Summary

Overview
Global Potato Protein Isolates Market reached US$ 289.7 million in 2022 and is expected to reach US$ 479.5 million by 2030, growing with a CAGR of 6.5% during the forecast period 2023-2030.
People adopt protein-rich food options to meet their protein requirements that help in building and repairing the body tissues. Health and environmental concerns among the global population drive consumers to leave animal-based proteins and take up plant-based proteins. The unique and versatile properties of potato protein gain people's attention who are looking for sustainable plant-based protein.
Growing demand for the market is increasing the new plant developments by various market players. For instance, in April 2021, Branston Ltd. announced the construction of its new potato protein extraction facility at Branston's site in Lincolnshire, U.K. The newly developing plant helps the company convert low-value potatoes into clean-label functional proteins in the form of isolates and concentrates.
The research and development taking place to develop low-cost and healthy extraction methods, help in expanding the potato protein isolate market. For instance, in 2022, the SME Solutions Centre planned to extract potato protein from Pacific Ag graded-out potatoes, to optimise the process. In addition, the new technologies that are taking place in the potato protein industry, such as the use of natural adsorbents for isolation, improve the market size.
Dynamics
Growing Demand for Plant-Based Proteins
The plant-based protein isolate market is widely expanding with the increasing health consciousness, environmental concerns, and ethical considerations. According to the World Animal Foundation, approximately 88 million vegans are present worldwide, as of 2023 statistics. The increasing veganism is increasing the demand for plant-based proteins, such as potato protein.
The high quality and solubility of potato protein, make it one of the better choices in plant-based proteins. Various forms of potato proteins, mainly in their concentrated forms, such as isolates are highly functional in various applications to improve the health and fitness of the body. With the immense success in the traditional categories of plant-based proteins as meat and dairy substitutes, the potato protein isolate market is largely experimenting in the field of egg replacements and seafood alternatives.
Wide Offering of Potato Protein Isolate from Various Companies
The rising demand for potato protein isolates is driving manufacturers to develop and release various products into the market. For instance, Tereos, a French company, produces Peptigel PP, a potato protein isolate that is particularly well-suited for use in sports nutrition, dietary supplements, and vegan food formulations. Peptigel PP is hypoallergenic and boasts excellent functional properties, making it an ideal choice for these applications.
Roquette, the French company specializing in plant-based ingredients, produces a high-quality potato protein isolate that is perfect for meat and dairy alternatives, sports nutrition, and other food applications, under the Tubermine brand. Roquette's potato protein products are known for their exceptional functional properties and nutritional quality.
The manufacturers are targetting food manufacturers by developing new products that are suitable for their application in the food and beverage industries. For instance, Manitoba Starch Products, a Canadian company, produces potato protein isolate under their ProTerra line, which is designed for use in a variety of food applications, including bakery products, meat and dairy alternatives, and sports nutrition.
Huge Competition from Other Plant-Based Proteins
The high competition from other plant-based proteins like soy and peas is one of the major restraining factors of the potato protein isolate market. Soy and pea protein markets are well established and have a greater history of practice in various industries. Most of the consumers consume soy and pea proteins over potato proteins due to a lack of awareness.
The new product launches and greater demand from the competitor's protein isolates hinder the market growth. For instance, in November 2022, International Flavors & Fragances Inc. introduced a soy-based protein ingredient, Supro Tex. The ingredient consists of 80% of protein content making it a suitable option for protein requirements.
Manufacturers of soy protein isolate are developing new processing, in July 2022, New Protein International announced the co-investment with Protein Industries Canada to introduce a clean-label soy protein processing method to produce soy protein isolate, an ingredient that can be used in various applications, including plant-based products and supplements.
Segment Analysis
The global potato protein isolate market is segmented based on nature, application and region.
Increasing Applications of Potato Protein Isolate in Bakery and Confectionery Industries
The global potato protein isolate market is segmented based on application into food & beverage, animal feed and others. The food and beverage segment has the largest share in the global market. The increasing demand for vegan and gluten-free products drives the use of potato protein isolate as a wheat protein and egg replacement in various applications. The functional properties of the isolate along with suitable color and flavor attributes drive the initiation to their use in products.
Apart from enriching the protein content of the product, the potato protein isolate is used as an essential ingredient in the confectionery and baking industry to improve the consistency and structure of the products. The use of potato protein isolate enhances the texture of the baked goods keeping them moist and fresh. The high digestibility blending properties of potato protein isolate boost its application in food and beverage applications.
The emerging developments in potato protein isolate production help in the easy incorporation of these isolates in the production of various vegan desserts. For instance, in 2021, Avebe introduced Solanic100, a natural potato protein isolate that has greater uses in the production of protein-enriched snacks and baked goods. Solanic100 can be mixed with water to produce mayonnaise and macarons. The product helps in the production of cake with improved texture.
Moreover, potato protein isolate is gaining popularity in sports nutrition and expanding its uses in sports nutrition and weight management drinks. The new collaborations and partnerships among the market players help in expanding the segment growth. For instance, a new process for incorporating potato protein isolate and concentrate in beverage production such as sports drinks is being developed with the collaboration between Nizo, a research company and potato ingredient supplier, Avebe.
Geographical Penetration
Increased Demand for Plant-Based Protein in Asia-Pacific
Asia-Pacific dominated the global potato protein isolate market, with China and India leading the market. According to FAO stats for 2021, the total production of potatoes in China and India is 94 and 54 million tons, making them one of the largest producers in the world. Abundant raw material availability makes the production and extraction of potato protein isolate much easier.
The increasing health consciousness among the consumers of this region is driving the demand for healthy nutrients such as proteins and fibers. The rising trend of consumption of plant-based protein products is growing demand for potato protein isolates for their applications in food and beverage products. The region’s improving industrial base and greater use of these potato protein isolates in preparation of food products, positively drive the market growth.
According to the World Animal Foundation, 9% of the Indian population are recorded as vegan in 2022. The rising vegan population is increasing the demand and need for plant-based proteins. The government initiatives to motivate consumers to adopt the plant-based product positively impact this region’s market growth. For instance, the Chinese government and society are taking initiatives to decrease meat consumption in the country by 50%.
Various developments by the national organizations to enhance the protein content of potatoes, drive the market growth, with the increased protein for extraction and isolation. For instance, in 2021, the National Institute of Plant Genome Research in New Delhi, India developed a genetically modified potato packed with 60% more protein and increased amino acids.
Competitive Landscape
The major global players in the market include Roquette Freres, ProteroCo, Xi'an Gaoyuan Bio-Chem Co., Ltd., Innovix Labs Fitness, Lihme Protein Solutions, Toufood, Sapore Puro, Equistro, Spix and Emsland Group.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic moderately impacted the global potato protein isolate market. The sudden declaration of lockdowns halted the supply chain activities of every product and raw material. The potato protein isolate market faced challenges in sourcing raw materials from various areas. In addition, the processing industries received a major halt at the industrial level due to improper resources and labor facilities.
The strict regulations from the government resulted in the shutdown of many manufacturing industries, causing a shortage of production for their use in different applications. The distribution channel activities made it difficult for the product reach to consumers. The disruption in the supply chain activities and import and export restrictions reduced the economic activity of the global market.
However, the pandemic increased health consciousness among consumers. People started looking for healthy alternatives to animal protein to maintain good health. The increased consumer awareness regarding the potato protein isolate increased its incorporation in daily diet, positively affecting the market growth. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
Russia- Ukraine War Impact
The Russia-Ukraine war had a negative impact on many industrial sectors, including food. Russia and Ukraine are the major producers of potatoes in the world and are placed in the top 5 producers in FAO stats. Ukraine's potato production was recorded to be around 21 million tons, whereas Russian Federation’s potato production reached 18 million tons, as of 2021 FAO statistics.
The larger production capacities of the countries make them important raw material producers and suppliers for the global potato protein isolate market. The war created disruption in the global supply chain activities, negatively affecting the market. The scarcity of raw materials interrupted processes at the industrial level badly impacting product production. The war created import and export trade disruptions, resulting in economic disturbances.
By Nature
• Organic
• Conventional
By Application
• Food & Beverages
• Animal Feed
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• In April 2022, Branston Holdings Ltd subsidiary company Branston Potatoes Limited, declared its partnership with an innovations company Root Extracts Ltd and introduced potato protein products for its application in vegan food products.
• In February 2022, KMC, a Dutch ingredient company created texturized potato protein that can be used as a meat alternative. The company planned the production of about 300 tons of texturized potato protein in 2022.
• In July 2021, Lihme Protein Solutions, a Denmark-based company that develops separation technologies for the isolation of protein ingredients, announced its agreement with Europe-based company, Duynie Group to create valuable industrial coproducts. The collaboration resulted in the production of functional protein from potato fruit water, which is a co-product of the potato starch industry.
Why Purchase the Report?
• To visualize the global potato protein isolate market segmentation based on nature, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of potato protein isolate market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global potato protein isolate market report would provide approximately 77 tables, 83 figures and 189 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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