Summary

The enthralling and always changing world of the global Whiskey market, where passion, tradition, and the pursuit of excellence come together to weave a beautiful tapestry of unmatched artistry and flavours The market for Whiskey spans continents and cultures, transcending boundaries to become a beloved icon of celebration, sophistication, and discriminating taste. Whiskey's fascination has no bounds, from the rocky landscapes of Scotland to the huge plains of the United States, from the ancient distilleries of Ireland to the burgeoning craft sector in Japan. Deep-rooted in tradition and propelled by innovation, the global Whiskey market is a testament to the artistry and dedication of master distillers who painstakingly craft each bottle with care. Whether it's the smooth, honeyed notes of a single malt Scotch Whiskey, the robust and caramel-kissed profile of American bourbon, or the delicate complexities of a Japanese Whiskey, every expression offers a unique sensory experience that reflects its origin and the expertise behind its creation.

According to the research report "Global Whiskey Market Overview, 2023-28," published by Bonafide Research, the market is anticipated to reach USD 127.53 billion in size by 2028, up from USD 88.85 billion in 2022. The market is projected to grow at a 6.34% CAGR by 2023–28. Beyond its complex flavours and fragrances, Whiskey has assimilated into culture, participating in social gatherings, celebrations, and rituals. It has the capacity to arouse nostalgia, start a discussion, and generate enduring memories. Worldwide demand for Whiskey spans a wide range of tastes, from conventional and time-tested classics to daring and avant-garde expressions that push the frontier of what is conceivable. In this vibrant and dynamic environment, Whiskey collectors, connoisseurs, and aficionados hunt down the rarest and most valuable bottles, attend Whiskey tastings and festivals, and have vigorous debates over the relative merits of various distilleries, cask types, and ageing processes. Knowledge is highly valued in this field, and the appreciation of Whiskey goes far beyond simple consumption. As the global Whiskey market continues to evolve, new trends emerge, showcasing the intersection of tradition and experimentation. Craft distilleries gain momentum, offering unique expressions that captivate the palates of Whiskey lovers seeking innovation and individuality.

Asia-Pacific has emerged as a prominent region for Whiskey consumption, captivating the global market with its growing affinity for the spirit. Led by India, known for its meticulous craftsmanship and attention to detail, the Asia-Pacific region has witnessed a remarkable surge in Whiskey appreciation. Japanese whiskies, with their impeccable quality, refined flavours, and dedication to traditional distillation methods, have garnered international acclaim, challenging the longstanding dominance of Scotch Whiskey. Diageo plc, Bacardi Limited, Suntory Beverage & Food Limited, Pernod Ricard, The Brown-Forman Corporation, Asahi Group Holdings Ltd., William Grant & Sons Holdings Ltd., The Edrington Group, Allied Blenders and Distillers Pvt. Ltd., Constellation Brands, and La Martiniquaise are the major players in the global Whiskey market.

At the global level, Scotch Whiskey stands out as the most preferred Whiskey type among consumers. Renowned for its rich history, meticulous production processes, and distinctive flavour profiles, Scotch Whiskey has captured the hearts of Whiskey enthusiasts worldwide. Whiskey enthusiasts worldwide are increasingly drawn to flavoured expressions that offer unique and enticing flavour profiles. These flavoured whiskies add complexity and diversity to the Whiskey market, appealing to a wide range of palates and preferences. Non-flavoured whiskies still maintain a strong presence, but the global market's growing inclination towards flavoured whiskies highlights the evolving tastes and adventurous nature of consumers. On-trade and off-trade channels make up the Whiskey distribution networks on the international market. Off-trade channels are retail locations where customers can buy Whiskey to be enjoyed at home, whereas on-trade channels are places where Whiskey is drank on-site. Whiskey is readily available to customers in a variety of settings, appealing to their preferences, occasions, and consumption habits, thanks to the mix of on-trade and off-trade channels.

The preference for premium, high-end premium, and super premium whiskies on the global market is a reflection of consumers' quest for the best whiskies the world has to offer, their appreciation of great craftsmanship, and their desire for memorable experiences. Due to its intricate flavours, distinctive aromas, and other distinctive qualities, Whiskey is the most popular form of liquor worldwide. Although the demand for alcohol-free substitutes has been growing, traditional Whiskey still reigns supreme due to its distinctive flavours, cultural value, and ceremonial enjoyment. Due to health-conscious consumers or those who want alcohol-free options, non-alcoholic alternatives are becoming more and more popular. Whiskies that have been aged for more than 12 years are valued for their complexity, depth of flavour, and maturity as a whole. Whiskies between the ages of 12 and 18 are sought after by connoisseurs who value the ideal harmony between vibrant youth and sophisticated ageing. Whiskies that are less than 12 years old are more often chosen as daily libations.

The global Whiskey market is subject to a range of government regulations and oversight by various authorities and certifications. In Scotland, the Scotch Whiskey Association (SWA) and the Alcohol and Tobacco Tax and Trade Bureau (TTB) govern the production, labelling, and importation of Whiskey. Additionally, certifications such as the Kosher and Organic certifications provide assurance to consumers regarding the adherence to specific religious or organic standards. These regulations, authorities, and certifications help maintain the standards and reputation of the Whiskey market globally, ensuring transparency, consumer trust, and the consistent delivery of high-quality products. The global Whiskey market is home to a variety of events and expos that bring together Whiskey enthusiasts, industry professionals, and connoisseurs from around the world. These include Whiskey Live, WhiskeyFest, the International Whiskey Competition, the World Whiskies Awards, and Whiskey-themed cruises, tours, and tastings. These events provide an avenue for discovering new brands and expressions, as well as fostering a sense of community, celebration, and shared passion.

Major Companies present in the market:

Considered in this report:
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regional covered in the report:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Aspects covered in this report:
• Global Whiskey market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Grain Type
• Malt/ Barley Whiskey
• Wheat Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Others

By Type
• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others

By Quality
• Premium
• High-End Premium
• Super Premium

By Beverage Type
• Alcoholic
• Non-Alcoholic

By Flavor
• Non-Flavored
• Flavored

By Distribution Channel
• Off Trade
• On Trade

By Off Trade Distribution Channel
• Supermarkets and Hypermarkets
• Liquor Stores
• Online Stores
• Others

By On Trade Distribution Channel
• Hotels, Restaurants & Bars
• Others

By Age of Whiskey
• Below 12 Years
• 12 to 18 Years
• Above 18 Years

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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Table of Contents

Table of Content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Whiskey Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Grain Type
6.5. Market Size and Forecast, By Type
6.6. Market Size and Forecast, By Quality
6.7. Market Size and Forecast, By Beverage Type
6.8. Market Size and Forecast, By Flavor
6.9. Market Size and Forecast, By Distribution Channel
6.9.1. Market Size and Forecast, By Off Trade Distribution Channel
6.9.2. Market Size and Forecast, By On Trade Distribution Channel
6.10. Market Size and Forecast, By Age of Whisky
7. North America Whiskey Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Grain Type
7.4. Market Size and Forecast, By Type
7.5. Market Size and Forecast, By Quality
7.6. Market Size and Forecast, By Beverage Type
7.7. Market Size and Forecast, By Flavor
7.8. Market Size and Forecast, By Distribution Channel
7.8.1. Market Size and Forecast, By Off Trade Distribution Channel
7.8.2. Market Size and Forecast, By On Trade Distribution Channel
7.9. Market Size and Forecast, By Age of Whisky
8. Europe Whiskey Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Grain Type
8.4. Market Size and Forecast, By Type
8.5. Market Size and Forecast, By Quality
8.6. Market Size and Forecast, By Beverage Type
8.7. Market Size and Forecast, By Flavor
8.8. Market Size and Forecast, By Distribution Channel
8.8.1. Market Size and Forecast, By Off Trade Distribution Channel
8.8.2. Market Size and Forecast, By On Trade Distribution Channel
8.9. Market Size and Forecast, By Age of Whisky
9. Asia-Pacific Whiskey Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Grain Type
9.4. Market Size and Forecast, By Type
9.5. Market Size and Forecast, By Quality
9.6. Market Size and Forecast, By Beverage Type
9.7. Market Size and Forecast, By Flavor
9.8. Market Size and Forecast, By Distribution Channel
9.8.1. Market Size and Forecast, By Off Trade Distribution Channel
9.8.2. Market Size and Forecast, By On Trade Distribution Channel
9.9. Market Size and Forecast, By Age of Whisky
10. South America Whiskey Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Grain Type
10.4. Market Size and Forecast, By Type
10.5. Market Size and Forecast, By Quality
10.6. Market Size and Forecast, By Beverage Type
10.7. Market Size and Forecast, By Flavor
10.8. Market Size and Forecast, By Distribution Channel
10.8.1. Market Size and Forecast, By Off Trade Distribution Channel
10.8.2. Market Size and Forecast, By On Trade Distribution Channel
10.9. Market Size and Forecast, By Age of Whisky
11. Middle East & Africa Whiskey Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Grain Type
11.4. Market Size and Forecast, By Type
11.5. Market Size and Forecast, By Quality
11.6. Market Size and Forecast, By Beverage Type
11.7. Market Size and Forecast, By Flavor
11.8. Market Size and Forecast, By Distribution Channel
11.8.1. Market Size and Forecast, By Off Trade Distribution Channel
11.8.2. Market Size and Forecast, By On Trade Distribution Channel
11.9. Market Size and Forecast, By Age of Whisky
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. Diageo plc
12.6.1.1. Company Snapshot
12.6.1.2. Company Overview
12.6.1.3. Financial Highlights
12.6.1.4. Geographic Insights
12.6.1.5. Business Segment & Performance
12.6.1.6. Product Portfolio
12.6.1.7. Key Executives
12.6.1.8. Strategic Moves & Developments
12.6.2. The Edrington Group Ltd.
12.6.3. Brown–Forman Corporation
12.6.4. Davide Campari-Milano N.V.
12.6.5. LVMH Moët Hennessy Louis Vuitton
12.6.6. Bacardi Limited
12.6.7. Suntory Holdings Limited
12.6.8. Pernod Ricard SA
12.6.9. Rémy Cointreau
12.6.10. Heaven Hill Distilleries, Inc.
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figures

Figure 1: Global Whiskey Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Whiskey Market Share By Region (2022)
Figure 6: North America Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Whiskey Market Share By Country (2022)
Figure 8: Europe Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Europe Whiskey Market Share By Country (2022)
Figure 10: Asia-Pacific Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Asia-Pacific Whiskey Market Share By Country (2022)
Figure 12: South America Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: South America Whiskey Market Share By Country (2022)
Figure 14: Middle East & Africa Whiskey Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: Middle East & Africa Whiskey Market Share By Country (2022)
Figure 16: Competitive Dashboard of top 5 players, 2022
Figure 17: Market Share insights of key players, 2022
Figure 18: Porter's Five Forces of Global Whiskey Market

List of Tables

Table 1: Global Whiskey Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Influencing Factors for Global Whiskey Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Whiskey Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7: Global Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 8: Global Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 9: Global Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 10: Global Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 11: Global Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 12: Global Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Global Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 14: Global Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 15: Global Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 16: North America Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 17: North America Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 18: North America Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 19: North America Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 20: North America Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 21: North America Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: North America Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 23: North America Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 24: North America Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 25: Europe Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 26: Europe Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 27: Europe Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 28: Europe Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 29: Europe Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 30: Europe Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 31: Europe Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 32: Europe Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 33: Europe Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 34: Asia-Pacific Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 35: Asia-Pacific Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 36: Asia-Pacific Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 37: Asia-Pacific Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 38: Asia-Pacific Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 39: Asia-Pacific Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 40: Asia-Pacific Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 41: Asia-Pacific Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 42: Asia-Pacific Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 43: South America Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 44: South America Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 45: South America Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 46: South America Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 47: South America Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 48: South America Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 49: South America Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 50: South America Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 51: South America Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)
Table 52: Middle East & Africa Whiskey Market Size and Forecast, By Grain Type (2017 to 2028F) (In USD Billion)
Table 53: Middle East & Africa Whiskey Market Size and Forecast, By Type (2017 to 2028F) (In USD Billion)
Table 54: Middle East & Africa Whiskey Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 55: Middle East & Africa Whiskey Market Size and Forecast, By Beverage Type (2017 to 2028F) (In USD Billion)
Table 56: Middle East & Africa Whiskey Market Size and Forecast, By Flavor (2017 to 2028F) (In USD Billion)
Table 57: Middle East & Africa Whiskey Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 58: Middle East & Africa Whiskey Market Size and Forecast, By Off Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 59: Middle East & Africa Whiskey Market Size and Forecast, By On Trade Distribution Channel (2017 to 2028F) (In USD Billion)
Table 60: Middle East & Africa Whiskey Market Size and Forecast, By Age of Whisky (2017 to 2028F) (In USD Billion)