提供するトップクラスの企業の存在感の高まりと、スポーツ、イベント、エンターテインメント、医療用途など多様な領域でのボリューメトリックカメラの採用が進んでいるという2つの主要因によって左右されます。これらのカメラは、ユーザーに優れた画質と3D映像を提供します。Microsoft、Intel、IO Industries Inc.、Raytrixなどの有名企業が、6自由度ボリューメトリックキャプチャと深度センシング技術を活用したさまざまなカメラを発表しており、ボリューメトリックビデオ市場の拡大を後押ししています。例えばインテルは、プロフェッショナルとコンシューマの両方の用途に適したRealSense 3Dカメラ(D415およびD435)を発表しました。一方、Raytrix社は、ボリューメトリック映像の撮影に特化したライトフィールドカメラを提供しています。 "スポーツ、イベント、エンターテインメント用途がボリューメトリックビデオ市場で最も高い市場シェアを獲得" ボリューメトリックビデオは、ユーザーに特別な没入感を与えることができるため、スポーツ、イベント、エンターテインメントにおいてますます重要性を増しています。パートナーシップや契約の締結により、ボリューメトリックビデオの画期的な応用がさらに進むことが予想されます。エンターテインメント業界では、ボリューメトリックビデオは観客に比類ない体験を提供するために使用されています。例えば、バーチャルリアリティのエンターテインメントセンター「The VOID」では、ボリューメトリックビデオを活用して、来場者に没入感のある体験を提供しています。VOIDは、スターウォーズやゴーストバスターズなどの有名なフランチャイズとパートナーシップを結び、ファンがストーリーに入り込むようなインタラクティブな体験ができるようになっています。 「アジア太平洋地域の体積映像市場は、中国が最も高い CAGR で成長する。 中国は、ボリューメトリックビデオ技術の著名かつ急速な拡大市場として台頭しています。同国では最近、この分野への多額の投資や提携が行われています。ビデオコンテンツやゲーム会社からのボリューメトリックコンテンツに対する需要の高まりは、中国におけるボリューメトリックビデオ市場の成長の主要な推進力となると予測されます。ボリューメトリック・キャプチャー・サービスの大手プロバイダーであるQGene社は、国内に4つのボリューメトリック・キャプチャー・ステージを誇っています。2023年のAR/VR市場規模が620億ドル(Statista調べ)と予想される中国は、バーチャルリアリティの世界最大の市場です。Qmdiaの報告によると、2021年第1四半期の世界のVRヘッドセット出荷台数の40%を占めている。 本調査では、部品サプライヤーからティア1企業、OEMに至るまで、様々な業界専門家の知見を掲載しています。プライマリーの内訳は以下の通りです: - 企業タイプ別:ティア1:15%、ティア2:50%、ティア3:35%。 - 役職別Cレベルエグゼクティブ:45%、ディレクター:35%、その他:20 - 地域別北米:45%、欧州:35%、アジア太平洋:12%、南米:3%、中近東・アフリカ:5 ボリューメトリックビデオ市場で事業を展開している主要企業は、Microsoft Corporation(米国)、Intel Corporation(米国)、Unity Technologies(米国)、Alphabet Inc.(米国)、ソニー株式会社(日本)です。 この調査レポートは、ボリューメトリックビデオ市場を、ボリューメトリックキャプチャ(ハードウェア、ソフトウェア、サービス)、用途(スポーツ、イベント&エンターテイメント、医療、教育&トレーニング、サイネージ&広告、その他)、地域(北米、欧州、アジア太平洋、RoW)別に分類しています。本レポートでは、体積映像市場の成長に影響を与えるドライバー、阻害要因、課題、機会などの主要要因に関する詳細情報を網羅しています。主要な業界プレイヤーの詳細な分析により、事業概要、ソリューション、サービス、主要戦略、契約、パートナーシップ、協定に関する洞察を提供しています。容積式ビデオ市場に関連する新製品・サービスの発売、M&A、最近の動向。ボリューメトリックビデオ市場のエコシステムにおける今後の新興企業の競合分析も網羅しています。 調査対象です: レポート購入の主なメリット - 重要な促進要因(仮想現実(VR)および拡張現実(AR)アプリケーションの需要の増加、エンターテインメント産業における体積ビデオの使用の増加、カメラおよびディスプレイ技術の進歩、AR/VRエコシステムへの投資の増加)、抑制要因(メンテナンスの高さ、機器およびソフトウェアの高コスト、標準化の欠如、コンテンツの制限、太陽光下での投影効果が低い)、機会(電子商取引におけるボリューメトリックビデオの利用の拡大、教育やトレーニングにおけるボリューメトリックビデオの利用の拡大、高度医療画像や画像誘導手術へのボリューメトリックビデオの応用の拡大)、ボリューメトリックビデオ市場の成長に影響を与える課題(3Dコンテンツ作成の標準化の欠如、規制や倫理に関する懸念)があります。 - 製品開発/イノベーション:ボリューメトリックビデオ市場における今後の技術、研究開発活動、新製品・サービス発表に関する詳細な洞察 - 市場開発:有利な市場に関する包括的な情報 - 本レポートは、さまざまな地域の容積式ビデオ市場を分析しています。 - 市場の多様化:新製品・サービス、未開拓の地域、最近の開発状況、体積計市場への投資に関する詳細な情報 - 競争力評価:マイクロソフト社(米国)、インテル社(米国)、ユニティ・テクノロジーズ社(米国)、アルファベット社(米国)、ソニー社(日本)など、ビデオ市場における主要企業の市場シェア、成長戦略、サービス内容などを詳細に評価します。 目次1 INTRODUCTION 281.1 STUDY OBJECTIVES 28 1.2 DEFINITION 28 1.2.1 INCLUSIONS AND EXCLUSIONS 29 1.3 STUDY SCOPE 29 1.3.1 MARKETS COVERED 29 FIGURE 1 VOLUMETRIC VIDEO MARKET SEGMENTATION 29 1.3.2 GEOGRAPHIC SCOPE 30 1.3.3 YEARS CONSIDERED 30 1.4 CURRENCY CONSIDERED 31 1.5 STAKEHOLDERS 31 1.6 SUMMARY OF CHANGES 32 1.7 RECESSION IMPACT ANALYSIS 33 FIGURE 2 GDP GROWTH PROJECTION UNTIL 2023 FOR MAJOR ECONOMIES WORLDWIDE 33 2 RESEARCH METHODOLOGY 35 2.1 RESEARCH DATA 35 FIGURE 3 VOLUMETRIC VIDEO MARKET: RESEARCH DESIGN 35 2.1.1 SECONDARY DATA 36 2.1.1.1 Major secondary sources 36 2.1.1.2 Key data from secondary sources 36 2.1.2 PRIMARY DATA 37 2.1.2.1 Primary interviews with experts 37 2.1.2.2 Key data from primary sources 38 2.1.2.3 Key industry insights 38 2.1.2.4 Breakdown of primaries 39 FIGURE 4 SECONDARY AND PRIMARY RESEARCH 39 2.2 MARKET SIZE ESTIMATION 40 FIGURE 5 RESEARCH FLOW OF MARKET SIZE ESTIMATION 40 2.2.1 MARKET SIZE ESTIMATION METHODOLOGY (SUPPLY SIDE): REVENUE FROM SALES OF VOLUMETRIC VIDEO PRODUCTS AND SOLUTIONS 41 FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (SUPPLY SIDE): REVENUE FROM SALES OF VOLUMETRIC VIDEO PRODUCTS AND SOLUTIONS 41 2.2.2 BOTTOM-UP APPROACH 41 2.2.2.1 Approach to arrive at market size using bottom-up analysis (demand side) 41 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 42 2.2.3 TOP-DOWN APPROACH 42 2.2.3.1 Approach to arrive at market size using top-down analysis (supply side) 42 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 43 2.3 DATA TRIANGULATION 43 FIGURE 9 DATA TRIANGULATION 43 2.4 RESEARCH ASSUMPTIONS 44 2.5 RISK ASSESSMENT 45 TABLE 1 RISK FACTOR ANALYSIS 45 2.6 PARAMETERS CONSIDERED TO ANALYZE RECESSION IMPACT 45 TABLE 2 RECESSION IMPACT ANALYSIS PARAMETERS 45 2.7 STUDY LIMITATIONS 46 3 EXECUTIVE SUMMARY 47 3.1 GROWTH RATE ASSUMPTIONS/FORECAST 47 FIGURE 10 HARDWARE SEGMENT TO DOMINATE MARKET, BY VOLUMETRIC CAPTURE, DURING FORECAST PERIOD 49 FIGURE 11 SIGNAGE & ADVERTISEMENT SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 49 FIGURE 12 VOLUMETRIC VIDEO MARKET IN ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 50 4 PREMIUM INSIGHTS 51 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN VOLUMETRIC VIDEO MARKET 51 FIGURE 13 INCREASING DEMAND FOR 3D/360° CONTENT IN ENTERTAINMENT SECTOR TO DRIVE MARKET 51 4.2 VOLUMETRIC VIDEO MARKET IN NORTH AMERICA, BY COUNTRY AND VOLUMETRIC CAPTURE 52 FIGURE 14 US AND HARDWARE SEGMENT TO HOLD LARGEST SHARE OF NORTH AMERICAN VOLUMETRIC VIDEO MARKET IN 2023 52 4.3 VOLUMETRIC VIDEO MARKET FOR SERVICES, BY APPLICATION 52 FIGURE 15 SPORTS, EVENTS, & ENTERTAINMENT SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 52 4.4 VOLUMETRIC VIDEO MARKET, BY COUNTRY 53 FIGURE 16 VOLUMETRIC VIDEO MARKET IN CHINA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 53 5 MARKET OVERVIEW 54 5.1 INTRODUCTION 54 5.2 MARKET DYNAMICS 54 FIGURE 17 MARKET DYNAMICS: VOLUMETRIC VIDEO MARKET 54 5.2.1 DRIVERS 55 5.2.1.1 Growing demand for virtual reality (VR) and augmented reality (AR) applications 55 5.2.1.2 Rising use of volumetric video in entertainment industry 55 5.2.1.3 Rapid advancements in camera and display technologies 56 5.2.1.4 Increasing investments in AR/VR ecosystem 56 FIGURE 18 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF DRIVERS 57 5.2.2 RESTRAINTS 58 5.2.2.1 High costs associated with volumetric video technology 58 5.2.2.2 Lack of standardization and limited content 58 FIGURE 19 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF RESTRAINTS 59 5.2.3 OPPORTUNITIES 59 5.2.3.1 Rising adoption of volumetric video technology in e-commerce 59 5.2.3.2 Increasing use of volumetric video content in education and training 60 5.2.3.3 Growing applications of volumetric video technology in progressive medical imaging and image-guided surgeries 61 FIGURE 20 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF OPPORTUNITIES 62 5.2.4 CHALLENGES 62 5.2.4.1 Lack of standardization for 3D content creation 62 5.2.4.2 Regulatory and ethical concerns 63 FIGURE 21 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF CHALLENGES 63 5.3 VALUE CHAIN ANALYSIS 64 FIGURE 22 VOLUMETRIC VIDEO MARKET: VALUE CHAIN ANALYSIS 64 5.4 ECOSYSTEM ANALYSIS 65 FIGURE 23 VOLUMETRIC VIDEO MARKET: KEY PLAYERS 65 TABLE 3 ROLE OF COMPANIES IN ECOSYSTEM/VALUE CHAIN 66 5.5 PORTER’S FIVE FORCES ANALYSIS 67 TABLE 4 VOLUMETRIC VIDEO MARKET: PORTER’S FIVE FORCES ANALYSIS 67 FIGURE 24 VOLUMETRIC VIDEO MARKET: PORTER’S FIVE FORCES ANALYSIS 68 5.5.1 INTENSITY OF COMPETITIVE RIVALRY 68 5.5.2 BARGAINING POWER OF SUPPLIERS 69 5.5.3 BARGAINING POWER OF BUYERS 69 5.5.4 THREAT OF SUBSTITUTES 69 5.5.5 THREAT OF NEW ENTRANTS 69 5.6 KEY STAKEHOLDERS AND BUYING CRITERIA 70 5.6.1 KEY STAKEHOLDERS IN BUYING PROCESS 70 FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 APPLICATIONS 70 TABLE 5 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 APPLICATIONS (%) 70 5.6.2 BUYING CRITERIA 71 FIGURE 26 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 71 TABLE 6 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 71 5.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 72 FIGURE 27 REVENUE SHIFT FOR PLAYERS IN VOLUMETRIC VIDEO MARKET 72 5.8 AVERAGE SELLING PRICE ANALYSIS 73 FIGURE 28 AVERAGE SELLING PRICE OF VOLUMETRIC VIDEO CAMERAS FOR TOP 3 APPLICATIONS 73 TABLE 7 AVERAGE SELLING PRICE OF VOLUMETRIC VIDEO CAMERAS, BY APPLICATION (USD) 73 5.8.1 AVERAGE SELLING PRICE TRENDS 74 TABLE 8 ASP TRENDS OF VOLUMETRIC CAMERA SYSTEMS 74 5.9 CASE STUDY ANALYSIS 75 5.9.1 USE OF VOLUMETRIC VIDEO TO OFFER STAR WARS UNIVERSE EXPERIENCE TO PARTICIPANTS 75 5.9.2 ADOPTION OF VOLUMETRIC VIDEO IN HEALTHCARE SECTOR TO DEVELOP TREATMENT PLANS 75 5.9.3 DEPLOYMENT OF VOLUMETRIC VIDEO IN VIRTUAL REALITY TRAINING 75 5.9.4 UTILIZATION OF VOLUMETRIC VIDEO IN PERFORMING ARTS 76 5.9.5 DEPLOYMENT OF V-SENSE VOLUMETRIC VIDEO DATASET IN R&D OF AR AND VR 76 5.10 TECHNOLOGY ANALYSIS 77 5.10.1 KEY TECHNOLOGIES 77 5.10.1.1 3D capture 77 5.10.1.2 Computer vision 77 5.10.1.3 Graphics processing 78 5.10.2 COMPLEMENTARY TECHNOLOGIES 78 5.10.2.1 Virtual reality (VR) 78 5.10.2.2 Augmented reality (AR) 78 5.10.3 ADJACENT TECHNOLOGIES 79 5.10.3.1 Light-field displays 79 5.10.3.2 Holographic displays 79 5.11 PATENT ANALYSIS 80 FIGURE 29 NUMBER OF PATENTS GRANTED IN VOLUMETRIC VIDEO MARKET, 2012–2022 80 TABLE 9 LIST OF KEY PATENTS IN VOLUMETRIC VIDEO MARKET, 2021–2023 81 5.12 TRADE ANALYSIS 84 TABLE 10 IMPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 84 FIGURE 30 IMPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 84 TABLE 11 EXPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 85 FIGURE 31 EXPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 85 5.13 TARIFF ANALYSIS 86 TABLE 12 MFN TARIFF FOR PRODUCTS EXPORTED BY US UNDER HS CODE 852580 86 TABLE 13 MFN TARIFF FOR PRODUCTS EXPORTED BY CHINA UNDER HS CODE 852580 86 TABLE 14 MFN TARIFF FOR PRODUCTS EXPORTED BY INDIA UNDER HS CODE 852580 86 5.14 STANDARDS AND REGULATORY LANDSCAPE 87 5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 5.14.1.1 North America: list of regulatory bodies, government agencies, and other organizations 87 TABLE 15 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 5.14.1.2 Europe: list of regulatory bodies, government agencies, and other organizations 88 TABLE 16 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88 5.14.1.3 Asia Pacific: list of regulatory bodies, government agencies, and other organizations 88 TABLE 17 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88 5.14.1.4 RoW: list of regulatory bodies, government agencies, and other organizations 89 TABLE 18 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89 5.14.2 STANDARDS AND REGULATIONS RELATED TO VOLUMETRIC VIDEO MARKET 90 5.15 KEY CONFERENCES AND EVENTS, 2023–2024 91 TABLE 19 VOLUMETRIC VIDEO SYSTEMS MARKET: LIST OF MAJOR CONFERENCES AND EVENTS 91 6 VOLUMETRIC VIDEO CONTENT DELIVERY DEVICES 93 6.1 INTRODUCTION 93 6.2 PROJECTORS 93 6.2.1 GROWING PRODUCTION OF 3D MOVIES TO DRIVE MARKET FOR INNOVATIVE AND ADVANCED 3D PROJECTORS 93 6.3 AR/VR HMDS 94 6.3.1 VR HMD 94 6.3.1.1 Gaming & entertainment, healthcare, retail, and e-commerce applications to fuel segmental growth 94 6.3.2 AR HMDS 95 6.3.2.1 Ability to blend virtual and real-world environments to increase demand for AR HMDs 95 6.4 SMARTPHONES 96 6.4.1 USE OF SMARTPHONES TO STREAM 3D HOLOGRAMS IN REAL TIME TO PROPEL MARKET 96 6.5 VOLUMETRIC DISPLAYS 97 6.5.1 SWEPT VOLUME DISPLAYS 97 6.5.1.1 High adoption of swept volume displays in gaming and entertainment applications to boost market 97 6.5.1.2 Oscillating swept volume displays 98 6.5.1.3 Rotating swept volume displays 99 6.5.2 STATIC VOLUME DISPLAYS 99 6.5.2.1 Deployment of static volume displays to create 3D volumetric images in space without moving supporting parts 99 6.5.3 MULTI-PLANAR VOLUMETRIC DISPLAYS 101 6.5.3.1 Use of multi-planar displays to create static viewing zones for multiple perspectives and users 101 7 VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE 102 7.1 INTRODUCTION 103 FIGURE 32 SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 103 TABLE 20 VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 103 TABLE 21 VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 103 7.2 HARDWARE 104 7.2.1 HARDWARE SEGMENT TO CAPTURE MAJORITY OF MARKET SHARE IN COMING YEARS 104 TABLE 22 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2019–2022 (USD MILLION) 105 TABLE 23 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2023–2028 (USD MILLION) 105 TABLE 24 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2019–2022 (THOUSAND UNITS) 105 TABLE 25 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2023–2028 (THOUSAND UNITS) 105 TABLE 26 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY REGION, 2019–2022 (USD MILLION) 106 TABLE 27 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY REGION, 2023–2028 (USD MILLION) 106 TABLE 28 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY APPLICATION, 2019–2022 (USD MILLION) 106 TABLE 29 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY APPLICATION, 2023–2028 (USD MILLION) 107 TABLE 30 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 107 TABLE 31 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 107 TABLE 32 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 108 TABLE 33 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 108 TABLE 34 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 108 TABLE 35 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 109 TABLE 36 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ROW, BY REGION, 2019–2022 (USD MILLION) 109 TABLE 37 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ROW, BY REGION, 2023–2028 (USD MILLION) 109 7.2.1.1 Camera unit 109 7.2.1.2 Processing unit 110 7.3 SOFTWARE 111 7.3.1 GROWING DEMAND FROM SPORTS, EVENTS, & ENTERTAINMENT AND MEDICAL APPLICATIONS TO SUPPORT SEGMENTAL GROWTH 111 TABLE 38 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY REGION, 2019–2022 (USD MILLION) 113 TABLE 39 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY REGION, 2023–2028 (USD MILLION) 113 TABLE 40 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY APPLICATION, 2019–2022 (USD MILLION) 113 TABLE 41 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY APPLICATION, 2023–2028 (USD MILLION) 114 TABLE 42 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 114 TABLE 43 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 114 TABLE 44 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 115 TABLE 45 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 115 TABLE 46 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 115 TABLE 47 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 116 TABLE 48 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ROW, BY REGION, 2019–2022 (USD MILLION) 116 TABLE 49 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ROW, BY REGION, 2023–2028 (USD MILLION) 116 7.4 SERVICES 116 7.4.1 SERVICES SEGMENT TO RECORD FASTEST GROWTH RATE DURING FORECAST PERIOD 116 TABLE 50 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY REGION, 2019–2022 (USD MILLION) 117 TABLE 51 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY REGION, 2023–2028 (USD MILLION) 118 TABLE 52 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY APPLICATION, 2019–2022 (USD MILLION) 118 TABLE 53 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY APPLICATION, 2023–2028 (USD MILLION) 118 TABLE 54 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 119 TABLE 55 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 119 TABLE 56 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 119 TABLE 57 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 120 TABLE 58 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 120 TABLE 59 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 120 TABLE 60 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ROW, BY REGION, 2019–2022 (USD MILLION) 121 TABLE 61 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ROW, BY REGION, 2023–2028 (USD MILLION) 121 8 VOLUMETRIC VIDEO MARKET, BY APPLICATION 122 8.1 INTRODUCTION 123 FIGURE 33 SPORTS, EVENTS, & ENTERTAINMENT APPLICATIONS TO HOLD MAJORITY OF MARKET SHARE THROUGHOUT FORECAST PERIOD 123 TABLE 62 VOLUMETRIC VIDEO MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 123 TABLE 63 VOLUMETRIC VIDEO MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 124 8.2 SPORTS, EVENTS, & ENTERTAINMENT 124 8.2.1 RISING USE OF VOLUMETRIC VIDEOS TO ENHANCE EXPERIENCE OF EVENT PARTICIPANTS TO SUPPORT MARKET GROWTH 124 TABLE 64 SPORTS, EVENTS, & ENTERTAINMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 125 TABLE 65 SPORTS, EVENTS, & ENTERTAINMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 125 8.3 MEDICAL 126 8.3.1 RAPID TECHNOLOGICAL ADVANCEMENTS IN MEDICAL FIELD TO BOOST DEMAND FOR VOLUMETRIC VIDEO TECHNOLOGY 126 TABLE 66 MEDICAL: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 127 TABLE 67 MEDICAL: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 127 8.4 SIGNAGE & ADVERTISEMENT 127 8.4.1 INCREASING USE OF VOLUMETRIC VIDEOS TO SHOWCASE PRODUCTS AND SERVICES TO CONTRIBUTE TO MARKET GROWTH 127 TABLE 68 SIGNAGE & ADVERTISEMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 128 TABLE 69 SIGNAGE & ADVERTISEMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 129 8.5 EDUCATION & TRAINING 129 8.5.1 NEED FOR INTERACTIVE LEARNING TO DRIVE DEMAND FOR VOLUMETRIC VIDEOS IN EDUCATION & TRAINING 129 TABLE 70 EDUCATION & TRAINING: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 130 TABLE 71 EDUCATION & TRAINING: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 130 8.6 OTHER APPLICATIONS 131 TABLE 72 OTHER APPLICATIONS: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 132 TABLE 73 OTHER APPLICATIONS: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 132 9 VOLUMETRIC VIDEO MARKET, BY REGION 133 9.1 INTRODUCTION 134 FIGURE 34 ASIA PACIFIC TO BE FASTEST-GROWING MARKET DURING FORECAST PERIOD 134 TABLE 74 VOLUMETRIC VIDEO MARKET, BY REGION, 2019–2022 (USD MILLION) 134 TABLE 75 VOLUMETRIC VIDEO MARKET, BY REGION, 2023–2028 (USD MILLION) 134 9.2 NORTH AMERICA 135 9.2.1 RECESSION IMPACT ON MARKET IN NORTH AMERICA 135 FIGURE 35 NORTH AMERICA: VOLUMETRIC VIDEO MARKET SNAPSHOT 136 TABLE 76 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 136 TABLE 77 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 137 TABLE 78 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 137 TABLE 79 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137 9.2.2 US 137 9.2.2.1 Increasing focus on delivering immersive media experience to potential customers to drive market 137 TABLE 80 US: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 138 TABLE 81 US: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 139 9.2.3 CANADA 139 9.2.3.1 Rising consumer spending on sports, events, & entertainment programs to boost market 139 TABLE 82 CANADA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 140 TABLE 83 CANADA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 140 9.2.4 MEXICO 140 9.2.4.1 Recent structural reforms to drive market 140 TABLE 84 MEXICO: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 141 TABLE 85 MEXICO: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 141 9.3 EUROPE 142 9.3.1 RECESSION IMPACT ON MARKET IN EUROPE 142 FIGURE 36 EUROPE: VOLUMETRIC VIDEO MARKET SNAPSHOT 143 TABLE 86 EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 143 TABLE 87 EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 144 TABLE 88 EUROPE: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 144 TABLE 89 EUROPE: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 144 9.3.2 UK 144 9.3.2.1 Surging demand for AR/VR devices to drive market 144 TABLE 90 UK: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 145 TABLE 91 UK: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 145 9.3.3 GERMANY 146 9.3.3.1 Technological advancements in volumetric videos to offer major growth opportunities 146 TABLE 92 GERMANY: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 146 TABLE 93 GERMANY: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 147 9.3.4 FRANCE 147 9.3.4.1 Intensive industrial infrastructure to boost demand for volumetric video technology 147 TABLE 94 FRANCE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 148 TABLE 95 FRANCE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 148 9.3.5 REST OF EUROPE 148 TABLE 96 REST OF EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 149 TABLE 97 REST OF EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 150 9.4 ASIA PACIFIC 150 9.4.1 RECESSION IMPACT ON MARKET IN ASIA PACIFIC 150 FIGURE 37 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET SNAPSHOT 151 TABLE 98 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 152 TABLE 99 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 152 TABLE 100 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 152 TABLE 101 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 152 9.4.2 CHINA 153 9.4.2.1 Growing demand for extended reality technology to fuel market 153 TABLE 102 CHINA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 154 TABLE 103 CHINA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 154 9.4.3 JAPAN 154 9.4.3.1 Collaborations between volumetric capture providers and telecom companies to boost market 154 TABLE 104 JAPAN: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 155 TABLE 105 JAPAN: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 155 9.4.4 SOUTH KOREA 156 9.4.4.1 Developments in extended reality market in South Korea to drive demand for volumetric videos 156 TABLE 106 SOUTH KOREA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 157 TABLE 107 SOUTH KOREA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 157 9.4.5 AUSTRALIA & NEW ZEALAND 157 9.4.5.1 Sports, events, & entertainment, and healthcare applications to dominate volumetric video market in Australia and New Zealand 157 TABLE 108 AUSTRALIA & NEW ZEALAND: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 158 TABLE 109 AUSTRALIA & NEW ZEALAND: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 159 9.4.6 REST OF ASIA PACIFIC 159 TABLE 110 REST OF ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 160 TABLE 111 REST OF ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 160 9.5 ROW 160 9.5.1 RECESSION IMPACT ON MARKET IN ROW 160 TABLE 112 ROW: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 161 TABLE 113 ROW: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 161 TABLE 114 ROW: VOLUMETRIC VIDEO MARKET, BY REGION, 2019–2022 (USD MILLION) 161 TABLE 115 ROW: VOLUMETRIC VIDEO MARKET, BY REGION, 2023–2028 (USD MILLION) 162 9.5.2 SOUTH AMERICA 162 9.5.2.1 Growing adoption of holography in medical and biomedical research to boost market 162 TABLE 116 SOUTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 162 TABLE 117 SOUTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 163 9.5.3 MIDDLE EAST & AFRICA 163 9.5.3.1 Growing demand for volumetric video solutions in gaming and entertainment applications to drive market 163 TABLE 118 MIDDLE EAST & AFRICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 164 TABLE 119 MIDDLE EAST & AFRICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 164 10 COMPETITIVE LANDSCAPE 165 10.1 OVERVIEW 165 10.2 STRATEGIES ADOPTED BY KEY PLAYERS 165 10.2.1 OVERVIEW OF STRATEGIES FOLLOWED BY VOLUMETRIC VIDEO OEMS 165 10.3 REVENUE ANALYSIS OF TOP 5 COMPANIES IN VOLUMETRIC VIDEO MARKET, 2020–2022 167 FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF TOP 5 PLAYERS IN VOLUMETRIC VIDEO MARKET 167 10.4 MARKET SHARE ANALYSIS, 2022 168 FIGURE 39 MARKET SHARES OF LEADING PLAYERS IN VOLUMETRIC VIDEO MARKET, 2022 168 TABLE 120 VOLUMETRIC VIDEO MARKET: DEGREE OF COMPETITION 168 10.5 COMPANY EVALUATION QUADRANT 170 10.5.1 STARS 170 10.5.2 PERVASIVE PLAYERS 170 10.5.3 EMERGING LEADERS 170 10.5.4 PARTICIPANTS 170 FIGURE 40 VOLUMETRIC VIDEO MARKET: COMPANY EVALUATION QUADRANT, 2022 171 10.6 STARTUPS/SMES EVALUATION QUADRANT 172 10.6.1 PROGRESSIVE COMPANIES 172 10.6.2 RESPONSIVE COMPANIES 172 10.6.3 DYNAMIC COMPANIES 172 10.6.4 STARTING BLOCKS 172 FIGURE 41 VOLUMETRIC VIDEO MARKET: STARTUPS/SMES EVALUATION QUADRANT, 2022 173 10.7 VOLUMETRIC VIDEO MARKET: COMPANY PRODUCT FOOTPRINT 173 TABLE 121 PRODUCT FOOTPRINT OF COMPANIES 173 TABLE 122 APPLICATION FOOTPRINT OF COMPANIES 175 TABLE 123 REGION FOOTPRINT OF COMPANIES 176 TABLE 124 VOLUMETRIC CAPTURE FOOTPRINT OF COMPANIES 177 10.8 STARTUPS/SMES EVALUATION MATRIX 178 10.8.1 VOLUMETRIC VIDEO MARKET: LIST OF STARTUPS/SMES 178 TABLE 125 VOLUMETRIC VIDEO MARKET: LIST OF STARTUPS/SMES 178 10.8.2 STARTUPS/SMES MATRIX: DETAILED LIST OF KEY STARTUPS/SMES 180 TABLE 126 STARTUPS/SMES MATRIX: DETAILED LIST OF KEY STARTUPS/SMES 180 TABLE 127 VOLUMETRIC VIDEO MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES, BY APPLICATION 180 TABLE 128 VOLUMETRIC VIDEO MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES, BY REGION 181 10.9 COMPETITIVE SCENARIOS AND TRENDS 181 10.9.1 DEALS 181 TABLE 129 VOLUMETRIC VIDEO MARKET: DEALS, 2020–2023 181 TABLE 130 VOLUMETRIC VIDEO MARKET: PRODUCT LAUNCHES, 2020–2022 185 TABLE 131 VOLUMETRIC VIDEO MARKET: OTHERS, 2023 186 11 COMPANY PROFILES 187 (Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* 11.1 KEY PLAYERS 187 11.1.1 MICROSOFT CORPORATION 187 TABLE 132 MICROSOFT CORPORATION: COMPANY OVERVIEW 187 FIGURE 42 MICROSOFT CORPORATION: COMPANY SNAPSHOT 188 TABLE 133 MICROSOFT CORPORATION: PRODUCT OFFERINGS 188 TABLE 134 MICROSOFT CORPORATION: DEALS 189 TABLE 135 MICROSOFT CORPORATION: PRODUCT LAUNCHES AND DEVELOPMENTS 190 TABLE 136 MICROSOFT CORPORATION: OTHERS 190 11.1.2 INTEL CORPORATION 192 TABLE 137 INTEL CORPORATION: COMPANY OVERVIEW 192 FIGURE 43 INTEL CORPORATION: COMPANY SNAPSHOT 193 TABLE 138 INTEL CORPORATION: PRODUCT OFFERINGS 193 TABLE 139 INTEL CORPORATION: PRODUCT LAUNCHES AND DEVELOPMENTS 194 TABLE 140 INTEL CORPORATION: DEALS 195 11.1.3 4DVIEWS 197 TABLE 141 4DVIEWS: COMPANY OVERVIEW 197 TABLE 142 4DVIEWS: PRODUCT OFFERINGS 198 TABLE 143 4DVIEWS: DEALS 198 11.1.4 8I 200 TABLE 144 8I: COMPANY OVERVIEW 200 TABLE 145 8I: PRODUCT OFFERINGS 201 TABLE 146 8I: DEALS 202 TABLE 147 8I: PRODUCT LAUNCHES 202 11.1.5 UNITY TECHNOLOGIES 204 TABLE 148 UNITY TECHNOLOGIES: COMPANY OVERVIEW 204 FIGURE 44 UNITY TECHNOLOGIES: COMPANY SNAPSHOT 205 TABLE 149 UNITY TECHNOLOGIES: PRODUCT OFFERINGS 205 TABLE 150 UNITY TECHNOLOGIES: DEALS 206 11.1.6 ALPHABET, INC. 209 TABLE 151 ALPHABET, INC.: COMPANY OVERVIEW 209 FIGURE 45 ALPHABET, INC.: COMPANY SNAPSHOT 210 TABLE 152 ALPHABET, INC.: PRODUCT OFFERINGS 210 TABLE 153 ALPHABET, INC.: PRODUCT LAUNCHES AND DEVELOPMENTS 211 11.1.7 SCATTER (DEPTHKIT) 212 TABLE 154 SCATTER (DEPTHKIT): COMPANY OVERVIEW 212 TABLE 155 SCATTER (DEPTHKIT): PRODUCT OFFERINGS 213 11.1.8 STEREOLABS INC. 214 TABLE 156 STEREOLABS INC.: COMPANY OVERVIEW 214 TABLE 157 STEREOLABS INC.: PRODUCT OFFERINGS 214 TABLE 158 STEREOLABS INC: PRODUCT LAUNCHES 215 11.1.9 MARK ROBERTS MOTION CONTROL (MRMC) 216 TABLE 159 MARK ROBERTS MOTION CONTROL (MRMC): COMPANY OVERVIEW 216 TABLE 160 MARK ROBERTS MOTION CONTROL (MRMC): PRODUCT OFFERINGS 216 TABLE 161 MARK ROBERTS MOTION CONTROL (MRMC): DEALS 217 TABLE 162 MARK ROBERTS MOTION CONTROL (MRMC): PRODUCT LAUNCHES 218 11.1.10 METASTAGE 219 TABLE 163 METASTAGE: COMPANY OVERVIEW 219 TABLE 164 METASTAGE: PRODUCT OFFERINGS 220 TABLE 165 METASTAGE: DEALS 220 TABLE 166 METASTAGE: PRODUCT LAUNCHES 221 11.2 OTHER KEY PLAYERS 222 11.2.1 META PLATFORMS, INC. 222 11.2.2 MOD TECH LABS, INC. 223 11.2.3 SONY CORPORATION 224 11.2.4 CANON INC. 225 11.2.5 DIMENSION STUDIO 226 11.2.6 EVERCOAST 227 11.2.7 VIVIDQ 228 11.2.8 CORETEC GROUP 229 11.2.9 VOXON PHOTONICS 230 11.2.10 HOLOXICA 231 11.2.11 VOLUCAP 232 11.2.12 VOLOGRAMS LTD. 233 11.2.13 HUMENSE PTY LTD 234 11.2.14 DOUBLEME 235 11.2.15 MANTIS VISION LTD. 236 11.2.16 ATOMONTAGE 237 11.2.17 SCANDY CO. 238 11.2.18 DGENE 239 11.2.19 TETAVI 240 11.2.20 ARCTURUS STUDIOS HOLDINGS, INC. 240 11.2.21 RAYTRIX GMBH 241 11.2.22 MAGIC LEAP, INC. 241 *Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies. 12 APPENDIX 242 12.1 DISCUSSION GUIDE 242 12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 245 12.3 CUSTOMIZATION OPTIONS 247 12.4 RELATED REPORTS 247 12.5 AUTHOR DETAILS 248
SummaryThe global volumetric video market is expected to be valued at USD 2.2 billion in 2023 and is projected to reach USD 7.6 billion by 2028; it is expected to grow at a CAGR of 28.6% from 2023 to 2028. Volumetric capture technology enables the creation of images from virtual viewpoints without an actual camera, using 3D models generated from the captured footage. This process involves calibrating multiple cameras, developing 3D models of subjects, texture mapping to 3D models, and generating camerawork. Microsoft's Mixed Reality Capture Studio is one of the most prominent players in volumetric capture technology. It uses many cameras filming from different angles, and computer algorithms stitch the views together to create volumetric images. Table of Contents1 INTRODUCTION 281.1 STUDY OBJECTIVES 28 1.2 DEFINITION 28 1.2.1 INCLUSIONS AND EXCLUSIONS 29 1.3 STUDY SCOPE 29 1.3.1 MARKETS COVERED 29 FIGURE 1 VOLUMETRIC VIDEO MARKET SEGMENTATION 29 1.3.2 GEOGRAPHIC SCOPE 30 1.3.3 YEARS CONSIDERED 30 1.4 CURRENCY CONSIDERED 31 1.5 STAKEHOLDERS 31 1.6 SUMMARY OF CHANGES 32 1.7 RECESSION IMPACT ANALYSIS 33 FIGURE 2 GDP GROWTH PROJECTION UNTIL 2023 FOR MAJOR ECONOMIES WORLDWIDE 33 2 RESEARCH METHODOLOGY 35 2.1 RESEARCH DATA 35 FIGURE 3 VOLUMETRIC VIDEO MARKET: RESEARCH DESIGN 35 2.1.1 SECONDARY DATA 36 2.1.1.1 Major secondary sources 36 2.1.1.2 Key data from secondary sources 36 2.1.2 PRIMARY DATA 37 2.1.2.1 Primary interviews with experts 37 2.1.2.2 Key data from primary sources 38 2.1.2.3 Key industry insights 38 2.1.2.4 Breakdown of primaries 39 FIGURE 4 SECONDARY AND PRIMARY RESEARCH 39 2.2 MARKET SIZE ESTIMATION 40 FIGURE 5 RESEARCH FLOW OF MARKET SIZE ESTIMATION 40 2.2.1 MARKET SIZE ESTIMATION METHODOLOGY (SUPPLY SIDE): REVENUE FROM SALES OF VOLUMETRIC VIDEO PRODUCTS AND SOLUTIONS 41 FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (SUPPLY SIDE): REVENUE FROM SALES OF VOLUMETRIC VIDEO PRODUCTS AND SOLUTIONS 41 2.2.2 BOTTOM-UP APPROACH 41 2.2.2.1 Approach to arrive at market size using bottom-up analysis (demand side) 41 FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 42 2.2.3 TOP-DOWN APPROACH 42 2.2.3.1 Approach to arrive at market size using top-down analysis (supply side) 42 FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 43 2.3 DATA TRIANGULATION 43 FIGURE 9 DATA TRIANGULATION 43 2.4 RESEARCH ASSUMPTIONS 44 2.5 RISK ASSESSMENT 45 TABLE 1 RISK FACTOR ANALYSIS 45 2.6 PARAMETERS CONSIDERED TO ANALYZE RECESSION IMPACT 45 TABLE 2 RECESSION IMPACT ANALYSIS PARAMETERS 45 2.7 STUDY LIMITATIONS 46 3 EXECUTIVE SUMMARY 47 3.1 GROWTH RATE ASSUMPTIONS/FORECAST 47 FIGURE 10 HARDWARE SEGMENT TO DOMINATE MARKET, BY VOLUMETRIC CAPTURE, DURING FORECAST PERIOD 49 FIGURE 11 SIGNAGE & ADVERTISEMENT SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 49 FIGURE 12 VOLUMETRIC VIDEO MARKET IN ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 50 4 PREMIUM INSIGHTS 51 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN VOLUMETRIC VIDEO MARKET 51 FIGURE 13 INCREASING DEMAND FOR 3D/360° CONTENT IN ENTERTAINMENT SECTOR TO DRIVE MARKET 51 4.2 VOLUMETRIC VIDEO MARKET IN NORTH AMERICA, BY COUNTRY AND VOLUMETRIC CAPTURE 52 FIGURE 14 US AND HARDWARE SEGMENT TO HOLD LARGEST SHARE OF NORTH AMERICAN VOLUMETRIC VIDEO MARKET IN 2023 52 4.3 VOLUMETRIC VIDEO MARKET FOR SERVICES, BY APPLICATION 52 FIGURE 15 SPORTS, EVENTS, & ENTERTAINMENT SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 52 4.4 VOLUMETRIC VIDEO MARKET, BY COUNTRY 53 FIGURE 16 VOLUMETRIC VIDEO MARKET IN CHINA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 53 5 MARKET OVERVIEW 54 5.1 INTRODUCTION 54 5.2 MARKET DYNAMICS 54 FIGURE 17 MARKET DYNAMICS: VOLUMETRIC VIDEO MARKET 54 5.2.1 DRIVERS 55 5.2.1.1 Growing demand for virtual reality (VR) and augmented reality (AR) applications 55 5.2.1.2 Rising use of volumetric video in entertainment industry 55 5.2.1.3 Rapid advancements in camera and display technologies 56 5.2.1.4 Increasing investments in AR/VR ecosystem 56 FIGURE 18 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF DRIVERS 57 5.2.2 RESTRAINTS 58 5.2.2.1 High costs associated with volumetric video technology 58 5.2.2.2 Lack of standardization and limited content 58 FIGURE 19 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF RESTRAINTS 59 5.2.3 OPPORTUNITIES 59 5.2.3.1 Rising adoption of volumetric video technology in e-commerce 59 5.2.3.2 Increasing use of volumetric video content in education and training 60 5.2.3.3 Growing applications of volumetric video technology in progressive medical imaging and image-guided surgeries 61 FIGURE 20 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF OPPORTUNITIES 62 5.2.4 CHALLENGES 62 5.2.4.1 Lack of standardization for 3D content creation 62 5.2.4.2 Regulatory and ethical concerns 63 FIGURE 21 VOLUMETRIC VIDEO MARKET: IMPACT ANALYSIS OF CHALLENGES 63 5.3 VALUE CHAIN ANALYSIS 64 FIGURE 22 VOLUMETRIC VIDEO MARKET: VALUE CHAIN ANALYSIS 64 5.4 ECOSYSTEM ANALYSIS 65 FIGURE 23 VOLUMETRIC VIDEO MARKET: KEY PLAYERS 65 TABLE 3 ROLE OF COMPANIES IN ECOSYSTEM/VALUE CHAIN 66 5.5 PORTER’S FIVE FORCES ANALYSIS 67 TABLE 4 VOLUMETRIC VIDEO MARKET: PORTER’S FIVE FORCES ANALYSIS 67 FIGURE 24 VOLUMETRIC VIDEO MARKET: PORTER’S FIVE FORCES ANALYSIS 68 5.5.1 INTENSITY OF COMPETITIVE RIVALRY 68 5.5.2 BARGAINING POWER OF SUPPLIERS 69 5.5.3 BARGAINING POWER OF BUYERS 69 5.5.4 THREAT OF SUBSTITUTES 69 5.5.5 THREAT OF NEW ENTRANTS 69 5.6 KEY STAKEHOLDERS AND BUYING CRITERIA 70 5.6.1 KEY STAKEHOLDERS IN BUYING PROCESS 70 FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 APPLICATIONS 70 TABLE 5 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 APPLICATIONS (%) 70 5.6.2 BUYING CRITERIA 71 FIGURE 26 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 71 TABLE 6 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 71 5.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 72 FIGURE 27 REVENUE SHIFT FOR PLAYERS IN VOLUMETRIC VIDEO MARKET 72 5.8 AVERAGE SELLING PRICE ANALYSIS 73 FIGURE 28 AVERAGE SELLING PRICE OF VOLUMETRIC VIDEO CAMERAS FOR TOP 3 APPLICATIONS 73 TABLE 7 AVERAGE SELLING PRICE OF VOLUMETRIC VIDEO CAMERAS, BY APPLICATION (USD) 73 5.8.1 AVERAGE SELLING PRICE TRENDS 74 TABLE 8 ASP TRENDS OF VOLUMETRIC CAMERA SYSTEMS 74 5.9 CASE STUDY ANALYSIS 75 5.9.1 USE OF VOLUMETRIC VIDEO TO OFFER STAR WARS UNIVERSE EXPERIENCE TO PARTICIPANTS 75 5.9.2 ADOPTION OF VOLUMETRIC VIDEO IN HEALTHCARE SECTOR TO DEVELOP TREATMENT PLANS 75 5.9.3 DEPLOYMENT OF VOLUMETRIC VIDEO IN VIRTUAL REALITY TRAINING 75 5.9.4 UTILIZATION OF VOLUMETRIC VIDEO IN PERFORMING ARTS 76 5.9.5 DEPLOYMENT OF V-SENSE VOLUMETRIC VIDEO DATASET IN R&D OF AR AND VR 76 5.10 TECHNOLOGY ANALYSIS 77 5.10.1 KEY TECHNOLOGIES 77 5.10.1.1 3D capture 77 5.10.1.2 Computer vision 77 5.10.1.3 Graphics processing 78 5.10.2 COMPLEMENTARY TECHNOLOGIES 78 5.10.2.1 Virtual reality (VR) 78 5.10.2.2 Augmented reality (AR) 78 5.10.3 ADJACENT TECHNOLOGIES 79 5.10.3.1 Light-field displays 79 5.10.3.2 Holographic displays 79 5.11 PATENT ANALYSIS 80 FIGURE 29 NUMBER OF PATENTS GRANTED IN VOLUMETRIC VIDEO MARKET, 2012–2022 80 TABLE 9 LIST OF KEY PATENTS IN VOLUMETRIC VIDEO MARKET, 2021–2023 81 5.12 TRADE ANALYSIS 84 TABLE 10 IMPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 84 FIGURE 30 IMPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 84 TABLE 11 EXPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 85 FIGURE 31 EXPORT DATA, BY COUNTRY, 2018–2022 (USD MILLION) 85 5.13 TARIFF ANALYSIS 86 TABLE 12 MFN TARIFF FOR PRODUCTS EXPORTED BY US UNDER HS CODE 852580 86 TABLE 13 MFN TARIFF FOR PRODUCTS EXPORTED BY CHINA UNDER HS CODE 852580 86 TABLE 14 MFN TARIFF FOR PRODUCTS EXPORTED BY INDIA UNDER HS CODE 852580 86 5.14 STANDARDS AND REGULATORY LANDSCAPE 87 5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 5.14.1.1 North America: list of regulatory bodies, government agencies, and other organizations 87 TABLE 15 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87 5.14.1.2 Europe: list of regulatory bodies, government agencies, and other organizations 88 TABLE 16 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88 5.14.1.3 Asia Pacific: list of regulatory bodies, government agencies, and other organizations 88 TABLE 17 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88 5.14.1.4 RoW: list of regulatory bodies, government agencies, and other organizations 89 TABLE 18 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89 5.14.2 STANDARDS AND REGULATIONS RELATED TO VOLUMETRIC VIDEO MARKET 90 5.15 KEY CONFERENCES AND EVENTS, 2023–2024 91 TABLE 19 VOLUMETRIC VIDEO SYSTEMS MARKET: LIST OF MAJOR CONFERENCES AND EVENTS 91 6 VOLUMETRIC VIDEO CONTENT DELIVERY DEVICES 93 6.1 INTRODUCTION 93 6.2 PROJECTORS 93 6.2.1 GROWING PRODUCTION OF 3D MOVIES TO DRIVE MARKET FOR INNOVATIVE AND ADVANCED 3D PROJECTORS 93 6.3 AR/VR HMDS 94 6.3.1 VR HMD 94 6.3.1.1 Gaming & entertainment, healthcare, retail, and e-commerce applications to fuel segmental growth 94 6.3.2 AR HMDS 95 6.3.2.1 Ability to blend virtual and real-world environments to increase demand for AR HMDs 95 6.4 SMARTPHONES 96 6.4.1 USE OF SMARTPHONES TO STREAM 3D HOLOGRAMS IN REAL TIME TO PROPEL MARKET 96 6.5 VOLUMETRIC DISPLAYS 97 6.5.1 SWEPT VOLUME DISPLAYS 97 6.5.1.1 High adoption of swept volume displays in gaming and entertainment applications to boost market 97 6.5.1.2 Oscillating swept volume displays 98 6.5.1.3 Rotating swept volume displays 99 6.5.2 STATIC VOLUME DISPLAYS 99 6.5.2.1 Deployment of static volume displays to create 3D volumetric images in space without moving supporting parts 99 6.5.3 MULTI-PLANAR VOLUMETRIC DISPLAYS 101 6.5.3.1 Use of multi-planar displays to create static viewing zones for multiple perspectives and users 101 7 VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE 102 7.1 INTRODUCTION 103 FIGURE 32 SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 103 TABLE 20 VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 103 TABLE 21 VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 103 7.2 HARDWARE 104 7.2.1 HARDWARE SEGMENT TO CAPTURE MAJORITY OF MARKET SHARE IN COMING YEARS 104 TABLE 22 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2019–2022 (USD MILLION) 105 TABLE 23 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2023–2028 (USD MILLION) 105 TABLE 24 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2019–2022 (THOUSAND UNITS) 105 TABLE 25 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET, BY HARDWARE COMPONENT, 2023–2028 (THOUSAND UNITS) 105 TABLE 26 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY REGION, 2019–2022 (USD MILLION) 106 TABLE 27 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY REGION, 2023–2028 (USD MILLION) 106 TABLE 28 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY APPLICATION, 2019–2022 (USD MILLION) 106 TABLE 29 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE, BY APPLICATION, 2023–2028 (USD MILLION) 107 TABLE 30 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 107 TABLE 31 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 107 TABLE 32 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 108 TABLE 33 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 108 TABLE 34 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 108 TABLE 35 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 109 TABLE 36 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ROW, BY REGION, 2019–2022 (USD MILLION) 109 TABLE 37 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR HARDWARE IN ROW, BY REGION, 2023–2028 (USD MILLION) 109 7.2.1.1 Camera unit 109 7.2.1.2 Processing unit 110 7.3 SOFTWARE 111 7.3.1 GROWING DEMAND FROM SPORTS, EVENTS, & ENTERTAINMENT AND MEDICAL APPLICATIONS TO SUPPORT SEGMENTAL GROWTH 111 TABLE 38 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY REGION, 2019–2022 (USD MILLION) 113 TABLE 39 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY REGION, 2023–2028 (USD MILLION) 113 TABLE 40 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY APPLICATION, 2019–2022 (USD MILLION) 113 TABLE 41 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE, BY APPLICATION, 2023–2028 (USD MILLION) 114 TABLE 42 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 114 TABLE 43 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 114 TABLE 44 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 115 TABLE 45 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 115 TABLE 46 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 115 TABLE 47 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 116 TABLE 48 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ROW, BY REGION, 2019–2022 (USD MILLION) 116 TABLE 49 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SOFTWARE IN ROW, BY REGION, 2023–2028 (USD MILLION) 116 7.4 SERVICES 116 7.4.1 SERVICES SEGMENT TO RECORD FASTEST GROWTH RATE DURING FORECAST PERIOD 116 TABLE 50 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY REGION, 2019–2022 (USD MILLION) 117 TABLE 51 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY REGION, 2023–2028 (USD MILLION) 118 TABLE 52 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY APPLICATION, 2019–2022 (USD MILLION) 118 TABLE 53 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES, BY APPLICATION, 2023–2028 (USD MILLION) 118 TABLE 54 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 119 TABLE 55 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 119 TABLE 56 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 119 TABLE 57 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 120 TABLE 58 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 120 TABLE 59 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 120 TABLE 60 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ROW, BY REGION, 2019–2022 (USD MILLION) 121 TABLE 61 VOLUMETRIC CAPTURE: VOLUMETRIC VIDEO MARKET FOR SERVICES IN ROW, BY REGION, 2023–2028 (USD MILLION) 121 8 VOLUMETRIC VIDEO MARKET, BY APPLICATION 122 8.1 INTRODUCTION 123 FIGURE 33 SPORTS, EVENTS, & ENTERTAINMENT APPLICATIONS TO HOLD MAJORITY OF MARKET SHARE THROUGHOUT FORECAST PERIOD 123 TABLE 62 VOLUMETRIC VIDEO MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 123 TABLE 63 VOLUMETRIC VIDEO MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 124 8.2 SPORTS, EVENTS, & ENTERTAINMENT 124 8.2.1 RISING USE OF VOLUMETRIC VIDEOS TO ENHANCE EXPERIENCE OF EVENT PARTICIPANTS TO SUPPORT MARKET GROWTH 124 TABLE 64 SPORTS, EVENTS, & ENTERTAINMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 125 TABLE 65 SPORTS, EVENTS, & ENTERTAINMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 125 8.3 MEDICAL 126 8.3.1 RAPID TECHNOLOGICAL ADVANCEMENTS IN MEDICAL FIELD TO BOOST DEMAND FOR VOLUMETRIC VIDEO TECHNOLOGY 126 TABLE 66 MEDICAL: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 127 TABLE 67 MEDICAL: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 127 8.4 SIGNAGE & ADVERTISEMENT 127 8.4.1 INCREASING USE OF VOLUMETRIC VIDEOS TO SHOWCASE PRODUCTS AND SERVICES TO CONTRIBUTE TO MARKET GROWTH 127 TABLE 68 SIGNAGE & ADVERTISEMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 128 TABLE 69 SIGNAGE & ADVERTISEMENT: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 129 8.5 EDUCATION & TRAINING 129 8.5.1 NEED FOR INTERACTIVE LEARNING TO DRIVE DEMAND FOR VOLUMETRIC VIDEOS IN EDUCATION & TRAINING 129 TABLE 70 EDUCATION & TRAINING: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 130 TABLE 71 EDUCATION & TRAINING: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 130 8.6 OTHER APPLICATIONS 131 TABLE 72 OTHER APPLICATIONS: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 132 TABLE 73 OTHER APPLICATIONS: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 132 9 VOLUMETRIC VIDEO MARKET, BY REGION 133 9.1 INTRODUCTION 134 FIGURE 34 ASIA PACIFIC TO BE FASTEST-GROWING MARKET DURING FORECAST PERIOD 134 TABLE 74 VOLUMETRIC VIDEO MARKET, BY REGION, 2019–2022 (USD MILLION) 134 TABLE 75 VOLUMETRIC VIDEO MARKET, BY REGION, 2023–2028 (USD MILLION) 134 9.2 NORTH AMERICA 135 9.2.1 RECESSION IMPACT ON MARKET IN NORTH AMERICA 135 FIGURE 35 NORTH AMERICA: VOLUMETRIC VIDEO MARKET SNAPSHOT 136 TABLE 76 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 136 TABLE 77 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 137 TABLE 78 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 137 TABLE 79 NORTH AMERICA: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137 9.2.2 US 137 9.2.2.1 Increasing focus on delivering immersive media experience to potential customers to drive market 137 TABLE 80 US: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 138 TABLE 81 US: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 139 9.2.3 CANADA 139 9.2.3.1 Rising consumer spending on sports, events, & entertainment programs to boost market 139 TABLE 82 CANADA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 140 TABLE 83 CANADA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 140 9.2.4 MEXICO 140 9.2.4.1 Recent structural reforms to drive market 140 TABLE 84 MEXICO: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 141 TABLE 85 MEXICO: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 141 9.3 EUROPE 142 9.3.1 RECESSION IMPACT ON MARKET IN EUROPE 142 FIGURE 36 EUROPE: VOLUMETRIC VIDEO MARKET SNAPSHOT 143 TABLE 86 EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 143 TABLE 87 EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 144 TABLE 88 EUROPE: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 144 TABLE 89 EUROPE: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 144 9.3.2 UK 144 9.3.2.1 Surging demand for AR/VR devices to drive market 144 TABLE 90 UK: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 145 TABLE 91 UK: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 145 9.3.3 GERMANY 146 9.3.3.1 Technological advancements in volumetric videos to offer major growth opportunities 146 TABLE 92 GERMANY: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 146 TABLE 93 GERMANY: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 147 9.3.4 FRANCE 147 9.3.4.1 Intensive industrial infrastructure to boost demand for volumetric video technology 147 TABLE 94 FRANCE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 148 TABLE 95 FRANCE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 148 9.3.5 REST OF EUROPE 148 TABLE 96 REST OF EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 149 TABLE 97 REST OF EUROPE: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 150 9.4 ASIA PACIFIC 150 9.4.1 RECESSION IMPACT ON MARKET IN ASIA PACIFIC 150 FIGURE 37 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET SNAPSHOT 151 TABLE 98 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 152 TABLE 99 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 152 TABLE 100 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 152 TABLE 101 ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 152 9.4.2 CHINA 153 9.4.2.1 Growing demand for extended reality technology to fuel market 153 TABLE 102 CHINA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 154 TABLE 103 CHINA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 154 9.4.3 JAPAN 154 9.4.3.1 Collaborations between volumetric capture providers and telecom companies to boost market 154 TABLE 104 JAPAN: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 155 TABLE 105 JAPAN: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 155 9.4.4 SOUTH KOREA 156 9.4.4.1 Developments in extended reality market in South Korea to drive demand for volumetric videos 156 TABLE 106 SOUTH KOREA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 157 TABLE 107 SOUTH KOREA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 157 9.4.5 AUSTRALIA & NEW ZEALAND 157 9.4.5.1 Sports, events, & entertainment, and healthcare applications to dominate volumetric video market in Australia and New Zealand 157 TABLE 108 AUSTRALIA & NEW ZEALAND: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 158 TABLE 109 AUSTRALIA & NEW ZEALAND: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 159 9.4.6 REST OF ASIA PACIFIC 159 TABLE 110 REST OF ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 160 TABLE 111 REST OF ASIA PACIFIC: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 160 9.5 ROW 160 9.5.1 RECESSION IMPACT ON MARKET IN ROW 160 TABLE 112 ROW: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 161 TABLE 113 ROW: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 161 TABLE 114 ROW: VOLUMETRIC VIDEO MARKET, BY REGION, 2019–2022 (USD MILLION) 161 TABLE 115 ROW: VOLUMETRIC VIDEO MARKET, BY REGION, 2023–2028 (USD MILLION) 162 9.5.2 SOUTH AMERICA 162 9.5.2.1 Growing adoption of holography in medical and biomedical research to boost market 162 TABLE 116 SOUTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 162 TABLE 117 SOUTH AMERICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 163 9.5.3 MIDDLE EAST & AFRICA 163 9.5.3.1 Growing demand for volumetric video solutions in gaming and entertainment applications to drive market 163 TABLE 118 MIDDLE EAST & AFRICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2019–2022 (USD MILLION) 164 TABLE 119 MIDDLE EAST & AFRICA: VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE, 2023–2028 (USD MILLION) 164 10 COMPETITIVE LANDSCAPE 165 10.1 OVERVIEW 165 10.2 STRATEGIES ADOPTED BY KEY PLAYERS 165 10.2.1 OVERVIEW OF STRATEGIES FOLLOWED BY VOLUMETRIC VIDEO OEMS 165 10.3 REVENUE ANALYSIS OF TOP 5 COMPANIES IN VOLUMETRIC VIDEO MARKET, 2020–2022 167 FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF TOP 5 PLAYERS IN VOLUMETRIC VIDEO MARKET 167 10.4 MARKET SHARE ANALYSIS, 2022 168 FIGURE 39 MARKET SHARES OF LEADING PLAYERS IN VOLUMETRIC VIDEO MARKET, 2022 168 TABLE 120 VOLUMETRIC VIDEO MARKET: DEGREE OF COMPETITION 168 10.5 COMPANY EVALUATION QUADRANT 170 10.5.1 STARS 170 10.5.2 PERVASIVE PLAYERS 170 10.5.3 EMERGING LEADERS 170 10.5.4 PARTICIPANTS 170 FIGURE 40 VOLUMETRIC VIDEO MARKET: COMPANY EVALUATION QUADRANT, 2022 171 10.6 STARTUPS/SMES EVALUATION QUADRANT 172 10.6.1 PROGRESSIVE COMPANIES 172 10.6.2 RESPONSIVE COMPANIES 172 10.6.3 DYNAMIC COMPANIES 172 10.6.4 STARTING BLOCKS 172 FIGURE 41 VOLUMETRIC VIDEO MARKET: STARTUPS/SMES EVALUATION QUADRANT, 2022 173 10.7 VOLUMETRIC VIDEO MARKET: COMPANY PRODUCT FOOTPRINT 173 TABLE 121 PRODUCT FOOTPRINT OF COMPANIES 173 TABLE 122 APPLICATION FOOTPRINT OF COMPANIES 175 TABLE 123 REGION FOOTPRINT OF COMPANIES 176 TABLE 124 VOLUMETRIC CAPTURE FOOTPRINT OF COMPANIES 177 10.8 STARTUPS/SMES EVALUATION MATRIX 178 10.8.1 VOLUMETRIC VIDEO MARKET: LIST OF STARTUPS/SMES 178 TABLE 125 VOLUMETRIC VIDEO MARKET: LIST OF STARTUPS/SMES 178 10.8.2 STARTUPS/SMES MATRIX: DETAILED LIST OF KEY STARTUPS/SMES 180 TABLE 126 STARTUPS/SMES MATRIX: DETAILED LIST OF KEY STARTUPS/SMES 180 TABLE 127 VOLUMETRIC VIDEO MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES, BY APPLICATION 180 TABLE 128 VOLUMETRIC VIDEO MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES, BY REGION 181 10.9 COMPETITIVE SCENARIOS AND TRENDS 181 10.9.1 DEALS 181 TABLE 129 VOLUMETRIC VIDEO MARKET: DEALS, 2020–2023 181 TABLE 130 VOLUMETRIC VIDEO MARKET: PRODUCT LAUNCHES, 2020–2022 185 TABLE 131 VOLUMETRIC VIDEO MARKET: OTHERS, 2023 186 11 COMPANY PROFILES 187 (Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* 11.1 KEY PLAYERS 187 11.1.1 MICROSOFT CORPORATION 187 TABLE 132 MICROSOFT CORPORATION: COMPANY OVERVIEW 187 FIGURE 42 MICROSOFT CORPORATION: COMPANY SNAPSHOT 188 TABLE 133 MICROSOFT CORPORATION: PRODUCT OFFERINGS 188 TABLE 134 MICROSOFT CORPORATION: DEALS 189 TABLE 135 MICROSOFT CORPORATION: PRODUCT LAUNCHES AND DEVELOPMENTS 190 TABLE 136 MICROSOFT CORPORATION: OTHERS 190 11.1.2 INTEL CORPORATION 192 TABLE 137 INTEL CORPORATION: COMPANY OVERVIEW 192 FIGURE 43 INTEL CORPORATION: COMPANY SNAPSHOT 193 TABLE 138 INTEL CORPORATION: PRODUCT OFFERINGS 193 TABLE 139 INTEL CORPORATION: PRODUCT LAUNCHES AND DEVELOPMENTS 194 TABLE 140 INTEL CORPORATION: DEALS 195 11.1.3 4DVIEWS 197 TABLE 141 4DVIEWS: COMPANY OVERVIEW 197 TABLE 142 4DVIEWS: PRODUCT OFFERINGS 198 TABLE 143 4DVIEWS: DEALS 198 11.1.4 8I 200 TABLE 144 8I: COMPANY OVERVIEW 200 TABLE 145 8I: PRODUCT OFFERINGS 201 TABLE 146 8I: DEALS 202 TABLE 147 8I: PRODUCT LAUNCHES 202 11.1.5 UNITY TECHNOLOGIES 204 TABLE 148 UNITY TECHNOLOGIES: COMPANY OVERVIEW 204 FIGURE 44 UNITY TECHNOLOGIES: COMPANY SNAPSHOT 205 TABLE 149 UNITY TECHNOLOGIES: PRODUCT OFFERINGS 205 TABLE 150 UNITY TECHNOLOGIES: DEALS 206 11.1.6 ALPHABET, INC. 209 TABLE 151 ALPHABET, INC.: COMPANY OVERVIEW 209 FIGURE 45 ALPHABET, INC.: COMPANY SNAPSHOT 210 TABLE 152 ALPHABET, INC.: PRODUCT OFFERINGS 210 TABLE 153 ALPHABET, INC.: PRODUCT LAUNCHES AND DEVELOPMENTS 211 11.1.7 SCATTER (DEPTHKIT) 212 TABLE 154 SCATTER (DEPTHKIT): COMPANY OVERVIEW 212 TABLE 155 SCATTER (DEPTHKIT): PRODUCT OFFERINGS 213 11.1.8 STEREOLABS INC. 214 TABLE 156 STEREOLABS INC.: COMPANY OVERVIEW 214 TABLE 157 STEREOLABS INC.: PRODUCT OFFERINGS 214 TABLE 158 STEREOLABS INC: PRODUCT LAUNCHES 215 11.1.9 MARK ROBERTS MOTION CONTROL (MRMC) 216 TABLE 159 MARK ROBERTS MOTION CONTROL (MRMC): COMPANY OVERVIEW 216 TABLE 160 MARK ROBERTS MOTION CONTROL (MRMC): PRODUCT OFFERINGS 216 TABLE 161 MARK ROBERTS MOTION CONTROL (MRMC): DEALS 217 TABLE 162 MARK ROBERTS MOTION CONTROL (MRMC): PRODUCT LAUNCHES 218 11.1.10 METASTAGE 219 TABLE 163 METASTAGE: COMPANY OVERVIEW 219 TABLE 164 METASTAGE: PRODUCT OFFERINGS 220 TABLE 165 METASTAGE: DEALS 220 TABLE 166 METASTAGE: PRODUCT LAUNCHES 221 11.2 OTHER KEY PLAYERS 222 11.2.1 META PLATFORMS, INC. 222 11.2.2 MOD TECH LABS, INC. 223 11.2.3 SONY CORPORATION 224 11.2.4 CANON INC. 225 11.2.5 DIMENSION STUDIO 226 11.2.6 EVERCOAST 227 11.2.7 VIVIDQ 228 11.2.8 CORETEC GROUP 229 11.2.9 VOXON PHOTONICS 230 11.2.10 HOLOXICA 231 11.2.11 VOLUCAP 232 11.2.12 VOLOGRAMS LTD. 233 11.2.13 HUMENSE PTY LTD 234 11.2.14 DOUBLEME 235 11.2.15 MANTIS VISION LTD. 236 11.2.16 ATOMONTAGE 237 11.2.17 SCANDY CO. 238 11.2.18 DGENE 239 11.2.19 TETAVI 240 11.2.20 ARCTURUS STUDIOS HOLDINGS, INC. 240 11.2.21 RAYTRIX GMBH 241 11.2.22 MAGIC LEAP, INC. 241 *Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies. 12 APPENDIX 242 12.1 DISCUSSION GUIDE 242 12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 245 12.3 CUSTOMIZATION OPTIONS 247 12.4 RELATED REPORTS 247 12.5 AUTHOR DETAILS 248
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