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中国・香港のメガトレンドMegatrends in Hong Kong, China 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドが中国香港でどのように顕... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドが中国香港でどのように顕在化したかについての洞察を提供しています。中国香港のメガトレンドに関するEuromonitorのレポートは、香港の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれます。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Autonomous convenience store opens at Hong Kong International Airport Hong Kongers are prepared to spend money to save time Consumers seek more flexibility in all areas of life Shoppers want to see before they buy Convenience drives e-commerce demand Millennials see cooking as a chore Digital living GoGoX and Rice Robotics set to trial autonomous robots for last-mile delivery Video gaming is a favourite pastime Residents are protective of their personal data Generation Z want to preserve their online anonymity Product labels are the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Aesop stages its Queer Library initiative in Hong Kong store Generation Z voice their support for social issues Hong Kongers have a strong sense of community Most feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Toys “R” Us Asia introduces new store concept to enhance shopping experience Friends now socialising more often online than in person Safety and relaxation are key priorities in a holiday destination Consumers still prefer real world over online experiences Personalisation AS Watson introduces AI-powered skin analysis tool at Hong Kong store Generation Z are the most enthusiastic about virtual activities Consumers place importance on individualism Premiumisation Hyatt hotel launches luxury boarding service and dim sum experience for dogs Consumers want more simplicity Millennials have the most confidence in their long-term investments Health, quality and comfort are prized attributes Pursuit of value Japanese discounter Don Don Donki opens its fourth and biggest store in Hong Kong Generation Z are the keenest to find bargains Shoppers are worried about the cost-of-living crisis Mindful consumption is on the rise Consumers seek ways to make their money go further Shopper reinvented Foodpanda debuts its pandamart O2O concept in Hong Kong Consumers want tailored experiences In-store shopping still the preferred channel for most categories S-commerce gains traction due to burgeoning social media use Generation Z interact most with brands online Sustainable living L’Oréal launches joint incentive to recycle beauty product packaging Most are concerned about the impact of global warming Hong Kong lags behind the world average in terms of recycling activity Reducing food waste tops the list of green activities Consumers are keen to make their voices heard Recyclable packaging is considered the most sustainable Wellness Japanese drugstore Matsumoto Kiyoshi expands across Hong Kong Massage and meditation are the main antidotes to stress Health supplements are very popular Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Autonomous convenience store opens at Hong Kong International Airport Hong Kongers are prepared to spend money to save time Consumers seek more flexibility in all areas of life Shoppers want to see before they buy Convenience drives e-commerce demand Millennials see cooking as a chore Digital living GoGoX and Rice Robotics set to trial autonomous robots for last-mile delivery Video gaming is a favourite pastime Residents are protective of their personal data Generation Z want to preserve their online anonymity Product labels are the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Aesop stages its Queer Library initiative in Hong Kong store Generation Z voice their support for social issues Hong Kongers have a strong sense of community Most feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Toys “R” Us Asia introduces new store concept to enhance shopping experience Friends now socialising more often online than in person Safety and relaxation are key priorities in a holiday destination Consumers still prefer real world over online experiences Personalisation AS Watson introduces AI-powered skin analysis tool at Hong Kong store Generation Z are the most enthusiastic about virtual activities Consumers place importance on individualism Premiumisation Hyatt hotel launches luxury boarding service and dim sum experience for dogs Consumers want more simplicity Millennials have the most confidence in their long-term investments Health, quality and comfort are prized attributes Pursuit of value Japanese discounter Don Don Donki opens its fourth and biggest store in Hong Kong Generation Z are the keenest to find bargains Shoppers are worried about the cost-of-living crisis Mindful consumption is on the rise Consumers seek ways to make their money go further Shopper reinvented Foodpanda debuts its pandamart O2O concept in Hong Kong Consumers want tailored experiences In-store shopping still the preferred channel for most categories S-commerce gains traction due to burgeoning social media use Generation Z interact most with brands online Sustainable living L’Oréal launches joint incentive to recycle beauty product packaging Most are concerned about the impact of global warming Hong Kong lags behind the world average in terms of recycling activity Reducing food waste tops the list of green activities Consumers are keen to make their voices heard Recyclable packaging is considered the most sustainable Wellness Japanese drugstore Matsumoto Kiyoshi expands across Hong Kong Massage and meditation are the main antidotes to stress Health supplements are very popular Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
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