Summary

Japan, renowned for its rich culinary traditions and emphasis on health and wellness, boasts a thriving drinkable yogurt market that caters to the discerning tastes of its consumers. The Japanese drinkable yogurt market represents a fusion of tradition and innovation, where the ancient art of fermentation meets modern-day convenience. With a deep-rooted appreciation for probiotics and their associated health benefits, Japanese consumers have embraced drinkable yogurt as a staple in their daily diets. This market is characterized by a diverse range of products, flavours, and packaging options, each catering to the unique preferences of consumers. The drinkable yogurt market in Japan is driven by factors such as a growing interest in digestive health, a preference for convenient and on-the-go options, and a strong inclination toward natural and premium ingredients. Japanese consumers value the quality and purity of their food, and this extends to drinkable yogurt as well. They seek out products made from high-quality ingredients, preferably sourced domestically or from trusted suppliers. Organic and natural options have gained popularity as consumers prioritize clean labels and seek products free from artificial additives and preservatives.

According to the research report “Japan Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The Japan Drinkable Yogurt market is projected to reach market size of more than USD 3.41 Billion by 2028. Japanese consumers place a high value on the quality and purity of their food. They prefer drinkable yogurt products that use natural ingredients, without artificial additives or preservatives. Organic and locally sourced options are particularly sought after as consumers prioritize products with transparent and clean labels. Additionally, probiotics, vitamins, and minerals are frequently highlighted in marketing campaigns for drinkable yoghurt in Japan, which positions it as a component of a healthy lifestyle. Plain yoghurt is preferred by health-conscious consumers who place a high value on the probiotics and other natural yoghurt advantages. They value its adaptability and use it as a foundation to develop unique yogurt-based recipes depending on their personal preferences. And many consumers in Japan enjoy the indulgence and variety offered by flavoured yogurt. Fruit flavours, in particular, are popular choices, appealing to those seeking a sweeter taste experience.

Supermarkets and hypermarkets are major distribution channels for yogurt in Japan. These large retail outlets offer a wide selection of yogurt brands and flavours, providing convenience for consumers to purchase their preferred products in one place. The Convenience stores, or "konbini," hold significant importance in the Japanese retail landscape. They offer a range of products, including yogurt, in small, easily accessible outlets that operate 24/7. The online retail market for yogurt has experienced growth in recent years. Consumers appreciate the convenience of ordering yogurt online, with options for home delivery or pick-up from designated locations. In Japan, Cups are suitable for consumers who prefer to consume yogurt with a spoon or prefer portion-controlled servings. Cups are appreciated for their convenience and ability to retain the yogurt's texture and consistency. Drinkable yoghurt is frequently packaged in bottles. They mainly consist of glass or plastic and come in a range of sizes, from little single-serve bottles to larger family-sized bottles.

Government regulations and standards ensure the safety, quality, and labelling accuracy of drinkable yogurt, instilling consumer confidence and maintaining the integrity of the market. Various industry events and exhibitions provide platforms for industry professionals to showcase their products, exchange knowledge, and stay updated with the latest market trends and innovations. Health Ingredients Japan is an exhibition focused on functional and healthy food ingredients, including those used in the production of drinkable yogurt. The Japan drinkable yogurt market continues to thrive, driven by health-conscious consumers, innovative product offerings, evolving consumer preferences, and a commitment to quality. With its unique cultural preferences and emphasis on quality and convenience, the Japanese market presents opportunities for growth and innovation in the drinkable yogurt industry.

Recent Developments:
• In 2022, Glico Dairy Products introduced a range of "Glico Yaasan Yogurt Smoothie." This line of drinkable yogurt focuses on promoting a healthy lifestyle, featuring low-fat options and natural ingredients, with flavors like peach, blueberry, and mango.
• In 2022, Morinaga Milk introduced a new drinkable yogurt product called "Morinaga Oishii Gyunyu Yogurt." It is made with 100% domestically produced milk and offers a smooth and creamy texture, appealing to consumers seeking high-quality and delicious yogurt options.
• In 2021, Suntory launched a unique drinkable yogurt product called "Craft Boss Yogurt Coffee." This innovative combination blends the flavors of coffee and yogurt, offering a refreshing and indulgent beverage option to consumers.
• In 2021, Meiji launched a new line of drinkable yogurt called "Meiji R-1 Yogurt," enriched with Lactobacillus casei strain Shirota. The product aims to provide improved gut health and immune support to consumers.
• In 2020, Yakult introduced a new variant of its popular drinkable yogurt called "Yakult 400LT." This product contains Lactobacillus casei strain Shirota and is fortified with L. casei strain WPH1, offering enhanced digestive health benefits.

Considered in this report
• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Japan Drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavoured
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• Other

By Packaging
• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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