Summary

China’s consumer landscape in 2023 reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures, income and expenditure patterns while highlighting changing lifestyles influenced by technology and environmental awareness. It provides insights into the strategies businesses must adopt to align with rising digital engagement, growing eco-consciousness and increased demand for personalised services as China moves towards 2040.

Euromonitor's China: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Scope
Key findings
Key drivers affecting consumers in China in 2023
How developments today shape the consumers of tomorrow
Urbanisation accelerates as Shanghai, Tianjin, and Beijing face great population shifts
Opportunities for growth
Rising preference for smaller, single person households
Chinese consumers opt for smaller homes and smart features
Households in China will be led by individuals aged 60+
Digital connectivity surges in Chinese households to fuel tech opportunities
Low inflation sustained by modest growth in consumer prices
Millennials lead in financial optimism and investment in education
Digital natives and urban consumers lead wealth expansion by 2040
Shanghai dominates as top consumer market, while Shenzhen leads in growth rate
Key findings of consumer surveys
Millennials prioritise health, quality and eco-friendliness more than other generations
Chinese consumers less likely to buy fewer, higher quality products than global average
Chinese consumers increasingly prioritize environmental impact in daily choices
Chinese consumers show confidence in financial security
Job security and skills development remain top priorities for Chinese workforce