シンガポールにおける消費者のライフスタイルConsumer Lifestyles in Singapore Consumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、シンガポールの幅広いトレンドと整合させることで、消費者の主要な態度や現在の考え方、購買や消費習慣への影響について貴重な洞察を提供... もっと見る
サマリーConsumer Lifestylesは、消費者の行動、嗜好、モチベーションを定量化し、シンガポールの幅広いトレンドと整合させることで、消費者の主要な態度や現在の考え方、購買や消費習慣への影響について貴重な洞察を提供します。Euromonitorのシンガポールの消費者ライフスタイルレポートはシンガポールの消費者支出に影響を与える要因を分析しています。消費者ライフスタイルレポートでは、人口、都市開発、住宅所有、世帯プロファイル、労働、所得、消費支出と家族支出、健康、教育、食習慣、飲酒習慣、買い物習慣、身だしなみ、衣類、余暇習慣、貯蓄と投資、メディア、コミュニケーション、交通、旅行と観光をカバーしています。本レポートは、国民のライフスタイルの選択に影響を与える要因を理解するためにご利用ください。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 消費者概要市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤーおよび主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次ScopeConsumer landscape in Singapore 2022 Life priorities Fast pace of modern lives fuels search for more personal time Generation Z most focused on their friends and time for favourite activities Singapore citizens like to be unique and search for individualistic experiences Image of success and uniqueness is more important to younger generations Consumers in Singapore like to innovate Millennials intensively research products before purchasing them Home life Study at home is less common among Singaporeans compared to global responses Millennials and Generation X show higher rates of working from home Reliance on public transport elevates the need for good transportation access Eating habits Generation Z Singaporeans are least likely to home cook a meal Consumers in Singapore seek out low-priced yet healthy foods Baby boomers are leading in eating a more flexitarian diet Snacks are more common on weekends Generation Z mealtimes vary more compared to other cohorts Working life Work-life balance is the main consideration for Singaporean workforce All generations prefer a job that offers a strong work-life balance High salaries come above job security for younger generations Much higher expectations for flexible hours and work from home than global average Millennials are more interested in the possibility to retire earlier Leisure habits Online socialisation remains important especially for Generation Z Singaporeans frequently choose shopping as a leisure activity Millennials and Generation X are the most eager to go shopping in spare time Domestic and international trips are more popular among younger generations Relaxation and nature are key travel priorities Generation Z and baby boomers are most eager to spend their trips shopping Health and wellness High rates of taking vitamins and health supplements daily to boost health Singaporeans walk and hike for exercise rather than engage in intensive physical activities Running and jogging are popular exercise habits among Generation Z and millennials Massage is a key stress reduction solution Singaporeans turn to Millennials most active in using means like massage and meditation to reduce stress Sustainable living Over 60% of respondents are worried about climate change and try to have positive impact Baby boomers are most active in trying to make an impact on the environment Green behaviours in Singapore are higher than the global average Using energy-efficient products is top of green activities across all generations Singaporeans align themselves with brands that reflect their values Generation Z is very active in sharing their opinion on social issues on media Shopping habits Singaporeans are more positive towards shopping malls than the average global consumer is Millennials are most concerned about quality over quantity Consumers rely on friends and family recommendations over social networks Brand and company website information has more influence over baby boomers The convenience and discounts of subscription services motivate Singaporeans Generation Z look for convenience and discounts more than other cohorts Singaporeans like to see and try before buying more than the global average Baby boomers have more motivations to shop in-store Consumers shop online to find best prices and enjoy free shipping All generations are motivated by competitive prices and free delivery Spending habits Post-pandemic spending on health and wellness continues Nearly half of consumers expect to increase saving over next 12 months Technology Privacy concerns foster low rates of sharing personal data online More than half of millennial respondents prefer to communicate online Ownership of smartphones and laptops higher than global average High ownership rates of wireless earphones and headphones Consumers are less likely to use online health-related or medical sites Over half of Generation Z take part in online video gaming at least weekly
SummaryConsumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Singapore. Table of ContentsScopeConsumer landscape in Singapore 2022 Life priorities Fast pace of modern lives fuels search for more personal time Generation Z most focused on their friends and time for favourite activities Singapore citizens like to be unique and search for individualistic experiences Image of success and uniqueness is more important to younger generations Consumers in Singapore like to innovate Millennials intensively research products before purchasing them Home life Study at home is less common among Singaporeans compared to global responses Millennials and Generation X show higher rates of working from home Reliance on public transport elevates the need for good transportation access Eating habits Generation Z Singaporeans are least likely to home cook a meal Consumers in Singapore seek out low-priced yet healthy foods Baby boomers are leading in eating a more flexitarian diet Snacks are more common on weekends Generation Z mealtimes vary more compared to other cohorts Working life Work-life balance is the main consideration for Singaporean workforce All generations prefer a job that offers a strong work-life balance High salaries come above job security for younger generations Much higher expectations for flexible hours and work from home than global average Millennials are more interested in the possibility to retire earlier Leisure habits Online socialisation remains important especially for Generation Z Singaporeans frequently choose shopping as a leisure activity Millennials and Generation X are the most eager to go shopping in spare time Domestic and international trips are more popular among younger generations Relaxation and nature are key travel priorities Generation Z and baby boomers are most eager to spend their trips shopping Health and wellness High rates of taking vitamins and health supplements daily to boost health Singaporeans walk and hike for exercise rather than engage in intensive physical activities Running and jogging are popular exercise habits among Generation Z and millennials Massage is a key stress reduction solution Singaporeans turn to Millennials most active in using means like massage and meditation to reduce stress Sustainable living Over 60% of respondents are worried about climate change and try to have positive impact Baby boomers are most active in trying to make an impact on the environment Green behaviours in Singapore are higher than the global average Using energy-efficient products is top of green activities across all generations Singaporeans align themselves with brands that reflect their values Generation Z is very active in sharing their opinion on social issues on media Shopping habits Singaporeans are more positive towards shopping malls than the average global consumer is Millennials are most concerned about quality over quantity Consumers rely on friends and family recommendations over social networks Brand and company website information has more influence over baby boomers The convenience and discounts of subscription services motivate Singaporeans Generation Z look for convenience and discounts more than other cohorts Singaporeans like to see and try before buying more than the global average Baby boomers have more motivations to shop in-store Consumers shop online to find best prices and enjoy free shipping All generations are motivated by competitive prices and free delivery Spending habits Post-pandemic spending on health and wellness continues Nearly half of consumers expect to increase saving over next 12 months Technology Privacy concerns foster low rates of sharing personal data online More than half of millennial respondents prefer to communicate online Ownership of smartphones and laptops higher than global average High ownership rates of wireless earphones and headphones Consumers are less likely to use online health-related or medical sites Over half of Generation Z take part in online video gaming at least weekly
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