Summary

The Middle East and Africa (MEA) Whiskey market is a unique tapestry that brings together centuries of tradition, cultural variety, and an expanding understanding of this treasured spirit's finer characteristics. MEA offers a distinctive and fascinating terrain for Whiskey aficionados and experts alike, with a history as rich as the places it originates from. By embracing whiskies from all over the globe, MEA has created a market that is as diverse as the people and cultures that inhabit this area. Whiskey is more than simply a beverage in MEA; it is a representation of refinement, luxury, and craftsmanship. Each stage of making Whiskey pays respect to the pursuit of excellence, from the painstaking process of choosing the best grains and yeast to the art of ageing in finely charred oak barrels. MEA offers a surprising variety of Whiskey styles and expressions to satisfy even the most discriminating palates, with a rainbow of flavours ranging from deep and smokey to smooth and honeyed.

According to the research report "Middle East and Africa Whiskey Market Overview, 2028," published by Bonafide Research, the market is projected to reach a market size of more than USD 3.57 billion by 2028. The Whiskey market in the MEA is a testament to the region's growing appreciation for luxury and the good life. As economic prosperity and cultural exchange flourish, so does the demand for exquisite whiskies. From the bustling metropolises of Dubai and Abu Dhabi to the cosmopolitan cities of Cairo and Cape Town, Whiskey bars, specialised retailers, and exclusive tasting events offer an immersive experience, guiding enthusiasts through the world of Whiskey with expert knowledge and curated selections. MEA presents its own distinctive Whiskey styles that capture the character of the area as local distilleries grow. These indigenous whiskies provide a fascinating look into the terroir and cultural legacy of MEA by utilising local ingredients, conventional distilling methods, and a concern for heritage. Whiskey enthusiasts may have a truly authentic and singular experience thanks to these indigenous whiskies.

Whiskey is distributed through both on-trade and off-trade methods in the MEA region. On-trade channels include places like bars, restaurants, hotels, and clubs where Whiskey is consumed on-site. Retail establishments, including supermarkets, duty-free shops, liquor stores, and internet marketplaces, are examples of off-trade channels where consumers can buy Whiskey to drink at home. Together, the two channels serve the many preferences and requirements of Whiskey lovers, ensuring that whiskies are widely accessible and assisting in the market's expansion and growth. The MEA market exhibits a strong appetite for premium and high-end premium whiskies, as consumers seek out exceptional quality and the prestige that comes with enjoying these fine spirits. The MEA region's Whiskey drinkers like flavoured spirits with recognisable flavour characteristics that give them a variety of options to try. Whiskies without flavours are still available on the market.

In the MEA region, alcoholic Whiskey is the preferred beverage type due to its rich flavours, complex profiles, and ability to create memorable drinking experiences. There is a vibrant Whiskey culture where enthusiasts and connoisseurs gather to explore a diverse range of whiskies, engage in tastings, and celebrate the craftsmanship behind these spirits. Non-alcoholic alternatives such as mocktails and non-alcoholic spirits are becoming increasingly popular, but the preference for alcoholic Whiskey remains strong due to a long-standing tradition and appreciation for the depth and character that alcoholic whiskies offer. Scotch Whiskey is highly popular throughout the MEA region and has a significant market share. Whiskey connoisseurs all over the MEA region have fallen in love with Scotch Whiskey because of its illustrious past, complex production method, and distinctive flavour profiles. Regardless of whether it's single malt Scotch Whiskey or blended Scotch Whiskey, the area demonstrates a deep passion for the customs and workmanship connected to this legendary spirit.

In the MEA region, South Africa is both a major Whiskey consumer and a significant market. South Africa, which is renowned for having a sophisticated taste and a thriving Whiskey culture, has seen an astounding increase in Whiskey consumption in recent years. Whiskey enthusiasts in the nation enthusiastically delve into a wide variety of international brands and expressions, submerging themselves in the voluminous array of flavours that whiskies from all over the world offer. With an emphasis on quality, workmanship, and distinctive flavour profiles, the South African market demonstrates a growing enthusiasm for premium and luxury whiskies. Whiskey bars and specialty shops are thriving, providing lovers with a wide variety and chances to partake in tastings and educational experiences. As a hub of sophistication and connoisseurship, South Africa's Whiskey market not only reflects the region's love for this revered spirit but also acts as a catalyst for its continued growth and innovation within the MEA market as a whole.

The Whiskey market in the Middle East and Africa (MEA) region is subject to a range of government regulations and oversight by various authorities. In the UAE, the Emirates Authority for Standardisation and Metrology (ESMA) sets guidelines for the production, labelling, and importation of Whiskey, while in South Africa, the South African Revenue Service (SARS) regulates the production, distribution, and taxation of alcoholic beverages. Certifications like the Halal certification ensure compliance with Islamic dietary guidelines for consumers seeking Halal-certified Whiskey products. The MEA region hosts a variety of events and expos dedicated to the Whiskey market, such as Whiskey Live Dubai, Whiskey & Spirits Live, and Whiskey Live Cairo. These events provide a platform for enthusiasts to discover new expressions, learn about production techniques, and network with industry professionals, contributing to the growth and appreciation of Whiskey in the region.

Considered in this report
• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East and Africa Whiskey market with its value and forecast along with its segments
• Country-wise Whiskey Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• United Arab Emirates
• South Africa

By Grain Type
• Malt/ Barley Whiskey
• Wheat Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Others

By Type
• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others

By Quality
• Premium
• High-End Premium
• Super Premium

By Beverage Type
• Alcoholic
• Non-Alcoholic

By Flavor
• Non-Flavored
• Flavored

By Distribution Channel
• Off Trade
• On Trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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Table of Contents

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Whiskey Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Grain Type
5.5. Market Size and Forecast, By Type
5.6. Market Size and Forecast, By Quality
5.7. Market Size and Forecast, By Beverage Type
5.8. Market Size and Forecast, By Flavor
5.9. Market Size and Forecast, By Distribution Channel
5.9.1. Market Size and Forecast, By Off Trade Distribution Channel
5.9.2. Market Size and Forecast, By On Trade Distribution Channel
5.10. Market Size and Forecast, By Age of Whisky
6. Middle East & Africa Whiskey Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Grain Type
6.4. Market Size and Forecast, By Type
6.5. Market Size and Forecast, By Quality
6.6. Market Size and Forecast, By Beverage Type
6.7. Market Size and Forecast, By Flavor
6.8. Market Size and Forecast, By Distribution Channel
6.8.1. Market Size and Forecast, By Off Trade Distribution Channel
6.8.2. Market Size and Forecast, By On Trade Distribution Channel
6.9. Market Size and Forecast, By Age of Whisky
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. UAE Whiskey Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Grain Type
7.8.3. Market Size and Forecast By Type
7.8.4. Market Size and Forecast By Quality
7.8.5. Market Size and Forecast By Beverage Type
7.8.6. Market Size and Forecast By Flavor
7.8.7. Market Size and Forecast, By Distribution Channel
7.8.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.8.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.8.8. Market Size and Forecast, By Age of Whisky
7.9. Saudi Arabia Whiskey Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Grain Type
7.9.3. Market Size and Forecast By Type
7.9.4. Market Size and Forecast By Quality
7.9.5. Market Size and Forecast By Beverage Type
7.9.6. Market Size and Forecast By Flavor
7.9.7. Market Size and Forecast, By Distribution Channel
7.9.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.9.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.9.8. Market Size and Forecast, By Age of Whisky
7.10. South Africa Whiskey Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Grain Type
7.10.3. Market Size and Forecast By Type
7.10.4. Market Size and Forecast By Quality
7.10.5. Market Size and Forecast By Beverage Type
7.10.6. Market Size and Forecast By Flavor
7.10.7. Market Size and Forecast, By Distribution Channel
7.10.7.1. Market Size and Forecast, By Off Trade Distribution Channel
7.10.7.2. Market Size and Forecast, By On Trade Distribution Channel
7.10.8. Market Size and Forecast, By Age of Whisky
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Diageo plc
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. The Edrington Group Ltd.
8.6.3. Brown–Forman Corporation
8.6.4. LVMH Moët Hennessy Louis Vuitton
8.6.5. Bacardi Limited
8.6.6. Pernod Ricard SA
8.6.7. William Grant & Sons
8.6.8. Distell Group Limited
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figures

Figure 1: Global Whiskey Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Whiskey Market Share By Region (2022)
Figure 6: Middle East & Africa Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Middle East & Africa Whiskey Market Share By Country (2022)
Figure 8: UAE Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Saudi Arabia Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: South Africa Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2022
Figure 12: Porter's Five Forces of Global Whiskey Market

List of Tables

Table 1: Global Whiskey Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 6: Global Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 7: Global Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 8: Global Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 9: Global Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 10: Global Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 11: Global Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 12: Global Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Global Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 14: Middle East & Africa Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 15: Middle East & Africa Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 16: Middle East & Africa Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 17: Middle East & Africa Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 18: Middle East & Africa Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 19: Middle East & Africa Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 20: Middle East & Africa Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 21: Middle East & Africa Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: Middle East & Africa Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 23: Influencing Factors for Global Whiskey Market, 2022
Table 24: United Arab Emirates Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 25: United Arab Emirates Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 26: United Arab Emirates Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 27: United Arab Emirates Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 28: United Arab Emirates Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 29: United Arab Emirates Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 30: United Arab Emirates Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 31: United Arab Emirates Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 32: United Arab Emirates Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 33: Saudi Arabia Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 34: Saudi Arabia Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 35: Saudi Arabia Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 36: Saudi Arabia Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 37: Saudi Arabia Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 38: Saudi Arabia Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 39: Saudi Arabia Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 40: Saudi Arabia Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 41: Saudi Arabia Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 42: South Africa Whiskey Market Size and Forecast By Grain Type (2017 to 2028F) (In USD Billion)
Table 43: South Africa Whiskey Market Size and Forecast By Type (2017 to 2028F) (In USD Billion)
Table 44: South Africa Whiskey Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 45: South Africa Whiskey Market Size and Forecast By Beverage Type (2017 to 2028F) (In USD Billion)
Table 46: South Africa Whiskey Market Size and Forecast By Flavor (2017 to 2028F) (In USD Billion)
Table 47: South Africa Whiskey Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 48: South Africa Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 49: South Africa Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 50: South Africa Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)