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エジプトにおける消費者のライフスタイル


Consumer Lifestyles in Egypt

Consumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、エジプトにおける幅広いトレンドと整合させることで、消費者の主要な態度や現在の考え方、購買や消費習慣への影響について貴重な洞察を提... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Euromonitor International
ユーロモニターインターナショナル
2021年12月3日 US$875
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら
70 英語

 

サマリー

Consumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、エジプトにおける幅広いトレンドと整合させることで、消費者の主要な態度や現在の考え方、購買や消費習慣への影響について貴重な洞察を提供します。

Euromonitorのエジプトの消費者ライフスタイルレポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 消費者概要市場の詳細なイメージを得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年後を予測することで、市場の発展予測を評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。


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目次

Consumer landscape 2021
Life priorities
Egyptians prioritise partners and family over time for themselves
Time for work is a higher priority than time for favourite activities
Gen Z put time with friends before time for work
Curated experiences and tailored products appeal to consumers
Baby Boomers put greater value on others thinking they are doing well
Consumers prefer innovative and trusted branded goods
Boomers have a stronger preference for branded products
Home life
Egyptians homes are a hive of activity; over 70% connect virtually
Over 60% of all generations connect with friends online every week
A safe location is the most desired home feature
Millennials focus on smart home functionality as a desirable feature
Eating habits
Egyptian consumers enjoy the convenience of eating out and ordering in
Overall, home-cooked food is preferred by all generations
Consumers look for superior taste and natural ingredients in food
Younger generations moving towards a more flexitarian diet
Consumers continue to move away from set mealtimes
Millennials more often snack during the day in between meals
Working life
High salaries favoured over more flexibility or home working
Millennials interested in work that offers a strong work-life balance
Millennials less likely to compromise a high salary for other benefits
Expectations to work at home in future not as high as global average
Millennials have strong desire to start their own company in future
Sustainable living
Nearly 60% are trying to have a more positive impact on the planet
Baby Boomers are more actively trying to have a more positive impact
Sustainability practices not as prevalent as global average
Older generations taking action to reduce food waste
Nearly a quarter of consumers like to buy from purpose-driven brands
Millennials more focused on repairing items than on buying new
Consumers prefer to support companies/brands that share their ethos
Boomers want to buy from brands that support issues they value
Leisure habits
Over a third socialise with friends online every week
Baby Boomers enjoy going out for day trips more than other cohorts
Shopping as a leisure activity enjoyed by over half at least monthly
Socialising with friends in person most popular leisure activity for all
Over 80% have taken a domestic leisure trip in the previous 12 months
Egyptians want to relax on their vacation and prefer no hidden extras
Younger generations more focused on relaxation when travelling
Health and wellness
Women participate in regular stress-reduction activities more than men
Walking or hiking most frequent type of exercise for Egyptians
Baby Boomers enjoy regular group fitness classes
Stress-reducing spa visits more popular than global average
Millennials rely on meditation and sleep aids for stress reduction
Shopping habits
Consumers have a penchant for niche or unique brands and products
Millennials more focused on buying less to afford better quality
Consumers more reliant on their social media network recommendations
Middle cohorts still rely on friends and family for shopping influences
Subscriptions are considered convenient and provide brand enjoyment
Egyptian consumers like to shop in-store to see and try before buying
Millennials are most eager to shop in-store to see and try products first
Consumers are motivated to shop online for the best prices
Middle cohorts shop online for free shipping over other motivations
Technology
Over half feel it is important to cultivate their personal brand online
Managing data and privacy settings more important to older cohorts
A quarter own gaming system consoles and over 70% own smartphones
Smartwatches and fitness wearables have higher ownership than global
Consumers have higher rates of many online activities than global
All generations are highly active on social networking sites

 

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Summary

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Egypt.

Euromonitor's Consumer Lifestyles in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Consumer landscape 2021
Life priorities
Egyptians prioritise partners and family over time for themselves
Time for work is a higher priority than time for favourite activities
Gen Z put time with friends before time for work
Curated experiences and tailored products appeal to consumers
Baby Boomers put greater value on others thinking they are doing well
Consumers prefer innovative and trusted branded goods
Boomers have a stronger preference for branded products
Home life
Egyptians homes are a hive of activity; over 70% connect virtually
Over 60% of all generations connect with friends online every week
A safe location is the most desired home feature
Millennials focus on smart home functionality as a desirable feature
Eating habits
Egyptian consumers enjoy the convenience of eating out and ordering in
Overall, home-cooked food is preferred by all generations
Consumers look for superior taste and natural ingredients in food
Younger generations moving towards a more flexitarian diet
Consumers continue to move away from set mealtimes
Millennials more often snack during the day in between meals
Working life
High salaries favoured over more flexibility or home working
Millennials interested in work that offers a strong work-life balance
Millennials less likely to compromise a high salary for other benefits
Expectations to work at home in future not as high as global average
Millennials have strong desire to start their own company in future
Sustainable living
Nearly 60% are trying to have a more positive impact on the planet
Baby Boomers are more actively trying to have a more positive impact
Sustainability practices not as prevalent as global average
Older generations taking action to reduce food waste
Nearly a quarter of consumers like to buy from purpose-driven brands
Millennials more focused on repairing items than on buying new
Consumers prefer to support companies/brands that share their ethos
Boomers want to buy from brands that support issues they value
Leisure habits
Over a third socialise with friends online every week
Baby Boomers enjoy going out for day trips more than other cohorts
Shopping as a leisure activity enjoyed by over half at least monthly
Socialising with friends in person most popular leisure activity for all
Over 80% have taken a domestic leisure trip in the previous 12 months
Egyptians want to relax on their vacation and prefer no hidden extras
Younger generations more focused on relaxation when travelling
Health and wellness
Women participate in regular stress-reduction activities more than men
Walking or hiking most frequent type of exercise for Egyptians
Baby Boomers enjoy regular group fitness classes
Stress-reducing spa visits more popular than global average
Millennials rely on meditation and sleep aids for stress reduction
Shopping habits
Consumers have a penchant for niche or unique brands and products
Millennials more focused on buying less to afford better quality
Consumers more reliant on their social media network recommendations
Middle cohorts still rely on friends and family for shopping influences
Subscriptions are considered convenient and provide brand enjoyment
Egyptian consumers like to shop in-store to see and try before buying
Millennials are most eager to shop in-store to see and try products first
Consumers are motivated to shop online for the best prices
Middle cohorts shop online for free shipping over other motivations
Technology
Over half feel it is important to cultivate their personal brand online
Managing data and privacy settings more important to older cohorts
A quarter own gaming system consoles and over 70% own smartphones
Smartwatches and fitness wearables have higher ownership than global
Consumers have higher rates of many online activities than global
All generations are highly active on social networking sites

 

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