Summary

Nappies/diaper/pants continued to record positive volume and value growth during 2022. While many parents returned to work and childcare centres and schools fully reopened, usage of nappies/diapers/pants continued to increase. On the other hand, the majority of consumers traded down to cheaper and more affordable brands amidst rising inflation, the cost of raw materials and an increase in average unit prices for essentials. For this reason, many category players pushed promotions in the form of...

Euromonitor International's Nappies/Diapers/Pants in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Nappies/Diapers/Pants in South Africa
Euromonitor International
April 2023

List Of Contents And Tables

NAPPIES/DIAPERS/PANTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category remains buoyant and continues to grow
Private label continues to penetrate nappies/diapers/pants in a price-sensitive market
Kimberly-Clark maintains leadership, followed by Procter & Gamble
PROSPECTS AND OPPORTUNITIES
Stable growth anticipated over the forecast period
Stronger e-commerce presence crucial in driving sales over the forecast period
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN SOUTH AFRICA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources