世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
エクアドルでのホームケアHome Care in Ecuador 世界的なエネルギー・原材料費の高騰は、2022年のエクアドルのホームケア部門に大きな影響を与えた。食器洗いやランドリーケアなど、多くの製品がエクアドルのインフレ率を上回る価格上昇となり、その結果、2022... もっと見る
サマリー世界的なエネルギー・原材料費の高騰は、2022年のエクアドルのホームケア部門に大きな影響を与えた。食器洗いやランドリーケアなど、多くの製品がエクアドルのインフレ率を上回る価格上昇となり、その結果、2022年の小売数量売上は縮小しました。一方、COVID-19の流行は、2021年後半に実施された予防接種の実施により、2022年のエクアドル経済への影響は小さくなりました。Euromonitor Internationalのエクアドルのホームケア市場レポートは、国レベルの市場規模と形状に関する包括的なガイドを提供します。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進する部門を特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in EcuadorEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN ECUADOR EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Companies respond to higher inflation by reducing pack sizes Bar detergent loses out to powder and liquid alternatives Brands enhance product benefits to deliver greater value PROSPECTS AND OPPORTUNITIES Manufacturers will focus on creating affordable products Low washing machine penetration limits growth potential of liquid detergent Dual usage of powder detergent is a key determinant of growth CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Rising prices contribute to weak demand as volume sales decline Liquid dishwashing products improve but cream presentations are still preferred option Channels normalise as the pandemic loses strength PROSPECTS AND OPPORTUNITIES Strong preference for private label and affordable brands amid price rises Publicity will sustain growth in competitive category Automatic dishwashing will remain a niche option in the forecast period CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Surface care is affected by a minor impact of the pandemic in Ecuador Flurry of new small players emerge in more competitive landscape Despite global inflation, multi-purpose cleaners see price stabilisation PROSPECTS AND OPPORTUNITIES Moderate growth of wipes after initial outbreak Advertising investment is key to maintaining relevant to consumers Surface care will face competition from laundry powder detergents CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach use decreases as COVID-19 concerns subside Informal bleach hampers category performance Channel distribution normalises as consumers switch back to pre-pandemic shopping habits PROSPECTS AND OPPORTUNITIES Informal bleach will hinder sales performance in the forecast period Affordable brands will remain the best performers Low product differentiation is problematic even for leading brands CATEGORY DATA Table 41 Sales of Bleach: Value 2017-2022 Table 42 Sales of Bleach: % Value Growth 2017-2022 Table 43 NBO Company Shares of Bleach: % Value 2018-2022 Table 44 LBN Brand Shares of Bleach: % Value 2019-2022 Table 45 Forecast Sales of Bleach: Value 2022-2027 Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care continues to recover from negative impact of pandemic Absence of advertising investment hinders toilet care In-store discounts and promotions are vital to sales generation PROSPECTS AND OPPORTUNITIES Economic woes will limit consumption in the forecast period Lack of advertising also weakens growth potential Affordable brands will drive sales in the forecast period CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2017-2022 Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Return of in-person school classes supports recovery of shoe polish Little dynamism in the category as disinfection continues to be the focus Rising prices and reduced time spent at home weakens demand for household polishes PROSPECTS AND OPPORTUNITIES Return of face-to-face work will benefit shoe polish but flexible working practices are a limitation Less time at home and lower purchasing power will dampen use of polishes for the home Lack of dynamism will limit sales in the forecast CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2017-2022 Table 54 Sales of Polishes by Category: % Value Growth 2017-2022 Table 55 NBO Company Shares of Polishes: % Value 2018-2022 Table 56 LBN Brand Shares of Polishes: % Value 2019-2022 Table 57 Forecast Sales of Polishes by Category: Value 2022-2027 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Air care recovers as the pandemic loses strength Air care benefits from link with wellbeing Small businesses enter air care injecting dynamism to the category PROSPECTS AND OPPORTUNITIES Air care expected to rebound at the start of the forecast period Spray/aerosols expected to drive growth in the forecast Private label will maintain steady growth moving forward CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2017-2022 Table 60 Sales of Air Care by Category: % Value Growth 2017-2022 Table 61 NBO Company Shares of Air Care: % Value 2018-2022 Table 62 LBN Brand Shares of Air Care: % Value 2019-2022 Table 63 Forecast Sales of Air Care by Category: Value 2022-2027 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS “La Niña” phenomenon alters demand patterns Consumer lifestyle changes reduces some demand for home insecticides Lack of dynamism in the category stunts growth PROSPECTS AND OPPORTUNITIES Meteorological factors are important to strategic planning Lack of dynamism will limit consumption in the forecast period Spray/aerosols expected to drive category growth CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2017-2022 Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryThe global rise in energy and raw materials costs has had a significant impact on Ecuador’s home care category in 2022. A large number of products, including dishwashing and laundry care, saw prices rise above the rate of inflation in Ecuador resulting in the contraction of retail volume sales in 2022. On a more positive note, the COVID-19 pandemic had a lower impact on the Ecuadorian economy in 2022, following the advanced vaccination plan that was put into place during the second half of 2021. Table of ContentsHome Care in EcuadorEuromonitor International January 2023 List Of Contents And Tables HOME CARE IN ECUADOR EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022 Table 7 Distribution of Home Care by Format: % Value 2017-2022 Table 8 Distribution of Home Care by Format and Category: % Value 2022 Table 9 Forecast Sales of Home Care by Category: Value 2022-2027 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Companies respond to higher inflation by reducing pack sizes Bar detergent loses out to powder and liquid alternatives Brands enhance product benefits to deliver greater value PROSPECTS AND OPPORTUNITIES Manufacturers will focus on creating affordable products Low washing machine penetration limits growth potential of liquid detergent Dual usage of powder detergent is a key determinant of growth CATEGORY INDICATORS Table 11 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 12 Sales of Laundry Care by Category: Value 2017-2022 Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 14 Sales of Laundry Aids by Category: Value 2017-2022 Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 16 Sales of Laundry Detergents by Category: Value 2017-2022 Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Rising prices contribute to weak demand as volume sales decline Liquid dishwashing products improve but cream presentations are still preferred option Channels normalise as the pandemic loses strength PROSPECTS AND OPPORTUNITIES Strong preference for private label and affordable brands amid price rises Publicity will sustain growth in competitive category Automatic dishwashing will remain a niche option in the forecast period CATEGORY INDICATORS Table 26 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 27 Sales of Dishwashing by Category: Value 2017-2022 Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Surface care is affected by a minor impact of the pandemic in Ecuador Flurry of new small players emerge in more competitive landscape Despite global inflation, multi-purpose cleaners see price stabilisation PROSPECTS AND OPPORTUNITIES Moderate growth of wipes after initial outbreak Advertising investment is key to maintaining relevant to consumers Surface care will face competition from laundry powder detergents CATEGORY DATA Table 33 Sales of Surface Care by Category: Value 2017-2022 Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022 Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022 Table 37 NBO Company Shares of Surface Care: % Value 2018-2022 Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach use decreases as COVID-19 concerns subside Informal bleach hampers category performance Channel distribution normalises as consumers switch back to pre-pandemic shopping habits PROSPECTS AND OPPORTUNITIES Informal bleach will hinder sales performance in the forecast period Affordable brands will remain the best performers Low product differentiation is problematic even for leading brands CATEGORY DATA Table 41 Sales of Bleach: Value 2017-2022 Table 42 Sales of Bleach: % Value Growth 2017-2022 Table 43 NBO Company Shares of Bleach: % Value 2018-2022 Table 44 LBN Brand Shares of Bleach: % Value 2019-2022 Table 45 Forecast Sales of Bleach: Value 2022-2027 Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care continues to recover from negative impact of pandemic Absence of advertising investment hinders toilet care In-store discounts and promotions are vital to sales generation PROSPECTS AND OPPORTUNITIES Economic woes will limit consumption in the forecast period Lack of advertising also weakens growth potential Affordable brands will drive sales in the forecast period CATEGORY DATA Table 47 Sales of Toilet Care by Category: Value 2017-2022 Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Return of in-person school classes supports recovery of shoe polish Little dynamism in the category as disinfection continues to be the focus Rising prices and reduced time spent at home weakens demand for household polishes PROSPECTS AND OPPORTUNITIES Return of face-to-face work will benefit shoe polish but flexible working practices are a limitation Less time at home and lower purchasing power will dampen use of polishes for the home Lack of dynamism will limit sales in the forecast CATEGORY DATA Table 53 Sales of Polishes by Category: Value 2017-2022 Table 54 Sales of Polishes by Category: % Value Growth 2017-2022 Table 55 NBO Company Shares of Polishes: % Value 2018-2022 Table 56 LBN Brand Shares of Polishes: % Value 2019-2022 Table 57 Forecast Sales of Polishes by Category: Value 2022-2027 Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS Air care recovers as the pandemic loses strength Air care benefits from link with wellbeing Small businesses enter air care injecting dynamism to the category PROSPECTS AND OPPORTUNITIES Air care expected to rebound at the start of the forecast period Spray/aerosols expected to drive growth in the forecast Private label will maintain steady growth moving forward CATEGORY DATA Table 59 Sales of Air Care by Category: Value 2017-2022 Table 60 Sales of Air Care by Category: % Value Growth 2017-2022 Table 61 NBO Company Shares of Air Care: % Value 2018-2022 Table 62 LBN Brand Shares of Air Care: % Value 2019-2022 Table 63 Forecast Sales of Air Care by Category: Value 2022-2027 Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN ECUADOR KEY DATA FINDINGS 2022 DEVELOPMENTS “La Niña” phenomenon alters demand patterns Consumer lifestyle changes reduces some demand for home insecticides Lack of dynamism in the category stunts growth PROSPECTS AND OPPORTUNITIES Meteorological factors are important to strategic planning Lack of dynamism will limit consumption in the forecast period Spray/aerosols expected to drive category growth CATEGORY DATA Table 65 Sales of Home Insecticides by Category: Value 2017-2022 Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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