Summary

Overview
The China and Hong Kong Food Supplement Market recorded a value of US$ 34,008.11 million in 2023 and is expected to reach a value of US$ 47,486.98 million in 2027, growing at a CAGR of 8.98% during the forecast period (2024-2027).
Consumers are increasingly turning to supplements that incorporate traditional Chinese medicine (TCM) herbs and remedies, which are perceived as natural and effective solutions for maintaining health. This is leading to a surge in the development and marketing of supplements that blend modern science with traditional practices, appealing to both older generations familiar with TCM and younger consumers seeking holistic health solutions.
For instance, on November 24, 2023, the New edible-lifestyle brand SUPERnatural+ announced a product of the health and nutrition industry in Hong Kong, with a fun range of Asian-inspired snacks, protein supplements, meals, merchandise, and sustainable products. SUPERnatural+ is releasing signature pre-designed bowls catering to members with demanding schedules who need consistent nutritional intake.
Drivers
Rise in the Aging Population
The aging population in China and Hong Kong is significantly influencing the food supplement market in both regions. With rapid demographic shifts leading to more elderly individuals, there is an increasing demand for health products that support aging-related needs such as joint health, cognitive function, and chronic disease management. Traditional Chinese Medicine's influence amplifies this trend, as older adults often prefer supplements rooted in these traditions.
Rising disposable incomes and health awareness among the elderly propel the market further. Companies are responding by innovating products tailored for older adults, emphasizing quality and safety. According to the World Health Organization, stated that China has one of the fastest-growing aging populations in the world. The population of people over 60 years old in China is projected to reach 28% by 2040, due to longer life expectancy and declining fertility rates.
This huge demographic shift presents many new challenges and opportunities for public health and socioeconomic development in particular, the development of an integrated system that caters to the health and social needs of older people, with equal access to health care regardless of geographical area. Life expectancy in China has risen significantly, now averaging over 77 years. Longer lifespans increase the demand for products that support health and wellness in older age.
Rising incidence of chronic diseases
With increasing chronic diseases like diabetes, cardiovascular diseases, and obesity, there's a heightened awareness among consumers in China and Hong Kong about the importance of maintaining health. This has led to a proactive approach towards health and wellness, with more people turning to food supplements to prevent and manage health issues.
For instance, an article published in the Lancet 2023, stated that diabetes prevalence in Chinese adults aged 20–79 years was projected to increase from 8.2% to 9.7% during 2020–2030. During the same period, the total costs of diabetes would increase from $250.2 billion to $460.4 billion, corresponding to an annual growth rate of 6.32%. The total costs of diabetes as a percentage of GDP would increase from 1.58% to 1.69% in China during 2020–2030, suggesting a faster growth in the economic burden of diabetes than China's economic growth.
According to Government Hong Kong 2023, stated that cardiovascular diseases are a major cause of mortality and morbidity. In 2022, there were 10,665* registered deaths attributed to cardiovascular diseases, including 6,791 deaths due to heart diseases. The economic growth in China and Hong Kong has led to higher disposable incomes, enabling consumers to spend more on health-related products. Consumers are more willing to invest in high-quality, premium supplements that promise better health outcomes.
Restraints
The Natural Alternatives and Whole Foods Trend
The natural alternatives and whole foods trend can pose challenges to the food supplements market as consumers increasingly prioritize obtaining nutrients from whole, minimally processed foods. This trend reflects a preference for natural sources of nutrition over synthetic or isolated supplements.
Consumers who follow the Natural Alternatives and Whole Foods Trend often prioritize obtaining nutrients from whole foods like fruits, vegetables, grains, and lean proteins. Whole foods offer a wide array of nutrients. Consumers choose to obtain their nutrients through a varied and diverse diet, reducing the perceived need for specific supplements. For instance, Shellfish are among the most nutritious types of seafood. Clams are packed with vitamin B12. 3.5 ounces (100 grams) provide over 1,600% of the RDI. They contain high amounts of other B vitamins, as well as potassium, selenium, and iron.
Moreover, Seaweed such as kelp, nori, kombu, and wakame are all very rich in iodine, the RDI is 150 mcg per day however, different types of seaweed contain varying amounts of iodine and Sardines are small, oily, and nutrient-rich fish. Although commonly served canned, sardines can also be grilled, smoked, or pickled when fresh. Sardines are very rich in EPA and DHA, essential omega-3 fatty acids linked to improved heart health. Thus, the rise of whole foods alternatives restrains the market growth.
Segment Analysis
The China and Hong Kong food supplement market is segmented based on ingredient, dosage, application, age, and distribution channel.
Increase Prioritizing Health And Wellness Drives the Segment Growth
In the China and Hong Kong food supplement market, the adult segment is emerging as the largest contributor, driven by several key factors. Adults, particularly those in the working population, are increasingly prioritizing health and wellness amidst the demands of modern life. This demographic is more inclined to adopt preventive health measures, including the regular use of dietary supplements, to manage stress, enhance energy levels, and maintain overall well-being.
The economic stability of adults allows for higher spending on premium health products, including specialized supplements. The growing disposable income in both China and Hong Kong empowers this segment to invest in high-quality, branded supplements, thereby driving market growth. Furthermore, the adult segment is more likely to engage with e-commerce platforms and digital health services, facilitating easy access to a wide range of supplements and contributing to the market’s expansion.
Manufacturers are also responding to consumer demand by introducing new developments in the supplement market. For instance, on January 9, 2023, NSF (National Sanitation Foundation), launched NSF 229 China GMP Registration for Nutritional Supplements in China. NSF 229 China GMP is a new bespoke local program created to meet the demands of the large nutritional supplement manufacturing industry in China and help these manufacturers better adapt to the needs of the Chinese market.
Sustainability Analysis
The sustainability of the China and Hong Kong food supplement market is becoming an increasingly important consideration as both consumers and businesses focus on environmental and social responsibility. Several factors contribute to the sustainability of this market, reflecting a shift towards more eco-friendly and socially conscious practices.
There is a growing demand for sustainably sourced ingredients in the food supplement market. Consumers in China and Hong Kong are increasingly aware of the environmental impact of their purchases and are seeking products that use responsibly sourced, organic, and non-GMO ingredients. This trend is driving companies to adopt more sustainable supply chains, reducing their environmental footprint and aligning with consumer expectations.
The market is witnessing a shift towards eco-friendly packaging solutions. As plastic waste becomes a critical environmental issue, supplement manufacturers are exploring alternatives such as biodegradable, recyclable, and reusable packaging. This shift not only addresses environmental concerns but also enhances brand reputation in a market where consumers are increasingly prioritizing sustainability in their purchasing decisions.
Unmet Needs
The regulatory landscape for food supplements in China can be complex and stringent, which can be a barrier for both domestic and international companies. Simplifying and clarifying these regulations could enhance market entry and growth. For instance, in 2021, the China State Administration for Market Regulation (SAMR) announced stricter guidelines for health food claims, which created challenges for many companies in ensuring compliance while marketing their products effectively.
As consumer awareness grows, there is an increasing demand for specialized supplements tailored to specific health needs (e.g., age-related, gender-specific, or condition-specific supplements). The lack of readily available supplements specifically for women's health, such as prenatal vitamins or menopause support, has created opportunities for brands like Elevit, which introduced targeted products for pregnant women and saw significant market success.
There is a growing interest in personalized nutrition and supplements that cater to individual health profiles and needs. For instance, companies like Meiji have introduced personalized supplement solutions, using data on individual health metrics to provide tailored product recommendations, addressing the need for more customized health solutions in China.
These unmet needs highlight significant opportunities for both new entrants and established players in the Chinese food supplements market. Companies that can navigate regulatory complexities, build consumer trust, offer innovative and personalized products, and expand their reach into underserved areas are well-positioned to capitalize on the growing demand for dietary supplements in China.
Competitive Landscape
The major players in the market include H&H Group, Vita Green Health Products Co Ltd., STP Mineral Therapy, Bepure. Hk, GenieBiome Ltd., Wise Ever Enterprises Limited (PROTECTOR), Life Nutrition, Nu Pharm Limited, China Natural Remedy Company Limited, CATALO Natural Health Foods Limited, TM Wellness Limited, Selfgenic HK, Zhejiang Shuzelanfang Biotechnology Co., Ltd., and Health Bank.
By Ingredient
Vitamins
Botanicals
Minerals
Protein & Amino Acids
Omega Fatty Acids
Probiotics
Others
By Dosage
Tablet
Capsules
Liquid
Powder
Chewables & Gummies
Soft Gels
Others
By Application
Gastrointestinal Health
Gut Microbiota/Microbiome Balance
Digestion
Constipation
Bloating
Diarrhea
Leaky Gut
Inflammation
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
Vaginal Health
Urinary Tract Health
Kidney Stones
UTIs
Others
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Osteoarthritis
Osteoporosis/Low Mineral Bone Density
Inflammation
Brain/Mental Health
Sleep
Cognition
Mood
Depression
Focus
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Atopic Dermatitis & Eczema
Acne
Rosacea
Hair Growth/Hair Loss
Skin Microbiome
Others
Sports
Women’s Health
Fertility
Menopause
Pregnancy
Pcos
Vaginal Health & Health Vaginal Microbiome
Vaginal Infections (Bv/Vvc)
Pregnancy Outcomes
Others
Men’s Health & Men’s Fertility
Weight Management
Pediatric Health
Colic
Constipation
Regurgitation
Atopic Dermatitis
Others
Others
By Age
Infant
Children
Adults
Seniors
By Distribution Channel
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
Key Developments
On January 9, 2023, NSF (National Sanitation Foundation), launched NSF 229 China GMP Registration for Nutritional Supplements in China. NSF 229 China GMP is a new bespoke local program created to meet the demands of the large nutritional supplement manufacturing industry in China and help these manufacturers better adapt to the needs of the Chinese market.
On November 24, 2023, the new edible-lifestyle brand SUPERnatural+ announced a product of the health and nutrition industry in Hong Kong, with a fun range of Asian-inspired snacks, protein supplements, meals, merchandise, and sustainable products. SUPERnatural+ is releasing signature pre-designed bowls catering to members with demanding schedules who need consistent nutritional intake.
Why Purchase the Report?
To visualize the China and Hong Kong food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of China and Hong Kong food supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The China and Hong Kong food supplement market report would provide approximately 57 tables, 68 figures, and 210 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Ingredient
3.2. Snippet by Dosage
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rise in the Aging Population
4.1.1.2. Rising incidence of chronic diseases
4.1.2. Restraints
4.1.2.1. The Natural Alternatives and Whole Foods Trend
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID
6.1.2. Scenario During COVID
6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Ingredient
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
7.1.2. Market Attractiveness Index, By Ingredient
7.2. Vitamins*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Botanicals
7.4. Minerals
7.5. Protein & Amino Acids
7.6. Omega Fatty Acids
7.7. Probiotics
7.8. Others
8. By Dosage
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Dosage
8.1.2. Market Attractiveness Index, By Dosage
8.2. Tablet*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Capsules
8.4. Liquid
8.5. Powder
8.6. Chewables & Gummies
8.7. Soft Gels
8.8. Others
9. Application
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
9.1.2. Market Attractiveness Index, By Application
9.2. Gastrointestinal Health*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.2.3. Gut Microbiota/Microbiome Balance
9.2.4. Digestion
9.2.5. Constipation
9.2.6. Bloating
9.2.7. Diarrhea
9.2.8. Leaky Gut
9.2.9. Inflammation
9.2.10. Gluten sensitivity
9.2.11. Abdominal Pain
9.2.12. GERD/Helicobacter pylori
9.2.13. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
9.2.14. Gut Flora/Gut Microbiome Restoration
9.2.15. Others
9.3. Vaginal Health
9.4. Urinary Tract Health
9.4.1. Kidney Stones
9.4.2. UTIs
9.4.3. Others
9.5. Oral Health
9.6. Anti/Healthy Ageing
9.7. Allergies/Asthma
9.8. Bone & Joint Health
9.8.1. Osteoarthritis
9.8.2. Osteoporosis/Low Mineral Bone Density
9.8.3. Inflammation
9.9. Brain/Mental Health
9.9.1. Sleep
9.9.2. Cognition
9.9.3. Mood
9.9.4. Depression
9.9.5. Focus
9.10. Cardiovascular Health
9.11. Circulation
9.12. Energy/Fatigue Reduction
9.13. Metabolic Syndrome/Blood Glucose
9.14. Liver Health
9.15. Energy
9.16. Immunity/Respiratory Infections
9.17. Nutrient Absorption
9.18. Skin-Hair-Nails
9.18.1. Atopic Dermatitis&Eczema
9.18.2. Acne
9.18.3. Rosacea
9.18.4. Hair Growth/Hair Loss
9.18.5. Skin Microbiome
9.18.6. Others
9.19. Sports
9.20. Women’s Health
9.20.1. Fertility
9.20.2. Menopause
9.20.3. Pregnancy
9.20.4. Pcos
9.20.5. Vaginal Health&Health Vaginal Microbiome
9.20.6. Vaginal Infections (Bv/Vvc)
9.20.7. Pregnancy Outcomes
9.20.8. Others
9.21. Men’s Health & Men’s Fertility
9.22. Weight Management
9.23. Pediatric Health
9.23.1. Colic
9.23.2. Constipation
9.23.3. Regurgitation
9.23.4. Atopic Dermatitis
9.23.5. Others
9.24. Others
10. Age
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
10.1.2. Market Attractiveness Index, By Age
10.2. Infant*
10.2.1. Introduction
10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Children
10.4. Adults
10.5. Seniors
11. Distribution Channel
11.1. Introduction
11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarkets/Hypermarkets*
11.2.1. Introduction
11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Pharmacies and Drug Stores
11.4. Convenience Stores
11.5. Online Retailers
11.6. Other Distribution Channels
12. Sustainability Analysis
12.1. Environmental Analysis
12.2. Economic Analysis
12.3. Governance Analysis
13. Competitive Landscape
13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis
14. Company Profiles
14.1. H&H Group*
14.1.1. Company Overview
14.1.2. Type Portfolio and Description
14.1.3. Financial Overview
14.1.4. Key Developments
14.2. Vita Green Health Products Co Ltd.
14.3. STP Mineral Therapy
14.4. Bepure. Hk
14.5. GenieBiome Ltd.
14.6. Wise Ever Enterprises Limited (PROTECTOR)
14.7. Life Nutrition
14.8. Nu Pharm Limited
14.9. China Natural Remedy Company Limited
14.10. CATALO Natural Health Foods Limited
14.11. TM Wellness Limited
14.12. Selfgenic HK
14.13. Zhejiang Shuzelanfang Biotechnology Co., Ltd.
14.14. Health Bank (*LIST NOT EXHAUSTIVE)
15. Appendix
15.1. About Us and Services
15.2. Contact Us