Summary

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi Arabia.


Euromonitor's Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Scope
Businesses harness megatrends to renovate, innovate and disrupt
The drivers shaping consumer behaviour
Megatrends framework
Consumers set to prioritise digital living and convenience as lifestyles continue to speed up
Convenience
Chinese food delivery app Keeta arrives in Saudi Arabia
Millennials rely heavily on tech to make their lives easier
Saudis seek more flexible working conditions
The prospect of better warranties attracts shoppers to physical stores
Online shoppers enjoy the flexibility of e-commerce
Meal kits provide a convenient solution to those with no time to cook
Digital living
Smart city project Neom teams with Pony.ai to develop autonomous mobility solutions
Millennials rely heavily on home-delivered food
Consumers are wary of sharing their data with the private sector
Millennials are willing to share their data in exchange for targeted offers
Friends and family remain the first port of call
Consumers embrace the thought of more face-to-face interactions in future
Diversity and inclusion
Nivea partners with Amazon to promote skin-positivity message to Saudi consumers
Saudis tend to care more for causes aligned with their values than their global peers do
Millennials are eager to bring about positive change
Millennials are the most eager to experience other cultures
Consumers are increasingly focused on the positive practices of businesses
Experience more
New “social dining” experience demonstrates Saudi Arabia’s commitment to change
Social reforms are opening up new experiences for consumers
Relaxation is the primary travel motivation
“Shoppertainment” gains traction
Personalisation
Personalised meal plan service MealPlanet is poised to enter Saudi Arabia
Younger consumers enjoy tech-driven experiences
Modern consumers are eager to express their personalities
Premiumisation
Saudi Coffee Co unveils new premium coffee brand using locally-sourced beans
Millennials seek uniqueness and personalisation
Discerning shoppers do their research before buying
Taste and natural ingredients are key draws for food buyers
Pursuit of value
Electronics resale platform Soum set to expand into new sectors
Young consumers make use of tech to find suitable products
Saudi consumers are relatively confident
Consumers take a growing interest in the circular economy
Shoppers are keen to maximise value
Shopper reinvented
Grocery retailer Panda uses Revionics’ AI-powered platform to optimise prices
Millennials demand personalisation and transparency
Shoppers enjoy a mix of online and offline solutions
Saudis are keen to engage with brands via social media
Young consumers embrace social commerce
Sustainable living
Fonte supports circular plastic economy with recyclable bread packaging
Most Saudis are benevolent and community-orientated
Recycling is not widely practised
Reducing food waste is the most important environmental priority
Shoppers take brands’ values seriously
Recyclable packaging is deemed the most sustainable
Wellness
Bioniq partners with Al Borg to roll out personalised supplements in Saudi Arabia
Massage is the most common way to beat stress
Digital health solutions are on the rise
Saudi residents remain alert to personal safety post-pandemic
Leverage the power of megatrends to shape your strategy today