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エジプトにおける消費者のライフスタイルConsumer Lifestyles in Egypt Consumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、エジプトにおける幅広いトレンドと整合させることで、消費者の主要な態度や現在の考え方、購買や消費習慣への影響について貴重な洞察を提... もっと見る
サマリーConsumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、エジプトにおける幅広いトレンドと整合させることで、消費者の主要な態度や現在の考え方、購買や消費習慣への影響について貴重な洞察を提供します。Euromonitorのエジプトの消費者ライフスタイルレポートは、国内の消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費者支出および家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、余暇習慣、貯蓄および投資、メディア、コミュニケーション、交通、旅行および観光が含まれています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者概要市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Consumer landscape 2021Life priorities Egyptians prioritise partners and family over time for themselves Time for work is a higher priority than time for favourite activities Gen Z put time with friends before time for work Curated experiences and tailored products appeal to consumers Baby Boomers put greater value on others thinking they are doing well Consumers prefer innovative and trusted branded goods Boomers have a stronger preference for branded products Home life Egyptians homes are a hive of activity; over 70% connect virtually Over 60% of all generations connect with friends online every week A safe location is the most desired home feature Millennials focus on smart home functionality as a desirable feature Eating habits Egyptian consumers enjoy the convenience of eating out and ordering in Overall, home-cooked food is preferred by all generations Consumers look for superior taste and natural ingredients in food Younger generations moving towards a more flexitarian diet Consumers continue to move away from set mealtimes Millennials more often snack during the day in between meals Working life High salaries favoured over more flexibility or home working Millennials interested in work that offers a strong work-life balance Millennials less likely to compromise a high salary for other benefits Expectations to work at home in future not as high as global average Millennials have strong desire to start their own company in future Sustainable living Nearly 60% are trying to have a more positive impact on the planet Baby Boomers are more actively trying to have a more positive impact Sustainability practices not as prevalent as global average Older generations taking action to reduce food waste Nearly a quarter of consumers like to buy from purpose-driven brands Millennials more focused on repairing items than on buying new Consumers prefer to support companies/brands that share their ethos Boomers want to buy from brands that support issues they value Leisure habits Over a third socialise with friends online every week Baby Boomers enjoy going out for day trips more than other cohorts Shopping as a leisure activity enjoyed by over half at least monthly Socialising with friends in person most popular leisure activity for all Over 80% have taken a domestic leisure trip in the previous 12 months Egyptians want to relax on their vacation and prefer no hidden extras Younger generations more focused on relaxation when travelling Health and wellness Women participate in regular stress-reduction activities more than men Walking or hiking most frequent type of exercise for Egyptians Baby Boomers enjoy regular group fitness classes Stress-reducing spa visits more popular than global average Millennials rely on meditation and sleep aids for stress reduction Shopping habits Consumers have a penchant for niche or unique brands and products Millennials more focused on buying less to afford better quality Consumers more reliant on their social media network recommendations Middle cohorts still rely on friends and family for shopping influences Subscriptions are considered convenient and provide brand enjoyment Egyptian consumers like to shop in-store to see and try before buying Millennials are most eager to shop in-store to see and try products first Consumers are motivated to shop online for the best prices Middle cohorts shop online for free shipping over other motivations Technology Over half feel it is important to cultivate their personal brand online Managing data and privacy settings more important to older cohorts A quarter own gaming system consoles and over 70% own smartphones Smartwatches and fitness wearables have higher ownership than global Consumers have higher rates of many online activities than global All generations are highly active on social networking sites
SummaryConsumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends in Egypt. Table of ContentsConsumer landscape 2021Life priorities Egyptians prioritise partners and family over time for themselves Time for work is a higher priority than time for favourite activities Gen Z put time with friends before time for work Curated experiences and tailored products appeal to consumers Baby Boomers put greater value on others thinking they are doing well Consumers prefer innovative and trusted branded goods Boomers have a stronger preference for branded products Home life Egyptians homes are a hive of activity; over 70% connect virtually Over 60% of all generations connect with friends online every week A safe location is the most desired home feature Millennials focus on smart home functionality as a desirable feature Eating habits Egyptian consumers enjoy the convenience of eating out and ordering in Overall, home-cooked food is preferred by all generations Consumers look for superior taste and natural ingredients in food Younger generations moving towards a more flexitarian diet Consumers continue to move away from set mealtimes Millennials more often snack during the day in between meals Working life High salaries favoured over more flexibility or home working Millennials interested in work that offers a strong work-life balance Millennials less likely to compromise a high salary for other benefits Expectations to work at home in future not as high as global average Millennials have strong desire to start their own company in future Sustainable living Nearly 60% are trying to have a more positive impact on the planet Baby Boomers are more actively trying to have a more positive impact Sustainability practices not as prevalent as global average Older generations taking action to reduce food waste Nearly a quarter of consumers like to buy from purpose-driven brands Millennials more focused on repairing items than on buying new Consumers prefer to support companies/brands that share their ethos Boomers want to buy from brands that support issues they value Leisure habits Over a third socialise with friends online every week Baby Boomers enjoy going out for day trips more than other cohorts Shopping as a leisure activity enjoyed by over half at least monthly Socialising with friends in person most popular leisure activity for all Over 80% have taken a domestic leisure trip in the previous 12 months Egyptians want to relax on their vacation and prefer no hidden extras Younger generations more focused on relaxation when travelling Health and wellness Women participate in regular stress-reduction activities more than men Walking or hiking most frequent type of exercise for Egyptians Baby Boomers enjoy regular group fitness classes Stress-reducing spa visits more popular than global average Millennials rely on meditation and sleep aids for stress reduction Shopping habits Consumers have a penchant for niche or unique brands and products Millennials more focused on buying less to afford better quality Consumers more reliant on their social media network recommendations Middle cohorts still rely on friends and family for shopping influences Subscriptions are considered convenient and provide brand enjoyment Egyptian consumers like to shop in-store to see and try before buying Millennials are most eager to shop in-store to see and try products first Consumers are motivated to shop online for the best prices Middle cohorts shop online for free shipping over other motivations Technology Over half feel it is important to cultivate their personal brand online Managing data and privacy settings more important to older cohorts A quarter own gaming system consoles and over 70% own smartphones Smartwatches and fitness wearables have higher ownership than global Consumers have higher rates of many online activities than global All generations are highly active on social networking sites
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2024/11/22 10:26 155.52 円 163.34 円 198.56 円 |
