Summary

Personal accessories in Switzerland continued to move towards recovery in 2022 but sales remained below pre-pandemic levels across all categories. The disruption caused by the response to COVID-19 in 2020 saw closures of non-essential stores, limited mobility among the local population and lack of inbound tourists, resulting in double-digit sales declines in 2020. While an easing of restrictions in 2021 resulted in a rebound due to pent-up demand, inbound arrivals from major source markets such...

Euromonitor International's Personal Accessoriesin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Personal Accessories in Switzerland
Euromonitor International
April 2023

List Of Contents And Tables

PERSONAL ACCESSORIES IN SWITZERLAND
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2017-2021
Table 6 LBN Brand Shares of Personal Accessories: % Value 2018-2021
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further growth for bags and luggage in 2022 but demand remains below pre-pandemic levels
The impact of inbound and outbound tourism
The rise of the second-hand market in line with sustainability trend
PROSPECTS AND OPPORTUNITIES
Positive outlook expected for bags and luggage over the forecast period
LVMH expected to benefit from upturn in demand for luxury bags and luggage
Distribution through retail e-commerce likely to continue expanding
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2017-2021
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2018-2021
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027
JEWELLERY IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance in 2022 despite some hurdles
Fine jewellery remains strongest performer in category
Retail e-commerce is here to stay, especially for costume jewellery
PROSPECTS AND OPPORTUNITIES
Positive outlook for jewellery over the forecast period but category will struggle to fully recover
The emergence of ethical and sustainable consumerism
Men’s jewellery can be growth driver
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2017-2022
Table 25 Sales of Jewellery by Category: Value 2017-2022
Table 26 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 27 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 28 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 29 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 30 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 31 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 32 NBO Company Shares of Jewellery: % Value 2017-2021
Table 33 LBN Brand Shares of Jewellery: % Value 2018-2021
Table 34 Distribution of Jewellery by Format: % Value 2017-2022
Table 35 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 36 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
TRADITIONAL AND CONNECTED WATCHES IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for traditional watches continues to improve in 2022
Demand for high mechanical watches fully recovers by pushing e-commerce
Increasing popularity of connected watches
PROSPECTS AND OPPORTUNITIES
Return of inbound arrivals, including Chinese tourists, likely to drive growth
Resale market for high watches to gain traction
Rise of connected watches to be further supported by health and wellness trend
CATEGORY DATA
Table 39 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 40 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 43 Sales of Traditional Watches by Category: Volume 2017-2022
Table 44 Sales of Traditional Watches by Category: Value 2017-2022
Table 45 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 46 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 47 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 48 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 51 Sales of Connected Watches by Category: Volume 2017-2022
Table 52 Sales of Connected Watches by Category: Value 2017-2022
Table 53 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 54 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Traditional Watches: % Value 2017-2021
Table 56 LBN Brand Shares of Traditional Watches: % Value 2018-2021
Table 57 NBO Company Shares of Connected Watches: % Value 2017-2021
Table 58 LBN Brand Shares of Connected Watches: % Value 2018-2021
Table 59 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 60 Distribution of Connected Watches by Format: % Value 2017-2022
Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 66 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 69 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 70 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
WRITING INSTRUMENTS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance in 2022, but sales remain below pre-pandemic sales
Marginal unit price increases in 2022
Retail e-commerce sales remain elevated in 2022
PROSPECTS AND OPPORTUNITIES
Positive performance predicted despite digitalisation trend
Ethical initiatives to become more commonplace
Product customisation and aspirational lines to drive brand strategies in coming years
CATEGORY DATA
Table 73 Sales of Writing Instruments by Category: Volume 2017-2022
Table 74 Sales of Writing Instruments by Category: Value 2017-2022
Table 75 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 76 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Writing Instruments: % Value 2017-2021
Table 78 LBN Brand Shares of Writing Instruments: % Value 2018-2021
Table 79 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 80 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 81 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027