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米国の補聴器市場:製品タイプ別(耳かけ型補聴器、レシーバ型補聴器、耳かけ型補聴器、カナル型補聴器)、技術別(デジタル、アナログ)、調達先別(民間、退役軍人局)の分析とCOVID-19の影響による規模・動向、2028年までの予測


The US Hearing Aid Market: Analysis By Product Type (Behind-the-Ear Hearing Aids, Receiver-in-the-Ear Hearing Aids, In-the-Ear Hearing Aids, and Canal Hearing Aids), By Technology (Digital, and Analog), By Source of Procurement(Private, and Veterans Affairs) Size and Trends with Impact of COVID-19 and Forecast up to 2028

補聴器は、聴覚信号を増強するために作られた電子機器であり、聴覚障害に悩む人々をサポートします。特に感音性難聴や伝音性難聴などの症状に合わせて作られた補聴器は、日常的なコミュニケーションを向上させる... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
Daedal Research
デダルリサーチ
2023年9月15日 US$2,250
シングルユーザライセンス(印刷不可)
ライセンス・価格情報
注文方法はこちら
108 英語

 

サマリー

補聴器は、聴覚信号を増強するために作られた電子機器であり、聴覚障害に悩む人々をサポートします。特に感音性難聴や伝音性難聴などの症状に合わせて作られた補聴器は、日常的なコミュニケーションを向上させる上で重要な役割を果たします。加齢、大きな音に長時間さらされる、内耳構造の損傷、特定の病気などの要因により、聴覚能力が低下することがあります。このような場合、補聴器は装用者に正常な聴覚を取り戻す貴重なツールとなる。2022年の米国補聴器市場は27億1,000万米ドルで、2028年には39億8,000万米ドルに達する見込みである。

補聴器は多くの人にとって必要不可欠なものであり、聴覚障害者のコミュニケーションを強化し、音の知覚を豊かにする。補聴器は、世界的な課題である難聴に対処するものである。近年、米国補聴器市場は需要の大幅な急増を目の当たりにしている。この好調な軌道を支えているのは、2つの極めて重要な要因である。第一に、高齢化によって難聴の有病率が上昇し、聴覚補助の需要が高まっている。第二に、2017年の一般用補聴器(OTC)法の画期的な導入とそれに続く2022年の規制の実現により、補聴器へのアクセスが一変した。これらの中心的な原動力と並んで、都市化や、充電式電池、遠隔微調整、耳鳴り管理イノベーション、ブルートゥース・ロー・エナジー(BLE)などの画期的な技術進歩が、この分野の成長を引き続き後押ししている。米国の補聴器市場は、2023~2028年の予測期間中にCAGR 6.76%で成長すると予測されている。

市場細分化分析:

製品タイプ別市場レポートでは、米国の補聴器市場を製品タイプ別に、耳かけ型補聴器、耳かけ型補聴器、耳かけ型補聴器、カナル型補聴器の4つに区分している。2022年には、耳かけ型補聴器が市場を席巻した。その理由は、様々な難聴レベルに適した汎用性の高いデザイン、電池寿命の延長や高度な機能と組み合わせた審美的な魅力である。あらゆる年齢層に対応する耳かけ型補聴器の需要は、米国人口の高齢化と聴覚の健康に対する意識の高まりによって高まっている。こうした側面が、市場における主導的地位を確固たるものにしている。さらに、カナル型補聴器分野は、その小型設計、技術の進歩、ユーザーの快適さと聴覚の正確さを保証するパーソナライズド・ヘルスケア・ソリューションの推進により、2023年から2028年にかけて最も急成長すると予測されている。

技術別:本レポートでは、技術別にデジタルとアナログの2つに区分している。2022年において、デジタル・セグメントが優位を占める主な理由は、その高度なデジタル信号処理能力であり、優れた音質と様々な聴覚環境での適応性を保証する。これらの補聴器は、音声と周囲の雑音をシームレスに区別し、明瞭な会話を提供する。また、スマートフォンやテレビなどの機器とワイヤレスで接続できるため、汎用性も高い。ユーザー中心の設計により、個人に合わせた調整が可能で、ハウリングの障害も最小限に抑えられているため、市場での地位はさらに強固なものとなっている。2023-2028年の予測では、このセグメントの急成長は、デジタル補聴器の適応性、音の明瞭さ、シームレスな機器接続性、ユーザーフレンドリーなカスタマイズオプションに起因している。

調達先別:米国の補聴器市場規模は、調達先別に民間と退役軍人の2つのセグメントに分けられる。2022年には、民間セグメントが最大のセグメントであり、今後数年間で最も急成長するセグメントとなることが予想される。オーダーメイドのソリューション、技術的進歩、容易なオンラインアクセスは、さらにその魅力の高まりと優位性の予測に貢献している。

米国補聴器市場のダイナミクス

成長の促進要因米国の補聴器市場を牽引しているのは、主に高齢化社会である。高齢化社会は、難聴をはじめとする加齢に伴う難題に直面する。人口のかなりの部分を占めるこの層は、年齢と聴覚の健康ニーズとの間に本質的なつながりがあることを強調している。この層は市場動向に著しい影響を与え、製品設計の進歩や、特定の健康上の懸念に沿った的を絞ったアウトリーチ戦略につながっている。このように、高齢者の年齢中心のニーズは補聴器業界に深く影響を与え、需要を刺激し、革新的な進化を促している。さらに、近年の都市化、補聴器における充電式電池の使用の増加、電子商取引と遠隔調整の台頭、耳鳴り管理の進歩、防水性と耐久性の向上、接続性の強化、OTC規制などにより、市場の成長が見込まれている。

課題:米国補聴器市場では、高額な費用と限られた保険適用が大きな障壁となっている。トップクラスの補聴器は数千円という価格であるため、多くの潜在的なユーザーは、手頃な価格で補聴器を購入することが難しいという問題に直面している。この問題は、米国の民間保険プランの大半が補聴器にほとんど保険を適用していないために、さらに悪化している。メディケイドのような政府の取り組みが子供を援助することはあっても、成人のほとんどは経済的援助がない。このような高価格と不十分な補償の関連性により、多くの人が重要な補聴器なしでいることになり、市場における主要な障害となっている。さらに、スティグマや認知度など、その他の要因も市場の課題となっている。

市場動向:米国の補聴器市場は、AIとMLの統合によって大きな変革を遂げようとしている。AIが業界全体で存在感を増す中、補聴器への応用はユーザーの好みに基づいたリアルタイム調整を提供し、明瞭さとパーソナライゼーションを強化する。このAI主導の進化は、ユーザーエクスペリエンスを向上させるだけでなく、補聴器の機能を再定義し、この分野を大きく成長させる。市場には、補聴器とモノのインターネットとの統合、拡張現実(AR)の統合、ソーシャルメディアの影響、ブレイン・コンピュータ・インターフェイス(BCI)の融合、自動翻訳の導入、健康モニタリングのためのオンボードセンサー、両耳コーディネーション、ホログラフィック・ディスプレイの統合、自己修復機構のためのナノテクノロジーの統合、指向性マイクの改良などが含まれる。

COVID-19の影響分析と今後の方向性:

COVID-19の大流行は、米国の補聴器市場を大きく混乱させた。医療資源が振り向けられ、定期的な補聴器サービスが中止される中、売上は減少した。パンデミックは遠隔補聴器の有望性と対面での補聴器の永続的な重要性を浮き彫りにしたが、サプライチェーンの問題は残ったものの、業界の技術革新への献身は今後の市場の方向性に対する回復力を示唆するものであった。COVID-19後の米国補聴器市場は、遠隔医療の導入、デジタル技術の革新、柔軟なサービスモデル、革新的な製品開発によって、課題と展望を乗り越え、回復力のあるユーザー中心の未来を予測している。

競争環境と最近の動向:

米国の補聴器市場はそのダイナミズムを特徴としており、世界的な大手企業と地域的な競合企業が混在しているため、適度に断片化されている。多くの大手メーカーは、技術的な進歩や幅広い製品ラインアップを通じて、市場の集中化を目指している。研究開発への多額の投資により、高度なデジタル機能を備えた革新的な製品が生み出されている。新興参入企業は補聴器にAIを導入し、市場を活性化している。大手企業が新技術の統合を目指す中、業界は急速な進化を反映して合併が相次いでいる。Eargoは、オンラインを通じた消費者への直接販売モデルへのシフトを例証し、アクセシビリティを高めている。このことは、技術革新、戦略的提携、進化する販売戦略によって、流動的な米国補聴器市場の姿を描き出している。注目すべきはフォナックの「フォナック・パラダイス」であり、技術的進歩の証である。2022年8月、ソノバはルミティを、GNはオムニアを発表した。また、WS Audiologyはワイデックス・シアーモーメントを発売した。

さらに、米国補聴器市場の主要プレーヤーは以下の通りである:

Sonova Group Demant A/S (William Demant Holding Group)
GN Store Nord
コクレア社
Eargo, Inc.
アンプリフォンS.p.A.
スターキーラボラトリーズ
WS Audiology A/S
メドエル
アレンズコーポレーション

米国退役軍人局は、退役軍人の聴覚に関する問題に取り組んでいます。フォナック、オーティコン、スターキーなどのトップブランドと提携することで、退役軍人は最先端の聴覚ソリューションを利用できるようになっています。米国の補聴器市場は、技術の進歩、コラボレーション、進化する販売戦術によって形成され、常に流動的である。例えば、フォナックの "フォナック・パラダイス "は、優れたサウンドとブルートゥース機能を特徴としており、スターキーやメドエルのような大手企業の影響を強調している。FDAの2021年構想を受けて、新興企業の「AffordaEar」は費用対効果の高い補聴器を発表し、規制主導の市場機会を浮き彫りにした。さらに、GN Store Nord A/Sの「Hearing Loss Association of America」とのコラボレーションのようなイニシアチブは、この分野における一般市民の意識の重要性を強調している。全体として、この分野の状況は、技術革新、規制、戦略的提携、教育的努力に後押しされ、急速に変化している。



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目次

1. Executive Summary

2. Introduction

2.1 Hearing Aid: An Overview
2.1.1 Definition of Hearing Aid
2.1.2 Features and Technology of Hearing Aid

2.2 Hearing Aid Segmentation: An Overview
2.2.1 Hearing Aid Segmentation

3. The US Market Analysis

3.1 The US Hearing Aid Market: An Analysis

3.1.1 The US Hearing Aid Market: An Overview
3.1.2 The US Hearing Aid Market by Value
3.1.3 The US Hearing Aid Market by Product Type (Behind-the-Ear Hearing Aid, Receiver-in-the-Ear Hearing Aid, In-the-Ear Hearing Aid, and Canal Hearing Aid)
3.1.4 The US Hearing Aid Market by Technology (Digital, and Analog)

3.2 The US Hearing Aid Market: Product Type Analysis

3.2.1 The US Hearing Aid Market by Product Type: An Overview
3.2.2 The US Behind-the-Ear Hearing Aid Market by Value
3.2.3 The US Receiver-in-the-Ear Hearing Aid Market by Value
3.2.4 The US In-the-Ear Hearing Aid Market by Value
3.2.5 The US Canal Hearing Aid Market by Value

3.3 The US Hearing Aid Market: Technology Analysis

3.3.1 The US Hearing Aid Market by Technology: An Overview
3.3.2 The US Digital Hearing Aid Market by Value
3.3.3 The US Analog Hearing Aid Market by Value

3.4 The US Hearing Aid Market Volume: An Analysis

3.4.1 The US Hearing Aid Market Volume: An Overview
3.4.2 The US Hearing Aid Market by Volume
3.4.3 The US Hearing Aid Market Volume by Source of Procurement (Private, and Veterans Affairs)

3.5 The US Hearing Aid Market Volume: Source of Procurement Analysis

3.5.1 The US Hearing Aid Market by Source of Procurement: An Overview
3.5.2 The US Private Hearing Aid Market by Volume
3.5.3 The US Veterans Affairs Hearing Aid Market by Volume

4. Impact of COVID-19

4.1 Impact of COVID-19 on the US Hearing Aid Market
4.2 Post-COVID-19 Impact on the US Hearing Aid Market

5. Market Dynamics

5.1 Growth Driver
5.1.1 Rapid Urbanization
5.1.2 Aging Population
5.1.3 Rise of E-Commerce and Remote Adjustments
5.1.4 Growing Use of Rechargeable Batteries in Hearing Aid Devices
5.1.5 Advancements in Tinnitus Management
5.1.6 Improved Waterproofing and Durability
5.1.7 Enhanced Connectivity
5.1.8 OTC Regulations

5.2 Challenges
5.2.1 High Costs and Limited Insurance Coverage
5.2.2 Stigma Associated

5.3 Market Trends
5.3.1 Increasing Penetration of Artificial Intelligence and Machine Learning
5.3.2 Integration of Internet of Things with Hearing Aids
5.3.3 Integration of Augmented Reality (AR)
5.3.4 Social Media Influence
5.3.5 Amalgamation of Brain-Computer Interfaces (BCI)
5.3.6 Introduction of Automatic Translation
5.3.7 Onboard Sensors for Health Monitoring
5.3.8 Binaural Coordination
5.3.9 Integration of Holographic Displays
5.3.10 Integration of Nanotechnology for Self-repair Mechanisms
5.3.11 Improved Directional Microphones

6. Competitive Landscape

6.1 The US Hearing Aid Market: Competitive Landscape
6.2 The US Hearing Aid Market Landscape: Brand Offerings
6.3 The US Veteran Affairs Hearing Aid Players Sales by Market Share
6.4 The US OTC Hearing Aid Market Players: Product Offerings
6.5 The US Hearing Aid Market Players: End-to-End Service Provider

7. Company Profiles

7.1 Sonova Group
7.1.1 Business Overview
7.1.2 Business Segments
7.1.3 Business Strategy

7.2 Demant A/S (William Demant Holding Group)
7.2.1 Business Overview
7.2.2 Reportable Segments
7.2.3 Business Strategy

7.3 GN Store Nord
7.3.1 Business Overview
7.3.2 Operating Segments
7.3.3 Business Strategy

7.4 Cochlear Ltd.
7.4.1 Business Overview
7.4.2 Business Segments
7.4.3 Business Strategy

7.5 Eargo, Inc.
7.5.1 Business Overview
7.5.2 Business Strategy

7.6 Amplifon S.p.A.
7.6.1 Business Overview
7.6.2 Operating Segments
7.6.3 Business Strategy

7.7 Starkey Laboratories, Inc.
7.7.1 Business Overview
7.7.2 Business Strategy

7.8 WS Audiology A/S
7.8.1 Business Overview
7.8.2 Revenue by Geographic Region
7.8.3 Business Strategy

7.9 MED-EL
7.9.1 Business Overview
7.9.2 Business Strategy

7.10 Earlens Corporation
7.10.1 Business Overview

List of Figures

Figure 1: Features and Technology of Hearing Aid
Figure 2: Hearing Aid Segmentation
Figure 3: The US Hearing Aid Market by Value; 2018-2022 (US$ Billion)
Figure 4: The US Hearing Aid Market by Value; 2023-2028 (US$ Billion)
Figure 5: The US Hearing Aid Market by Product Type; 2022 (Percentage, %)
Figure 6: The US Hearing Aid Market by Technology; 2022 (Percentage, %)
Figure 7: The US Behind-the-Ear Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 8: The US Behind-the-Ear Hearing Aid Market by Value, 2023-2028 (US$ Billion)
Figure 9: The US Receiver-in-the-Ear Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 10: The US Receiver-in-the-Ear Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 11: The US In-the-Ear Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 12: The US In-the-Ear Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 13: The US Canal Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 14: The US Canal Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 15: The US Digital Hearing Aid Market by Value, 2018-2022 (US$ Billion)
Figure 16: The US Digital Hearing Aid Market by Value, 2023-2028 (US$ Billion)
Figure 17: The US Analog Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 18: The US Analog Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 19: The US Hearing Aid Market by Volume; 2018-2022 (Million)
Figure 20: The US Hearing Aid Market by Volume; 2023-2028 (Million)
Figure 21: The US Hearing Aid Market Volume by Source of Procurement; 2022 (Percentage, %)
Figure 22: The US Private Hearing Aid Market by Volume, 2018-2022 (Million)
Figure 23: The US Private Hearing Aid Market by Volume, 2023-2028 (Million)
Figure 24: The US Veterans Affairs Hearing Aid Market by Volume, 2018-2022 (Thousand)
Figure 25: The US Veterans Affairs Hearing Aid Market by Volume, 2023-2028 (Billion)
Figure 26: The US Urban Population; 2016-2022 (Million)
Figure 27: The US Total Population Aging 65 and above; 2017-2030 (Million)
Figure 28: The US Population With Hearing Difficulties; 2019-2021 (Percentage, %)
Figure 29: The US Retail E-commerce Sales, 2018-2027 (US$ Trillion)
Figure 30: North America Artificial Intelligence (AI) Market Revenues; 2018-2028 (US$ Billion)
Figure 31: The US Internet of Things Market Revenue; 2018-2028 (US$ Billion)
Figure 32: The US Augmented Reality (AR) Users; 2019-2027 (Million)
Figure 33: The US Number of Active Social Media Users; 2017-2022 (Million)
Figure 34: The US Veteran Affairs Hearing Aid Players Sales by Market Share; 2022 (Percentage, %)
Figure 35: Sonova Group Sales by Business Segment; 2022 (Percentage, %)
Figure 36: Demant A/S Revenue by Reportable Segment; 2022 (Percentage, %)
Figure 37: GN Store Nord Revenues by Segments; 2022 (Percentage, %)
Figure 38: Cochlear Ltd. Revenue by Business Segments; 2022 (Percentage, %)
Figure 39: Amplifon S.p.A. Revenues from Sales and Services by Segment; 2022 (Percentage, %)
Figure 40: WS Audiology A/S Revenue by Geographic Region; 2022 (Percentage, %)
Table 1: Global Hearing Aid Supply Chain
Table 2: Major Companies and Their Respective Brands in the US Hearing Aid Market
Table 3: The US OTC Hearing Aid Market Players: Product Offerings
Table 4: The US Hearing Aid Market Players: End-to-End Service Provider

 

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Summary

A hearing aid is an electronic device crafted to boost auditory signals, assisting those grappling with hearing impairments. Specifically tailored for conditions like sensorineural and conductive hearing disorders, these devices play a pivotal role in enhancing daily communication. Factors like aging, prolonged exposure to loud noises, damage to the inner ear structures, or certain medical ailments can lead to diminished auditory capabilities. In such scenarios, hearing aids serve as invaluable tools, restoring a semblance of normal auditory experience for the wearer. The US hearing aid market in 2022 stood at US$2.71 billion and is likely to reach US$3.98 billion by 2028, while in terms of volume, the US hearing aid market in 2022 stood at 4.76 million.

Hearing aids, essential for many, bolster communication and enrich sound perception for individuals with hearing deficiencies. They address a prevalent global issue—hearing loss. Over recent years, the US hearing aid market has witnessed a significant surge in demand. Two pivotal factors underpin this positive trajectory. First, the rising prevalence of hearing loss, majorly influenced by an aging demographic, has heightened the demand for auditory assistance. Second, the landmark introduction of the Over-the-Counter (OTC) Hearing Aid Act in 2017 and its subsequent realization in 2022 regulations have revolutionized access to hearing aids. Alongside these central drivers, urbanization and groundbreaking technological advancements—such as rechargeable batteries, remote fine-tuning, tinnitus management innovations, and Bluetooth Low Energy (BLE)—continue to bolster the sector's growth. The US hearing aid market is projected to grow at a CAGR of 6.76% during the forecast period of 2023-2028.

Market Segmentation Analysis:

By Product Type: The market report has segmented the US hearing aid market into four segments, based on product type, namely, behind-the-ear hearing aids, receiver-in-the-ear hearing aids, in-the-ear hearing aids, and canal hearing aids. In 2022, behind-the-ear hearing aids dominated the market due to their versatile design suitable for various hearing loss levels and their aesthetic allure combined with extended battery life and advanced features. Catering to all age groups, their demand is amplified by an aging US populace and rising hearing health awareness. These aspects have firmly established their leading position in the market. Further, the canal hearing aids segment is projected to be the fastest-growing from 2023-2028, due to their miniature design, technological advancements, and the push towards personalized healthcare solutions ensuring user comfort and auditory precision.

By Technology: The report divides the segments into two different categories based on technology: digital, and analog. In 2022, the dominance of the digital segment can be predominantly attributed to its advanced digital signal processing capabilities, ensuring superior sound quality and adaptability across varied auditory settings. These hearing aids seamlessly differentiate between speech and background noise, providing clear conversations. Their ability to wirelessly connect to devices like smartphones and TVs enhances their versatility. The user-centric design, offering personalized adjustments and minimized feedback disturbances, further solidifies their market position. During the 2023-2028 forecast, the segment's rapid growth is attributed to digital hearing aids' adaptability, sound clarity, seamless device connectivity, and user-friendly customization options.

By Source of Procurement: Based on the source of procurement, the US hearing aid market volume can be segmented into two segments: private, and veteran’s affairs. In 2022, the private segment is the largest segment and is expected to be the fastest growing segment in the upcoming years, owing to the US's healthcare emphasis on private spending, amplified e-commerce growth, and increasing public awareness. Their tailored solutions, technological advancements, and easy online access further contribute to their rising appeal and anticipated dominance.

The US Hearing Aid Market Dynamics:

Growth Drivers: The hearing aid market in the US has been primarily driven by the aging population, which confronts the inevitable age-related challenges, including hearing loss. This demographic, representing a substantial portion of the population, emphasizes the essential link between age and auditory health needs. This group has markedly impacted market trends, leading to advancements in product design and targeted outreach strategies aligned with their specific health concerns. As such, the age-centric needs of this older population have deeply influenced the hearing aid industry, fueling demand and prompting innovative evolutions. Further, the market is expected to grow, owing to urbanization, growing use of rechargeable batteries in hearing aid devices, the rise of e-commerce and remote adjustments, advancements in tinnitus management, improved waterproofing and durability, enhanced connectivity, OTC regulations, etc. in recent years.

Challenges: High costs paired with limited insurance coverage pose formidable barriers in the US hearing aid market. With top-tier devices priced in the thousands, many potential users face daunting affordability challenges. The issue is exacerbated by the majority of US private insurance plans offering little to no coverage for these aids. While some government initiatives like Medicaid assist children, most adults lack financial aid. This high price-insufficient coverage nexus leaves many without vital hearing assistance, representing a primary hurdle in the market. Additionally, other factors like stigma and awareness, etc. are challenges to the market.

Market Trends: The US hearing aid market is set for a significant transformation, driven by AI and ML integration. As AI's presence grows across industries, its application in hearing aids offers real-time adjustments based on user preferences, enhancing clarity and personalization. This AI-driven evolution not only boosts user experience but also redefines hearing aid capabilities, positioning the sector for substantial growth. More trends in the market are believed to grow the hearing aid market during the forecasted period, which may include integration with the internet of things with hearing aids, integration of Augmented Reality (AR), social media influence, amalgamation of Brain-Computer Interfaces (BCI), introduction of automatic translation, onboard sensors for health monitoring, binaural coordination, integration of holographic displays, integration of nanotechnology for self-repair mechanisms, improved directional microphones, etc.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic significantly disrupted the US hearing aid market. Amid redirected medical resources and halted routine audiological services, sales declined. The pandemic underscored the promise of tele-audiology and the enduring importance of face-to-face interactions, while supply chain issues persisted, the industry's dedication to technological innovation hinted at resilience in upcoming market directions. The US hearing aid market, post-COVID-19, navigates challenges and prospects, driven by telehealth adoption, digital innovations, flexible service models, and innovative product development, forecasting a resilient and user-centric future.

Competitive Landscape and Recent Developments:

The US hearing aid market, characterized by its dynamism, features a blend of global giants and regional competitors, making it moderately fragmented in nature. Many major manufacturers have headed towards market centralization through technological advancements and expansive product ranges. Their heavy investments in R&D result in innovative products with advanced digital features. Emerging entrants are infusing AI into hearing aids, revitalizing the market. The industry witnesses a flurry of mergers, reflecting its swift evolution as major players seek to integrate new technologies. Eargo exemplifies the shift towards a direct-to-consumer model via online avenues, enhancing accessibility. This paints a picture of thr US hearing aid market in flux, driven by tech innovations, strategic partnerships, and evolving sales strategies. Noteworthy is Phonak's "Phonak Paradise," a testament to technological advancements. Highlighting recent trends, in August 2022, Sonova introduced Lumity and GN released Omnia, their new flagship hearing aids. WS Audiology also launched Widex Sheer Moment.

Further, key players in the US hearing aid market are:

Sonova Group Demant A/S (William Demant Holding Group)
GN Store Nord
Cochlear Ltd.
Eargo, Inc.
Amplifon S.p.A.
Starkey Laboratories, Inc.
WS Audiology A/S
MED-EL
Earlens Corporation

The US Veteran Affairs is committed to addressing veterans' service-related hearing challenges. By collaborating with top brands like Phonak, Oticon, and Starkey, the VA ensures that veterans have access to leading auditory solutions. The US hearing aid market is in constant flux, shaped by technological advances, collaboration, and evolving sales tactics. For instance, Phonak's "Phonak Paradise" features superior sound and Bluetooth capabilities, underscoring the impact of major players like Starkey and MED-EL. Following FDA's 2021 initiative, startup "AffordaEar" unveiled cost-effective hearing aids, highlighting regulatory-driven market opportunities. Additionally, initiatives like GN Store Nord A/S's collaboration with the "Hearing Loss Association of America" emphasize the importance of public awareness in this sector. Overall, this sector's landscape is rapidly changing, propelled by innovation, regulations, strategic collaborations, and educational endeavors.



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Table of Contents

1. Executive Summary

2. Introduction

2.1 Hearing Aid: An Overview
2.1.1 Definition of Hearing Aid
2.1.2 Features and Technology of Hearing Aid

2.2 Hearing Aid Segmentation: An Overview
2.2.1 Hearing Aid Segmentation

3. The US Market Analysis

3.1 The US Hearing Aid Market: An Analysis

3.1.1 The US Hearing Aid Market: An Overview
3.1.2 The US Hearing Aid Market by Value
3.1.3 The US Hearing Aid Market by Product Type (Behind-the-Ear Hearing Aid, Receiver-in-the-Ear Hearing Aid, In-the-Ear Hearing Aid, and Canal Hearing Aid)
3.1.4 The US Hearing Aid Market by Technology (Digital, and Analog)

3.2 The US Hearing Aid Market: Product Type Analysis

3.2.1 The US Hearing Aid Market by Product Type: An Overview
3.2.2 The US Behind-the-Ear Hearing Aid Market by Value
3.2.3 The US Receiver-in-the-Ear Hearing Aid Market by Value
3.2.4 The US In-the-Ear Hearing Aid Market by Value
3.2.5 The US Canal Hearing Aid Market by Value

3.3 The US Hearing Aid Market: Technology Analysis

3.3.1 The US Hearing Aid Market by Technology: An Overview
3.3.2 The US Digital Hearing Aid Market by Value
3.3.3 The US Analog Hearing Aid Market by Value

3.4 The US Hearing Aid Market Volume: An Analysis

3.4.1 The US Hearing Aid Market Volume: An Overview
3.4.2 The US Hearing Aid Market by Volume
3.4.3 The US Hearing Aid Market Volume by Source of Procurement (Private, and Veterans Affairs)

3.5 The US Hearing Aid Market Volume: Source of Procurement Analysis

3.5.1 The US Hearing Aid Market by Source of Procurement: An Overview
3.5.2 The US Private Hearing Aid Market by Volume
3.5.3 The US Veterans Affairs Hearing Aid Market by Volume

4. Impact of COVID-19

4.1 Impact of COVID-19 on the US Hearing Aid Market
4.2 Post-COVID-19 Impact on the US Hearing Aid Market

5. Market Dynamics

5.1 Growth Driver
5.1.1 Rapid Urbanization
5.1.2 Aging Population
5.1.3 Rise of E-Commerce and Remote Adjustments
5.1.4 Growing Use of Rechargeable Batteries in Hearing Aid Devices
5.1.5 Advancements in Tinnitus Management
5.1.6 Improved Waterproofing and Durability
5.1.7 Enhanced Connectivity
5.1.8 OTC Regulations

5.2 Challenges
5.2.1 High Costs and Limited Insurance Coverage
5.2.2 Stigma Associated

5.3 Market Trends
5.3.1 Increasing Penetration of Artificial Intelligence and Machine Learning
5.3.2 Integration of Internet of Things with Hearing Aids
5.3.3 Integration of Augmented Reality (AR)
5.3.4 Social Media Influence
5.3.5 Amalgamation of Brain-Computer Interfaces (BCI)
5.3.6 Introduction of Automatic Translation
5.3.7 Onboard Sensors for Health Monitoring
5.3.8 Binaural Coordination
5.3.9 Integration of Holographic Displays
5.3.10 Integration of Nanotechnology for Self-repair Mechanisms
5.3.11 Improved Directional Microphones

6. Competitive Landscape

6.1 The US Hearing Aid Market: Competitive Landscape
6.2 The US Hearing Aid Market Landscape: Brand Offerings
6.3 The US Veteran Affairs Hearing Aid Players Sales by Market Share
6.4 The US OTC Hearing Aid Market Players: Product Offerings
6.5 The US Hearing Aid Market Players: End-to-End Service Provider

7. Company Profiles

7.1 Sonova Group
7.1.1 Business Overview
7.1.2 Business Segments
7.1.3 Business Strategy

7.2 Demant A/S (William Demant Holding Group)
7.2.1 Business Overview
7.2.2 Reportable Segments
7.2.3 Business Strategy

7.3 GN Store Nord
7.3.1 Business Overview
7.3.2 Operating Segments
7.3.3 Business Strategy

7.4 Cochlear Ltd.
7.4.1 Business Overview
7.4.2 Business Segments
7.4.3 Business Strategy

7.5 Eargo, Inc.
7.5.1 Business Overview
7.5.2 Business Strategy

7.6 Amplifon S.p.A.
7.6.1 Business Overview
7.6.2 Operating Segments
7.6.3 Business Strategy

7.7 Starkey Laboratories, Inc.
7.7.1 Business Overview
7.7.2 Business Strategy

7.8 WS Audiology A/S
7.8.1 Business Overview
7.8.2 Revenue by Geographic Region
7.8.3 Business Strategy

7.9 MED-EL
7.9.1 Business Overview
7.9.2 Business Strategy

7.10 Earlens Corporation
7.10.1 Business Overview

List of Figures

Figure 1: Features and Technology of Hearing Aid
Figure 2: Hearing Aid Segmentation
Figure 3: The US Hearing Aid Market by Value; 2018-2022 (US$ Billion)
Figure 4: The US Hearing Aid Market by Value; 2023-2028 (US$ Billion)
Figure 5: The US Hearing Aid Market by Product Type; 2022 (Percentage, %)
Figure 6: The US Hearing Aid Market by Technology; 2022 (Percentage, %)
Figure 7: The US Behind-the-Ear Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 8: The US Behind-the-Ear Hearing Aid Market by Value, 2023-2028 (US$ Billion)
Figure 9: The US Receiver-in-the-Ear Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 10: The US Receiver-in-the-Ear Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 11: The US In-the-Ear Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 12: The US In-the-Ear Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 13: The US Canal Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 14: The US Canal Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 15: The US Digital Hearing Aid Market by Value, 2018-2022 (US$ Billion)
Figure 16: The US Digital Hearing Aid Market by Value, 2023-2028 (US$ Billion)
Figure 17: The US Analog Hearing Aid Market by Value, 2018-2022 (US$ Million)
Figure 18: The US Analog Hearing Aid Market by Value, 2023-2028 (US$ Million)
Figure 19: The US Hearing Aid Market by Volume; 2018-2022 (Million)
Figure 20: The US Hearing Aid Market by Volume; 2023-2028 (Million)
Figure 21: The US Hearing Aid Market Volume by Source of Procurement; 2022 (Percentage, %)
Figure 22: The US Private Hearing Aid Market by Volume, 2018-2022 (Million)
Figure 23: The US Private Hearing Aid Market by Volume, 2023-2028 (Million)
Figure 24: The US Veterans Affairs Hearing Aid Market by Volume, 2018-2022 (Thousand)
Figure 25: The US Veterans Affairs Hearing Aid Market by Volume, 2023-2028 (Billion)
Figure 26: The US Urban Population; 2016-2022 (Million)
Figure 27: The US Total Population Aging 65 and above; 2017-2030 (Million)
Figure 28: The US Population With Hearing Difficulties; 2019-2021 (Percentage, %)
Figure 29: The US Retail E-commerce Sales, 2018-2027 (US$ Trillion)
Figure 30: North America Artificial Intelligence (AI) Market Revenues; 2018-2028 (US$ Billion)
Figure 31: The US Internet of Things Market Revenue; 2018-2028 (US$ Billion)
Figure 32: The US Augmented Reality (AR) Users; 2019-2027 (Million)
Figure 33: The US Number of Active Social Media Users; 2017-2022 (Million)
Figure 34: The US Veteran Affairs Hearing Aid Players Sales by Market Share; 2022 (Percentage, %)
Figure 35: Sonova Group Sales by Business Segment; 2022 (Percentage, %)
Figure 36: Demant A/S Revenue by Reportable Segment; 2022 (Percentage, %)
Figure 37: GN Store Nord Revenues by Segments; 2022 (Percentage, %)
Figure 38: Cochlear Ltd. Revenue by Business Segments; 2022 (Percentage, %)
Figure 39: Amplifon S.p.A. Revenues from Sales and Services by Segment; 2022 (Percentage, %)
Figure 40: WS Audiology A/S Revenue by Geographic Region; 2022 (Percentage, %)
Table 1: Global Hearing Aid Supply Chain
Table 2: Major Companies and Their Respective Brands in the US Hearing Aid Market
Table 3: The US OTC Hearing Aid Market Players: Product Offerings
Table 4: The US Hearing Aid Market Players: End-to-End Service Provider

 

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