世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

国内観光市場：ツアータイプ別（アドベンチャー、スピリチュアル/文化、スポーツ、週末旅行、その他）、観光タイプ別（ローカル旅行、州間旅行）、予約モード別（オンライン、オフライン）、地域別、競合予測・機会：2018-2028F


Domestic Tourism Market By Tour Type (Adventure, Spiritual/Cultural, Sports, Weekend Getaways, Others), By Tourism Type (Local Travel, Interstate Travel), By Mode Of Booking (Online, Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F

世界の国内観光市場は2022年に1,840億7,000万米ドルと評価され、2028年までの年平均成長率は15.85％と力強い成長が見込まれている。ドメスティック・ツーリズムとは、その国の居住者が自国内を旅行することを指す... もっと見る

　

　

出版社 出版年月 電子版価格 ページ数 言語
TechSci Research
テックサイリサーチ 		2023年11月7日 US$4,900
シングルユーザライセンス
ライセンス・価格情報
注文方法はこちら 		178 英語

　

サマリー

世界の国内観光市場は2022年に1,840億7,000万米ドルと評価され、2028年までの年平均成長率は15.85％と力強い成長が見込まれている。ドメスティック・ツーリズムとは、その国の居住者が自国内を旅行することを指す。親戚や友人を訪ねたり、宗教的な巡礼などの活動と密接な関係がある。国内観光は地域経済の活性化に極めて重要な役割を果たす。その結果、住民の生活の質が向上し、地方自治体にはインフラや施設の改善に投資するための追加資金がもたらされる。

国内旅行はまた、外国人観光客に見落とされがちな、あまり訪問されていない地方を観光客に探訪してもらうことで、地域内の季節性を克服するのにも役立つ。中国は国内観光の推進に特に成功しており、中間層の増加と政府の支援により、国内消費額の伸びで他国を圧倒している。中国が絶対的な国内支出増加率でリードし続けている一方で、多くの新興国でも、国民の可処分所得が増えるにつれて、国内旅行・観光支出が大幅に増加している。

パンデミック時に国際国境が閉鎖されたため、国内旅行が大幅に増加し、特に人々がリラックスして一人の時間を楽しむことができる小規模な地域への旅行が増加した。国内旅行には、ビザ申請の必要性や、ビザが下りるまでの待ち時間を回避できるという利点がある。また、長距離フライト、ホテル滞在、ツアーガイド、現地のアトラクションを楽しむための高価な「外国人観光客」チケット、ビザや入国審査料など、海外旅行に伴う出費も不要になる。

さらに、地元の観光地を旅行することで、地元の人々との定期的な交流が促進され、旅行者はその場所の真の特徴、人々、文化を探求する機会を得ることができる。旅行者は、その土地の文化に精通し、言語に堪能であるため、訪問先の地域について多くを学ぶことが多い。

過去100年にわたる観光産業の発展により、人々は他の州や都市を訪れ、新しい場所やアクティビティを体験することができるようになった。この成長は、旅行会社による数多くのアクティビティや魅力的なパッケージの導入によっても促進されてきた。旅行とホテルが国内観光の成長に果たした重要な役割に加え、メディア技術の進歩もこの傾向に貢献している。

主な市場牽引要因

1.経済要因：経済的要因：可処分所得水準、雇用率、全体的な経済の安定性などの経済状況は、国内の観光情勢を形成する上で極めて重要な役割を果たす。経済が成長し、一人当たりの所得が上昇すれば、個人が旅行体験に費やす資金が増え、観光部門の成長に直接貢献する。

2.社会文化の変化：社会のトレンドや文化的規範の変化は、人々の国内旅行への取り組み方に影響を与える。個性的でパーソナライズされた体験を求める傾向やソーシャルメディアの影響などが、「体験型観光」へのシフトを促し、国内観光を後押ししている。

3.インフラとアクセシビリティ：整備された交通インフラとホスピタリティ・インフラは、国内観光の魅力に大きく影響する。改善された道路網、効率的な公共交通機関、多様な宿泊施設の選択肢は、国内旅行の魅力を高めている。

4.技術の進歩：テクノロジーは旅行の計画と体験を一変させた。オンライン旅行代理店、モバイルアプリ、旅行比較サイトは、旅行者に様々な旅行要素を調査・予約するためのシームレスなプラットフォームを提供し、旅行計画を民主化している。

5.環境への配慮：環境の持続可能性に対する意識の高まりから、エコツーリズムや自然をベースとした体験が台頭している。旅行者は環境に優しく、責任ある観光オプションを求め、環境への影響を最小限に抑える国内観光を促進している。

6.政府の政策と支援：ビザの自由化、インフラ投資、文化イベントの促進など、政府の政策は国内観光と国際観光の両方に影響を与える。政府によっては、観光客を誘致するためのインセンティブを提供し、この分野の成長に貢献している。

7.文化遺産観光：文化遺産や史跡が豊富な国々は、自国の歴史探訪に興味を持つ旅行者を惹きつけ、文化観光ルートや遺産トレイルの開発を促進している。

8.教育の機会：教育と旅行の融合は、教育ツーリズムに拍車をかけている。生徒や家族は、博物館、史跡、教育機関への訪問を通じて学習経験を高める機会として旅行を捉えている。

主要市場の課題：

1.経済の不確実性：経済の変動は、国内の観光動向を大きく左右する。インフレ率、失業率、可処分所得などの要因は、人々の旅行能力に直接影響する。経済の不確実性は、国内旅行を含むレジャー活動への消費支出の減少につながる可能性がある。

2.消費者行動の変化：所有物よりも体験への嗜好、持続可能性への配慮、技術的な影響に後押しされた消費者行動の変化は、人々が自国を探索する方法を変えつつある。

3.インフラとアクセシビリティ：交通機関、宿泊施設、観光施設の質とアクセシビリティは、デスティネーションの魅力に影響を与える。不十分なインフラは観光客を遠ざけ、アクセスの悪い目的地は特定の人々を排除する。

4.季節性と過密：多くの国内観光地は季節性の問題に直面しており、ピーク時の過密や閑散期の経済活動の低下を招いている。

5.国際観光産業との競争：国際的な観光地の魅力は、国内の観光客の関心を地元の魅力からそらす可能性がある。この問題に立ち向かうには、地元の宝を紹介する効果的なマーケティング・キャンペーンが必要である。

6.イノベーションの欠如：国内観光の継続的な成長には、イノベーションが欠かせない。新しいテクノロジーやデータ分析を取り入れることで、旅行体験を向上させることができる。

現代の旅行者のニーズをサポートすることができる。

7.規制と政策の課題：複雑な規制や変化する政策は、旅行者や観光事業者にとって障壁となる。この分野の成長には、明確で一貫性のある政策が不可欠である。

8.環境への懸念：乱開発や汚染など、観光が環境に与える影響は、生態学的な懸念を引き起こす。観光地は持続可能な慣行を採用し、責任ある観光を推進しなければならない。

主な市場動向：

1.旅行体験の再構築：旅行者は本格的で有意義な体験を求め、伝統的な観光アトラクションから地元の文化、コミュニティ、環境との関わりを求めている。

2.健康と安全の優先：COVID-19の大流行によって高まる健康と安全への懸念は、旅行先の選択に影響を与える。清潔さ、衛生プロトコル、安全対策の強化は、旅行者にとって不可欠な考慮事項である。

3.持続可能で責任ある観光の台頭：旅行者は、持続可能性と責任ある慣行を優先する旅行先や企業を優先し、業界を再構築している。

4.テクノロジーの統合：テクノロジーは旅行の計画、体験、安全対策に変革をもたらし、パーソナライズされた推奨やリアルタイム情報を提供する。

5.ワーケーションとレジャー旅行：リモートワークのトレンドは、仕事とレジャーを組み合わせた「ワーケーション」旅行につながる。「レジャー旅行は、出張とレジャーを組み合わせたもの。

6.ウェルネスとマインドフルネスの重視：旅行者はウェルネス体験を求め、ウェルネス・リトリート、スパ・ゲッタウェイ、ウェルネスに特化したアクティビティにつながる。

7.多世代旅行：複数の世代にまたがる家族が一緒に旅行することで、さまざまな年齢層に対応した多様なアクティビティへの需要が生まれる。

8.超ローカル旅行：パンデミック時の旅行制限により、近隣の旅行先への関心が高まり、地元企業が支援される。

9.パーソナライゼーションとデータ主導の洞察：データ分析により、パーソナライズされたレコメンデーション、カスタマイズされた旅程、ターゲットを絞ったマーケティングが可能になる。

10.再生旅行：旅行者は旅行先にポジティブな影響を残すことを目指し、コミュニティ・プロジェクトや自然保護活動、文化交流に参加する。

11.ニッチ・アドベンチャー・ツーリズム：食の旅やエクストリーム・スポーツなど、多様な興味や情熱に応える専門的なサービスを提供する。

12.強靭な観光計画：持続可能な成長と回復力を確保するため、観光サービスを多様化し、不測の事態に備えた計画を策定する。

結論として、世界の国内観光市場は、消費者行動の変化、技術の進歩、持続可能性とウェルネスへの再注目によって形成され、急速に進化している。デスティネーション、企業、旅行者が協力して、国内観光のレジリエンス（回復力）、責任感、そして魅力的な未来を形作るためには、こうしたトレンドに適応することが極めて重要である。

セグメント別の洞察

ツアータイプの洞察：2022年には、アドベンチャー・ツーリズムが売上高で最大の市場シェアを占めた。冒険旅行には、珍しい、エキゾチックな、遠い、または遠隔の目的地を訪れることが含まれ、多くの場合、さまざまなレベルのリスクと興奮を伴う野外活動が含まれる。

地域別の洞察：2022年には、欧州が市場シェアの38％以上を占めた。欧州には、豊かな歴史、多様な文化、素晴らしい自然環境を持つ有名な国や都市がある。また、アジア太平洋地域の多くの発展途上国でも、中間所得層の増加により国内旅行が伸びている。観光産業の業績は、発展段階、所得水準、インフラ、経済・地政学的状況の違いにより、国によって異なる。
主要市場プレイヤー
アバクロンビー＆ケントUSA LLC
エクスペディア・グループ
コックス・アンド・キングス
ケンジントン・ツアーズ
ミカト・サファリ
スコット・ダン社
タック社
トーマス・クック・インディア社
ラ・バカンザ・トラベル
バターフィールド＆ロビンソン
レポートの範囲
本レポートでは、世界の国内観光市場を以下のカテゴリーに分類し、さらに業界動向についても詳述しています：
- 国内観光市場、ツアータイプ別
o アドベンチャー
o スピリチュアル/文化
o スポーツ
o 週末旅行
o その他
- 国内観光市場、観光タイプ別
o ローカル旅行
o 国内旅行
- 国内観光市場：予約モード別
o オンライン
o オフライン
- 国内観光市場：地域別
o 北米
 米国
 カナダ
 メキシコ
o ヨーロッパ
 フランス
 イギリス
 イタリア
 ドイツ
 スペイン
o アジア太平洋
 中国
 インド
 日本
 オーストラリア
 韓国
南米
 ブラジル
 アルゼンチン
 コロンビア
o 中東・アフリカ
 南アフリカ
 サウジアラビア
 UAE
 トルコ
競争状況
企業プロフィール：世界の国内観光市場に参入している主要企業の詳細分析。
利用可能なカスタマイズ
Tech Sci Research社は、与えられた市場データを用いて、世界の国内観光市場レポートにおいて、企業固有のニーズに応じたカスタマイズを提供しています。本レポートでは以下のカスタマイズが可能です：
企業情報
- 追加市場参入企業（最大5社）の詳細分析とプロファイリング

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目次

1. Introduction
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Factors Influencing Service Availing Decisions
4.3. Challenges Faced
5. Global Domestic Tourism Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Tour Type Market Share Analysis (Adventure, Spiritual/Cultural, Sports, Weekend Getaways, Others)
5.2.2. By Tourism Type Industry Market Share Analysis (Local Travel, Interstate Travel)
5.2.3. By Mode Of Booking Market Share Analysis (Online, Offline)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Domestic Tourism Market Mapping & Opportunity Assessment
5.3.1. By Tour Type Market Mapping & Opportunity Assessment
5.3.2. By Tourism Type Industry Market Mapping & Opportunity Assessment
5.3.3. By Mode Of Booking Industry Market Mapping & Opportunity Assessment
6. North America Domestic Tourism Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Tour Type Market Share Analysis
6.2.2. By Tourism Type Industry Market Share Analysis
6.2.3. By Mode Of Booking Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Domestic Tourism Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Tour Type Market Share Analysis
6.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
6.2.4.1.2.3. By Mode Of Booking Market Share Analysis
6.2.4.2. Canada Domestic Tourism Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Tour Type Market Share Analysis
6.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
6.2.4.2.2.3. By Mode Of Booking Market Share Analysis
6.2.4.3. Mexico Domestic Tourism Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Tour Type Market Share Analysis
6.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
6.2.4.3.2.3. By Mode Of Booking Market Share Analysis
7. Europe Domestic Tourism Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Tour Type Market Share Analysis
7.2.2. By Tourism Type Industry Market Share Analysis
7.2.3. By Mode Of Booking Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. France Domestic Tourism Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Tour Type Market Share Analysis
7.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.1.2.3. By Mode Of Booking Market Share Analysis
7.2.4.2. Germany Domestic Tourism Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Tour Type Market Share Analysis
7.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.2.2.3. By Mode Of Booking Market Share Analysis
7.2.4.3. Spain Domestic Tourism Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Tour Type Market Share Analysis
7.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.3.2.3. By Mode Of Booking Market Share Analysis
7.2.4.4. Italy Domestic Tourism Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Tour Type Market Share Analysis
7.2.4.4.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.4.2.3. By Mode Of Booking Market Share Analysis
7.2.4.5. United Kingdom Domestic Tourism Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Tour Type Market Share Analysis
7.2.4.5.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.5.2.3. By Mode Of Booking Market Share Analysis
8. Asia-Pacific Domestic Tourism Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Tour Type Market Share Analysis
8.2.2. By Tourism Type Industry Market Share Analysis
8.2.3. By Mode Of Booking Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Domestic Tourism Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Tour Type Market Share Analysis
8.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.1.2.3. By Mode Of Booking Market Share Analysis
8.2.4.2. Japan Domestic Tourism Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Tour Type Market Share Analysis
8.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.2.2.3. By Mode Of Booking Market Share Analysis
8.2.4.3. India Domestic Tourism Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Tour Type Market Share Analysis
8.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.3.2.3. By Mode Of Booking Market Share Analysis
8.2.4.4. Australia Domestic Tourism Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Tour Type Market Share Analysis
8.2.4.4.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.4.2.3. By Mode Of Booking Market Share Analysis
8.2.4.5. South Korea Domestic Tourism Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Tour Type Market Share Analysis
8.2.4.5.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.5.2.3. By Mode Of Booking Market Share Analysis
9. Middle East & Africa Domestic Tourism Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Tour Type Market Share Analysis
9.2.2. By Tourism Type Industry Market Share Analysis
9.2.3. By Mode Of Booking Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. South Africa Domestic Tourism Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Tour Type Market Share Analysis
9.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.1.2.3. By Mode Of Booking Market Share Analysis
9.2.4.2. Saudi Arabia Domestic Tourism Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Tour Type Market Share Analysis
9.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.2.2.3. By Mode Of Booking Market Share Analysis
9.2.4.3. UAE Domestic Tourism Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Tour Type Market Share Analysis
9.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.3.2.3. By Mode Of Booking Market Share Analysis
9.2.4.4. Turkey Domestic Tourism Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Tour Type Market Share Analysis
9.2.4.4.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.4.2.3. By Mode Of Booking Market Share Analysis
10. South America Domestic Tourism Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Tour Type Market Share Analysis
10.2.2. By Tourism Type Industry Market Share Analysis
10.2.3. By Mode Of Booking Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Argentina Domestic Tourism Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Tour Type Market Share Analysis
10.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
10.2.4.1.2.3. By Mode Of Booking Market Share Analysis
10.2.4.2. Colombia Domestic Tourism Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Tour Type Market Share Analysis
10.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
10.2.4.2.2.3. By Mode Of Booking Market Share Analysis
10.2.4.3. Brazil Domestic Tourism Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Tour Type Market Share Analysis
10.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
10.2.4.3.2.3. By Mode Of Booking Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. SWOT Analysis
14. Competitive Landscape
14.1. Business Overview
14.2. Service Offerings
14.3. Recent Developments
14.4. Key Personnel
14.4.1. Abercrombie & Kent USA LLC
14.4.2. Expedia Group
14.4.3. Cox and Kings Ltd.
14.4.4. Kensington Tours
14.4.5. Micato Safari
14.4.6. Scott Dunn Ltd.
14.4.7. Tauck, Inc.
14.4.8. Thomas Cook India Ltd.
14.4.9. La Vacanza Travel
14.4.10. Butterfield & Robinson
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Tour Type
15.3. Target Tourism Type
16. About Us & Disclaimer

　

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Summary

The global domestic tourism market was valued at USD 1840.67 billion in 2022 and is expected to experience strong growth with a CAGR of 15.85% through 2028. Domestic tourism refers to the travel of a country's residents within their own nation. It is closely associated with activities such as visiting relatives and friends, as well as religious pilgrimages. Domestic tourism plays a pivotal role in boosting the local economy as it leads to increased local expenditure. This, in turn, enhances the quality of life for residents and provides the local government with additional funds to invest in infrastructure and facility improvements.

Domestic travel also helps overcome seasonality within regions by encouraging tourists to explore less-visited rural areas that are often overlooked by foreign visitors. China has been particularly successful in promoting domestic tourism, surpassing all other countries in domestic expenditure growth due to its growing middle class and government support. While China continues to lead in absolute domestic expenditure growth, many emerging countries are also experiencing significant increases in domestic travel and tourism expenditures as their citizens have more disposable income.

The closure of international borders during the pandemic led to a significant increase in internal travel, especially to smaller areas where people could relax and enjoy some alone time. Domestic travel offers the advantage of avoiding the need for visa applications and the additional time spent waiting for approval. It also eliminates the expenses associated with international travel, such as long-haul flights, hotel stays, tour guides, and more expensive "foreign visitor" tickets for local attractions, as well as visa and immigration fees.

Moreover, traveling to local destinations encourages regular interactions with locals, providing travelers with the opportunity to explore the true distinctive character of a location, its people, and its culture. Tourists often learn a lot about the area they are visiting due to their familiarity with the local culture and proficiency in the language.

The growth of the tourism sector over the past century has enabled people to visit other states or cities to experience new locations and activities. This growth has also been facilitated by the introduction of numerous activities and attractive packages by tour operators. In addition to the crucial roles that travel and hotels have played in the growth of domestic tourism, advancements in media technology have contributed to this trend.

Key Market Drivers:

1. Economic Factors: Economic conditions, including disposable income levels, employment rates, and overall economic stability, play a pivotal role in shaping the domestic tourism landscape. As economies grow and per capita income rises, individuals have more resources to spend on travel experiences, directly contributing to the growth of the tourism sector.

2. Sociocultural Shifts: Changing societal trends and cultural norms influence the way people approach domestic travel. Trends such as the desire for unique, personalized experiences and the influence of social media have driven the shift towards "experiential tourism," boosting domestic tourism.

3. Infrastructure and Accessibility: A well-developed transportation and hospitality infrastructure significantly impacts the attractiveness of domestic tourism. Improved road networks, efficient public transportation, and diverse accommodation options enhance the appeal of domestic travel.

4. Technological Advancements: Technology has transformed travel planning and experiences. Online travel agencies, mobile apps, and travel comparison websites provide travelers with seamless platforms to research and book various travel components, democratizing travel planning.

5. Environmental Considerations: Increasing awareness of environmental sustainability has led to the rise of ecotourism and nature-based experiences. Travelers seek eco-friendly and responsible tourism options, promoting domestic tourism that minimizes environmental impact.

6. Government Policies and Support: Government policies, such as visa liberalization, infrastructure investment, and cultural event promotion, influence both domestic and international tourism. Some governments offer incentives to attract tourists, contributing to the sector's growth.

7. Cultural and Heritage Tourism: Countries rich in cultural heritage and historical sites attract travelers interested in exploring their own history, fostering the development of cultural tourism routes and heritage trails.

8. Educational Opportunities: The integration of education with travel has fueled educational tourism. Students and families view travel as an opportunity to enhance learning experiences through visits to museums, historical sites, and educational institutions.

Key Market Challenges:

1. Economic Uncertainty: Economic fluctuations significantly shape domestic tourism trends. Factors such as inflation, unemployment rates, and disposable income directly affect people's ability to travel. Economic uncertainties can lead to reduced consumer spending on leisure activities, including domestic travel.

2. Changing Consumer Behavior: Shifts in consumer behavior, driven by preferences for experiences over possessions, sustainability considerations, and technological influences, are changing how people explore their own country.

3. Infrastructure and Accessibility: The quality and accessibility of transportation, accommodation, and tourist facilities impact destination attractiveness. Inadequate infrastructure can deter tourists, while inaccessible destinations exclude certain populations.

4. Seasonality and Overcrowding: Many domestic tourism destinations face issues of seasonality, leading to overcrowding during peak times and reduced economic activity during off-peak seasons.

5. Competition from International Tourism: The allure of international destinations can divert domestic tourists' attention from local attractions. Effective marketing campaigns showcasing local treasures are necessary to combat this challenge.

6. Lack of Innovation: Innovation is crucial for domestic tourism's continued growth. Embracing new technologies and data analytics can enhance travel experiences

and support modern travelers' needs.

7. Regulatory and Policy Challenges: Complex regulatory landscapes and changing policies can create barriers for travelers and tourism businesses. Clear and consistent policies are essential for the sector's growth.

8. Environmental Concerns: Tourism's environmental impact, including overdevelopment and pollution, raises ecological concerns. Destinations must adopt sustainable practices and promote responsible tourism.

Key Market Trends:

1. Reimagined Travel Experiences: Travelers seek authentic and meaningful experiences, moving away from traditional tourist attractions to engage with local cultures, communities, and environments.

2. Health and Safety Prioritization: Health and safety concerns, heightened by the COVID-19 pandemic, influence destination choices. Enhanced cleanliness, hygiene protocols, and safety measures are integral considerations for travelers.

3. Rise of Sustainable and Responsible Tourism: Travelers prioritize destinations and businesses that prioritize sustainability and responsible practices, reshaping the industry.

4. Technology Integration: Technology transforms travel planning, experiences, and safety measures, providing personalized recommendations and real-time information.

5. Workcation and Leisure Travel: Remote work trends lead to "workcation" travel, combining work with leisure. "Leisured" travel blends business trips with leisure activities.

6. Focus on Wellness and Mindfulness: Travelers seek wellness experiences, leading to wellness retreats, spa getaways, and wellness-focused activities.

7. Multi-Generational Travel: Families spanning multiple generations travel together, creating demand for diverse activities catering to different age groups.

8. Hyper-Local Travel: Travel restrictions during the pandemic have increased interest in nearby destinations, supporting local businesses.

9. Personalization and Data-Driven Insights: Data analytics enable personalized recommendations, customized itineraries, and targeted marketing.

10. Regenerative Travel: Travelers aim to leave a positive impact on destinations, engaging in community projects, conservation efforts, and cultural exchanges.

11. Niche and Adventure Tourism: Specialized offerings, such as culinary journeys and extreme sports, cater to diverse interests and passions.

12. Resilient Tourism Planning: Destinations diversify tourism offerings and develop contingency plans to ensure sustainable growth and resilience.

In conclusion, the global domestic tourism market is evolving rapidly, shaped by changing consumer behaviors, technological advancements, and a renewed focus on sustainability and wellness. Adapting to these trends will be crucial for destinations, businesses, and travelers to collaboratively shape a resilient, responsible, and engaging future for domestic tourism.

Segmental Insights:

Tour Type Insights: In 2022, adventure tourism held the largest market share in terms of sales. Adventure travel involves visiting unusual, exotic, distant, or remote destinations and often includes outdoor activities with varying levels of risk and excitement.

Regional Insights: In 2022, Europe accounted for more than 38% of the market share. Europe boasts well-known countries and cities with rich history, diverse cultures, and stunning natural settings. It has attracted a significant number of domestic arrivals, with many developing countries in the Asia-Pacific region also experiencing growth in domestic travel due to rising middle-class incomes. The performance of the tourism industry varies among nations due to differences in development stages, income levels, infrastructure, and economic and geopolitical conditions.
Key Market Players
Abercrombie & Kent USA LLC
Expedia Group
Cox and Kings Ltd.
Kensington Tours
Micato Safari
Scott Dunn Ltd.
Tauck, Inc.
Thomas Cook India Ltd.
La Vacanza Travel
Butterfield & Robinson
Report Scope:
In this report, the global Domestic Tourism market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Domestic Tourism Market, By Tour Type:
o Adventure
o Spiritual/Cultural
o Sports
o Weekend Getaways
o Others
• Domestic Tourism Market, By Tourism Type:
o Local Travel
o Interstate Travel
• Domestic Tourism Market, By Mode Of Booking:
o Online
o Offline
• Domestic Tourism Market, By Region:
o North America
 United States
 Canada
 Mexico
o Europe
 France
 United Kingdom
 Italy
 Germany
 Spain
o Asia-Pacific
 China
 India
 Japan
 Australia
 South Korea
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 South Africa
 Saudi Arabia
 UAE
 Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Domestic Tourism Market.
Available Customizations:
Global Domestic Tourism Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



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Table of Contents

1. Introduction
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Factors Influencing Service Availing Decisions
4.3. Challenges Faced
5. Global Domestic Tourism Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Tour Type Market Share Analysis (Adventure, Spiritual/Cultural, Sports, Weekend Getaways, Others)
5.2.2. By Tourism Type Industry Market Share Analysis (Local Travel, Interstate Travel)
5.2.3. By Mode Of Booking Market Share Analysis (Online, Offline)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Domestic Tourism Market Mapping & Opportunity Assessment
5.3.1. By Tour Type Market Mapping & Opportunity Assessment
5.3.2. By Tourism Type Industry Market Mapping & Opportunity Assessment
5.3.3. By Mode Of Booking Industry Market Mapping & Opportunity Assessment
6. North America Domestic Tourism Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Tour Type Market Share Analysis
6.2.2. By Tourism Type Industry Market Share Analysis
6.2.3. By Mode Of Booking Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Domestic Tourism Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Tour Type Market Share Analysis
6.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
6.2.4.1.2.3. By Mode Of Booking Market Share Analysis
6.2.4.2. Canada Domestic Tourism Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Tour Type Market Share Analysis
6.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
6.2.4.2.2.3. By Mode Of Booking Market Share Analysis
6.2.4.3. Mexico Domestic Tourism Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Tour Type Market Share Analysis
6.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
6.2.4.3.2.3. By Mode Of Booking Market Share Analysis
7. Europe Domestic Tourism Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Tour Type Market Share Analysis
7.2.2. By Tourism Type Industry Market Share Analysis
7.2.3. By Mode Of Booking Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. France Domestic Tourism Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Tour Type Market Share Analysis
7.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.1.2.3. By Mode Of Booking Market Share Analysis
7.2.4.2. Germany Domestic Tourism Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Tour Type Market Share Analysis
7.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.2.2.3. By Mode Of Booking Market Share Analysis
7.2.4.3. Spain Domestic Tourism Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Tour Type Market Share Analysis
7.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.3.2.3. By Mode Of Booking Market Share Analysis
7.2.4.4. Italy Domestic Tourism Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Tour Type Market Share Analysis
7.2.4.4.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.4.2.3. By Mode Of Booking Market Share Analysis
7.2.4.5. United Kingdom Domestic Tourism Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Tour Type Market Share Analysis
7.2.4.5.2.2. By Tourism Type Industry Market Share Analysis
7.2.4.5.2.3. By Mode Of Booking Market Share Analysis
8. Asia-Pacific Domestic Tourism Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Tour Type Market Share Analysis
8.2.2. By Tourism Type Industry Market Share Analysis
8.2.3. By Mode Of Booking Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Domestic Tourism Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Tour Type Market Share Analysis
8.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.1.2.3. By Mode Of Booking Market Share Analysis
8.2.4.2. Japan Domestic Tourism Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Tour Type Market Share Analysis
8.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.2.2.3. By Mode Of Booking Market Share Analysis
8.2.4.3. India Domestic Tourism Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Tour Type Market Share Analysis
8.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.3.2.3. By Mode Of Booking Market Share Analysis
8.2.4.4. Australia Domestic Tourism Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Tour Type Market Share Analysis
8.2.4.4.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.4.2.3. By Mode Of Booking Market Share Analysis
8.2.4.5. South Korea Domestic Tourism Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Tour Type Market Share Analysis
8.2.4.5.2.2. By Tourism Type Industry Market Share Analysis
8.2.4.5.2.3. By Mode Of Booking Market Share Analysis
9. Middle East & Africa Domestic Tourism Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Tour Type Market Share Analysis
9.2.2. By Tourism Type Industry Market Share Analysis
9.2.3. By Mode Of Booking Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. South Africa Domestic Tourism Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Tour Type Market Share Analysis
9.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.1.2.3. By Mode Of Booking Market Share Analysis
9.2.4.2. Saudi Arabia Domestic Tourism Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Tour Type Market Share Analysis
9.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.2.2.3. By Mode Of Booking Market Share Analysis
9.2.4.3. UAE Domestic Tourism Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Tour Type Market Share Analysis
9.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.3.2.3. By Mode Of Booking Market Share Analysis
9.2.4.4. Turkey Domestic Tourism Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Tour Type Market Share Analysis
9.2.4.4.2.2. By Tourism Type Industry Market Share Analysis
9.2.4.4.2.3. By Mode Of Booking Market Share Analysis
10. South America Domestic Tourism Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Tour Type Market Share Analysis
10.2.2. By Tourism Type Industry Market Share Analysis
10.2.3. By Mode Of Booking Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Argentina Domestic Tourism Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Tour Type Market Share Analysis
10.2.4.1.2.2. By Tourism Type Industry Market Share Analysis
10.2.4.1.2.3. By Mode Of Booking Market Share Analysis
10.2.4.2. Colombia Domestic Tourism Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Tour Type Market Share Analysis
10.2.4.2.2.2. By Tourism Type Industry Market Share Analysis
10.2.4.2.2.3. By Mode Of Booking Market Share Analysis
10.2.4.3. Brazil Domestic Tourism Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Tour Type Market Share Analysis
10.2.4.3.2.2. By Tourism Type Industry Market Share Analysis
10.2.4.3.2.3. By Mode Of Booking Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. SWOT Analysis
14. Competitive Landscape
14.1. Business Overview
14.2. Service Offerings
14.3. Recent Developments
14.4. Key Personnel
14.4.1. Abercrombie & Kent USA LLC
14.4.2. Expedia Group
14.4.3. Cox and Kings Ltd.
14.4.4. Kensington Tours
14.4.5. Micato Safari
14.4.6. Scott Dunn Ltd.
14.4.7. Tauck, Inc.
14.4.8. Thomas Cook India Ltd.
14.4.9. La Vacanza Travel
14.4.10. Butterfield & Robinson
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Tour Type
15.3. Target Tourism Type
16. About Us & Disclaimer

　

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3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
お客様よりデータリソース社へ（通常は円払い）の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



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株式会社 データリソース　Data Resources, Inc.
東京都港区赤坂1-14-5　アークヒルズエグゼクティブタワー N313

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