Summary

The India non-alcoholic beverages market was valued at USD8.69 billion in 2021 and is expected to grow at a CAGR of 8.10% in terms of value to reach USD13.70 billion by 2027. Factors such as the rise in health-consciousness and increased expenditure capacity of consumers and the rapid launch of nutritious beverages into the market are expected to drive the demand for the India non-alcoholic beverages market over the forecast period.
Consumers, especially the youth population, are accelerating the demand for new and healthier alternatives to traditional soft drinks due to changes in dietary habits and the adoption of a healthy lifestyle. Non-alcoholic beverages are used as a refreshment option as well as to enhance the mood and can satisfy the sweet cravings of the consumers. The busy lifestyle of consumers is making them purchase non-alcoholic beverages to stay hydrated all day. Also, the growing popularity of the e-commerce channels is expected to boost the sales of non-alcoholic beverages owing to the comfort and convenience offered by the online sales platform. Market players are expanding their product portfolio and adopting attractive marketing strategies to capture the highest market share. The rise in the number of market players offering innovative non-alcoholic beverages and the focus on the development of new flavors are expected to create lucrative growth opportunities for the India non-alcoholic beverages market in the next five years.
The India non-alcoholic beverages market is segmented into product type, packaging, package size, distribution channel, region, and competitive landscape. Based on product type, the market is divided into carbonated beverages and non-carbonated beverages. The non-carbonated beverages dominated the market in 2021 with a market share of 50.85% of the overall market share. The segment is expected to maintain its dominance for the next five years. The increase in the adoption of a healthy lifestyle among consumers is making the market players launch healthier alternatives to the existing drinks, especially fruit drinks. Availability of non-carbonated beverages in different flavors, sizes, and packaging in the market and increased affordability of non-carbonated beverages are expected to drive the segment demand for the next five years.
Dabur India Limited, ITC Limited, Manpasand Beverages Limited, Nestle India Limited, Bisleri International Private Limited, Coca-Cola India Private Limited, Hector Beverages Private Limited, Parle Agro Pvt. Ltd, PepsiCo Holdings India Private Limited, Red Bull India Private Limited are the major market players operating in the India non-alcoholic beverages market.
Years considered for this report:
Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2023-2027
Objective of the Study:
• To analyze the historical growth of the market size of India non-alcoholic beverages market from 2017 to 2021.
• To estimate and forecast the market size of India non-alcoholic beverages market from 2022 to 2027 and growth rate until 2027.
• To classify and forecast India non-alcoholic beverages market based on product type, packaging, package size, distribution channel, region, and competitive landscape.
• To identify dominant region or segment in the India non-alcoholic beverages market.
• To identify drivers and challenges for India non-alcoholic beverages market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India non-alcoholic beverages market.
• To identify and analyze the profile of leading players operating in India non-alcoholic beverages market.
• To identify key sustainable strategies adopted by market players in India non-alcoholic beverages market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of non-alcoholic beverages manufacturing companies across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the vendors which could not be identified due to the limitations of secondary research.
TechSci Research calculated the India non-alcoholic beverages market size using a bottom-up approach, where data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.
Key Target Audience:
• Non-alcoholic beverage manufacturing companies/partners
• End-Users
• Government bodies such as regulating authorities and policy makers
• Organizations, industry associations, forums and alliances related to non-alcoholic beverages
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as non-alcoholic beverages manufacturing companies, end users etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, India non-alcoholic beverages market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
• India Non-Alcoholic Beverages Market, By Product Type:
o Carbonated
o Non-Carbonated
• India Non-Alcoholic Beverages Market, By Packaging:
o Bottles
o Cans
o Others
• India Non-Alcoholic Beverages Market, By Package Size:
o Below 250 ml
o 250 ml-1L
o Above 1L
• India Non-Alcoholic Beverages Market, By Distribution Channel:
o Department Store
o Supermarket/Hypermarket
o Convenience Store
o Online
o Others
• India Non-Alcoholic Beverages Market, By Region:
o North
o West
o South
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India non-alcoholic beverages market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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