Summary

ASEAN water purifier market was valued USD1593.10 million in 2020 and is expected to grow at a CAGR of 10.15% during the forecast period. Rapid economic growth, rising urbanization, favorable government regulations for safe and potable water and growing industrial developments are expected to drive the growth of water purifiers in the ASEAN region. Furthermore, increasing awareness about health and wellness, rising number of waterborne diseases and high demand for portable water purifiers are anticipated to fuel the water purifiers market in the ASEAN region. A water purifier is a device which is used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human consumption or for industrial use.

Due to the onset of COVID-19, disruptions in business cycles are bound to impact the supply chain of the ASEAN water purifier market. Most of the countries including Singapore, Malaysia, and Indonesia have undergone complete or partial lockdown in the second quarter of 2020, which resulted in disruption of trade activities, causing severe supply chain hindrance. Moreover, several advisories restricted travel following the concerns over the COVID-19 pandemic which have also led to delays in all commercial decisions in the short term. Even though the demand and supply have witnessed temporary interruptions, COVID-19 may have long term positive impact on the market, owing to greater awareness and consciousness among the consumers regarding the consumption of cleaner and safer drinking water.

ASEAN water purifier market has been segmented based on mode, type, technology, sales channel, country and competition. Based on mode, the ASEAN water purifier market has been divided into POU (Point-of-Use) and POE (Point-of-Entry). Among which POU has dominated the ASEAN water purifier market in 2020 because they are user-friendly, inexpensive, require low-maintenance, and are grid-independent. Furthermore, they treat and reduce the number of pathogens in water supplies, and many POU systems have been deployed and used by communities, thereby improving their livelihoods.

Based on type, the ASEAN water purifier market has segmented into counter top, under sink, faucet mount and others. Based on technology, RO technology accounted for the largest share in the region's market in 2020 because of its ability to effectively remove impurities, germs, and dissolve salts from water. Furthermore, TDS levels in the ASEAN region are high, prompting end users to purchase RO water purifiers because they outperform other available technologies.
Based on country, Indonesia is the largest country in the ASEAN water purifier market, and its dominance is expected to continue during the forecast period as well. The country's dominance is primarily attributed to growing industrialization, as well as rising concerns about the negative effects of consuming low-quality water.
Major players operating in the ASEAN Water Purifier market are Coway Co. Ltd., Unilever PLC, CUCKOO International (MAL) Sdn. Bhd., Thiensurat Public Company Limited (TSR), Karofi Group Joint Stock Company and others.
Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021E
Forecast Period: 2022F-2026F
Objective of the Study:
• To analyze the historical growth in the market size of ASEAN Water Purifier market from 2016-2020.
• To estimate and forecast the market size of ASEAN Water Purifier market from 2021-2026 and growth rate until 2026.
• To classify and forecast ASEAN Water Purifier market based on mode, type, sales channel, company, technology and country distribution.
• To identify the dominant country or segment in the ASEAN Water Purifier market.
• To identify drivers and challenges for ASEAN Water Purifier market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in ASEAN Water Purifier market.
• To conduct pricing analysis for ASEAN Water Purifier market.
• To identify and analyze the profile of leading players operating in ASEAN Water Purifier market.
• To identify key sustainable strategies adopted by market players in ASEAN Water Purifier market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of water purifier manufacturers across the ASEAN region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the Water Purifier manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing Water Purifier, distribution channels and presence of all major players across the ASEAN countries.
TechSci Research calculated the market size of ASEAN Water Purifier market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Water Purifier manufacturers/ suppliers/ distributors
• Market research and consulting firms
• Government bodies such as regulating authorities and policymakers
• Organizations, forums, and alliances related to Water Purifier
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Water Purifier manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, ASEAN water purifier market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• ASEAN Water Purifier Market, By Mode:
o POU
o POE
• ASEAN Water Purifier Market, By Type:
o Counter Top
o Under Sink
o Faucet Mount
o Others (Tankless, Smart Purifiers, etc.)
• ASEAN Water Purifier Market, By Technology:
o RO
o UV
o UF
o Media
o Others
• ASEAN Water Purifier Market, By Sales Channel:
o Retail
o Distributor
o Direct
o Plumber/Contractor
o Online
• ASEAN Water Purifier Market, By Country:
o Indonesia
o Malaysia
o Thailand
o Vietnam
o Philippines
o Singapore
o Myanmar
o Cambodia
o Loas
o Brunei

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the ASEAN Water Purifier market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
• Profit margin analysis in case of direct and indirect sales channel.

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Table of Contents

1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on ASEAN Water Purifier Market
5. Voice of Customer
5.1. Product Pricing Satisfaction Level
5.2. Factors Influencing Purchase Decision
5.3. Brand Awareness
5.4. Challenges Unmet Needs
6. ASEAN Water Purifier Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Mode (POU and POE)
6.2.2. By Type (Counter Top, Under Sink, Faucet Mount & Others)
6.2.3. By Technology (RO, UF, UV, Media & Others)
6.2.4. By Sales Channel (Distributor, Direct, Retail, Plumber / Contractor and Online)
6.2.5. By Competition (2020)
6.2.6. By Country
6.3. Market Map (By Type & By Country)
7. Indonesia Water Purifier Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Mode
7.2.2. By Type
7.2.3. By Technology
7.2.4. By Sales Channel
8. Malaysia Water Purifier Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Mode
8.2.2. By Type
8.2.3. By Technology
8.2.4. By Sales Channel
9. Thailand Water Purifier Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Mode
9.2.2. By Type
9.2.3. By Technology
9.2.4. By Sales Channel
10. Vietnam Water Purifier Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Mode
10.2.2. By Type
10.2.3. By Technology
10.2.4. By Sales Channel
11. Philippines Water Purifier Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value & Volume
11.2. Market Share & Forecast
11.2.1. By Mode
11.2.2. By Type
11.2.3. By Technology
11.2.4. By Sales Channel
12. Singapore Water Purifier Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value & Volume
12.2. Market Share & Forecast
12.2.1. By Mode
12.2.2. By Type
12.2.3. By Technology
12.2.4. By Sales Channel
13. Myanmar Water Purifier Market Outlook
13.1. Market Size & Forecast
13.1.1. By Value & Volume
13.2. Market Share & Forecast
13.2.1. By Mode
13.2.2. By Type
13.2.3. By Technology
13.2.4. By Sales Channel
14. Cambodia Water Purifier Market Outlook
14.1. Market Size & Forecast
14.1.1. By Value & Volume
14.2. Market Share & Forecast
14.2.1. By Mode
14.2.2. By Type
14.2.3. By Technology
14.2.4. By Sales Channel
15. Laos Water Purifier Market Outlook
15.1. Market Size & Forecast
15.1.1. By Value & Volume
15.2. Market Share & Forecast
15.2.1. By Mode
15.2.2. By Type
15.2.3. By Technology
15.2.4. By Sales Channel
16. Brunei Water Purifier Market Outlook
16.1. Market Size & Forecast
16.1.1. By Value & Volume
16.2. Market Share & Forecast
16.2.1. By Mode
16.2.2. By Type
16.2.3. By Technology
16.2.4. By Sales Channel
17. Market Dynamics
17.1. Drivers
17.2. Challenges
18. Market Trends & Developments
19. Competitive Landscape
19.1. Coway Co. Ltd.
19.2. Unilever PLC
19.3. CUCKOO International (MAL) Sdn. Bhd.
19.4. Thiensurat Public Company Limited (TSR)
19.5. Karofi Group Joint Stock Company
19.6. A.O. Smith Corporation
19.7. Panasonic Corporation
19.8. The Kangaroo Group
19.9. Amway Corp.
19.10. Koninklijke Philips N.V.
20. Strategic Recommendations
21. About Us & Disclaimer