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 サウジアラビアのメガトレンドMegatrends in Saudi Arabia 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがサウジアラビアでどのよ... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがサウジアラビアでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Saudi Arabia レポートはサウジアラビアの消費支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Consumers set to prioritise digital living and convenience as lifestyles continue to speed up Convenience Chinese food delivery app Keeta arrives in Saudi Arabia Millennials rely heavily on tech to make their lives easier Saudis seek more flexible working conditions The prospect of better warranties attracts shoppers to physical stores Online shoppers enjoy the flexibility of e-commerce Meal kits provide a convenient solution to those with no time to cook Digital living Smart city project Neom teams with Pony.ai to develop autonomous mobility solutions Millennials rely heavily on home-delivered food Consumers are wary of sharing their data with the private sector Millennials are willing to share their data in exchange for targeted offers Friends and family remain the first port of call Consumers embrace the thought of more face-to-face interactions in future Diversity and inclusion Nivea partners with Amazon to promote skin-positivity message to Saudi consumers Saudis tend to care more for causes aligned with their values than their global peers do Millennials are eager to bring about positive change Millennials are the most eager to experience other cultures Consumers are increasingly focused on the positive practices of businesses Experience more New “social dining” experience demonstrates Saudi Arabia’s commitment to change Social reforms are opening up new experiences for consumers Relaxation is the primary travel motivation “Shoppertainment” gains traction Personalisation Personalised meal plan service MealPlanet is poised to enter Saudi Arabia Younger consumers enjoy tech-driven experiences Modern consumers are eager to express their personalities Premiumisation Saudi Coffee Co unveils new premium coffee brand using locally-sourced beans Millennials seek uniqueness and personalisation Discerning shoppers do their research before buying Taste and natural ingredients are key draws for food buyers Pursuit of value Electronics resale platform Soum set to expand into new sectors Young consumers make use of tech to find suitable products Saudi consumers are relatively confident Consumers take a growing interest in the circular economy Shoppers are keen to maximise value Shopper reinvented Grocery retailer Panda uses Revionics’ AI-powered platform to optimise prices Millennials demand personalisation and transparency Shoppers enjoy a mix of online and offline solutions Saudis are keen to engage with brands via social media Young consumers embrace social commerce Sustainable living Fonte supports circular plastic economy with recyclable bread packaging Most Saudis are benevolent and community-orientated Recycling is not widely practised Reducing food waste is the most important environmental priority Shoppers take brands’ values seriously Recyclable packaging is deemed the most sustainable Wellness Bioniq partners with Al Borg to roll out personalised supplements in Saudi Arabia Massage is the most common way to beat stress Digital health solutions are on the rise Saudi residents remain alert to personal safety post-pandemic Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi Arabia. Table of ContentsScopeBusinesses harness megatrends to renovate, innovate and disrupt The drivers shaping consumer behaviour Megatrends framework Consumers set to prioritise digital living and convenience as lifestyles continue to speed up Convenience Chinese food delivery app Keeta arrives in Saudi Arabia Millennials rely heavily on tech to make their lives easier Saudis seek more flexible working conditions The prospect of better warranties attracts shoppers to physical stores Online shoppers enjoy the flexibility of e-commerce Meal kits provide a convenient solution to those with no time to cook Digital living Smart city project Neom teams with Pony.ai to develop autonomous mobility solutions Millennials rely heavily on home-delivered food Consumers are wary of sharing their data with the private sector Millennials are willing to share their data in exchange for targeted offers Friends and family remain the first port of call Consumers embrace the thought of more face-to-face interactions in future Diversity and inclusion Nivea partners with Amazon to promote skin-positivity message to Saudi consumers Saudis tend to care more for causes aligned with their values than their global peers do Millennials are eager to bring about positive change Millennials are the most eager to experience other cultures Consumers are increasingly focused on the positive practices of businesses Experience more New “social dining” experience demonstrates Saudi Arabia’s commitment to change Social reforms are opening up new experiences for consumers Relaxation is the primary travel motivation “Shoppertainment” gains traction Personalisation Personalised meal plan service MealPlanet is poised to enter Saudi Arabia Younger consumers enjoy tech-driven experiences Modern consumers are eager to express their personalities Premiumisation Saudi Coffee Co unveils new premium coffee brand using locally-sourced beans Millennials seek uniqueness and personalisation Discerning shoppers do their research before buying Taste and natural ingredients are key draws for food buyers Pursuit of value Electronics resale platform Soum set to expand into new sectors Young consumers make use of tech to find suitable products Saudi consumers are relatively confident Consumers take a growing interest in the circular economy Shoppers are keen to maximise value Shopper reinvented Grocery retailer Panda uses Revionics’ AI-powered platform to optimise prices Millennials demand personalisation and transparency Shoppers enjoy a mix of online and offline solutions Saudis are keen to engage with brands via social media Young consumers embrace social commerce Sustainable living Fonte supports circular plastic economy with recyclable bread packaging Most Saudis are benevolent and community-orientated Recycling is not widely practised Reducing food waste is the most important environmental priority Shoppers take brands’ values seriously Recyclable packaging is deemed the most sustainable Wellness Bioniq partners with Al Borg to roll out personalised supplements in Saudi Arabia Massage is the most common way to beat stress Digital health solutions are on the rise Saudi residents remain alert to personal safety post-pandemic Leverage the power of megatrends to shape your strategy today
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