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ドイツのペットケアPet Care in Germany 2023年は、ドイツのペットケア業界の発展という点で興味深い年である。パンデミック（世界的大流行）の年は、飼い主が自宅でペットと過ごす時間が長くなり、ペットをいたわりたいという欲求が高まると同時に、旅... もっと見る
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サマリー2023年は、ドイツのペットケア業界の発展という点で興味深い年である。パンデミック（世界的大流行）の年は、飼い主が自宅でペットと過ごす時間が長くなり、ペットをいたわりたいという欲求が高まると同時に、旅行や外食など他のレジャーに費やすことができなくなり、可処分所得が増加したため、ペットケアの成長を意味した。このため、業界各社はプレミアム化とヒューマニゼーションのトレンドに注目し、ペットケアに関心のある消費者にアピールしている。ユーロモニター・インターナショナルの調査レポート「ドイツのペットケア」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2018年から2022年までの最新の小売販売データを提供しており、成長を牽引する分野を特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。 対象製品ペットフード、ペット用品 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ペットケア市場の詳細な把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Pet Care in GermanyEuromonitor International November 2023 List Of Contents And Tables PET CARE IN GERMANY EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Dynamics between price segments change due to inflation Private label dog food benefits from inflationary pressures Raw food and frozen meat gains relevance across retailers PROSPECTS AND OPPORTUNITIES Dog food subscription services expected to attract more consumers in the future Alternative protein sources such as plant-based or insect-derived set to further grow Innovation in snacks will continue to develop to offer variety CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Inflation and increasing cost of raw materials drive up price of cat food Premiumisation drops due to consumers budgeting and choosing cheaper options Wet food continues to outperform dry food across price segments PROSPECTS AND OPPORTUNITIES Enriched cat food will continue to develop due to owners prioritising their cats’ health Cat treats and mixers to develop further over the forecast period Sustainability will remain relevant for several aspects of the industry CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Declining interest in aquariums depresses volume growth of fish food Birds remain niche pet option despite upturn during pandemic Small mammal population stagnates but ownership remains an option where dogs and cats are too expensive PROSPECTS AND OPPORTUNITIES Addressing niche consumers likely to be strategy for players to grow Enriched options will drive growth of food targeting fish, small mammals and birds Population development will dictate the future of the category CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Technology and connectivity remain major trend for pet products Subdued growth for non-essential pet dietary supplements as pet owners look to control their budgets Consumers tend to choose more affordable options via e-commerce PROSPECTS AND OPPORTUNITIES Product development will resume only after price sensitivity wanes Personalisation to play larger role across pet products Sustainability to be increasingly taken into account by both consumers and players CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
Summary2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also enjoying larger disposable incomes as they were unable to travel or spend on other leisure options such as foodservice. This offered optimism to industry players, which focused on premiumisation and humanisation trends, appealing to consumers who were wi... Table of ContentsPet Care in GermanyEuromonitor International November 2023 List Of Contents And Tables PET CARE IN GERMANY EXECUTIVE SUMMARY Pet care in 2023: The big picture 2023 key trends Competitive landscape Retailing developments What next for pet care? MARKET INDICATORS Table 1 Pet Populations 2018-2023 MARKET DATA Table 2 Sales of Pet Food by Category: Volume 2018-2023 Table 3 Sales of Pet Care by Category: Value 2018-2023 Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023 Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023 Table 6 NBO Company Shares of Pet Food: % Value 2018-2022 Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022 Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022 Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022 Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023 Table 11 Distribution of Pet Care by Format: % Value 2018-2023 Table 12 Distribution of Pet Care by Format and Category: % Value 2023 Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023 Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023 Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028 Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028 Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028 DISCLAIMER SOURCES Summary 1 Research Sources DOG FOOD IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Dynamics between price segments change due to inflation Private label dog food benefits from inflationary pressures Raw food and frozen meat gains relevance across retailers PROSPECTS AND OPPORTUNITIES Dog food subscription services expected to attract more consumers in the future Alternative protein sources such as plant-based or insect-derived set to further grow Innovation in snacks will continue to develop to offer variety CATEGORY INDICATORS Table 19 Dog Owning Households: % Analysis 2018-2023 Table 20 Dog Population 2018-2023 Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 2 Dog Food by Price Band 2023 Table 22 Sales of Dog Food by Category: Volume 2018-2023 Table 23 Sales of Dog Food by Category: Value 2018-2023 Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023 Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023 Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023 Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023 Table 28 NBO Company Shares of Dog Food: % Value 2018-2022 Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022 Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022 Table 31 Distribution of Dog Food by Format: % Value 2018-2023 Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028 Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028 Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028 Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028 CAT FOOD IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Inflation and increasing cost of raw materials drive up price of cat food Premiumisation drops due to consumers budgeting and choosing cheaper options Wet food continues to outperform dry food across price segments PROSPECTS AND OPPORTUNITIES Enriched cat food will continue to develop due to owners prioritising their cats’ health Cat treats and mixers to develop further over the forecast period Sustainability will remain relevant for several aspects of the industry CATEGORY INDICATORS Table 36 Cat Owning Households: % Analysis 2018-2023 Table 37 Cat Population 2018-2023 Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023 CATEGORY DATA Summary 3 Cat Food by Price Band 2023 Table 39 Sales of Cat Food by Category: Volume 2018-2023 Table 40 Sales of Cat Food by Category: Value 2018-2023 Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023 Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023 Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023 Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023 Table 45 NBO Company Shares of Cat Food: % Value 2018-2022 Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022 Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022 Table 48 Distribution of Cat Food by Format: % Value 2018-2023 Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028 Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028 Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028 Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028 OTHER PET FOOD IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Declining interest in aquariums depresses volume growth of fish food Birds remain niche pet option despite upturn during pandemic Small mammal population stagnates but ownership remains an option where dogs and cats are too expensive PROSPECTS AND OPPORTUNITIES Addressing niche consumers likely to be strategy for players to grow Enriched options will drive growth of food targeting fish, small mammals and birds Population development will dictate the future of the category CATEGORY INDICATORS Table 53 Other Pet Population 2018-2023 CATEGORY DATA Table 54 Sales of Other Pet Food by Category: Volume 2018-2023 Table 55 Sales of Other Pet Food by Category: Value 2018-2023 Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023 Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023 Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022 Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022 Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022 Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023 Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028 Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028 Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028 Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028 PET PRODUCTS IN GERMANY KEY DATA FINDINGS 2023 DEVELOPMENTS Technology and connectivity remain major trend for pet products Subdued growth for non-essential pet dietary supplements as pet owners look to control their budgets Consumers tend to choose more affordable options via e-commerce PROSPECTS AND OPPORTUNITIES Product development will resume only after price sensitivity wanes Personalisation to play larger role across pet products Sustainability to be increasingly taken into account by both consumers and players CATEGORY DATA Table 66 Sales of Pet Products by Category: Value 2018-2023 Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023 Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023 Table 69 Sales of Other Pet Products by Type: % Value 2018-2023 Table 70 NBO Company Shares of Pet Products: % Value 2018-2022 Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022 Table 72 Distribution of Pet Products by Format: % Value 2018-2023 Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028 Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野（医療）の最新刊レポート
Euromonitor International社のペットケア分野での最新刊レポート本レポートと同じKEY WORD（pet care）の最新刊レポートよくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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