Summary

Europe is known for its vibrant and diverse vodka market, which is firmly ingrained in both its history and culture. Vodka is thought to have originated in Europe, where several nations have developed their own customs and production techniques. The enormous variety of brands, designs, and flavors that make up the European vodka market reflect the diverse interests and preferences of consumers throughout the continent and beyond. Each European nation has its unique customs and culture related to vodka. For instance, Russia has a rich history of vodka manufacture and use and is well renowned for it. Polish vodka, often known as "wódka," is renowned for its excellence and purity. With an emphasis on pure vodka, Nordic nations like Sweden and Finland have their own distinct styles. While unflavored vodka continues to be well-liked, flavored vodkas have gained popularity among consumers in Europe. Vodka lovers looking for variety and exploration have alternatives with flavors like citrus, berry, or vanilla. Younger populations find innovative and distinctive flavor profiles particularly enticing. Consumers in Europe are becoming more and more concerned with their health and well-being. Vodkas with fewer calories, organic ingredients, and artificial additives are therefore in demand. Brands that highlight their use of natural ingredients or position themselves as "light" or "skinny" vodkas tend to appeal to consumers who are concerned about their health. Vodka is frequently connected with social gatherings, holidays, and occasions where gifts are exchanged. Vodka is frequently bought by consumers in Europe to toast significant occasions, share with friends and family, or give as a nice gift. Especially appealing for gifting are premium packaging and limited-edition releases.

According to the research report, “Europe Vodka Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than USD 4.74 Billion from 2023 to 2028. The premiumization and luxury market are additional drivers. Consumers are increasingly prepared to spend more for exclusive, limited-edition, and opulent vodka offers, which is driving up demand for premium vodkas. This affluent market is served by brands that emphasize workmanship, premium ingredients, and exquisite packaging. Another motivator is the vibrant cocktail culture in Europe. Consumers like to experiment with original and creative combinations, and vodka is a fundamental component in a wide variety of drinks. Companies can benefit from this trend by actively collaborating with mixologists, creating cocktail recipes, and marketing their products for use in mixology. Customers in Europe can choose from a wide variety of fruit infusions, herbal blends, and flavor profiles for their vodka. Brands that regularly release novel flavors and keep up with consumer trends are in a good position to gain market share. Success in the European vodka business depends on having strong marketing and branding initiatives. Brands may attract attention and set themselves apart by investing in compelling branding, narrative, and consumer experiences. Building brand awareness and propelling market expansion are greatly aided by clever marketing strategies, influencer partnerships, and digital marketing programs.

Russia has a lengthy history and cultural legacy with vodka. Russian culture has been heavily influenced by the manufacturing and drinking of vodka for many years. Brands of Russian vodka benefit from a solid reputation and authenticity among consumers thanks to this tradition. Russian vodka manufacturers are renowned for their dedication to excellence and workmanship. They frequently employ premium components and follow conventional production techniques. This emphasis on quality makes sure that Russian vodkas are regarded as high-end products on the market. Russian vodka companies now have a substantial presence not only in Europe but also in other areas of the world thanks to increased international distribution and awareness. Russian vodka's status as the world's top producer has been further cemented by the ubiquity of brands like Stolichnaya and Russian Standard. The domestic vodka market in Russia is significant. The amount of vodka produced and the level of skill of Russian vodka makers are both influenced by domestic demand. This domestic demand gives the sector a solid platform on which to grow and export its goods. Beyond its borders, Russia has a significant cultural impact, particularly in Eastern Europe. Due to their historical and cultural ties to Russia, many Eastern European nations favor Russian vodka brands and have adopted Russian vodka consumption customs.

In Europe, especially in nations with a long vodka tradition like Russia, Poland, and the Nordic countries, unflavored vodka is still very popular. An unflavored vodka is a popular option for buyers who value the traditional vodka experience because of its purity, smoothness, and adaptability. Although flavored vodkas have grown in popularity, particularly among younger consumers, unflavored vodka continues to enjoy a sizable market share. In Europe, there is a growing market for premium and ultra-premium vodkas. These higher-end products are frequently chosen by customers who place a high value on great quality, expert craftsmanship, and premium ingredients. Premium vodka brands that highlight their history, manufacturing processes, and distinctive qualities draw customers looking for a more upscale and refined vodka experience. Standard or value vodkas are available on the market. While the interests of different age groups are flexible, some tendencies can be seen. Younger consumers, especially those between the ages of 18 and 35, frequently exhibit a taste for flavored vodkas and cutting-edge companies. They enjoy experimenting with flavors, therefore they are drawn to companies that provide distinctive flavors and chic packaging. Both unflavored and flavored vodkas may be enjoyed by middle-aged consumers (36–55 years), with an emphasis on quality and brand recognition. Older customers (55+) have a preference for traditional unflavored vodka brands with a solid reputation and value authenticity and history.

The leading vodka brands in Europe, along with a description of each brand's specialty, are as follows. The flavored vodka options from Absolut (Sweden) are renowned for their superior quality and creativity. Russia's Stolichnaya is renowned for its traditional production techniques and genuine Russian history. With its crisp, clean flavor made from locally produced barley and glacial spring water, Finlandia (Finland) stands out. With its winter wheat and glacial water, Russian Standard (Russia) upholds traditional Russian vodka practices. Beluga (Russia) combines rigorous production techniques and premium ingredients to achieve outstanding smoothness and refinement. There are several major stages in the supply chain of the European vodka market. Purchasing raw materials like grains or potatoes is the first step, then production and distillation are used to extract the alcohol. After vodka is created, it is packaged, labeled, and put into bottles for distribution. Wholesalers, distributors, and retailers work together throughout the distribution step to make sure the vodka gets to the right places, including liquor stores, supermarkets, pubs, restaurants, duty-free shops, and online marketplaces. Finally, the vodka is sold to customers through shops and other venues. Stakeholders work together to ensure effective production, prompt delivery, and adherence to legal standards across the supply chain.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Vodka Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Kingdom
• Germany
• Italy
• Russia
• France
• Spain

By Product Type

• Plain Vodka
• Flavored Vodka

By Quality

• Standard
• Premium
• Ultra-Premium

By Sales Channel

• On-trade
• Off-trade

By Age Group

• 18 to 28
• 29 to 38
• 39 to 48
• 48 +

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vodka Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.




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Table of Contents

Table of Content
1. Executive Summary
2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery
3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions
4. Economic /Demographic Snapshot
5. Global Vodka Market Outlook
5.1. Market Size By Value
5.2. Market Share By Region
5.3. Market Size and Forecast, By Geography
5.4. Market Size and Forecast, By Types
5.5. Market Size and Forecast, By Quality
5.6. Market Size and Forecast, By Distribution Channel
5.7. Market Size and Forecast, By Age Group
6. Europe Vodka Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Types
6.4. Market Size and Forecast, By Quality
6.5. Market Size and Forecast, By Distribution Channel
6.6. Market Size and Forecast, By Age Group
7. Market Dynamics
7.1. Market Drivers & Opportunities
7.2. Market Restraints & Challenges
7.3. Market Trends
7.4. Covid-19 Effect
7.5. Supply chain Analysis
7.6. Policy & Regulatory Framework
7.7. Industry Experts Views
7.8. Germany Vodka Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Types
7.8.3. Market Size and Forecast By Quality
7.8.4. Market Size and Forecast By Distribution Channel
7.8.5. Market Size and Forecast By Age Group
7.9. United Kingdom Vodka Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Types
7.9.3. Market Size and Forecast By Quality
7.9.4. Market Size and Forecast By Distribution Channel
7.9.5. Market Size and Forecast By Age Group
7.10. France Vodka Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Types
7.10.3. Market Size and Forecast By Quality
7.10.4. Market Size and Forecast By Distribution Channel
7.10.5. Market Size and Forecast By Age Group
7.11. Italy Vodka Market Outlook
7.11.1. Market Size By Value
7.11.2. Market Size and Forecast By Types
7.11.3. Market Size and Forecast By Quality
7.11.4. Market Size and Forecast By Distribution Channel
7.11.5. Market Size and Forecast By Age Group
7.12. Spain Vodka Market Outlook
7.12.1. Market Size By Value
7.12.2. Market Size and Forecast By Types
7.12.3. Market Size and Forecast By Quality
7.12.4. Market Size and Forecast By Distribution Channel
7.12.5. Market Size and Forecast By Age Group
7.13. Russia Vodka Market Outlook
7.13.1. Market Size By Value
7.13.2. Market Size and Forecast By Types
7.13.3. Market Size and Forecast By Quality
7.13.4. Market Size and Forecast By Distribution Channel
7.13.5. Market Size and Forecast By Age Group
8. Competitive Landscape
8.1. Competitive Dashboard
8.2. Business Strategies Adopted by Key Players
8.3. Key Players Market Share Insights and Analysis, 2022
8.4. Key Players Market Positioning Matrix
8.5. Porter's Five Forces
8.6. Company Profile
8.6.1. Diageo plc
8.6.1.1. Company Snapshot
8.6.1.2. Company Overview
8.6.1.3. Financial Highlights
8.6.1.4. Geographic Insights
8.6.1.5. Business Segment & Performance
8.6.1.6. Product Portfolio
8.6.1.7. Key Executives
8.6.1.8. Strategic Moves & Developments
8.6.2. Brown–Forman Corporation
8.6.3. Pernod Ricard SA
8.6.4. Constellation Brands, Inc.
8.6.5. Bacardi Limited
8.6.6. LVMH Moët Hennessy Louis Vuitton
8.6.7. Suntory Holdings Limited
8.6.8. Davide Campari-Milano N.V
8.6.9. Becle SAB de CV
8.6.10. Roust Group
8.6.11. Distell Group Limited
8.6.12. Halewood Artisanal Spirits
8.6.13. Lucas Bols N.V.
8.6.14. Waldemar Behn
8.6.15. Sazerac Company, Inc.
8.6.16. Constellation Brands, Inc.
9. Strategic Recommendations
10. Annexure
10.1. FAQ`s
10.2. Notes
10.3. Related Reports
11. Disclaimer

List of Figures

Figure 1: Global Vodka Market Size (USD Billion) By Region, 2021 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 5: Global Vodka Market Share By Region (2021)
Figure 6: Europe Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 7: Europe Vodka Market Share By Country (2021)
Figure 8: Germany Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 9: UK Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 10: France Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 11: Italy Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 12: Spain Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 13: Russia Vodka Market Size By Value (2017, 2021 & 2028F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2021
Figure 15: Porter's Five Forces of Global Vodka Market

List of Tables

Table 1: Global Vodka Market Snapshot, By Segmentation (2021 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Vodka Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 6: Global Vodka Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 7: Global Vodka Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 8: Global Vodka Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 9: Europe Vodka Market Size and Forecast, By Types (2017 to 2028F) (In USD Billion)
Table 10: Europe Vodka Market Size and Forecast, By Quality (2017 to 2028F) (In USD Billion)
Table 11: Europe Vodka Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 12: Europe Vodka Market Size and Forecast, By Age Group (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Vodka Market, 2021
Table 14: Germany Vodka Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 15: Germany Vodka Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 16: Germany Vodka Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 17: Germany Vodka Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 18: United Kingdom Vodka Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 19: United Kingdom Vodka Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 20: United Kingdom Vodka Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 21: United Kingdom Vodka Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 22: France Vodka Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 23: France Vodka Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 24: France Vodka Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 25: France Vodka Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 26: Italy Vodka Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 27: Italy Vodka Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 28: Italy Vodka Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 29: Italy Vodka Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 30: Spain Vodka Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 31: Spain Vodka Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 32: Spain Vodka Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 33: Spain Vodka Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)
Table 34: Russia Vodka Market Size and Forecast By Types (2017 to 2028F) (In USD Billion)
Table 35: Russia Vodka Market Size and Forecast By Quality (2017 to 2028F) (In USD Billion)
Table 36: Russia Vodka Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 37: Russia Vodka Market Size and Forecast By Age Group (2017 to 2028F) (In USD Billion)