Summary

The European yogurt market has experienced a dynamic evolution, deeply intertwined with both cultural and economic shifts. Yogurt has long been a staple in European diets, with its origins tracing back to ancient civilizations. The first recorded production of yogurt can be linked to the nomadic cultures of Central Asia around 2000 BC, and it was later popularized in Europe by the Ottomans. The fermentation process, which turns milk into yogurt, gained widespread recognition across the continent, particularly in countries like Greece, Turkey, and Bulgaria, where yogurt was not just a food but an integral part of the cultural and social fabric. Over time, yogurt evolved into various regional forms, with Greek yogurt being among the most well-known globally for its thick texture and rich taste. Demand for yogurt in Europe surged throughout the 20th century, particularly in the post-World War II era, when there was a growing focus on healthy living and convenience. The rise of the supermarket chain and advancements in refrigeration technology made yogurt more accessible to a larger consumer base, driving consumption. In the 1990s, the introduction of fruit-flavored yogurts, low-fat varieties, and innovations like yogurt drinks further propelled the market’s growth. With the increasing awareness of health and wellness, the yogurt market expanded into niches like probiotic-rich varieties, lactose-free options, and dairy alternatives, meeting the growing demand for functional foods. Today, the European yogurt market is one of the largest in the world, with countries like Germany, France, and the United Kingdom among the top consumers. The region’s appetite for yogurt is not just driven by tradition but also by a more health-conscious consumer base, which now expects products that are not only nutritious but also innovative. The popularity of Greek yogurt, as well as an increasing demand for plant-based yogurt made from soy, almond, and coconut milk, reflects the broader trends in the global food industry, where consumers are seeking more diverse and sustainable options. The rise of functional foods, such as those that promote gut health and immunity, continues to shape yogurt’s positioning in the European market.

According to the research report "Europe Yogurt Market Overview, 2030," published by Bonafide Research, the Europe Yogurt market was valued at more than USD 29.52 Billion in 2024. The European yogurt market plays a significant role in the region’s agricultural and economic sectors. It supports local dairy farming, with many countries maintaining strong dairy industries that cater to both domestic and international markets. The yogurt market is also highly competitive, with both large multinational corporations and small, artisanal producers vying for market share. The involvement of major players like Danone and Nestlé has further cemented the importance of yogurt in the European food industry, with these companies investing heavily in innovation and marketing to meet the ever-changing tastes of European consumers. The growing trend toward plant-based diets has also had a notable impact on the European yogurt market. As consumers increasingly seek dairy alternatives, yogurt producers have responded by introducing plant-based options made from almonds, soy, coconut, and oats. This development is reflective of the broader plant-based food movement, which has gained considerable momentum in Europe, driven by concerns about sustainability, animal welfare, and lactose intolerance. Plant-based yogurts are particularly popular among vegan and environmentally conscious consumers, and their growth has significantly diversified the European yogurt market, offering alternatives to traditional dairy-based products. Technological advancements in food production have played a critical role in the market's development as well. The introduction of advanced fermentation techniques, improved packaging, and better preservation methods has allowed yogurt producers to extend shelf life and offer a wider range of products. Innovations such as yogurt drinks and ready-to-eat parfaits have provided added convenience for busy, on-the-go consumers. Moreover, the advent of larger-scale manufacturing and distribution networks has facilitated widespread availability of yogurt across Europe, making it easily accessible to urban and rural consumers alike.


Market Drivers

• Rising Disposable Income and Urbanization: With increasing disposable income, particularly in urban areas across Europe, there is a greater willingness among consumers to spend on premium and healthier food options, including yogurt. Urbanization is also contributing to changes in eating habits, as people in cities are more likely to embrace convenient, ready-to-eat, and health-focused snacks. These factors are creating a stronger market demand for yogurt, especially for premium products, such as organic, probiotic-rich, and low-calorie varieties. Additionally, as more people live in busy urban centers, they are increasingly seeking nutritious, portable snack options, leading to a surge in demand for single-serve yogurt cups, drinkable yogurt, and yogurt-based smoothies.
• Increased Focus on Local Sourcing and Authenticity: European consumers are increasingly concerned with the origins of their food, with many seeking out locally sourced products that align with sustainability and authenticity. Yogurt manufacturers in Europe are responding to this demand by focusing on sourcing high-quality, locally produced dairy and implementing transparent supply chains. Local sourcing not only helps address consumer preferences for products with regional roots but also boosts the appeal of yogurts as fresh and authentically produced. This trend aligns with the broader "slow food" movement, where consumers value quality over quantity, and it drives demand for premium and artisanal yogurt products.

Market Challenges

• Changing Consumer Preferences: As the European yogurt market becomes more saturated, keeping up with rapidly changing consumer preferences can be challenging for producers. There has been a shift toward more diverse flavors and specialized formulations. Younger consumers, in particular, are looking for novelty and unique taste experiences, which pushes manufacturers to constantly innovate their flavor offerings. Additionally, consumers are becoming more selective about the nutritional content of their food, preferring yogurts with reduced sugar, more fiber, or higher protein content. This creates a challenge for yogurt companies, as they must continually adapt their products to align with shifting dietary preferences without compromising taste and quality.
• Regulatory and Health-Related Restrictions: The European yogurt industry also faces the challenge of navigating an increasingly complex regulatory environment. As the demand for health-focused products grows, so does the scrutiny from regulators. Governments and health agencies are placing stricter guidelines on the nutritional content of dairy products, particularly in terms of sugar content and artificial additives. For example, the European Union has taken steps to reduce sugar levels in processed foods, including yogurt. While this reflects a positive trend for public health, it poses challenges for manufacturers that must reformulate recipes while maintaining taste, texture, and consumer satisfaction.

Market Trends

• Probiotic and Functional Yogurts: Probiotic-rich yogurts, which contain live beneficial bacteria known to aid digestion and support the immune system, continue to be a growing trend in Europe. Consumers are becoming more aware of the benefits of gut health and its connection to overall wellness, leading to a strong demand for yogurts fortified with probiotics, prebiotics, and other functional ingredients. For instance, some brands are introducing yogurts with additional benefits like vitamins, antioxidants, or even adaptogens that claim to improve mental health or reduce stress. This trend is expected to continue as consumers seek foods that offer not only nutrition but also functional benefits that support overall well-being.
• Convenience and On-the-Go Formats: Another key trend shaping the European yogurt market is the increasing demand for convenience and on-the-go products. Busy lifestyles, particularly among working professionals, students, and parents, are driving the popularity of portable yogurt options such as drinkable yogurt, yogurt pouches, and single-serve containers. These products offer consumers a convenient way to enjoy yogurt as part of a balanced diet while on the move. Brands are responding by innovating packaging that is both functional and sustainable, and this trend is further boosted by the rise in snackable food culture, where consumers are looking for easy-to-carry, portion-controlled, and nutrient-dense snacks.


The growing popularity of Greek yogurt in the European market is driven by consumer demand for healthier, high-protein, and versatile dairy products that align with modern dietary trends.

Greek yogurt's surge in the European yogurt industry can largely be attributed to its positioning as a healthier alternative to traditional yogurt. In recent years, consumers in Europe have become more health-conscious, placing a premium on products that offer both nutritional benefits and a satisfying taste. Greek yogurt fits this preference perfectly with its higher protein content, which makes it a popular choice for those seeking to maintain a balanced diet while also addressing weight management or muscle-building goals. The yogurt is made by straining regular yogurt multiple times to remove excess whey, resulting in a thicker, creamier texture and a more concentrated nutritional profile. This higher protein content, which is typically twice as much as in regular yogurt, appeals particularly to consumers who are increasingly prioritizing high-protein diets for weight loss, muscle growth, or maintaining energy levels throughout the day. The demand for functional foods, which provide health benefits beyond basic nutrition, has also helped drive the growth of Greek yogurt. With its probiotics, Greek yogurt is seen as a good source for gut health, and the dairy product is often marketed for its digestive and immune-boosting properties. Consumers in Europe are increasingly looking for food products that are not only nutritious but also adaptable to various occasions, from breakfast to dessert or as a quick snack. Greek yogurt’s creamy texture makes it an ideal base for smoothies, parfaits, and as a substitute in cooking and baking. Moreover, Greek yogurt can be found in various flavor options, from sweet to savory, broadening its appeal across different taste preferences. This flexibility, combined with its healthy profile, has made Greek yogurt a staple in European kitchens and supermarkets alike, helping it carve out a dominant space in the market.

The growing popularity of eatable form yogurt in the European market is driven by a shift in consumer preferences for convenient, on-the-go, and portable snack options that fit into busy lifestyles.

The rise of eatable form yogurt, which includes yogurt in drinkable or snack-sized containers, is a prominent trend in the European yogurt industry, mainly due to the increasing demand for convenience and portability in food products. In today’s fast-paced world, European consumers are increasingly prioritizing convenience in their food choices, seeking products that require little to no preparation and can be easily consumed during busy commutes, at work, or between activities. Eatable form yogurt, such as drinkable yogurts or individual snack-sized servings, caters to this need, offering a quick, portable, and hassle-free option that fits into modern, on-the-go lifestyles. This is especially true for consumers with demanding schedules, such as busy professionals, students, and families, who want to make healthier food choices without sacrificing time or convenience. As more consumers in Europe shift away from traditional, sugary snacks, they are seeking options that align with their health-conscious priorities. Eatable form yogurts, which are often marketed as high-protein, low-fat, and rich in probiotics, cater to these evolving dietary habits. They provide a nutrient-dense, satisfying snack that can be consumed anytime, with the added benefit of being part of a balanced, wholesome diet. Moreover, the portability of these yogurt forms makes it easier for consumers to integrate them into their daily routine without feeling guilty about indulging in unhealthy snacks. Drinkable yogurt, for instance, offers a refreshing and light alternative to traditional yogurt, while single-serve containers provide portion-controlled servings that help manage calorie intake. Brands have also adapted to this trend by offering a wide range of flavors, from traditional fruit varieties to more exotic options, and even savory versions, allowing consumers to find options that suit their personal tastes and preferences.

Flavored yogurt is leading the European yogurt market due to its ability to cater to diverse consumer tastes and preferences, offering a wide variety of appealing options that combine indulgence with convenience.

Flavored yogurt has become the dominant segment in the European yogurt industry, primarily because it meets the diverse and evolving tastes of consumers, offering a perfect balance between indulgence and nutrition. European consumers, particularly in countries like France, Germany, and the UK, are increasingly seeking yogurts that are both enjoyable and versatile. Flavored yogurts provide a wider range of taste experiences, from traditional fruit varieties like strawberry and blueberry to more exotic flavors such as mango, coconut, or even savory options like herbs and spices. This broad selection allows manufacturers to tap into various consumer preferences, ensuring that there’s a flavored yogurt option for nearly every taste profile, from sweet to tangy to savory. Moreover, the demand for flavored yogurt is driven by its appeal to all age groups, including children, teenagers, and adults. For younger consumers, the fun and sweet flavors make yogurt an enticing snack, while for adults, the variety of healthier flavor options, such as low-fat, high-protein, or probiotic-rich choices, allow for guilt-free indulgence. This adaptability helps maintain the widespread popularity of flavored yogurt across demographics. Furthermore, flavored yogurt has increasingly become a part of the broader trend towards healthier snacking in Europe. Many brands now emphasize using natural ingredients, with fewer added sugars and preservatives, aligning with the growing consumer preference for clean-label products that promote transparency and health-conscious choices. The rise of premium and indulgent flavored yogurts, such as those featuring complex combinations like chocolate hazelnut or salted caramel, has also added to its dominance in the market. These premium options attract consumers who are looking for a treat without compromising on the health benefits of yogurt.

Convenience stores are growing in the European yogurt industry due to their ability to meet the increasing consumer demand for quick, easy, and accessible food options, particularly in urban areas with fast-paced lifestyles.

The expansion of convenience stores in the European yogurt industry can be largely attributed to the growing consumer preference for on-the-go, ready-to-eat food products that align with busy, fast-paced lifestyles. Urbanization across Europe has led to a significant shift in shopping habits, with consumers increasingly opting for smaller, more accessible retail formats like convenience stores that are open longer hours and located closer to residential areas, workplaces, and transit hubs. These stores provide a convenient way for consumers to quickly pick up items without the need for a lengthy trip to larger supermarkets. Yogurt, especially in portable, single-serving, and snack-sized formats, is a product that fits perfectly into the convenience store model. The demand for healthy snacks, particularly in individual portions that are easy to grab while on the go, has driven yogurt sales in convenience stores. Busy professionals, commuters, students, and health-conscious consumers alike are seeking nutritious, easy-to-consume options that don't require preparation or long shopping trips. Yogurt's positioning as a versatile, nutritious snack makes it a staple in convenience stores, offering everything from quick breakfasts to post-workout snacks or midday energy boosters. Furthermore, convenience stores are increasingly adapting their yogurt offerings to meet evolving consumer trends, such as the demand for functional foods, clean labels, and plant-based alternatives. This has spurred the growth of dairy-free yogurts made from coconut, almond, and soy, which can also be found in convenience store aisles. As consumers become more conscious of health, diet, and sustainability, convenience stores are increasingly stocking products that reflect these concerns, such as organic, low-sugar, or probiotic-rich yogurt options. This not only aligns with the broader trend of healthier eating but also supports the growth of the yogurt category in these retail formats.


Germany leads the European yogurt industry due to its strong tradition of dairy consumption, a focus on product innovation, and a growing preference for health-conscious and sustainable options.

Germany has established itself as a dominant force in the European yogurt industry through a combination of historical ties to dairy consumption, a commitment to product innovation, and a consumer shift toward healthier, more sustainable food options. German consumers have a long-standing tradition of incorporating dairy into their diets, with yogurt being a staple food item in many households. This deep-rooted cultural affinity for dairy products has provided a strong foundation for the yogurt industry in Germany, enabling the country to be at the forefront of yogurt production and consumption within Europe. Furthermore, Germany’s yogurt market has been highly receptive to innovation, with local brands continuously introducing new flavors, textures, and health-oriented variants to cater to evolving consumer preferences. This innovation has been particularly evident in the growing demand for functional yogurts, such as those enriched with probiotics, plant-based alternatives, and products designed to support specific health benefits like gut health and immunity. German companies have also led the charge in offering yogurt products that are aligned with current health trends, such as low-fat, high-protein, and low-sugar options, as well as organic and dairy-free alternatives. This adaptability to market shifts has allowed Germany to maintain its leadership in yogurt production and consumption. Another major factor contributing to Germany’s dominance in the European yogurt industry is the country’s increasing focus on sustainability and ethical food production. With consumers becoming more conscious of the environmental impact of their food choices, German yogurt brands have made significant strides in adopting eco-friendly practices, such as using recyclable packaging, sourcing milk from sustainable farms, and offering products that are certified organic or fair trade. The emphasis on sustainability has resonated with German consumers, who are known for their strong preference for environmentally responsible products.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Traditional Yogurt
• Greek Yogurt
• Plant-Based Yogurt
• Others (Frozen yogurt, Set yogurt,High Protein, Vegan, probiotic-rich specialty yogurts)

By Flavor
• Flavored
• Non Flavored

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others (vending machines, dairy farms, direct-to-consumer sales)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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Table of Contents

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.3.1. XXXX
2.3.2. XXXX
2.3.3. XXXX
2.3.4. XXXX
2.3.5. XXXX
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Europe Yogurt Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Form
6.5. Market Size and Forecast, By Flavor
6.6. Market Size and Forecast, By Distribution Channel
6.7. Germany Yogurt Market Outlook
6.7.1. Market Size by Value
6.7.2. Market Size and Forecast By Product Type
6.7.3. Market Size and Forecast By Flavor
6.7.4. Market Size and Forecast By Distribution Channel
6.8. United Kingdom (UK) Yogurt Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By Product Type
6.8.3. Market Size and Forecast By Flavor
6.8.4. Market Size and Forecast By Distribution Channel
6.9. France Yogurt Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By Product Type
6.9.3. Market Size and Forecast By Flavor
6.9.4. Market Size and Forecast By Distribution Channel
6.10. Italy Yogurt Market Outlook
6.10.1. Market Size by Value
6.10.2. Market Size and Forecast By Product Type
6.10.3. Market Size and Forecast By Flavor
6.10.4. Market Size and Forecast By Distribution Channel
6.11. Spain Yogurt Market Outlook
6.11.1. Market Size by Value
6.11.2. Market Size and Forecast By Product Type
6.11.3. Market Size and Forecast By Flavor
6.11.4. Market Size and Forecast By Distribution Channel
6.12. Russia Yogurt Market Outlook
6.12.1. Market Size by Value
6.12.2. Market Size and Forecast By Product Type
6.12.3. Market Size and Forecast By Flavor
6.12.4. Market Size and Forecast By Distribution Channel
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Key Players Market Positioning Matrix
7.4. Porter's Five Forces
7.5. Company Profile
7.5.1. Danone S.A.
7.5.1.1. Company Snapshot
7.5.1.2. Company Overview
7.5.1.3. Financial Highlights
7.5.1.4. Geographic Insights
7.5.1.5. Business Segment & Performance
7.5.1.6. Product Portfolio
7.5.1.7. Key Executives
7.5.1.8. Strategic Moves & Developments
7.5.2. Nestlé S.A.
7.5.3. Ehrmann AG
7.5.4. Groupe Lactalis S.A.
7.5.5. FAGE International S.A.
7.5.6. Valio Ltd
7.5.7. Royal FrieslandCampina N.V.
7.5.8. Unternehmensgruppe Theo Müller S.e.c.s.
7.5.9. Yeo Valley Organic
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
9.3. Related Reports
10. Disclaimer


List of Figures

Figure 1: Global Yogurt Market Size (USD Billion) By Region, 2024 & 2030
Figure 2: Market attractiveness Index, By Region 2030
Figure 3: Market attractiveness Index, By Segment 2030
Figure 4: Europe Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 5: Europe Yogurt Market Share By Country (2024)
Figure 6: Germany Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 7: United Kingdom (UK) Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 8: France Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 9: Italy Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 10: Spain Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 11: Russia Yogurt Market Size By Value (2019, 2024 & 2030F) (in USD Billion)
Figure 12: Porter's Five Forces of Global Yogurt Market


List of Tables

Table 1: Global Yogurt Market Snapshot, By Segmentation (2024 & 2030) (in USD Billion)
Table 2: Influencing Factors for Yogurt Market, 2024
Table 3: Top 10 Counties Economic Snapshot 2022
Table 4: Economic Snapshot of Other Prominent Countries 2022
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Europe Yogurt Market Size and Forecast, By Product Type (2019 to 2030F) (In USD Billion)
Table 7: Europe Yogurt Market Size and Forecast, By Form (2019 to 2030F) (In USD Billion)
Table 8: Europe Yogurt Market Size and Forecast, By Flavor (2019 to 2030F) (In USD Billion)
Table 9: Europe Yogurt Market Size and Forecast, By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 10: Germany Yogurt Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 11: Germany Yogurt Market Size and Forecast By Flavor (2019 to 2030F) (In USD Billion)
Table 12: Germany Yogurt Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 13: United Kingdom (UK) Yogurt Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 14: United Kingdom (UK) Yogurt Market Size and Forecast By Flavor (2019 to 2030F) (In USD Billion)
Table 15: United Kingdom (UK) Yogurt Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 16: France Yogurt Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 17: France Yogurt Market Size and Forecast By Flavor (2019 to 2030F) (In USD Billion)
Table 18: France Yogurt Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 19: Italy Yogurt Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 20: Italy Yogurt Market Size and Forecast By Flavor (2019 to 2030F) (In USD Billion)
Table 21: Italy Yogurt Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 22: Spain Yogurt Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 23: Spain Yogurt Market Size and Forecast By Flavor (2019 to 2030F) (In USD Billion)
Table 24: Spain Yogurt Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 25: Russia Yogurt Market Size and Forecast By Product Type (2019 to 2030F) (In USD Billion)
Table 26: Russia Yogurt Market Size and Forecast By Flavor (2019 to 2030F) (In USD Billion)
Table 27: Russia Yogurt Market Size and Forecast By Distribution Channel (2019 to 2030F) (In USD Billion)
Table 28: Competitive Dashboard of top 5 players, 2024