Summary

Europe Automotive Wrap Films Market Growth & Trends

The Europe automotive wrap films market size is anticipated to reach USD 7.94 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 21.6% from 2023 to 2030. The mobile advertising is a major factor driving the market in Europe. Mobile advertising has emerged as an affordable and effective means of advertising over the past few years. Using automotive wrap films allows the conversion of any vehicle including car, bus, and truck into a moving billboard, thus facilitating an increased number of views per day.

Changing consumer lifestyles coupled with rising disposable income plays a major role in increasing demand for automotive wrap films across the region. Increasing demand for customization on light-duty vehicles including cars and two-wheelers is expected to drive market growth across Europe. Manufacturers of automotive wrap films offer them in a wide range of colors and textures for use in vehicles. This increases the demand for these wrap films across Europe to carry out the customization of vehicles.

Automotive plastic wrap films are also used for advertisement applications, as well as for the differentiation of trucks, buses, and passenger cars. The flourishing sign & graphics industry owing to the increasing requirement of mobile advertising, coupled with lower costs of automotive wrap films than vehicle paints, is fueling the growth of the market in Europe.

The Europe market for automotive wrap films has witnessed numerous changes in terms of designs, textures, and colors over the past years. The advantages of wraps over vehicle paint, increasing consumer propensity towards customization of vehicles, and increasing return on investment on mobile advertising have resulted in increased consumer preference toward vehicle wraps over paint.

Europe Automotive Wrap Films Market Report Highlights

• The Germany market was estimated at USD 405.27 million in 2022 and is anticipated to grow at a CAGR of 21.9% from 2023 to 2030

• Automotive wrap films are low costs as compared to vehicle paints, especially for high-end vehicles such as Mercedes, Porsche, Volkswagen, and BMW. Nowadays, automotive wrap films, also known as ghost vinyl, are being used by police officials to maintain traffic discipline and the safety of people. Many reflective vinyl wraps, including EnduraLITE 48000, M8512, and ORALITE 5600 or 5650RA, are being used for this purpose, ultimately leading to a rise in their demand

• Increasing R&D coupled with an improving economic situation is expected to augment the demand for automotive wrap films over the forecast period. The low cost of wrap films coupled with the rising popularity of transit advertisements in the country is expected to fuel the product demand over the forecast period

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Applications & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
Chapter 2. Executive Summary
2.1. Market Snapshot, 2022 (USD Million)
2.2. Segmental Snapshot, 2022
2.3. Competitive Snapshot
Chapter 3. Market Variables, Trends, and Scope
3.1. Market Lineage Outlook
3.1.1. Global Automotive Wrap Film Market Lineage Outlook
3.1.2. Global Plastic Films Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trend Analysis
3.3. Europe Automotive Wrap Film Market - Demand Supply Analysis
3.4. Technology Overview
3.4.1. Manufacturing Technology
3.5. Regulatory Framework
3.5.1. Standard & Compliances
3.5.2. Safety
3.6. Market Dynamics
3.6.1. Market Driver Analysis
3.6.2. Market Restraint Analysis
3.6.3. Market Challenge Analysis
3.6.4. Market Opportunity Analysis
3.7. Industry Analysis - Europe Automotive Wrap Film Market
3.7.1. Porter’s Five Force Analysis
3.7.1.1. Bargaining Power of Supplier
3.7.1.2. Bargaining Power of Buyer
3.7.1.3. Threat of Substitution
3.7.1.4. Threat from New Entrant
3.7.1.5. Competitive Rivalry
3.7.2. Macroeconomic Analysis
3.7.2.1. Political Analysis
3.7.2.2. Environmental Analysis
3.7.2.3. Social Analysis
3.7.2.4. Technology Analysis
3.7.2.5. Economic Analysis
3.7.2.6. Legal Analysis
3.7.3. Impact of Russia & Ukraine geopolitical implications on Europe Automotive Wrap Film market
3.7.4. Impact of COVID-19 on Europe Automotive Wrap Film market
3.7.5. Europe Automotive Wrap Films Market- Eco-friendly Automotive Wrap Films Comparison and Sustainability Analysis
Chapter 4. Europe Automotive Wrap Film Market: Application Estimates & Trend Analysis
4.1. Application movement analysis & market share, 2022 & 2030
4.2. Trucks
4.2.1. Europe automotive wrap film market, estimate and forecasts, by Trucks, 2018 - 2030 (Kilotons) (USD Million)
4.3. Passenger Cars
4.3.1. Europe automotive wrap film market, estimate and forecasts, by Passenger cars, 2018 - 2030 (Kilotons) (USD Million)
4.4. Buses
4.4.1. Europe automotive wrap film market, estimate and forecasts, by Buses, 2018 - 2030 (Kilotons) (USD Million)
Chapter 5. Europe Automotive Wrap Film Market: Country Estimates & Trend Analysis
5.1. Country movement analysis & market share, 2022 and 2030
5.2. Europe Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.1. Europe Automotive Wrap Film market estimates and forecasts, by Type, 2018 - 2030 (Kilotons) (USD Million)
5.2.2. Europe Automotive Wrap Film market estimates and forecasts, by Thickness, 2018 - 2030 (Kilotons) (USD Million)
5.2.3. Europe Automotive Wrap Film market estimates and forecasts, by Installation, 2018 - 2030 (Kilotons) (USD Million)
5.2.4. Europe Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.5. Germany
5.2.5.1. Germany Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.5.2. Germany Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.6. UK
5.2.6.1. UK Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.6.2. UK Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.7. France
5.2.7.1. France Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.7.2. France Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.8. Denmark
5.2.8.1. Denmark Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.8.2. Denmark Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.9. Norway
5.2.9.1. Norway Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.9.2. Norway Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.10. Sweden
5.2.10.1. Sweden Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.10.2. Sweden Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.11. Italy
5.2.11.1. Italy Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.11.2. Italy Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.12. The Netherlands
5.2.12.1. The Netherlands Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.12.2. The Netherlands Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
5.2.13. Spain
5.2.13.1. Spain Automotive Wrap Film market estimates and forecasts, 2018 - 2030 (Kilotons) (USD Million)
5.2.13.2. Spain Automotive Wrap Film market estimates and forecasts, by Application, 2018 - 2030 (Kilotons) (USD Million)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Their Impact Analysis, by Key Market Participants
6.2. Key Company/Competition Categorization
6.3. Participant’s Overview
6.3.1. AVERY DENNISON CORPORATION
6.3.2. Arlon Graphics, LLC
6.3.3. 3M
6.3.4. Kay Premium Marking Films (KPMF)
6.3.5. Fedrigoni S.P.A.
6.3.6. ORAFOL Europe GmbH
6.3.7. Hexis S.A.S.
6.3.8. Henkel AG & Co. KGaA
6.3.9. Spandex
6.4. Financial Application
6.5. Product Benchmarking
6.6. Company Heat Map Analysis
6.7. Company Market Share Analysis, 2022
6.8. Strategy Mapping
6.9. Strategic Framework
6.9.1. Expansion
6.9.2. Mergers & Acquisitions
6.9.3. Collaborations
6.9.4. New Facility/Product Launches
6.9.5. Others