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2022年、セルビアの人々はCOVID-19以前のライフスタイルに戻り、必然的に幅広いカテゴリーの在宅介護の需要を圧迫するようになりました。ほとんどの人が再び家の外で定期的に社交するようになり、多忙な都会のプロフェッショナルがより定期的にオフィスで働くようになったため、セルビアの人々の多くが1年のうち家で過ごす時間が大幅に減少することは明らかでした。このような状況と、伝染病の脅威の後退が相まって...。

この調査レポートはセルビアのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ホームケア市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。

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目次

Home Care in Serbia
Euromonitor International
January 2023

List Of Contents And Tables

HOME CARE IN SERBIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining sales as high inflation and return to pre-pandemic lifestyles erode demand
Standard powder detergents dominates sales despite shift towards detergent tablets
Fabric softeners struggles to register positive growth due to unit price inflation
PROSPECTS AND OPPORTUNITIES
Negative sales growth expected as high inflation puts pressure on demand
A handful of strong leaders set to continue dominating category sales
New launches set to respond to increasingly sophisticated laundry care needs
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stagnant volume growth as maturity of demand and rising prices inhibit demand
Automatic dishwashing booms as busy consumers install dishwashers to save time
New launches in automatic dishwashing despite lack of innovation in hand dishwashing
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing to drive category sales as busy consumers turn to dishwashers
More intense competition as brands focus on price discounts to appeal to consumers
Ecological sustainability set to emerge as a major trend in dishwashing
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for surface care declines as consumers spend more time outside of the home
Multi-purpose cleaners remains the largest category of surface care
No major changes in the competitive environment as the leading brands remain on top
PROSPECTS AND OPPORTUNITIES
Volume sales to continue falling as maturity and rising prices put pressure on demand
Private label and less expensive brands to benefit from widespread downtrading
The quartet of leading international brands unlikely to face any serious challenges
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales decline as consumers shift towards more sophisticated products
Appearance of more powerful surface care products undermines demand for bleach
Availability of bleach contracts as consumers favour more ecologically sound options
PROSPECTS AND OPPORTUNITIES
Further sales declines ahead for bleach as the category continues to fall out of favour
Concerns over safety and ecological credentials of bleach set to undermine demand
Players present in bleach set to focus more on other home care categories
CATEGORY DATA
Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Static volume growth for toilet care as the positive impact of the pandemic wears off
Consumer attention shifts towards more sophisticated toilet care categories
Rising prices put pressure on demand at a time of high inflation
PROSPECTS AND OPPORTUNITIES
Sales set to shift away from toilet liquids/foam and towards in-cistern devices
Rising unit prices set to continue putting pressure on demand
Ecological sustainability to emerge as a major driver of demand in toilet care
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive sales growth from a low base despite unfavourable background trends
Post-pandemic, shoe polish benefits from the return to the office and the classroom
Non-essential status of polishes undermines demand as unit prices increase
PROSPECTS AND OPPORTUNITIES
Polishes slated for further positive growth despite potential headwinds
Polishes set to continue facing stronger competition various surface care categories
Consumers likely to continue economising, putting pressure on demand for polishes
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth for air care despite pressure on demand in the post-pandemic era
Non-essential status of air care works against the category as unit prices soar
Advent of heavily scented ITBs puts pressure on sales of spray/aerosol air fresheners
PROSPECTS AND OPPORTUNITIES
Positive growth ahead for air care, driven by rising demand for electric air fresheners
Unit price growth and price-sensitive consumers set to place limits on demand
Less demand for air care in the post-pandemic era means pressure on sales
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales declines continue for home insecticides as high prices put pressure on demand
Leading players face few threats to their strong positions due to consumer loyalty
Spray/aerosol home insecticides dominates as distribution focuses on modern channels
PROSPECTS AND OPPORTUNITIES
Falling demand set to remain the dominant trend in home insecticides
Strong consumer loyalty to ensure that the leading brands retain their strong positions
Modern grocery retailing channels set to continue dominating distribution
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027