Summary

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Brazil.

Euromonitor's Megatrends in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Starbucks introduces home delivery, in partnership with iFood
Tech is being used to simplify everyday tasks
Consumers seek more flexibility in all areas of life
Shoppers like to see what they are buying
Convenience drives e-commerce demand
Millennials lack time for cooking
Digital living
WhatsApp allows Brazilians to make in-chat payments directly to businesses
Home-delivered food is very popular in Brazil
Consumers are protective of their personal data
Millennials are most likely to share data for personalised offers
Friends and family remain the most trusted information source
Consumers expect more face-to-face activity post-pandemic
Diversity and inclusion
Nestlé promotes inclusivity with biscuits featuring sign language and accessible factory
Older generations are the most vocal about social and political issues
Millennials want to change the world for the better
Most Brazilians feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
FTD Educação launches metaverse for the educational sector
Brazilians enjoy socialising both online and offline
Relaxation is key priority when choosing a holiday destination
More consumers prefer real world than online experiences
Personalisation
L'Oréal supports diversity with sun care products adapted to Brazilian skin tones
Millennials are the most partial to virtual experiences
Brazilians enjoy tailored experiences
Premiumisation
Heineken set to expand premium beer portfolio in Brazil
Brazilians want a simpler life
Millennials have the most confidence in their investments
Health, quality and comfort are prized attributes
Pursuit of value
Amazon’s first Brazilian credit card features cashback and BNPL
Baby Boomers are the most frugal cohort
Shoppers are worried about rising living costs
Brazilians are embracing the circular economy
Shoppers seek ways to make their money go further
Shopper reinvented
Hirota opens 100th automated store in residential setting
Consumers seek customised experiences
Online dominates most categories, except clothing
S-commerce gains traction as part of the move towards omnichannel
Gen Z most likely to shop on social media
Sustainable living
Saif introduces biodegradable packaging solution
Brazilians are keen to play a part in protecting the environment
Mindful consumption is on the rise
Reducing food waste tops the list of green activities
Consumers are keen to express their political opinions
Recyclable packaging is considered the most sustainable
Wellness
Mini Kalzone launches first vegan option with plant-based provolone cheese
Meditation is the leading antidote to stress
Brazilians are taking a greater interest in healthy eating
Consumers continue to take precautions in the post-pandemic era
Leverage the power of megatrends to shape your strategy today