サマリー

本レポートでは、消費者の信念や価値観を反映する日常的な習慣や行動を視覚的に調査し、サウジアラビアにおける購買・消費習慣と行動傾向を結びつけている。

ユーロモニターの「サウジアラビアの消費者の価値観と行動」レポートは、国民の消費支出に影響を与える要因を分析しています。消費者ライフスタイルに関するレポートには、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣服、レジャー習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光が含まれています。このレポートを利用して、国民のライフスタイルの選択に影響を与える要因を理解してください。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* 消費者価値市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

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目次

Scope
Consumer values and behaviour in Saudi Arabia
Consumers want to engage with brands and prefer branded to unbranded products
Millennials and Generation X want products that are uniquely tailored to them
Millennials are the most willing to spend money to save time
Consumers have a stronger belief than global cohorts that more activities will shift online
Saudis feel they will be working more in the future than they do now
Generation Z have a more positive outlook on their future
High percentage feel they will be more engaged in their communities in future
Over 40% believe climate change will impact them more in future
All cohorts have a positive outlook on more community engagement
High frequency of all activities in Saudi homes
Smart home functionality is important to Saudi households
Having a multifunctional space is a desirable feature in Saudi homes
High percentage of consumers enjoy food prepared outside the home
Better tasting food and convenience of delivery are biggest barriers to cooking at home
Gen Z would much rather order food for delivery than cook for themselves
Jobs that offer a better work-life balance on the radar for Saudis
High salaries key focus for Gen Z
All generations are looking for ways to simplify their lives
High percentage of all cohorts regularly socialise with friends and family online
Saudis enjoy a varied schedule of leisure activities with shopping at the top of the list
Generation X more likely than other cohorts to go to sporting events
Jogging and running undertaken by 40% of respondents at least 1-2 times a week
Millennials are the most avid cyclists
Consumers more active in most stress-reduction activities than global average
Over 70% are worried about climate change
Gen Z stepping up their efforts to have a more positive impact on the environment
Consumers more likely than global average to buy products from purpose-driven brands
Saudi consumers more likely to buy from companies and brands that support their ethos
Consumers like to shop in stores where they can use their loyalty card
Gen X are more likely to try and purchase locally-sourced products
Consumers are cutting back and only buying new items when necessary
Gen X focus on buying strong or well-known brands
M-commerce has become the dominant form of shopping
Millennials have higher rates of ordering beauty/personal care items on a smartphone
Highest percentage of consumers intend to increase spending on health and wellness
Baby Boomers expect to spend more on experiences over the next 12 months
Younger cohorts expect to save more money over the next 12 months
Saudi consumers are more actively engaged online than their global cohorts
Targeted advertising considered an invasion of privacy more among Gen X and Millennials
Consumers like to share their purchases with their social network
Millennials more actively share or retweet a product than other generations
Consumers regularly use their mobile devices to make in-store payments
Baby Boomers are active users of mobile technology