Summary

Location-based Advertising Market Growth & Trends

The global location-based advertising market size is expected to reach USD 296.82 billion by 2030, registering a CAGR of 15.1% from 2023 to 2030, according to a new report by Grand View Research, Inc.The market is driven by the proliferation of mobile devices, advancements in geolocation technologies, and the increasing demand for personalized and relevant advertising content. This dynamic sector has been reshaping how businesses connect with their target audience, offering a powerful tool to deliver messages precisely when and where consumers are most receptive. The key driver of the growth is the ubiquity of smartphones; with over 6.5 billion smartphone users globally, businesses have a vast audience at their fingertips. Location-based advertising leverages the GPS capabilities of these devices to deliver highly targeted messages based on a user’s real-time location.

This allows for a level of contextual relevance that traditional advertising methods struggle to match. The advancements in geolocation technologies have significantly improved the accuracy and precision of location-based targeting. GPS, combined with technologies like Wi-Fi triangulation and beacon technology, enables advertisers to pinpoint users' locations with remarkable accuracy. This has opened up new possibilities for hyper-localized campaigns, allowing businesses to engage consumers at specific points of interest, such as retail stores, restaurants, or events. For instance, retailers and brick-and-mortar businesses have been among the most enthusiastic adopters of this kind of marketing strategy. They recognize the potential to attract foot traffic and drive in-store sales by targeting consumers near their physical locations.

The rise of mobile apps has also played a pivotal role in driving the market's growth, as many apps now request access to users' location information, providing advertisers with valuable data to target their campaigns effectively. This, however, comes with a responsibility to handle the data with care and ensure user privacy is respected. Personalization is another critical factor contributing to the success of the market, by understanding a user’s location, businesses can tailor their messages to suit the local context. For instance, a retail chain can promote specific products or offers based on the demographics and preferences of a particular area. This level of personalization not only enhances the user experience but also increases the likelihood of conversion.

Moreover, the effectiveness of advertising is backed by robust analytics and attribution capabilities. Advertisers can track and measure the performance of their campaigns, gaining insights into user engagement, foot traffic, and conversion rates. This data-driven approach allows for continuous optimization, ensuring that advertising efforts yield the highest return on investment. In May 2023, Foursquare introduced a new product called Foursquare Graphs, which aims to improve data quality, boosting the accuracy of information such as geocodes and calculated scores, including Venue Reality Score. The product helps companies address key business questions while adapting to a shifting privacy landscape and prioritizing consumer privacy.

Location-based Advertising Market Report Highlights

• Privacy concerns are one of the reasons why users are hesitant to share their location data with advertisers. The concern of sharing the data with other services and receiving irrelevant ad notifications needs to be tackled by marketers effectively

• Search engine and social native platforms with the aid of geolocation data are helping marketers to create relevant, personalized, and targeted ads for their audience

• Various enterprises & institutions including pop and mom’s stores, financial institutions, auto dealers, restaurants & hotels, educational institutions, and healthcare institutions are successfully using geo-targeted campaigns to attract and retain audiences

• Companies, such as Aisle411, Locately, ROXIMITY, Vistar Media, Mapbox, MomentFeed, and Skyhook, are budding startups in the field of location-based services that are likely to pose promising competition to the existing competitors

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Table of Contents

Table of Contents

Chapter 1 Methodology And Scope
1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Information Analysis
1.3.2 Market Formulation & Data Visualization
1.3.3 Data Validation & Publishing
1.4 Research Scope And Assumptions
1.4.1 List Of Data Sources
Chapter 2 Executive Summary
2.1 Location-based Advertising Market Snapshot
2.2 Location-based Advertising - Segment Snapshot (1/2)
2.3 Location-based Advertising - Segment Snapshot (2/2)
2.4 Location-based Advertising - Competitive Landscape Snapshot
Chapter 3 Location-based Advertising Market Overview
3.1 Market Lineage Outlook
3.2 Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market Driver Analysis
3.3.2 Market Restraint Analysis
3.3.3 Market Opportunity Analysis
3.4 Industry Analysis Tools
3.4.1 Porter’s Analysis
3.4.2 Macroeconomic Analysis
3.5 Location-based Advertising Market - COVID-19 Impact Analysis
Chapter 4 Location-based Advertising Market: Component Estimates & Trend Analysis
4.1 Component Movement Analysis & Market Share, 2022 & 2030
4.2 Location-based Advertising Market Estimates & Forecast, By Component (USD Billion)
4.2.1 Geofencing
4.2.2 Geotargeting
4.2.3 Beacon Advertising
4.2.4 Geoconquesting
Chapter 5 Location-based Advertising Market: Promotion Type Estimates & Trend Analysis
5.1 Promotion Type Movement Analysis & Market Share, 2022 & 2030
5.2 Location-based Advertising Market Estimates & Forecast, By Promotion Type (USD Billion)
5.2.1 Banner Display/pop-up Promotion
5.2.2 Video Promotion
5.2.3 Search Result Promotion
5.2.4 E-mail And Messages
5.2.5 Social Media Content Promotion
5.2.6 Voice Calling Promotion
Chapter 6 Location-based Advertising Market: Advertisement Type Estimates & Trend Analysis
6.1 Advertisment Type Movement Analysis & Market Share, 2022 & 2030
6.2 Location-based Advertising Market Estimates & Forecast, By Advertisement Type (USD Billion)
6.2.1 Push Advertising
6.2.2 Pull Advertising
Chapter 7 Location-based Advertising Market: Application Estimates & Trend Analysis
7.1 Application Movement Analysis & Market Share, 2022 & 2030
7.2 Location-based Advertising Market Estimates & Forecast, By Application (USD Billion)
7.2.1 Retail Outlets
7.2.2 Public Spaces
7.2.3 Airports
7.2.4 Others
Chapter 8 Location-based Advertising Market: Industry Vertical Estimates & Trend Analysis
8.1 Industry Vertical Movement Analysis & Market Share, 2022 & 2030
8.2 Location-based Advertising Market Estimates & Forecast, By Industry Vertical (USD Billion)
8.2.1 Retail
8.2.2 Hospitality
8.2.3 Healthcare
8.2.4 BFSI
8.2.5 Education
8.2.6 Technology & Media
8.2.7 Transportation & Logistics
8.2.8 Automotive
8.2.9 Multimedia & Entertainment
8.2.10 Others
Chapter 9 Regional Estimates & Trend Analysis
9.1 Location-based Advertising Market: Regional Outlook
9.2 North America
9.2.1 North America Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.2.2 U.S.
9.2.2.1 U.S. Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.2.3 Canada
9.2.3.1 Canada Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3 Europe
9.3.1 Europe Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3.2 UK
9.3.2.1 UK Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3.3 Germany
9.3.3.1 Germany Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3.4 France
9.3.4.1 France Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3.5 Italy
9.3.5.1 Italy Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.3.6 Spain
9.3.6.1 Spain Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.4 Asia Pacific
9.4.1 Asia Pacific Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.4.2 China
9.4.2.1 China Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.4.3 Japan
9.4.3.1 Japan Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.4.4 India
9.4.4.1 India Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.4.5 South Korea
9.4.5.1 South Korea Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.5 Latin America
9.5.1 Latin America Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.5.2 Brazil
9.5.2.1 Brazil Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.5.3 Mexico
9.5.3.1 Mexico Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.6 Middle East & Africa
9.6.1 Middle East And Africa Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.6.2 UAE
9.6.2.1 UAE Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.6.3 Saudi Arabia
9.6.3.1 Saudi Arabia Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
9.6.4 South Africa
9.6.4.1 South Africa Location-based Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
Chapter 10 Location-based Advertising Market - Competitive Landscape
10.1 Recent Developments & Impact Analysis, By Key Market Participants
10.1.1 Cidewalk Technologies Inc.
10.1.2 Enradius
10.1.3 Emodo (Placecast)
10.1.4 Facebook (Meta Platforms Inc.)
10.1.5 Foursquare
10.1.6 Google Llc
10.1.7 Groundtruth
10.1.8 Ibm Corporation
10.1.9 Near Intelligence Inc.
10.1.10 Placeiq
10.1.11 Telenity
10.1.12 Yelp Inc.
10.1.13 Cuebiq Group Llc
10.2 Company Categorization
10.3 Participant’s Overview
10.4 Financial Performance
10.5 Product Benchmarking
10.6 Company Market Positioning
10.7 Company Market Share Analysis, 2022
10.8 Company Heat Map Analysis
10.9 Strategy Mapping
10.9.1 Expansion/divestiture
10.9.2 Mergers & Acquisition
10.9.3 Collaborations/partnerships
10.9.4 New Product Launches
10.9.5 Investments