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スペインのメガトレンドMegatrends in Spain 本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てている。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがスペインでどのように顕在... もっと見る
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サマリー本レポートでは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てている。ユーロモニター・インターナショナルが注目する10のメガトレンドの各要約と、各トレンドがスペインでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Spainレポートは、国内の消費者支出に影響を与える要因を分析している。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Just Eat diversifies into grocery delivery Tech is being used to simplify everyday tasks Consumers seek more flexibility in all areas of life Shoppers want to be able to see before they buy Convenience drives e-commerce demand Millennials are most likely to see cooking as a chore Digital living Vermut offers socially isolated retirees a new lease of life Video gaming is a favourite pastime among young Spaniards Consumers are protective of their personal data Millennials are most likely to stay anonymous online Friends and family remain the most trusted information source Consumers expect more web-based activity post-pandemic Diversity and inclusion Inditex pledges to significantly increase number of employees with disabilities Baby Boomers show strong support for charitable causes Millennials want to change the world for the better Most Spaniards feel comfortable expressing their identity Brand trust is most important to Baby Boomers Experience more Mango’s new concept provides a fun, digital experience for teenage shoppers Consumers enjoy socialising both on- and offline Spaniards have a particular fondness for city breaks Consumers still prefer real world over online experiences Personalisation New personal nutrition app uses gut microbiota to make diet recommendations The younger generations are the most enthusiastic about virtual activities Most Spaniards enjoy tailored experiences Premiumisation Nanta launches new line of premium dog food based on marine protein Generation X are most likely to be looking for ways to simplify their lives Generation Z are the least concerned about the future Health, quality and comfort are prized attributes Pursuit of value Carrefour introduces 30 items for EUR30 money-saving offer in Spain Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living Spaniards are embracing the circular economy Shoppers seek ways to make their money go further Shopper reinvented InPost expands reach through partnership with Repsol service stations Brand trust is important to younger generations In-store shopping is still the preferred channel for most categories S-commerce gains traction as part of the omnichannel shopping experience Millennials interact most with brands online Sustainable living SingularGreen launches sustainable shade cloth Spaniards are highly concerned about global warming Mindful consumption is on the rise Reducing plastic use tops the list of green activities Spaniards are keen to make their voices heard Recyclable packaging is considered the most sustainable Wellness Yoigo adds dentistry to its telemedicine service, enhancing healthcare accessibility Meditation and massage are the main antidotes to stress Spaniards take a keen interest in healthy eating Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Just Eat diversifies into grocery delivery Tech is being used to simplify everyday tasks Consumers seek more flexibility in all areas of life Shoppers want to be able to see before they buy Convenience drives e-commerce demand Millennials are most likely to see cooking as a chore Digital living Vermut offers socially isolated retirees a new lease of life Video gaming is a favourite pastime among young Spaniards Consumers are protective of their personal data Millennials are most likely to stay anonymous online Friends and family remain the most trusted information source Consumers expect more web-based activity post-pandemic Diversity and inclusion Inditex pledges to significantly increase number of employees with disabilities Baby Boomers show strong support for charitable causes Millennials want to change the world for the better Most Spaniards feel comfortable expressing their identity Brand trust is most important to Baby Boomers Experience more Mango’s new concept provides a fun, digital experience for teenage shoppers Consumers enjoy socialising both on- and offline Spaniards have a particular fondness for city breaks Consumers still prefer real world over online experiences Personalisation New personal nutrition app uses gut microbiota to make diet recommendations The younger generations are the most enthusiastic about virtual activities Most Spaniards enjoy tailored experiences Premiumisation Nanta launches new line of premium dog food based on marine protein Generation X are most likely to be looking for ways to simplify their lives Generation Z are the least concerned about the future Health, quality and comfort are prized attributes Pursuit of value Carrefour introduces 30 items for EUR30 money-saving offer in Spain Baby Boomers are the most frugal cohort Shoppers are worried about the rising cost of living Spaniards are embracing the circular economy Shoppers seek ways to make their money go further Shopper reinvented InPost expands reach through partnership with Repsol service stations Brand trust is important to younger generations In-store shopping is still the preferred channel for most categories S-commerce gains traction as part of the omnichannel shopping experience Millennials interact most with brands online Sustainable living SingularGreen launches sustainable shade cloth Spaniards are highly concerned about global warming Mindful consumption is on the rise Reducing plastic use tops the list of green activities Spaniards are keen to make their voices heard Recyclable packaging is considered the most sustainable Wellness Yoigo adds dentistry to its telemedicine service, enhancing healthcare accessibility Meditation and massage are the main antidotes to stress Spaniards take a keen interest in healthy eating Consumers remain wary of health and safety in post-pandemic era Leverage the power of megatrends to shape your strategy today
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