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スロベニアの在宅介護


Home Care in Slovenia

スロベニアのホームケアは、2022年には、総販売数量において安定した成長を遂げた後、わずかながら減少を記録しました。パンデミックの緩和は、消費者が通常の生活習慣を取り戻し、外出する時間が増えたため、家... もっと見る

 

 

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Euromonitor International
ユーロモニターインターナショナル
2023年2月20日 US$2,650
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59 英語

 

サマリー

スロベニアのホームケアは、2022年には、総販売数量において安定した成長を遂げた後、わずかながら減少を記録しました。パンデミックの緩和は、消費者が通常の生活習慣を取り戻し、外出する時間が増えたため、家庭の清掃作業を行う機会や必要性が減少したことが、低迷の主な理由です。同様に、COVID-19の感染に対する懸念が軽減されたことにより、多くの人々が、COVID-19の感染に対して、多少なりとも不安を抱くようになった。

この調査レポートはスロベニアのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売売上高データ(過去の日付範囲)を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。

データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ホームケア市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。


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目次

Home Care in Slovenia
Euromonitor International
February 2023

List Of Contents And Tables

HOME CARE IN SLOVENIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for carpet cleaners falls as Slovenians spend less time at home
Consumers show growing interest in concentrated fabric softeners
Local brands with more eco-friendly characteristics gain popularity
PROSPECTS AND OPPORTUNITIES
Convenience factor and cost-saving potential will broaden appeal of liquid detergents
Adoption of more sustainable packaging solutions set to remain a priority
Use of plant-based ingredients should continue to increase
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising dishwasher ownership weakens demand for hand dishwashing products
Automatic dishwashing tablets is the fastest developing category
Private label penetration increases as consumers become more budget-conscious
PROSPECTS AND OPPORTUNITIES
Automatic categories will continue making gains at the expense of hand dishwashing
Demand for more natural and eco-friendly alternatives set to increase
Automatic dishwashing products with multiple functions expected to perform strongly
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand subdued by the easing of the pandemic
Slovenians increasingly favour more versatile and convenient products
Surface care brands offered in refill packs continue to gain popularity
PROSPECTS AND OPPORTUNITIES
Health concerns likely to boost demand for products with a more natural positioning
More consumers expected to choose products with sustainable packaging solutions
Leading multinationals set to face growing threat from domestic brands
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales of bleach fall as COVID-19 fears recede
Longstanding health concerns continue to depress demand
ProLogistic maintains its dominant position
PROSPECTS AND OPPORTUNITIES
Volume sales of bleach projected to decline throughout the forecast period
Interest in products with more natural and eco-friendly properties set to increase
Further gains likely for private label lines
CATEGORY DATA
Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to pre-pandemic routines and rising cost of living weaken demand
Bref faces increased threat from private label as inflationary pressures bite
E-commerce continues to gain importance as a distribution channel in toilet care
PROSPECTS AND OPPORTUNITIES
Outlook is positive but heightened budget-consciousness will temper demand
Health and sustainability concerns will continue to shape purchasing decisions
Fragrances likely to remain a key area for innovation
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of the pandemic supports strong recovery for shoe polish
Demand for furniture polish falls as consumers spend less time at home
Lomas remains the outright leader in polishes
PROSPECTS AND OPPORTUNITIES
Overall demand for polishes expected to increase steadily
Health and sustainability concerns present opportunities and threats for producers
Discounters and e-commerce projected to make distribution gains
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less time spent at home and heightened budget-consciousness depress demand
Consumers increasingly favour products with more natural and relaxing fragrances
Air Wick remains the leading brand but faces growing challenge from local players
PROSPECTS AND OPPORTUNITIES
Candle air fresheners should continue to witness a high level of innovation
Gradual economic improvements likely to encourage premiumisation
Inability to try before buying will limit further distribution gains for e-commerce
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multiple factors hamper demand for home insecticides
Insecticide baits is the only category to post growth in volume sales
Raid faces increasing competition but maintains its dominant position
PROSPECTS AND OPPORTUNITIES
Total volume sales set to decline due to falling demand for spray/aerosol products
Electric insecticides projected to be the most dynamic performer
Distribution will continue to be concentrated in supermarkets and hypermarkets
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

 

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Summary

After having posted reasonably stable growth in total volume sales throughout the review period, home care in Slovenia recorded a marginal decline in this respect in 2022. The easing of the pandemic was the primary reason for the downturn, with consumers having fewer opportunities or less need to undertake household cleaning tasks as they resumed their normal routines and spent more time outside the home. Similarly, reduced concern about COVID-19 transmission meant many people became somewhat mo...

Euromonitor International's Home Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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Table of Contents

Home Care in Slovenia
Euromonitor International
February 2023

List Of Contents And Tables

HOME CARE IN SLOVENIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for carpet cleaners falls as Slovenians spend less time at home
Consumers show growing interest in concentrated fabric softeners
Local brands with more eco-friendly characteristics gain popularity
PROSPECTS AND OPPORTUNITIES
Convenience factor and cost-saving potential will broaden appeal of liquid detergents
Adoption of more sustainable packaging solutions set to remain a priority
Use of plant-based ingredients should continue to increase
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising dishwasher ownership weakens demand for hand dishwashing products
Automatic dishwashing tablets is the fastest developing category
Private label penetration increases as consumers become more budget-conscious
PROSPECTS AND OPPORTUNITIES
Automatic categories will continue making gains at the expense of hand dishwashing
Demand for more natural and eco-friendly alternatives set to increase
Automatic dishwashing products with multiple functions expected to perform strongly
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall demand subdued by the easing of the pandemic
Slovenians increasingly favour more versatile and convenient products
Surface care brands offered in refill packs continue to gain popularity
PROSPECTS AND OPPORTUNITIES
Health concerns likely to boost demand for products with a more natural positioning
More consumers expected to choose products with sustainable packaging solutions
Leading multinationals set to face growing threat from domestic brands
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales of bleach fall as COVID-19 fears recede
Longstanding health concerns continue to depress demand
ProLogistic maintains its dominant position
PROSPECTS AND OPPORTUNITIES
Volume sales of bleach projected to decline throughout the forecast period
Interest in products with more natural and eco-friendly properties set to increase
Further gains likely for private label lines
CATEGORY DATA
Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to pre-pandemic routines and rising cost of living weaken demand
Bref faces increased threat from private label as inflationary pressures bite
E-commerce continues to gain importance as a distribution channel in toilet care
PROSPECTS AND OPPORTUNITIES
Outlook is positive but heightened budget-consciousness will temper demand
Health and sustainability concerns will continue to shape purchasing decisions
Fragrances likely to remain a key area for innovation
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of the pandemic supports strong recovery for shoe polish
Demand for furniture polish falls as consumers spend less time at home
Lomas remains the outright leader in polishes
PROSPECTS AND OPPORTUNITIES
Overall demand for polishes expected to increase steadily
Health and sustainability concerns present opportunities and threats for producers
Discounters and e-commerce projected to make distribution gains
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less time spent at home and heightened budget-consciousness depress demand
Consumers increasingly favour products with more natural and relaxing fragrances
Air Wick remains the leading brand but faces growing challenge from local players
PROSPECTS AND OPPORTUNITIES
Candle air fresheners should continue to witness a high level of innovation
Gradual economic improvements likely to encourage premiumisation
Inability to try before buying will limit further distribution gains for e-commerce
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN SLOVENIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multiple factors hamper demand for home insecticides
Insecticide baits is the only category to post growth in volume sales
Raid faces increasing competition but maintains its dominant position
PROSPECTS AND OPPORTUNITIES
Total volume sales set to decline due to falling demand for spray/aerosol products
Electric insecticides projected to be the most dynamic performer
Distribution will continue to be concentrated in supermarkets and hypermarkets
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027

 

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