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中国のメガトレンドMegatrends in China 本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する8つのメガトレンドの各要約と、各トレンドが中国でどのように顕在化した... もっと見る
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サマリー本レポートは、消費者の価値観や行動の変化から生じる長期的なトレンドに焦点を当てています。ユーロモニターインターナショナルが注目する8つのメガトレンドの各要約と、各トレンドが中国でどのように顕在化したかについての洞察を提供しています。EuromonitorのMegatrends in Chinaレポートは、中国の消費者支出に影響を与える要因を分析しています。消費者のライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * メガトレンド市場を詳細に把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次ScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Shenzhen-Jiangmen high-speed railway construction is underway Millennials are the most likely to use tech to make life easier Consumers want more flexibility Shoppers want to see what they buy Convenience drives e-commerce demand Digital living Ride-hailing service DiDi unveils prototype for autonomous passenger car Most Chinese regularly order food for delivery Internet users are highly protective of their personal data Millennials prefer online anonymity Friends and family remain the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Tmall’s senior-led live stream event breaks the traditional mould Younger generations are vocal in sharing their opinions online Millennials are most eager to help those in need Most Chinese feel comfortable expressing their identity Gen Z pay the most attention to company practice Experience more Tims China partners with Easy Joy convenience stores to create new coffee experience Online socialising is the top leisure activity as consumers emerge from lockdown Chinese are keen to soak up local culture when travelling More consumers prefer real world than online experiences Personalisation Chinese are keen to cultivate an online persona Individuals like to stand out from others Premiumisation Freshippo grows its private label, featuring convenience and premiumisation Gen X are the most eager for a simpler life Millennials and Gen X are the most confident in their long-term investments Consumers prioritise nutrition and quality Pursuit of value Discounter HotMaxx announces ambitious expansion plans Consumers are using technology to enhance the shopping experience Most Chinese feel financially secure despite rising costs The circular economy has not yet been fully embraced Gen Z are the most likely to be planning to save money Shopper reinvented Sephora’s “Store of the Future” experiential concept opens in Shanghai Celebrity brand endorsements hold sway among Chinese consumers Consumers still prefer to buy clothes and large appliances in person S-commerce is well developed Millennials are the most likely to interact with brands online Sustainable living Alibaba’s Tmall moves to promote sustainability through green labelling Most people are concerned about the impact of global warming The Chinese lag behind global counterparts when it comes to recycling Use of sustainable packaging tops the list of green activities Consumers are becoming more aware of brand values Recyclable packaging is considered the most sustainable Wellness YouKuai’s plant-based foods brand Zrou set for expansion Consumers turn to sleep aids in times of stress Millennials most likely to exercise regularly People are concerned about health and safety when out and about Leverage the power of megatrends to shape your strategy today
SummaryThis Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in China. Table of ContentsScopeThe drivers shaping consumer behaviour Megatrends framework Businesses harness megatrends to renovate, innovate and disrupt Convenience Shenzhen-Jiangmen high-speed railway construction is underway Millennials are the most likely to use tech to make life easier Consumers want more flexibility Shoppers want to see what they buy Convenience drives e-commerce demand Digital living Ride-hailing service DiDi unveils prototype for autonomous passenger car Most Chinese regularly order food for delivery Internet users are highly protective of their personal data Millennials prefer online anonymity Friends and family remain the most trusted information source Consumers expect more face-to-face activity post-pandemic Diversity and inclusion Tmall’s senior-led live stream event breaks the traditional mould Younger generations are vocal in sharing their opinions online Millennials are most eager to help those in need Most Chinese feel comfortable expressing their identity Gen Z pay the most attention to company practice Experience more Tims China partners with Easy Joy convenience stores to create new coffee experience Online socialising is the top leisure activity as consumers emerge from lockdown Chinese are keen to soak up local culture when travelling More consumers prefer real world than online experiences Personalisation Chinese are keen to cultivate an online persona Individuals like to stand out from others Premiumisation Freshippo grows its private label, featuring convenience and premiumisation Gen X are the most eager for a simpler life Millennials and Gen X are the most confident in their long-term investments Consumers prioritise nutrition and quality Pursuit of value Discounter HotMaxx announces ambitious expansion plans Consumers are using technology to enhance the shopping experience Most Chinese feel financially secure despite rising costs The circular economy has not yet been fully embraced Gen Z are the most likely to be planning to save money Shopper reinvented Sephora’s “Store of the Future” experiential concept opens in Shanghai Celebrity brand endorsements hold sway among Chinese consumers Consumers still prefer to buy clothes and large appliances in person S-commerce is well developed Millennials are the most likely to interact with brands online Sustainable living Alibaba’s Tmall moves to promote sustainability through green labelling Most people are concerned about the impact of global warming The Chinese lag behind global counterparts when it comes to recycling Use of sustainable packaging tops the list of green activities Consumers are becoming more aware of brand values Recyclable packaging is considered the most sustainable Wellness YouKuai’s plant-based foods brand Zrou set for expansion Consumers turn to sleep aids in times of stress Millennials most likely to exercise regularly People are concerned about health and safety when out and about Leverage the power of megatrends to shape your strategy today
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