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米国のメガトレンドMegatrends in the US 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。本レポートでは、ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドが米国でどの... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。本レポートでは、ユーロモニターインターナショナルが注目する10のメガトレンドの各要約と、各トレンドが米国でどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in the USレポートは、全米の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Starbucks partners with DoorDash for quick delivery Tech makes everyday tasks more efficient Consumers seek more flexibility in all areas of life Shoppers want to see before they buy Convenience drives e-commerce demand Young people see cooking as a chore Digital living GE Profile launches AI-powered washing machine with in-built Alexa Video gaming is a favourite pastime among young Americans Consumers are protective of their personal data Millennials want to preserve their online anonymity Friends and family are still the most trusted information source Consumers expect more online activity post-pandemic Diversity and inclusion Victoria’s Secret’s Undefinable campaign celebrates individuality and diversity Baby Boomers show strong support for charitable causes Millennials want to change the world for the better Americans feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Singleton-focused Airbnb feature ensures safe solo travel experiences Americans enjoy socialising both on- and offline Relaxation and safety are key priorities in a holiday destination Consumers still prefer real world over online experiences Personalisation Amazon Inspire enables a customised shopping experience in a social media format Millennials are the most enthusiastic about virtual activities Millennials are the most likely to seek tailored experiences Premiumisation Coterie redefines senior living with luxury offerings Consumers want a simpler life Millennials have the least financial worries Taste, quality and comfort are prized attributes Pursuit of value H&M expands into second-hand market with new resale initiative Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living Americans are embracing the circular economy Consumers seek ways to make their money go further Shopper reinvented Amazon unveils generative AI feature that summarises product reviews Brand trust is most important to Millennials In-store shopping still the preferred channel for most categories S-commerce gains traction as part of the omnichannel experience Generation Z interact most with brands online Sustainable living Mrs Meyer’s Clean Day brings probiotics to surface care Americans are less concerned about global warming than their global counterparts are Mindful consumption is on the rise Reducing food waste tops the list of green activities Boycotting of brands is more common in the US than elsewhere Recyclable packaging is considered the most sustainable Wellness CBD-infused sanitary protection products aim to relieve menstrual pain Meditation and massage are the main antidotes to stress Health supplements remain very popular Consumers are wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the US. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Starbucks partners with DoorDash for quick delivery Tech makes everyday tasks more efficient Consumers seek more flexibility in all areas of life Shoppers want to see before they buy Convenience drives e-commerce demand Young people see cooking as a chore Digital living GE Profile launches AI-powered washing machine with in-built Alexa Video gaming is a favourite pastime among young Americans Consumers are protective of their personal data Millennials want to preserve their online anonymity Friends and family are still the most trusted information source Consumers expect more online activity post-pandemic Diversity and inclusion Victoria’s Secret’s Undefinable campaign celebrates individuality and diversity Baby Boomers show strong support for charitable causes Millennials want to change the world for the better Americans feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Singleton-focused Airbnb feature ensures safe solo travel experiences Americans enjoy socialising both on- and offline Relaxation and safety are key priorities in a holiday destination Consumers still prefer real world over online experiences Personalisation Amazon Inspire enables a customised shopping experience in a social media format Millennials are the most enthusiastic about virtual activities Millennials are the most likely to seek tailored experiences Premiumisation Coterie redefines senior living with luxury offerings Consumers want a simpler life Millennials have the least financial worries Taste, quality and comfort are prized attributes Pursuit of value H&M expands into second-hand market with new resale initiative Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living Americans are embracing the circular economy Consumers seek ways to make their money go further Shopper reinvented Amazon unveils generative AI feature that summarises product reviews Brand trust is most important to Millennials In-store shopping still the preferred channel for most categories S-commerce gains traction as part of the omnichannel experience Generation Z interact most with brands online Sustainable living Mrs Meyer’s Clean Day brings probiotics to surface care Americans are less concerned about global warming than their global counterparts are Mindful consumption is on the rise Reducing food waste tops the list of green activities Boycotting of brands is more common in the US than elsewhere Recyclable packaging is considered the most sustainable Wellness CBD-infused sanitary protection products aim to relieve menstrual pain Meditation and massage are the main antidotes to stress Health supplements remain very popular Consumers are wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
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