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Vietnam digital rights management market is projected to grow at a significant rate during the forecast period, 2023-2027. The market growth can be attributed to the rising consumers’ preference to watch OTT platforms and the rapid deployment of high-speed internet connections. Besides, the increasing penetration of smart devices and growing awareness about the benefits of implementing digital rights management solutions among the OTT service providers by foreign market players are anticipated to boost the Vietnam digital rights management market during the forecast period.
Ongoing advancements in information and communication technology (ICT) infrastructure and roll out of 5G technology are expected to accelerate the growth of the digital rights management market. With the advancement of technology and rapid digitalization, the need to share information among users is growing rapidly. The increase in OTT platforms and massive number of subscriptions purchased by users highlights the importance of preventing unauthorized data usage and copying, which results in financial losses for online service providers. The ability to distribute copyrighted content via the internet in digital form increases the need to protect the information and content from unauthorized users.
Growing investments in R&D activities by local market players and the introduction of advanced digital rights management solutions are expected to entice customers. Thu Do Multimedia JSC is the first company to create digital content copyright solutions that meet international standards. They combine Fingerprint Online (a solution for detecting re-streaming video sources) and DRM (Digital Rights Management) technology to detect video re-streaming violations. Vietnamese content owners are actively pursuing domestic solutions to ensure the privacy of digital content.
Local companies developing digital rights management solutions are anticipated to benefit local content providers and owners in Vietnam since investing in foreign solutions is costly. Furthermore, obtaining a security key and coordinating with local market players makes negotiation, upgradation, and security easier. Local market players and technological advancements are expected to benefit the Vietnam digital rights management market.
The rise in security concerns and increased enterprise digital rights management solution adoption is expected to positively impact the demand for digital rights management in Vietnam. Smart devices, wireless devices, and IT hardware are the most common digital rights management solutions applications. Increase in number of hackers and fraudsters who gain authorized access to government and corporate networks and steal critical information are expected to drive market growth over the next five years.
The Vietnam digital rights management market is segmented on the basis of application, end user, deployment, industry vertical, regional distribution, and company. Based on end user, the market is divided into SMEs and large enterprises. The large enterprises segment is expected to dominate the market, owing to the increased need for companies to generate and allocate vast amounts of data daily and improve workers' productivity.
Key players in the Vietnam digital rights market are Apple Inc., Adobe Systems, EMC Corporation, Hewlett-Packard, IBM, Microsoft Corporation, Oracle Corporation, RealNetworks, Inc., Sony Corporation, and Verisign Inc, among others.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023–2027
Objective of the Study:
• To analyze the historical growth in the market size of the Vietnam digital rights management from 2017 to 2021.
• To estimate and forecast the market size of Vietnam digital rights management market from 2023 to 2027 and growth rate until 2027.
• To classify and forecast the Vietnam digital rights management market based on application, end user, deployment, industry vertical, region, and company.
• To identify the dominant region or segment in the Vietnam digital rights management market.
• To identify drivers and challenges for the Vietnam digital rights management market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Vietnam digital rights management market.
• To identify and analyze the profiles of leading players operating in the Vietnam digital rights management market.
• To identify key sustainable strategies adopted by market players in Vietnam digital rights management market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include service providers who could not be identified due to the limitations of secondary research. TechSci Research analyzed service providers and presence of all major players across the country.
TechSci Research calculated the size of the Vietnam digital rights management market using a top-down approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these products and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums, and alliances
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, Vietnam digital rights management market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• Vietnam Digital Rights Management Market, By Application:
o Mobile Content
o Video on Demand
o Mobile Gaming
o eBook
o Others
• Vietnam Digital Rights Management Market, By End User:
o SME
o Large Enterprises
• Vietnam Digital Rights Management Market, By Deployment:
o On Premise
o Cloud
• Vietnam Digital Rights Management Market, By Industry Vertical:
o Healthcare
o Music
o Education
o BFSI
o Legal/Law
o Printing and Publication
o Television and Film
o Others
• Vietnam Digital Rights Management Market, By Region:
o North
o South
o Central
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Vietnam digital rights management market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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目次

1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Vietnam Digital Rights Management Market
4. Executive Summary
5. Voice of Customers
5.1. Brand Awareness
5.2. Factors Considered while Selecting Supplier
5.3. Customer Satisfaction Level
5.4. Major Challenges Faced
6. Vietnam Digital Rights Management Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Application (Mobile Content, Video on Demand, Mobile Gaming, eBook, others)
6.2.2. By End User (SME and Large Enterprises)
6.2.3. By Deployment (On Premise and Cloud)
6.2.4. By Industry Vertical (Healthcare, Music, Education, BFSI, Legal/Law, Printing and Publication, Television and Film, Others)
6.2.5. By Region
6.2.6. By Company
6.3. Product Market Map
7. Vietnam Digital Rights Management Mobile Content Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End User
7.2.2. By Deployment
7.2.3. By Industry Vertical
7.2.4. By Region
8. Vietnam Digital Rights Management Video on Demand Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End User
8.2.2. By Deployment
8.2.3. By Industry Vertical
8.2.4. By Region
9. Vietnam Digital Rights Management Mobile Gaming Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By End User
9.2.2. By Deployment
9.2.3. By Industry Vertical
9.2.4. By Region
10. Vietnam Digital Rights Management eBook Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By End User
10.2.2. By Deployment
10.2.3. By Industry Vertical
10.2.4. By Region
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulator Landscape
14. Vietnam Economic Profile
15. Company Profiles
15.1. Apple Inc.
15.2. Adobe Systems
15.3. EMC Corporation
15.4. Hewlett-Packard
15.5. IBM
15.6. Microsoft Corporation
15.7. Oracle Corporation
15.8. Realnetworks, Inc.
15.9. Sony Corporation
15.10. Verisign Inc
16. Strategic Recommendations