Summary

The Indian drinkable yogurt market has witnessed robust growth, driven by factors such as rising disposable incomes, urbanization, and a shift towards healthier food and beverage choices. The market is projected to continue expanding in the coming years, driven by increasing health awareness, product innovation, and growing distribution networks. Yogurt has been a staple in Indian cuisine for centuries. It is consumed in various forms, including as a standalone dish, as an accompaniment to meals, and as a base for refreshing beverages like lassi. The cultural significance of yogurt as a healthy and nourishing food item has contributed to the popularity of drinkable yogurt in India. Indian culture places a strong emphasis on holistic wellness and Ayurveda, a traditional system of medicine. Yogurt is considered a cooling and soothing food in Ayurveda and is believed to aid digestion, boost immunity, and promote overall well-being. This perception of yogurt's health benefits has influenced the culture of drinkable yogurt consumption in India. India is a diverse country with distinct regional cuisines and flavors. The drinkable yogurt market reflects this diversity, offering a wide range of regional flavors and varieties. From the sweet and fruity lassis of Punjab to the spiced and savory buttermilk drinks of South India, cultural diversity is celebrated through the flavors and preferences of drinkable yogurt products. With the increasing focus on health and wellness, the culture of drinkable yogurt consumption in India has been influenced by the desire for nutritious and functional foods. Consumers are becoming more health-conscious and seeking products that offer nutritional benefits, including probiotics and natural ingredients.

According to the research report "India Drinkable Yogurt Market Overview, 2028," published by Bonafide Research, The India drinkable yogurt market is expected to grow at above 14.99% CAGR from 2023 to 2028. Drinkable yogurt products are widely available in India through various distribution channels. These include modern retail formats like supermarkets and hypermarkets, convenience stores, online platforms, and traditional mom-and-pop stores. Manufacturers are also focusing on expanding their distribution networks to reach a wider consumer base, including rural areas. Several major players dominate the Indian drinkable yogurt market. Amul, Nestle, Danone, Mother Dairy, Britannia, and PepsiCo are among the prominent brands competing in this space. These companies offer a wide range of drinkable yogurt products under various brand names to cater to diverse consumer preferences. Drinkable yogurt in India comes in various forms, including flavored yogurt drinks, lassi (a traditional Indian yogurt-based drink), and probiotic beverages. These products are available in different flavors, including mango, strawberry, mixed fruit, and traditional Indian flavors like rose, saffron, and cardamom.In India it has witnessed a surge in demand during the summer months, especially for traditional yogurt-based beverages like lassi. Lassi, a popular drink made from yogurt, and water, and sometimes flavored with fruits or spices, is not only enjoyed for its refreshing taste but also for its cooling properties, making it a sought-after beverage to beat the summer heat. Lassi stalls and shops become prominent across cities and towns in India during this time, attracting locals and tourists alike. The popularity of lassi during summers showcases the cultural significance of yogurt-based beverages in India and their role in providing respite from the scorching heat.

The FSSAI is the regulatory body responsible for regulating and overseeing the food industry in India. It sets standards for food safety and quality, including those applicable to drinkable yogurt products. Manufacturers must comply with FSSAI regulations, obtain necessary licenses and registrations, and adhere to hygiene and safety requirements. Companies in the drinkable yogurt market must adhere to intellectual property rights regulations to protect their brand names, logos, and product formulations. Trademark registration and copyright protection can be obtained to safeguard intellectual property and prevent infringement. The Indian Dairy Association is one of the prominent associations in India's dairy industry. It represents various stakeholders, including dairy farmers, dairy product manufacturers, and processors. The IDA works towards the development and promotion of the dairy sector, including the production and marketing of yogurt and other dairy products. The Indian Beverage Association represents the non-alcoholic beverage industry in India, which includes drinkable yogurt products. It works towards promoting a favorable business environment, addressing regulatory issues, and collaborating with stakeholders to drive growth and innovation in the beverage sector.

Convenience is a crucial factor for consumers in India. They seek drinkable yogurt products that are easy to consume on the go and can be conveniently carried in packed schedules. Portable packaging formats like bottles, pouches, and tetra packs are favored by consumers who appreciate the convenience and ease of consumption. Consumers in India often have preferences for trusted and established brands when it comes to drinkable yogurt. Brands with a strong reputation for quality, authenticity, and food safety tend to enjoy higher consumer trust and loyalty. Well-known brands often have a wide range of product options, which appeals to consumers who value reliability and consistency. India is witnessing rapid urbanization and lifestyle changes, leading to the growth of modern retail formats. These stores offer a one-stop shopping experience for consumers, including a wide range of food and beverage products, including drinkable yogurt. The expansion of modern retail chains across cities and towns in India has made them more accessible to consumers. Several national and international retail chains have been expanding their presence in India, resulting in increased access to modern retail outlets. The expansion of these chains into smaller towns and cities has facilitated the growth of organized retail distribution channels, including the availability of drinkable yogurt products in previously underserved areas.

The Indian market is highly fragmented, with a large number of local and regional players operating alongside national and international brands. This fragmentation presents distribution challenges, especially for smaller players, in terms of establishing a wide distribution network and reaching consumers in different regions. Limited access to distribution channels and the dominance of established brands can create hurdles for market entry and expansion. Indian consumers have diverse taste preferences and cultural dietary habits, which can influence the acceptance and adoption of drinkable yogurt products. While flavored yogurt beverages like lassi have a strong cultural association, introducing newer flavors and formulations may face challenges in gaining acceptance among consumers who are more accustomed to traditional options. Compliance with regulatory standards and obtaining necessary licenses from regulatory bodies, such as the Food Safety and Standards Authority of India (FSSAI), can be challenging for small and medium-sized players in the drinkable yogurt market. Meeting stringent quality and labeling requirements, ensuring product safety, and navigating complex regulatory processes can pose barriers for new entrants and smaller businesses. The demand for drinkable yogurt in India is often seasonal, with higher consumption during the summer months. This seasonal nature of demand can pose challenges for manufacturers in terms of production planning, inventory management, and maintaining consistent sales throughout the year. It requires effective strategies to promote year-round consumption and overcome the seasonal fluctuations.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India drinkable yogurt market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy-based
• Non-dairy based

By Type
• Flavored
• Plain

BY Distribution Channel
• Hypermarket and supermarket
• Convenience store
• Speciality store
• Online
• other

By Packaging

• Cup
• Bottles
• Tetra pack
• Pouch

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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