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フランスのメガトレンドMegatrends in France 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する8つのメガトレンドの各要約と、各トレンドがフランスでどのように顕在... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニター・インターナショナルが注目する8つのメガトレンドの各要約と、各トレンドがフランスでどのように顕在化したかについての洞察を提供している。EuromonitorのMegatrends in Franceレポートは、フランスの消費者支出に影響を与える要因を分析しています。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Clone brings its digital food brands to restaurants Millennials employ tech to make life easier Consumers want to stay close to home Shoppers want to see before they buy… …but are attracted to the convenience of online shopping Younger generations are too busy to cook Digital living Aubert & Mathieu creates first ChatGPT-designed wine French lag behind their global peers in most areas of tech Most consumers actively manage their data settings Millennials most likely to value online anonymity Friends and family remain the most important source of information Consumers expect more activities to go online Diversity and Inclusion Ethnic food delivery platform Waysia set for expansion Gen X are the most vocal when it comes to expressing political opinion Millennials want to change the world Most people are comfortable with expressing their identity Older consumers most likely to buy from trusted companies Experience more Fashion retailer Zara puts technology first in new flagship store Friends now meet more often online than in person French have a fondness for outdoor activities Millennials most enjoy tailored experiences Baby Boomers plan to spend more time online Personalisation Marionnaud launches personalised face cream and new store concept Millennials are most mindful of data settings Tailor-made products and services are gaining traction Premiumisation Ÿnsect unveils premium insect-based pet food ingredient Consumers enjoy bespoke experiences but do not want to stand out Millennials are the most confident in their long-term investments Consumers prioritise taste and quality Pursuit of value Casino tests new hard discounter format under the LP banner French consumers like to find bargains French feel less financially secure than global average Consumers embrace the circular economy Few French consumers feel able to increase their savings over the next 12 months Shopper reinvented Carrefour trials direct-to-fridge delivery service French consumers want curated experiences French consumers generally still prefer to shop in store French are less engaged with companies and brands online than their global counterparts Gen Z are more engaged online than other cohorts Sustainable living Carbon Maps set to help the food industry to reduce its environmental impact French are concerned about the impact of climate change… …but are less likely to buy sustainably-produced items than their global cohorts French consumers focus more strongly on reducing their consumption of meat Consumers are keen to make their voices heard Recyclable comes above other types of packaging Wellness Maison Le Star launches Cabochard, the first still light wine infused with CBD French use yoga to de-stress on a par with the global average French consumers do not rely on vitamins and supplements as much as the global average French not as concerned about health precautions as the global average Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in France. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Clone brings its digital food brands to restaurants Millennials employ tech to make life easier Consumers want to stay close to home Shoppers want to see before they buy… …but are attracted to the convenience of online shopping Younger generations are too busy to cook Digital living Aubert & Mathieu creates first ChatGPT-designed wine French lag behind their global peers in most areas of tech Most consumers actively manage their data settings Millennials most likely to value online anonymity Friends and family remain the most important source of information Consumers expect more activities to go online Diversity and Inclusion Ethnic food delivery platform Waysia set for expansion Gen X are the most vocal when it comes to expressing political opinion Millennials want to change the world Most people are comfortable with expressing their identity Older consumers most likely to buy from trusted companies Experience more Fashion retailer Zara puts technology first in new flagship store Friends now meet more often online than in person French have a fondness for outdoor activities Millennials most enjoy tailored experiences Baby Boomers plan to spend more time online Personalisation Marionnaud launches personalised face cream and new store concept Millennials are most mindful of data settings Tailor-made products and services are gaining traction Premiumisation Ÿnsect unveils premium insect-based pet food ingredient Consumers enjoy bespoke experiences but do not want to stand out Millennials are the most confident in their long-term investments Consumers prioritise taste and quality Pursuit of value Casino tests new hard discounter format under the LP banner French consumers like to find bargains French feel less financially secure than global average Consumers embrace the circular economy Few French consumers feel able to increase their savings over the next 12 months Shopper reinvented Carrefour trials direct-to-fridge delivery service French consumers want curated experiences French consumers generally still prefer to shop in store French are less engaged with companies and brands online than their global counterparts Gen Z are more engaged online than other cohorts Sustainable living Carbon Maps set to help the food industry to reduce its environmental impact French are concerned about the impact of climate change… …but are less likely to buy sustainably-produced items than their global cohorts French consumers focus more strongly on reducing their consumption of meat Consumers are keen to make their voices heard Recyclable comes above other types of packaging Wellness Maison Le Star launches Cabochard, the first still light wine infused with CBD French use yoga to de-stress on a par with the global average French consumers do not rely on vitamins and supplements as much as the global average French not as concerned about health precautions as the global average Leverage the power of megatrends to shape your strategy today
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