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ドイツのメガトレンドMegatrends in Germany 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する8つのメガトレンドの各要約と、各トレンドがドイツでどのように顕在化し... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する8つのメガトレンドの各要約と、各トレンドがドイツでどのように顕在化したかについての洞察を提供している。ユーロモニターの「ドイツのメガトレンド」レポートは、国内の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience DODO enters Germany with tech-powered same-day delivery Germans are using tech to make life easier Consumers seek more flexibility in all areas of life Shoppers want to see before they buy Convenience drives e-commerce demand Young people see cooking as a chore Digital living BVG Jelbi integrating mobility into a one-stop shop for Berliners Video gaming is a favourite pastime among Germany’s youth Consumers are protective of their personal data Young people are concerned about preserving their online anonymity Friends and family are still the most trusted information source Consumers expect more online activity post-pandemic Diversity and inclusion Lufthansa’s #TheWorldSaysYestoYou campaign celebrates queer-friendly travel Baby Boomers are keen to support charitable causes Gen Z want to change the world for the better Most Germans feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Kia offers customers an immersive experience through its first metaverse dealership Germans enjoy socialising both online and offline Relaxation and safety are key priorities on holiday Consumers still prefer real world over online experiences Personalisation Lykon provides DNA-based personalised nutrition Gen Z are the most enthusiastic about virtual activities Millennials are the most individualistic cohort Premiumisation Hurrado launches gourmet dry dog food with free-range, grain-free ingredients Consumers want more simplicity Millennials have the most confidence in their investments Free range and high quality are prized attributes Pursuit of value Mycashbacks offers a good way to engage with German consumers Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living - especially the elderly Germans embrace the circular economy Consumers seek ways to make their money go further Shopper reinvented Rewe opens its first fully autonomous store following hybrid pilots Trust in brands is most important to Gen Z Online shopping is now the preferred channel in most categories S-commerce starts to gain traction among the young Gen Z interact most with brands online Sustainable living Aldi sets goals to improve animal welfare Germans are less concerned about global warming than the world at large Mindful consumption is on the rise Reducing plastics use tops the list of green activities Germans are keen to make their votes count Refillable or reusable packaging is considered the most sustainable Wellness DMK Group adds to its plant-free portfolio with vegan cheeses and baby foods Massage and herbal remedies are the main antidotes to stress Gen Z are the most likely to regularly exercise Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Germany. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience DODO enters Germany with tech-powered same-day delivery Germans are using tech to make life easier Consumers seek more flexibility in all areas of life Shoppers want to see before they buy Convenience drives e-commerce demand Young people see cooking as a chore Digital living BVG Jelbi integrating mobility into a one-stop shop for Berliners Video gaming is a favourite pastime among Germany’s youth Consumers are protective of their personal data Young people are concerned about preserving their online anonymity Friends and family are still the most trusted information source Consumers expect more online activity post-pandemic Diversity and inclusion Lufthansa’s #TheWorldSaysYestoYou campaign celebrates queer-friendly travel Baby Boomers are keen to support charitable causes Gen Z want to change the world for the better Most Germans feel comfortable expressing their identity Shoppers are paying more attention to brand values Experience more Kia offers customers an immersive experience through its first metaverse dealership Germans enjoy socialising both online and offline Relaxation and safety are key priorities on holiday Consumers still prefer real world over online experiences Personalisation Lykon provides DNA-based personalised nutrition Gen Z are the most enthusiastic about virtual activities Millennials are the most individualistic cohort Premiumisation Hurrado launches gourmet dry dog food with free-range, grain-free ingredients Consumers want more simplicity Millennials have the most confidence in their investments Free range and high quality are prized attributes Pursuit of value Mycashbacks offers a good way to engage with German consumers Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living - especially the elderly Germans embrace the circular economy Consumers seek ways to make their money go further Shopper reinvented Rewe opens its first fully autonomous store following hybrid pilots Trust in brands is most important to Gen Z Online shopping is now the preferred channel in most categories S-commerce starts to gain traction among the young Gen Z interact most with brands online Sustainable living Aldi sets goals to improve animal welfare Germans are less concerned about global warming than the world at large Mindful consumption is on the rise Reducing plastics use tops the list of green activities Germans are keen to make their votes count Refillable or reusable packaging is considered the most sustainable Wellness DMK Group adds to its plant-free portfolio with vegan cheeses and baby foods Massage and herbal remedies are the main antidotes to stress Gen Z are the most likely to regularly exercise Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
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