Summary

当初の高い期待にもかかわらず、リアルタイム位置情報システム(RTLS)のための低出力ブルートゥース（BLU）ビーコンの採用は市場の思惑ほどには進まなかった。しかし、今後2、3年でのビーコン採用の大きな成長を示す重要な指標がある。米国調査会社ABIリサーチの調査レポート「【分析レポート：アプリケーション】ブルートゥースビーコン技術：利用ケースとビジネスチャンス」は、BLUビーコンの技術、既存企業の様々な尽力、個々の産業への影響などを分析している。

BLUビーコンの利用ケースは、資産追跡、人物追跡、屋内ナビゲーション、近接サービス、監視などである。生産ラインの合理化、サプライチェーン可視化の促進、資産の盗難や紛失の削減、機械の状況監視、クライアントとの双方向性増進などを望む企業に採用されている。採用が見込まれる産業は、医療、製造業、小売業、個人とペットの追跡、観光業、公共ベニュー、スポーツ、交通運輸・物流、金融などである。

Despite the initial high expectations around the deployment of Bluetooth Low Energy (BLE) beacons for Real-Time Location Systems (RTLS), adoption has been slower than initially thought by the market. Still, there are important indicators that beacon deployments will grow considerably in the next few years. This report analyzes the technology behind BLE beacons, the various ways in which these are leveraged in establishments and how they impact each vertical differently.

Use cases for BLE beacons include asset tracking, people tracking, indoor navigation, proximity services, and monitoring. They are deployed by businesses wishing to streamline their production, gain visibility into the supply chain, suppress theft and loss of assets, monitor the health of machines, and increase client interaction, among others. The verticals considered in the report include Healthcare, Manufacturing, Retail, Personal and Pet Trackers, Hospitality, Public Venues, Sports, Transportation and Logistics, and Financial.

The report also sets out to understand the barriers that have led to the relatively slow adoption of beacons, the factors that affect the scalability of models in this market, and the ways businesses have found to overcome such difficulties. Drivers, challenges, and forecasts of each vertical are analyzed separately and case studies are given to illustrate the arguments contained in the report. A discussion is also made around different methods of proving and achieving ROI in these verticals.
 

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